The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

AT&T Brackets by Six Year Olds Agency: BBDO / New York Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - Online
BMW 3 Series Digital Campaign Agency: kbs+ / New York Client: BMW North America Category: Integrated Branding / Integrated Branding Campaign - Online
Fiat 500 Abarth Agency: SapientNitro / Miami Beach Client: Chrysler Category: Integrated Branding / Integrated Branding Campaign - Online
SPARKLE YOUR IMAGINATION Agency: Dentsu / Tokyo Client: Kirin Brewery Category: Integrated Branding / Integrated Branding Campaign - Online
Levi's Fall 2012 Collection: Launch Agency: Wunderman / New York Client: Levi Strauss & Co. Category: Integrated Branding / Integrated Branding Campaign - Online
The Emoticon Project Agency: Razorfish / Glen Ellyn Client: Samsung Telecommunications America Category: Integrated Branding / Integrated Branding Campaign - Online
Hashtag Killer Agency: DDB / New York Client: WaterisLife Category: Integrated Branding / Integrated Branding Campaign - Online
Work for Will Agency: BBDO / Atlanta Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - 360
Is it ok to be left handed? Agency: Marmalade / Melbourne Client: Beyond Blue Category: Integrated Branding / Integrated Branding Campaign - 360
Awesomcross Agency: The Martin Agency / Richmond Client: BFGoodrich Category: Integrated Branding / Integrated Branding Campaign - 360
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Integrated Branding / Integrated Branding Campaign - 360
Express Tracks Agency: VCCP / London Client: Gatwick Express Category: Integrated Branding / Integrated Branding Campaign - 360
Let's speak baby Agency: Publicis Conseil / Paris Client: Guigoz Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project Agency: VICE Media / Brooklyn Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
Get Away With It Agency: Mullen / Boston Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign - 360
Grazed on Greatness - Integrated Agency: Whybin\TBWA / Sydney Client: M.J. Bale Category: Integrated Branding / Integrated Branding Campaign - 360
Throw Another Steak on the Barbie Agency: BMF / Pyrmont Client: Meat and Livestock Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Mezamashii Run Project Agency: McKinney / Durham Client: Mizuno Category: Integrated Branding / Integrated Branding Campaign - 360
Car Creation - Integrated Agency: Whybin\TBWA / Sydney Client: NRMA Insurance Category: Integrated Branding / Integrated Branding Campaign - 360
Inspired by Iceland Agency: The Brooklyn Brothers & Islenska / London Client: Promote Iceland Category: Integrated Branding / Integrated Branding Campaign - 360
Immortal Fans Agency: Ogilvy Brasil / São Paulo Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Integrated Branding Campaign - 360
Who Cares? Agency: DDB / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
Pothole Season Agency: TAXI Montreal / Montréal Client: TAXI Category: Integrated Branding / Integrated Branding Campaign - 360
Fair Go Bro Agency: Havas Worldwide Australia & One Green Bean / Sydney Client: Virgin Australia Category: Integrated Branding / Integrated Branding Campaign - 360
The Winter Adjusted Bear Agency: DDB / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
The Launch of the new Volvo FH Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Sweden Category: Integrated Branding / Integrated Branding Campaign - 360

2013 Interactive Merit Award

BBDO / New York

AT&T

AT&T Brackets by Six Year Olds

Integrated Branding / Integrated Branding Campaign - Online

13275N

2013 Interactive Merit Award

kbs+ / New York

BMW North America

BMW 3 Series Digital Campaign

Integrated Branding / Integrated Branding Campaign - Online

13276N

2013 Interactive Merit Award

SapientNitro / Miami Beach

Chrysler

Fiat 500 Abarth

Integrated Branding / Integrated Branding Campaign - Online

13277N

2013 Interactive Merit Award

Dentsu / Tokyo

Kirin Brewery

SPARKLE YOUR IMAGINATION

Integrated Branding / Integrated Branding Campaign - Online

13278N

2013 Interactive Merit Award

Wunderman / New York

Levi Strauss & Co.

Levi's Fall 2012 Collection: Launch

Integrated Branding / Integrated Branding Campaign - Online

13279N

2013 Interactive Merit Award

Razorfish / Glen Ellyn

Samsung Telecommunications America

The Emoticon Project

Integrated Branding / Integrated Branding Campaign - Online

13280N

2013 Interactive Merit Award

DDB / New York

WaterisLife

Hashtag Killer

Integrated Branding / Integrated Branding Campaign - Online

13281N

2013 Interactive Merit Award

BBDO / Atlanta

AT&T

Work for Will

Integrated Branding / Integrated Branding Campaign - 360

13256N

2013 Interactive Merit Award

Marmalade / Melbourne

Beyond Blue

Is it ok to be left handed?

Integrated Branding / Integrated Branding Campaign - 360

13257N

2013 Interactive Merit Award

The Martin Agency / Richmond

BFGoodrich

Awesomcross

Integrated Branding / Integrated Branding Campaign - 360

13258N

2013 Interactive Merit Award

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Integrated Branding / Integrated Branding Campaign - 360

13259N

2013 Interactive Merit Award

VCCP / London

Gatwick Express

Express Tracks

Integrated Branding / Integrated Branding Campaign - 360

13260N

2013 Interactive Merit Award

Publicis Conseil / Paris

Guigoz

Let's speak baby

Integrated Branding / Integrated Branding Campaign - 360

13261N

2013 Interactive Merit Award

VICE Media / Brooklyn

Intel

The Creators Project

Integrated Branding / Integrated Branding Campaign - 360

13262N

2013 Interactive Merit Award

Mullen / Boston

JetBlue

Get Away With It

Integrated Branding / Integrated Branding Campaign - 360

13263N

2013 Interactive Merit Award

Whybin\TBWA / Sydney

M.J. Bale

Grazed on Greatness - Integrated

Integrated Branding / Integrated Branding Campaign - 360

13264N

2013 Interactive Merit Award

BMF / Pyrmont

Meat and Livestock Australia

Throw Another Steak on the Barbie

Integrated Branding / Integrated Branding Campaign - 360

13265N

2013 Interactive Merit Award

McKinney / Durham

Mizuno

Mezamashii Run Project

Integrated Branding / Integrated Branding Campaign - 360

13266N

2013 Interactive Merit Award

Whybin\TBWA / Sydney

NRMA Insurance

Car Creation - Integrated

Integrated Branding / Integrated Branding Campaign - 360

13267N

2013 Interactive Merit Award

The Brooklyn Brothers & Islenska / London

Promote Iceland

Inspired by Iceland

Integrated Branding / Integrated Branding Campaign - 360

13268N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

SPORT CLUB DO RECIFE

Immortal Fans

Integrated Branding / Integrated Branding Campaign - 360

13269N

2013 Interactive Merit Award

DDB / Stockholm

Swedish Armed Forces

Who Cares?

Integrated Branding / Integrated Branding Campaign - 360

13270N

2013 Interactive Merit Award

TAXI Montreal / Montréal

TAXI

Pothole Season

Integrated Branding / Integrated Branding Campaign - 360

13271N

2013 Interactive Merit Award

Havas Worldwide Australia & One Green Bean / Sydney

Virgin Australia

Fair Go Bro

Integrated Branding / Integrated Branding Campaign - 360

13272N

2013 Interactive Merit Award

DDB / Stockholm

Volkswagen Sweden

The Winter Adjusted Bear

Integrated Branding / Integrated Branding Campaign - 360

13273N

2013 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Sweden

The Launch of the new Volvo FH

Integrated Branding / Integrated Branding Campaign - 360

13274N

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