The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Baby's on Fire Agency: Egg Films / Cape Town Client: Die Antwoord Category: Online Films & Video / Music Videos
AT&T Brackets by Six Year Olds Agency: BBDO / New York Client: AT&T Category: Websites / Branded Games
Digital Signings Agency: Google Creative Lab / London Client: Google Category: Online Films & Video / Event or Live Webcast - Single
FedEx Mobile DR Agency: OMD / New York Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Pothole Season Agency: TAXI / Montréal Client: TAXI Category: Mobile Applications/Sites / Self-Promotion
Subtexter Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
The Chase Agency: CP+B / Boulder Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Display Category: Online Films & Video / Long Form - Single
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Single
Dodge Dart Registry Agency: Wieden+Kennedy / Portland Client: Dodge Category: Websites / Durable Goods
Sheepdog Agency: Abbott Mead Vickers BBDO / London Client: Diageo Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video Agency: Butler, Shine, Stern & Partners / Sausalito Client: Columbia Category: Online Films & Video / Short Form - Single
Golden Chains Agency: CLM BBDO / Paris Client: ALB Category: Online Films & Video / Self-Promotion - Single
Prometheus: WeylandIndustries.com Agency: Ignition Interactive / Santa Monica Client: 20th Century Fox Category: Websites / Social Networks/Community
adidas Window Shopping Agency: TBWA / Helsinki Client: Adidas Category: Mobile Applications/Sites / E-Commerce
Camp Victory Agency: Hush / Brooklyn Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
Volvo In Every Car Agency: La Comunidad / Miami Client: Volvo Category: Mobile Applications/Sites / Augmented Reality
The 2013 IKEA Catalog Application Agency: McCann Erickson / New York Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
Donate your Facebook timeline for world Alzheimer's day Agency: Ogilvy / Brussels Client: Alzheimer's Disease International Category: Social Media / Best Use of Social Media/Facebook
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Social Media / Best Use of Social Media/Facebook
Grolsch Photo Machines Agency: Naked Communications Sweden / Stockholm Client: Grolsch, SAB Miller Category: Brand Transformation / Single
NZTA Flash Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit
Donate Your Fame Agency: Ogilvy Brasil / São Paulo Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit
Mean Stinks Agency: Leo Burnett / Chicago Client: P&G - Secret Category: Social Media / Communities / Microblogging
Milwaukee Police News Agency: Cramer - Krasselt / Milwaukee Client: Milwaukee Police Department Category: Websites / Public Service/Non-Profit
A woman's nightmare Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Websites / Public Service/Non-Profit
Hijack Agency: 4am Saatchi & Saatchi / Guatemala Client: Alias Category: Mobile Applications/Sites / Promotions
Vocal Coaching Website Agency: Red Rabbit / Hamburg Client: Your Music Category: User Experience Design / Interaction Design
From Love to Bingo Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites / Services
USAToday.com Agency: Gannett/USA Today/Fantasy Interactive / New York Client: USA Today Category: User Experience Design / Usability
Days to Live Agency: CP+B / London Client: Diesel Category: Integrated Branding / Integrated Branding Campaign - Online
Killing Lincoln Agency: Mullen / Boston Client: National Geographic Category: Websites / Corporate Website
Maki-San Agency: Kinetic / Singapore Client: Maki-San Category: Craft / Animation/Motion Graphics
Top Search Result Agency: Naked Communications Sweden / Stockholm Client: Norton Category: Interactive Advertising / Banners - Fixed Space - Single
Never Stop, Never Settle Agency: Droga5 / New York Client: Hennessy Category: Craft / Sound Design
WWF Together App Agency: AKQA / D.C. Client: World Wildlife Fund Category: User Experience Design / Visual Design
A Window Into the Near Future Agency: kbs+ / New York Client: BMW North America Category: Interactive Advertising / Augmented Reality
Color Live Video Broadcast Application Agency: McCann Erickson / New York Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community
A woman's nightmare Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Online Films & Video / Public Service/Non-Profit
Fly Delta iPad App Agency: AKQA / D.C. Client: Delta Air Lines Category: Mobile Applications/Sites / Services/Utilities
Nature Valley Trail View Agency: McCann Erickson / New York Client: General Mills Category: Websites / Consumer Goods

2013 Interactive Bronze Pencil

Egg Films / Cape Town

Die Antwoord

Baby's on Fire

Online Films & Video / Music Videos

13071N

2013 Interactive Bronze Pencil

BBDO / New York

AT&T

AT&T Brackets by Six Year Olds

Websites / Branded Games

13004N

2013 Interactive Bronze Pencil

Google Creative Lab / London

Google

Digital Signings

Online Films & Video / Event or Live Webcast - Single

13054N

2013 Interactive Bronze Pencil

OMD / New York

FedEx

FedEx Mobile DR

Interactive Advertising / Banners - Dynamic - Single

13043N

2013 Interactive Bronze Pencil

TAXI / Montréal

TAXI

Pothole Season

Mobile Applications/Sites / Self-Promotion

13033N

2013 Interactive Bronze Pencil

Droga5 / New York

Newcastle Brown Ale

Subtexter

Mobile Applications/Sites / Branded Games

13027N

2013 Interactive Bronze Pencil

CP+B / Boulder

Grey Poupon

The Chase

Online Films & Video / Long Form - Single

13061N

2013 Interactive Bronze Pencil

Johannes Leonardo / New York

Google Display

Project Re: Brief

Online Films & Video / Long Form - Single

13062N

2013 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Interactive Advertising / Other Interactive Media - Single

13050N

2013 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Dodge

Dodge Dart Registry

Websites / Durable Goods

13011N

2013 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

Diageo

Sheepdog

Online Films & Video / Short Form - Single

13056N

2013 Interactive Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

Columbia

Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video

Online Films & Video / Short Form - Single

13057N

2013 Interactive Bronze Pencil

CLM BBDO / Paris

ALB

Golden Chains

Online Films & Video / Self-Promotion - Single

13067N

2013 Interactive Bronze Pencil

Ignition Interactive / Santa Monica

20th Century Fox

Prometheus: WeylandIndustries.com

Websites / Social Networks/Community

13021N

2013 Interactive Bronze Pencil

TBWA / Helsinki

Adidas

adidas Window Shopping

Mobile Applications/Sites / E-Commerce

13032N

2013 Interactive Bronze Pencil

Hush / Brooklyn

Nike

Camp Victory

Interactive Advertising / Environmental/Experiential - Single

13047N

2013 Interactive Bronze Pencil

La Comunidad / Miami

Volvo

Volvo In Every Car

Mobile Applications/Sites / Augmented Reality

13024N

2013 Interactive Bronze Pencil

McCann Erickson / New York

IKEA

The 2013 IKEA Catalog Application

Mobile Applications/Sites / Augmented Reality

13025N

2013 Interactive Bronze Pencil

Ogilvy / Brussels

Alzheimer's Disease International

Donate your Facebook timeline for world Alzheimer's day

Social Media / Best Use of Social Media/Facebook

13092N

2013 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Social Media / Best Use of Social Media/Facebook

13093N

2013 Interactive Bronze Pencil

Naked Communications Sweden / Stockholm

Grolsch, SAB Miller

Grolsch Photo Machines

Brand Transformation / Single

13094N

2013 Interactive Bronze Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

NZTA Flash

Interactive Advertising / Public Service/Non-Profit

13052N

2013 Interactive Bronze Pencil

Ogilvy Brasil / São Paulo

Graacc

Donate Your Fame

Interactive Advertising / Public Service/Non-Profit

13053N

2013 Interactive Bronze Pencil

Leo Burnett / Chicago

P&G - Secret

Mean Stinks

Social Media / Communities / Microblogging

13087N

2013 Interactive Bronze Pencil

Cramer - Krasselt / Milwaukee

Milwaukee Police Department

Milwaukee Police News

Websites / Public Service/Non-Profit

13015N

2013 Interactive Bronze Pencil

Publicis Conseil / Paris

Samusocial de Paris

A woman's nightmare

Websites / Public Service/Non-Profit

13016N

2013 Interactive Bronze Pencil

4am Saatchi & Saatchi / Guatemala

Alias

Hijack

Mobile Applications/Sites / Promotions

13037N

2013 Interactive Bronze Pencil

Red Rabbit / Hamburg

Your Music

Vocal Coaching Website

User Experience Design / Interaction Design

13104N

2013 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

From Love to Bingo

Websites / Services

13019N

2013 Interactive Bronze Pencil

Gannett/USA Today/Fantasy Interactive / New York

USA Today

USAToday.com

User Experience Design / Usability

13107N

2013 Interactive Bronze Pencil

CP+B / London

Diesel

Days to Live

Integrated Branding / Integrated Branding Campaign - Online

13078N

2013 Interactive Bronze Pencil

Mullen / Boston

National Geographic

Killing Lincoln

Websites / Corporate Website

13010N

2013 Interactive Bronze Pencil

Kinetic / Singapore

Maki-San

Maki-San

Craft / Animation/Motion Graphics

13084N

2013 Interactive Bronze Pencil

Naked Communications Sweden / Stockholm

Norton

Top Search Result

Interactive Advertising / Banners - Fixed Space - Single

13041N

2013 Interactive Bronze Pencil

Droga5 / New York

Hennessy

Never Stop, Never Settle

Craft / Sound Design

13086N

2013 Interactive Bronze Pencil

AKQA / D.C.

World Wildlife Fund

WWF Together App

User Experience Design / Visual Design

13097N

2013 Interactive Bronze Pencil

kbs+ / New York

BMW North America

A Window Into the Near Future

Interactive Advertising / Augmented Reality

13039N

2013 Interactive Bronze Pencil

McCann Erickson / New York

Verizon

Color Live Video Broadcast Application

Mobile Applications/Sites / Social Networks/Community

13036N

2013 Interactive Bronze Pencil

Publicis Conseil / Paris

Samusocial de Paris

A woman's nightmare

Online Films & Video / Public Service/Non-Profit

13065N

2013 Interactive Bronze Pencil

AKQA / D.C.

Delta Air Lines

Fly Delta iPad App

Mobile Applications/Sites / Services/Utilities

13034N

2013 Interactive Bronze Pencil

McCann Erickson / New York

General Mills

Nature Valley Trail View

Websites / Consumer Goods

13008N

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