The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

VisYOUalizer Microsite Agency: BBDO / New York Client: Denon Category: Websites / Durable Goods
Elantra Driveway Decision Maker Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Category: Websites / Durable Goods
MINI Psychic Roadster Agency: Profero / London Client: MINI Category: Websites / Durable Goods
Volvo FH Magazine Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Websites / Durable Goods
Pintermission Agency: RPA / Santa Moinca Client: American Honda Category: Interactive Advertising / Other Interactive Media - Campaign
SPARKLE YOUR IMAGINATION Agency: Dentsu / Tokyo Client: Kirin Brewery Category: Interactive Advertising / Other Interactive Media - Campaign
Easy Way Test Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Branded Games
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Websites / Branded Games
SPARKLING AVATAR LIVE SHOW Agency: Dentsu / Tokyo Client: Kirin Brewery Category: Websites / Branded Games
Airman Challenge Agency: GSD&M / Austin Client: U.S. Air Force Category: Websites / Branded Games
Renaissance Hotels Agency: Anomaly / New York Client: Marriott Category: Websites / Corporate Website
[Inner] Creative Agency: AlmapBBDO / São Paulo Client: Panamericana Escola de Arte Category: Websites / Corporate Website
The Worlds Smallest IKEA Store Agency: Memac Ogilvy/OgilvyAction / Dubai Client: IKEA Category: User Experience Design / Information Architecture
Civic Content City Agency: Dare / Vancouver Client: BC Honda Dealers Category: Craft / Animation/Motion Graphics
Metamorphosis Agency: Euro RSCG / London Client: Credit Suisse Category: Craft / Animation/Motion Graphics
VisYOUalizer Agency: BBDO / New York Client: Denon Category: Craft / Animation/Motion Graphics
Google Wallet Pop Up Wallet Agency: R/GA / New York Client: Google Category: Craft / Animation/Motion Graphics
The Random Adventures of Brandon Generator Agency: LBi / London Client: Microsoft Category: Craft / Animation/Motion Graphics
Niki & The Dove: "The Fox" Agency: WINTR / Seattle Client: Sub Pop Records Category: Craft / Animation/Motion Graphics
While You Were Off Agency: BBH / New York + BBH Labs / New York Client: BBH New York/BBH Labs Category: Mobile Applications/Sites / Services/Utilities
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / Services/Utilities
MTV Under The Thumb Agency: AKQA / London Client: Viacom International Media Networks Category: Mobile Applications/Sites / Services/Utilities
Twinkle Agency: Havas Worldwide / London Client: Chivas Category: Online Films & Video / Long Form - Single
Metamorphosis Agency: Euro RSCG / London Client: Credit Suisse Category: Online Films & Video / Long Form - Single
New Star of India Agency: AKQA / London Client: Nissan Category: Online Films & Video / Long Form - Single
Uncle Drew Agency: Davie Brown Entertainment / Dallas Client: Pepsi MAX (PepsiCo) Category: Online Films & Video / Long Form - Single
The Ballerina Stunt Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online Films & Video / Long Form - Single
Pinata Anatomy Agency: Carmichael Lynch / Minneapolis Client: Carmichael Collective Category: Interactive Advertising / Self-Promotion
Troy Davis - I am alive Agency: Serviceplan / Munich Client: Alive - Coalition to Abolish the Death Penalty Category: Interactive Advertising / Public Service/Non-Profit
Earphone Bully Agency: SapientNitro / South Brisbane Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Interactive Advertising / Public Service/Non-Profit
Donate with Style Agency: McCann Digital Israel / Tel-Aviv Client: Shorashim Group Category: Interactive Advertising / Public Service/Non-Profit
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Social Media / Best Use of Social Media/Facebook
Audi Social Stunt Agency: Razorfish / Düsseldorf Client: Audi Category: Social Media / Best Use of Social Media/Facebook
The Social Home Tour Agency: Artplan / Rio de Janeiro Client: Carvalho Hosken Category: Social Media / Best Use of Social Media/Facebook
#Don'tgohome Agency: BBH / New York Client: Cole Haan Category: Social Media / Best Use of Social Media/Facebook
Stanley the Interactive Player Piano Agency: Digital Kitchen / Chicago Client: Digital Kitchen Category: Social Media / Best Use of Social Media/Facebook
EA FIFA Street vs. Street Agency: Dare / Vancouver Client: EA Sports Category: Social Media / Best Use of Social Media/Facebook
The Society of Good Taste Agency: CP+B / Boulder Client: Grey Poupon Category: Social Media / Best Use of Social Media/Facebook
DeThroned Agency: BBDO / New York Client: HBO/Game of Thrones Category: Social Media / Best Use of Social Media/Facebook
One Like = One Balloon Agency: Wieden+Kennedy / São Paulo Client: Heineken Category: Social Media / Best Use of Social Media/Facebook
Help I Have the Flu Agency: Tool / Santa Monica Client: Help Remedies Category: Social Media / Best Use of Social Media/Facebook
No HomoPhobes Agency: Calder Bateman / Edmonton Client: Institute for Sexual Minority Studies and Services Category: Social Media / Best Use of Social Media/Facebook
THE SPACE HANGOUT powered by Google Agency: Dentsu / Tokyo Client: JAXA Category: Social Media / Best Use of Social Media/Facebook
Getaways Granter Agency: Mullen / Boston Client: JetBlue Category: Social Media / Best Use of Social Media/Facebook
Social Bookmark Agency: 777interactive / Tokyo Client: Kodansha Category: Social Media / Best Use of Social Media/Facebook
Our Food. Your Questions. Agency: Tribal DDB / Toronto Client: McDonald's Canada Category: Social Media / Best Use of Social Media/Facebook
Good Energy Taxi Agency: TBWA\Digital Arts Network / Auckland Client: Mercury Energy Category: Social Media / Best Use of Social Media/Facebook
Fists of Fusian Agency: MercerBell / Sydney Client: Nestl?/Maggi Fusian Category: Social Media / Best Use of Social Media/Facebook
Nike Greatness Agency: Team Nike / Shanghai Client: Nike Category: Social Media / Best Use of Social Media/Facebook
Nike Academy Agency: AKQA / London Client: Nike Category: Social Media / Best Use of Social Media/Facebook

2013 Interactive Merit Award

BBDO / New York

Denon

VisYOUalizer Microsite

Websites / Durable Goods

13121N

2013 Interactive Merit Award

INNOCEAN USA / Huntington Beach

Hyundai

Elantra Driveway Decision Maker

Websites / Durable Goods

13122N

2013 Interactive Merit Award

Profero / London

MINI

MINI Psychic Roadster

Websites / Durable Goods

13123N

2013 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Volvo FH Magazine

Websites / Durable Goods

13124N

2013 Interactive Merit Award

RPA / Santa Moinca

American Honda

Pintermission

Interactive Advertising / Other Interactive Media - Campaign

13214N

2013 Interactive Merit Award

Dentsu / Tokyo

Kirin Brewery

SPARKLE YOUR IMAGINATION

Interactive Advertising / Other Interactive Media - Campaign

13215N

2013 Interactive Merit Award

LDC / São Paulo

Easy Way Language Center

Easy Way Test

Websites / Branded Games

13108N

2013 Interactive Merit Award

M&C Saatchi/Mark / Sydney

Google Australia & Lego

Build With Chrome

Websites / Branded Games

13109N

2013 Interactive Merit Award

Dentsu / Tokyo

Kirin Brewery

SPARKLING AVATAR LIVE SHOW

Websites / Branded Games

13110N

2013 Interactive Merit Award

GSD&M / Austin

U.S. Air Force

Airman Challenge

Websites / Branded Games

13111N

2013 Interactive Merit Award

Anomaly / New York

Marriott

Renaissance Hotels

Websites / Corporate Website

13119N

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Panamericana Escola de Arte

[Inner] Creative

Websites / Corporate Website

13120N

2013 Interactive Merit Award

Memac Ogilvy/OgilvyAction / Dubai

IKEA

The Worlds Smallest IKEA Store

User Experience Design / Information Architecture

13338N

2013 Interactive Merit Award

Dare / Vancouver

BC Honda Dealers

Civic Content City

Craft / Animation/Motion Graphics

13283N

2013 Interactive Merit Award

Euro RSCG / London

Credit Suisse

Metamorphosis

Craft / Animation/Motion Graphics

13284N

2013 Interactive Merit Award

BBDO / New York

Denon

VisYOUalizer

Craft / Animation/Motion Graphics

13285N

2013 Interactive Merit Award

R/GA / New York

Google

Google Wallet Pop Up Wallet

Craft / Animation/Motion Graphics

13286N

2013 Interactive Merit Award

LBi / London

Microsoft

The Random Adventures of Brandon Generator

Craft / Animation/Motion Graphics

13287N

2013 Interactive Merit Award

WINTR / Seattle

Sub Pop Records

Niki & The Dove: "The Fox"

Craft / Animation/Motion Graphics

13288N

2013 Interactive Merit Award

BBH / New York + BBH Labs / New York

BBH New York/BBH Labs

While You Were Off

Mobile Applications/Sites / Services/Utilities

13157N

2013 Interactive Merit Award

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / Services/Utilities

13158N

2013 Interactive Merit Award

AKQA / London

Viacom International Media Networks

MTV Under The Thumb

Mobile Applications/Sites / Services/Utilities

13159N

2013 Interactive Merit Award

Havas Worldwide / London

Chivas

Twinkle

Online Films & Video / Long Form - Single

13241N

2013 Interactive Merit Award

Euro RSCG / London

Credit Suisse

Metamorphosis

Online Films & Video / Long Form - Single

13242N

2013 Interactive Merit Award

AKQA / London

Nissan

New Star of India

Online Films & Video / Long Form - Single

13243N

2013 Interactive Merit Award

Davie Brown Entertainment / Dallas

Pepsi MAX (PepsiCo)

Uncle Drew

Online Films & Video / Long Form - Single

13244N

2013 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Ballerina Stunt

Online Films & Video / Long Form - Single

13245N

2013 Interactive Merit Award

Carmichael Lynch / Minneapolis

Carmichael Collective

Pinata Anatomy

Interactive Advertising / Self-Promotion

13219N

2013 Interactive Merit Award

Serviceplan / Munich

Alive - Coalition to Abolish the Death Penalty

Troy Davis - I am alive

Interactive Advertising / Public Service/Non-Profit

13216N

2013 Interactive Merit Award

SapientNitro / South Brisbane

Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out

Earphone Bully

Interactive Advertising / Public Service/Non-Profit

13217N

2013 Interactive Merit Award

McCann Digital Israel / Tel-Aviv

Shorashim Group

Donate with Style

Interactive Advertising / Public Service/Non-Profit

13218N

2013 Interactive Merit Award

R/GA / New York

Adam Tensta

One Copy Song

Social Media / Best Use of Social Media/Facebook

13298N

2013 Interactive Merit Award

Razorfish / Düsseldorf

Audi

Audi Social Stunt

Social Media / Best Use of Social Media/Facebook

13299N

2013 Interactive Merit Award

Artplan / Rio de Janeiro

Carvalho Hosken

The Social Home Tour

Social Media / Best Use of Social Media/Facebook

13300N

2013 Interactive Merit Award

BBH / New York

Cole Haan

#Don'tgohome

Social Media / Best Use of Social Media/Facebook

13301N

2013 Interactive Merit Award

Digital Kitchen / Chicago

Digital Kitchen

Stanley the Interactive Player Piano

Social Media / Best Use of Social Media/Facebook

13302N

2013 Interactive Merit Award

Dare / Vancouver

EA Sports

EA FIFA Street vs. Street

Social Media / Best Use of Social Media/Facebook

13303N

2013 Interactive Merit Award

CP+B / Boulder

Grey Poupon

The Society of Good Taste

Social Media / Best Use of Social Media/Facebook

13304N

2013 Interactive Merit Award

BBDO / New York

HBO/Game of Thrones

DeThroned

Social Media / Best Use of Social Media/Facebook

13305N

2013 Interactive Merit Award

Wieden+Kennedy / São Paulo

Heineken

One Like = One Balloon

Social Media / Best Use of Social Media/Facebook

13306N

2013 Interactive Merit Award

Tool / Santa Monica

Help Remedies

Help I Have the Flu

Social Media / Best Use of Social Media/Facebook

13307N

2013 Interactive Merit Award

Calder Bateman / Edmonton

Institute for Sexual Minority Studies and Services

No HomoPhobes

Social Media / Best Use of Social Media/Facebook

13308N

2013 Interactive Merit Award

Dentsu / Tokyo

JAXA

THE SPACE HANGOUT powered by Google

Social Media / Best Use of Social Media/Facebook

13309N

2013 Interactive Merit Award

Mullen / Boston

JetBlue

Getaways Granter

Social Media / Best Use of Social Media/Facebook

13310N

2013 Interactive Merit Award

777interactive / Tokyo

Kodansha

Social Bookmark

Social Media / Best Use of Social Media/Facebook

13311N

2013 Interactive Merit Award

Tribal DDB / Toronto

McDonald's Canada

Our Food. Your Questions.

Social Media / Best Use of Social Media/Facebook

13312N

2013 Interactive Merit Award

TBWA\Digital Arts Network / Auckland

Mercury Energy

Good Energy Taxi

Social Media / Best Use of Social Media/Facebook

13313N

2013 Interactive Merit Award

MercerBell / Sydney

Nestl?/Maggi Fusian

Fists of Fusian

Social Media / Best Use of Social Media/Facebook

13314N

2013 Interactive Merit Award

Team Nike / Shanghai

Nike

Nike Greatness

Social Media / Best Use of Social Media/Facebook

13315N

2013 Interactive Merit Award

AKQA / London

Nike

Nike Academy

Social Media / Best Use of Social Media/Facebook

13316N

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