The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Troy Davis - I am alive Agency: Serviceplan / Munich Client: Alive - Coalition to Abolish the Death Penalty Category: Interactive Advertising / Public Service/Non-Profit
Earphone Bully Agency: SapientNitro / South Brisbane Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Interactive Advertising / Public Service/Non-Profit
Donate with Style Agency: McCann Digital Israel / Tel-Aviv Client: Shorashim Group Category: Interactive Advertising / Public Service/Non-Profit
Brisksaber Agency: Mekanism / San Francisco Client: PepsiCo Category: Mobile Applications/Sites / Branded Games
Renaissance Hotels Agency: Anomaly / New York Client: Marriott Category: Websites / Corporate Website
[Inner] Creative Agency: AlmapBBDO / São Paulo Client: Panamericana Escola de Arte Category: Websites / Corporate Website
The World's Most Downloaded Man Agency: Filadelfia Comunicacao / Belo Horizonte Client: Camera Clara Photography Studio Category: Online Films & Video / Self-Promotion - Single
Easy Way Test Agency: LDC / São Paulo Client: Easy Way Language Center Category: Websites / Branded Games
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Websites / Branded Games
SPARKLING AVATAR LIVE SHOW Agency: Dentsu / Tokyo Client: Kirin Brewery Category: Websites / Branded Games
Airman Challenge Agency: GSD&M / Austin Client: U.S. Air Force Category: Websites / Branded Games
Call of Duty: Black Ops II - The War of the Future Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Sweaty Buns Video Agency: Butler, Shine, Stern & Partners / Sausalito Client: Columbia Category: Online Films & Video / Short Form - Single
Artie's Journey Agency: 180LA / Santa Monica Client: Expedia Category: Online Films & Video / Short Form - Single
The Worst Breath in the World Agency: Ogilvy France / Paris Client: Ferrero - Tic Tac Category: Online Films & Video / Short Form - Single
Grazed on Greatness - Viral Film Agency: Whybin\TBWA / Sydney Client: M.J Bale Category: Online Films & Video / Short Form - Single
Canthem Online Video Agency: Rethink / Vancouver Client: Molson Canadian Category: Online Films & Video / Short Form - Single
Make Music in the Corner Shop Agency: Stinkdigital / London Client: Red Stripe Category: Online Films & Video / Short Form - Single
Skate Fortwo Agency: Weapon7 / London Client: Smart Category: Online Films & Video / Short Form - Single
Beach Agency: Wieden+Kennedy / New York Client: Southern Comfort Category: Online Films & Video / Short Form - Single
Office Love Agency: BBH / New York Client: Unilever Category: Online Films & Video / Short Form - Single
Princess Agency: Dare / Vancouver Client: Whistler Film Festival Category: Online Films & Video / Short Form - Single
Civic Content City Agency: Dare / Vancouver Client: BC Honda Dealers Category: Craft / Animation/Motion Graphics
Metamorphosis Agency: Euro RSCG / London Client: Credit Suisse Category: Craft / Animation/Motion Graphics
VisYOUalizer Agency: BBDO / New York Client: Denon Category: Craft / Animation/Motion Graphics
Google Wallet Pop Up Wallet Agency: R/GA / New York Client: Google Category: Craft / Animation/Motion Graphics
The Random Adventures of Brandon Generator Agency: LBi / London Client: Microsoft Category: Craft / Animation/Motion Graphics
Niki & The Dove: "The Fox" Agency: WINTR / Seattle Client: Sub Pop Records Category: Craft / Animation/Motion Graphics
The Upgradable Banner Agency: Cundari / Toronto Client: BMW Canada Category: Interactive Advertising / Banners - Fixed Space - Single
Oil Spill Take Over Agency: Rethink / Vancouver Client: Dogwood Initiative Category: Interactive Advertising / Banners - Fixed Space - Single
Scrolling for pleasure Agency: Herezie / Paris Client: Passage du D?sir Category: Interactive Advertising / Banners - Fixed Space - Single
Automatic Banner Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Original Click Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Yoga Agency: Cactus / Denver Client: Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention Category: Online Films & Video / Public Service/Non-Profit
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Social Media / Best Use of Social Media/Facebook
Audi Social Stunt Agency: Razorfish / Düsseldorf Client: Audi Category: Social Media / Best Use of Social Media/Facebook
The Social Home Tour Agency: Artplan / Rio de Janeiro Client: Carvalho Hosken Category: Social Media / Best Use of Social Media/Facebook
#Don'tgohome Agency: BBH / New York Client: Cole Haan Category: Social Media / Best Use of Social Media/Facebook
Stanley the Interactive Player Piano Agency: Digital Kitchen / Chicago Client: Digital Kitchen Category: Social Media / Best Use of Social Media/Facebook
EA FIFA Street vs. Street Agency: Dare / Vancouver Client: EA Sports Category: Social Media / Best Use of Social Media/Facebook
The Society of Good Taste Agency: CP+B / Boulder Client: Grey Poupon Category: Social Media / Best Use of Social Media/Facebook
DeThroned Agency: BBDO / New York Client: HBO/Game of Thrones Category: Social Media / Best Use of Social Media/Facebook
One Like = One Balloon Agency: Wieden+Kennedy / São Paulo Client: Heineken Category: Social Media / Best Use of Social Media/Facebook
Help I Have the Flu Agency: Tool / Santa Monica Client: Help Remedies Category: Social Media / Best Use of Social Media/Facebook
No HomoPhobes Agency: Calder Bateman / Edmonton Client: Institute for Sexual Minority Studies and Services Category: Social Media / Best Use of Social Media/Facebook
THE SPACE HANGOUT powered by Google Agency: Dentsu / Tokyo Client: JAXA Category: Social Media / Best Use of Social Media/Facebook
Getaways Granter Agency: Mullen / Boston Client: JetBlue Category: Social Media / Best Use of Social Media/Facebook
Social Bookmark Agency: 777interactive / Tokyo Client: Kodansha Category: Social Media / Best Use of Social Media/Facebook
Our Food. Your Questions. Agency: Tribal DDB / Toronto Client: McDonald's Canada Category: Social Media / Best Use of Social Media/Facebook
Good Energy Taxi Agency: TBWA\Digital Arts Network / Auckland Client: Mercury Energy Category: Social Media / Best Use of Social Media/Facebook

2013 Interactive Merit Award

Serviceplan / Munich

Alive - Coalition to Abolish the Death Penalty

Troy Davis - I am alive

Interactive Advertising / Public Service/Non-Profit

13216N

2013 Interactive Merit Award

SapientNitro / South Brisbane

Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out

Earphone Bully

Interactive Advertising / Public Service/Non-Profit

13217N

2013 Interactive Merit Award

McCann Digital Israel / Tel-Aviv

Shorashim Group

Donate with Style

Interactive Advertising / Public Service/Non-Profit

13218N

2013 Interactive Merit Award

Mekanism / San Francisco

PepsiCo

Brisksaber

Mobile Applications/Sites / Branded Games

13145N

2013 Interactive Merit Award

Anomaly / New York

Marriott

Renaissance Hotels

Websites / Corporate Website

13119N

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Panamericana Escola de Arte

[Inner] Creative

Websites / Corporate Website

13120N

2013 Interactive Merit Award

Filadelfia Comunicacao / Belo Horizonte

Camera Clara Photography Studio

The World's Most Downloaded Man

Online Films & Video / Self-Promotion - Single

13248N

2013 Interactive Merit Award

LDC / São Paulo

Easy Way Language Center

Easy Way Test

Websites / Branded Games

13108N

2013 Interactive Merit Award

M&C Saatchi/Mark / Sydney

Google Australia & Lego

Build With Chrome

Websites / Branded Games

13109N

2013 Interactive Merit Award

Dentsu / Tokyo

Kirin Brewery

SPARKLING AVATAR LIVE SHOW

Websites / Branded Games

13110N

2013 Interactive Merit Award

GSD&M / Austin

U.S. Air Force

Airman Challenge

Websites / Branded Games

13111N

2013 Interactive Merit Award

72andSunny / Los Angeles

Activision Publishing

Call of Duty: Black Ops II - The War of the Future

Online Films & Video / Short Form - Single

13227N

2013 Interactive Merit Award

Butler, Shine, Stern & Partners / Sausalito

Columbia

Columbia Omni-Dry with Omni-Wick EVAP Challenge: Sweaty Buns Video

Online Films & Video / Short Form - Single

13228N

2013 Interactive Merit Award

180LA / Santa Monica

Expedia

Artie's Journey

Online Films & Video / Short Form - Single

13229N

2013 Interactive Merit Award

Ogilvy France / Paris

Ferrero - Tic Tac

The Worst Breath in the World

Online Films & Video / Short Form - Single

13230N

2013 Interactive Merit Award

Whybin\TBWA / Sydney

M.J Bale

Grazed on Greatness - Viral Film

Online Films & Video / Short Form - Single

13231N

2013 Interactive Merit Award

Rethink / Vancouver

Molson Canadian

Canthem Online Video

Online Films & Video / Short Form - Single

13232N

2013 Interactive Merit Award

Stinkdigital / London

Red Stripe

Make Music in the Corner Shop

Online Films & Video / Short Form - Single

13233N

2013 Interactive Merit Award

Weapon7 / London

Smart

Skate Fortwo

Online Films & Video / Short Form - Single

13234N

2013 Interactive Merit Award

Wieden+Kennedy / New York

Southern Comfort

Beach

Online Films & Video / Short Form - Single

13235N

2013 Interactive Merit Award

BBH / New York

Unilever

Office Love

Online Films & Video / Short Form - Single

13236N

2013 Interactive Merit Award

Dare / Vancouver

Whistler Film Festival

Princess

Online Films & Video / Short Form - Single

13237N

2013 Interactive Merit Award

Dare / Vancouver

BC Honda Dealers

Civic Content City

Craft / Animation/Motion Graphics

13283N

2013 Interactive Merit Award

Euro RSCG / London

Credit Suisse

Metamorphosis

Craft / Animation/Motion Graphics

13284N

2013 Interactive Merit Award

BBDO / New York

Denon

VisYOUalizer

Craft / Animation/Motion Graphics

13285N

2013 Interactive Merit Award

R/GA / New York

Google

Google Wallet Pop Up Wallet

Craft / Animation/Motion Graphics

13286N

2013 Interactive Merit Award

LBi / London

Microsoft

The Random Adventures of Brandon Generator

Craft / Animation/Motion Graphics

13287N

2013 Interactive Merit Award

WINTR / Seattle

Sub Pop Records

Niki & The Dove: "The Fox"

Craft / Animation/Motion Graphics

13288N

2013 Interactive Merit Award

Cundari / Toronto

BMW Canada

The Upgradable Banner

Interactive Advertising / Banners - Fixed Space - Single

13165N

2013 Interactive Merit Award

Rethink / Vancouver

Dogwood Initiative

Oil Spill Take Over

Interactive Advertising / Banners - Fixed Space - Single

13166N

2013 Interactive Merit Award

Herezie / Paris

Passage du D?sir

Scrolling for pleasure

Interactive Advertising / Banners - Fixed Space - Single

13167N

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Automatic Banner

Interactive Advertising / Banners - Fixed Space - Single

13168N

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Original Click

Interactive Advertising / Banners - Fixed Space - Single

13169N

2013 Interactive Merit Award

Cactus / Denver

Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention

Yoga

Online Films & Video / Public Service/Non-Profit

13247N

2013 Interactive Merit Award

R/GA / New York

Adam Tensta

One Copy Song

Social Media / Best Use of Social Media/Facebook

13298N

2013 Interactive Merit Award

Razorfish / Düsseldorf

Audi

Audi Social Stunt

Social Media / Best Use of Social Media/Facebook

13299N

2013 Interactive Merit Award

Artplan / Rio de Janeiro

Carvalho Hosken

The Social Home Tour

Social Media / Best Use of Social Media/Facebook

13300N

2013 Interactive Merit Award

BBH / New York

Cole Haan

#Don'tgohome

Social Media / Best Use of Social Media/Facebook

13301N

2013 Interactive Merit Award

Digital Kitchen / Chicago

Digital Kitchen

Stanley the Interactive Player Piano

Social Media / Best Use of Social Media/Facebook

13302N

2013 Interactive Merit Award

Dare / Vancouver

EA Sports

EA FIFA Street vs. Street

Social Media / Best Use of Social Media/Facebook

13303N

2013 Interactive Merit Award

CP+B / Boulder

Grey Poupon

The Society of Good Taste

Social Media / Best Use of Social Media/Facebook

13304N

2013 Interactive Merit Award

BBDO / New York

HBO/Game of Thrones

DeThroned

Social Media / Best Use of Social Media/Facebook

13305N

2013 Interactive Merit Award

Wieden+Kennedy / São Paulo

Heineken

One Like = One Balloon

Social Media / Best Use of Social Media/Facebook

13306N

2013 Interactive Merit Award

Tool / Santa Monica

Help Remedies

Help I Have the Flu

Social Media / Best Use of Social Media/Facebook

13307N

2013 Interactive Merit Award

Calder Bateman / Edmonton

Institute for Sexual Minority Studies and Services

No HomoPhobes

Social Media / Best Use of Social Media/Facebook

13308N

2013 Interactive Merit Award

Dentsu / Tokyo

JAXA

THE SPACE HANGOUT powered by Google

Social Media / Best Use of Social Media/Facebook

13309N

2013 Interactive Merit Award

Mullen / Boston

JetBlue

Getaways Granter

Social Media / Best Use of Social Media/Facebook

13310N

2013 Interactive Merit Award

777interactive / Tokyo

Kodansha

Social Bookmark

Social Media / Best Use of Social Media/Facebook

13311N

2013 Interactive Merit Award

Tribal DDB / Toronto

McDonald's Canada

Our Food. Your Questions.

Social Media / Best Use of Social Media/Facebook

13312N

2013 Interactive Merit Award

TBWA\Digital Arts Network / Auckland

Mercury Energy

Good Energy Taxi

Social Media / Best Use of Social Media/Facebook

13313N

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