The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Civic Content City Agency: Dare / Vancouver Client: BC Honda Dealers Category: Craft / Animation/Motion Graphics
Metamorphosis Agency: Euro RSCG / London Client: Credit Suisse Category: Craft / Animation/Motion Graphics
VisYOUalizer Agency: BBDO New York / New York Client: Denon Category: Craft / Animation/Motion Graphics
Google Wallet Pop Up Wallet Agency: R/GA / New York Client: Google Category: Craft / Animation/Motion Graphics
The Random Adventures of Brandon Generator Agency: LBi / London Client: Microsoft Category: Craft / Animation/Motion Graphics
Niki & The Dove: "The Fox" Agency: WINTR / Seattle Client: Sub Pop Records Category: Craft / Animation/Motion Graphics
Free a Tree! Agency: Leo Burnett / Moscow Client: Google Russia Category: Mobile Applications/Sites / Public Service/Non-Profit
Road Mode Agency: George Patterson Y&R / Melbourne Client: Vic Roads Category: Mobile Applications/Sites / Public Service/Non-Profit
Radiolab App Agency: 1 Trick Pony / Hammonton Client: WNYC Category: Mobile Applications/Sites / Public Service/Non-Profit
Free a Tree! Agency: Leo Burnett / Moscow Client: Google Russia Category: Mobile Applications/Sites / Social Networks/Community
Rav4 - No Time to Waste! Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Interactive Advertising / Banners - Dynamic - Campaign
Suit Up Agency: Fox Digital Studio / Los Angeles Client: DIRECTV Category: Online Films & Video / Long Form - Series/Episodes
Pinata Anatomy Agency: Carmichael Lynch / Minneapolis Client: Carmichael Collective Category: Interactive Advertising / Self-Promotion
Car vs Piano Agency: BBDO Russia / Moscow Client: Intouch Category: Websites / Services
Gif me more party Agency: Buzzman / Paris Client: MTV Mobile Europe Category: Websites / Services
CataCombo Sound System Agency: Akestam Holst / Stockholm Client: Pause Home Entertainment Category: Websites / Services
Chaos In Your Town Agency: DDB / Chicago Client: State Farm Category: Websites / Services
Dare to Stamp Out Hunger Agency: Forsman & Bodenfors / Gothenburg Client: Swedish Church Category: Websites / Services
Pintermission Agency: RPA / Santa Moinca Client: American Honda Category: Interactive Advertising / Other Interactive Media - Campaign
SPARKLE YOUR IMAGINATION Agency: Dentsu / Tokyo Client: Kirin Brewery Category: Interactive Advertising / Other Interactive Media - Campaign
Art Auction Agency: Cundari / Toronto Client: BMW Canada Category: Mobile Applications/Sites / Promotions
Chevy Game Time Agency: Goodby Silverstein & Partners / San Francisco Client: Chevrolet Category: Mobile Applications/Sites / Promotions
9 Heroes Agency: Beacon Communications / Tokyo Client: Nike Japan Category: Mobile Applications/Sites / Promotions
The Upgradable Banner Agency: Cundari / Toronto Client: BMW Canada Category: Interactive Advertising / Banners - Fixed Space - Single
Oil Spill Take Over Agency: Rethink / Vancouver Client: Dogwood Initiative Category: Interactive Advertising / Banners - Fixed Space - Single
Scrolling for pleasure Agency: Herezie / Paris Client: Passage du D?sir Category: Interactive Advertising / Banners - Fixed Space - Single
Automatic Banner Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Original Click Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Social Media / Best Use of Social Media/Facebook
Audi Social Stunt Agency: Razorfish / Düsseldorf Client: Audi Category: Social Media / Best Use of Social Media/Facebook
The Social Home Tour Agency: Artplan / Rio de Janeiro Client: Carvalho Hosken Category: Social Media / Best Use of Social Media/Facebook
#Don'tgohome Agency: BBH New York / New York Client: Cole Haan Category: Social Media / Best Use of Social Media/Facebook
Stanley the Interactive Player Piano Agency: Digital Kitchen / Chicago Client: Digital Kitchen Category: Social Media / Best Use of Social Media/Facebook
EA FIFA Street vs. Street Agency: Dare / Vancouver Client: EA Sports Category: Social Media / Best Use of Social Media/Facebook
The Society of Good Taste Agency: CP+B / Boulder Client: Grey Poupon Category: Social Media / Best Use of Social Media/Facebook
DeThroned Agency: BBDO New York / New York Client: HBO/Game of Thrones Category: Social Media / Best Use of Social Media/Facebook
One Like = One Balloon Agency: Wieden+Kennedy / São Paulo Client: Heineken Category: Social Media / Best Use of Social Media/Facebook
Help I Have the Flu Agency: Tool / Santa Monica Client: Help Remedies Category: Social Media / Best Use of Social Media/Facebook
No HomoPhobes Agency: Calder Bateman / Edmonton Client: Institute for Sexual Minority Studies and Services Category: Social Media / Best Use of Social Media/Facebook
THE SPACE HANGOUT powered by Google Agency: Dentsu / Tokyo Client: JAXA Category: Social Media / Best Use of Social Media/Facebook
Getaways Granter Agency: Mullen / Boston Client: JetBlue Category: Social Media / Best Use of Social Media/Facebook
Social Bookmark Agency: 777interactive / Tokyo Client: Kodansha Category: Social Media / Best Use of Social Media/Facebook
Our Food. Your Questions. Agency: Tribal DDB / Toronto Client: McDonald's Canada Category: Social Media / Best Use of Social Media/Facebook
Good Energy Taxi Agency: TBWA\Digital Arts Network / Auckland Client: Mercury Energy Category: Social Media / Best Use of Social Media/Facebook
Fists of Fusian Agency: MercerBell / Sydney Client: Nestl?/Maggi Fusian Category: Social Media / Best Use of Social Media/Facebook
Nike Greatness Agency: Team Nike / Shanghai Client: Nike Category: Social Media / Best Use of Social Media/Facebook
Nike Academy Agency: AKQA / London Client: Nike Category: Social Media / Best Use of Social Media/Facebook
Paper Denim & Cloth InstaShoot Agency: McCann New York / New York Client: Paper Denim & Cloth Category: Social Media / Best Use of Social Media/Facebook
Tweet20 Agency: Digivaasi / New Delhi Client: Pepsi Category: Social Media / Best Use of Social Media/Facebook
Inspired by Iceland Agency: The Brooklyn Brothers & Islenska / London Client: Promote Iceland Category: Social Media / Best Use of Social Media/Facebook

2013 Interactive Merit Award

Dare / Vancouver

BC Honda Dealers

Civic Content City

Craft / Animation/Motion Graphics

13283N

2013 Interactive Merit Award

Euro RSCG / London

Credit Suisse

Metamorphosis

Craft / Animation/Motion Graphics

13284N

2013 Interactive Merit Award

BBDO New York / New York

Denon

VisYOUalizer

Craft / Animation/Motion Graphics

13285N

2013 Interactive Merit Award

R/GA / New York

Google

Google Wallet Pop Up Wallet

Craft / Animation/Motion Graphics

13286N

2013 Interactive Merit Award

LBi / London

Microsoft

The Random Adventures of Brandon Generator

Craft / Animation/Motion Graphics

13287N

2013 Interactive Merit Award

WINTR / Seattle

Sub Pop Records

Niki & The Dove: "The Fox"

Craft / Animation/Motion Graphics

13288N

2013 Interactive Merit Award

Leo Burnett / Moscow

Google Russia

Free a Tree!

Mobile Applications/Sites / Public Service/Non-Profit

13154N

2013 Interactive Merit Award

George Patterson Y&R / Melbourne

Vic Roads

Road Mode

Mobile Applications/Sites / Public Service/Non-Profit

13155N

2013 Interactive Merit Award

1 Trick Pony / Hammonton

WNYC

Radiolab App

Mobile Applications/Sites / Public Service/Non-Profit

13156N

2013 Interactive Merit Award

Leo Burnett / Moscow

Google Russia

Free a Tree!

Mobile Applications/Sites / Social Networks/Community

13160N

2013 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota

Rav4 - No Time to Waste!

Interactive Advertising / Banners - Dynamic - Campaign

13172N

2013 Interactive Merit Award

Fox Digital Studio / Los Angeles

DIRECTV

Suit Up

Online Films & Video / Long Form - Series/Episodes

13246N

2013 Interactive Merit Award

Carmichael Lynch / Minneapolis

Carmichael Collective

Pinata Anatomy

Interactive Advertising / Self-Promotion

13219N

2013 Interactive Merit Award

BBDO Russia / Moscow

Intouch

Car vs Piano

Websites / Services

13136N

2013 Interactive Merit Award

Buzzman / Paris

MTV Mobile Europe

Gif me more party

Websites / Services

13137N

2013 Interactive Merit Award

Akestam Holst / Stockholm

Pause Home Entertainment

CataCombo Sound System

Websites / Services

13138N

2013 Interactive Merit Award

DDB / Chicago

State Farm

Chaos In Your Town

Websites / Services

13139N

2013 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Swedish Church

Dare to Stamp Out Hunger

Websites / Services

13140N

2013 Interactive Merit Award

RPA / Santa Moinca

American Honda

Pintermission

Interactive Advertising / Other Interactive Media - Campaign

13214N

2013 Interactive Merit Award

Dentsu / Tokyo

Kirin Brewery

SPARKLE YOUR IMAGINATION

Interactive Advertising / Other Interactive Media - Campaign

13215N

2013 Interactive Merit Award

Cundari / Toronto

BMW Canada

Art Auction

Mobile Applications/Sites / Promotions

13161N

2013 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Chevrolet

Chevy Game Time

Mobile Applications/Sites / Promotions

13162N

2013 Interactive Merit Award

Beacon Communications / Tokyo

Nike Japan

9 Heroes

Mobile Applications/Sites / Promotions

13163N

2013 Interactive Merit Award

Cundari / Toronto

BMW Canada

The Upgradable Banner

Interactive Advertising / Banners - Fixed Space - Single

13165N

2013 Interactive Merit Award

Rethink / Vancouver

Dogwood Initiative

Oil Spill Take Over

Interactive Advertising / Banners - Fixed Space - Single

13166N

2013 Interactive Merit Award

Herezie / Paris

Passage du D?sir

Scrolling for pleasure

Interactive Advertising / Banners - Fixed Space - Single

13167N

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Automatic Banner

Interactive Advertising / Banners - Fixed Space - Single

13168N

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Original Click

Interactive Advertising / Banners - Fixed Space - Single

13169N

2013 Interactive Merit Award

R/GA / New York

Adam Tensta

One Copy Song

Social Media / Best Use of Social Media/Facebook

13298N

2013 Interactive Merit Award

Razorfish / Düsseldorf

Audi

Audi Social Stunt

Social Media / Best Use of Social Media/Facebook

13299N

2013 Interactive Merit Award

Artplan / Rio de Janeiro

Carvalho Hosken

The Social Home Tour

Social Media / Best Use of Social Media/Facebook

13300N

2013 Interactive Merit Award

BBH New York / New York

Cole Haan

#Don'tgohome

Social Media / Best Use of Social Media/Facebook

13301N

2013 Interactive Merit Award

Digital Kitchen / Chicago

Digital Kitchen

Stanley the Interactive Player Piano

Social Media / Best Use of Social Media/Facebook

13302N

2013 Interactive Merit Award

Dare / Vancouver

EA Sports

EA FIFA Street vs. Street

Social Media / Best Use of Social Media/Facebook

13303N

2013 Interactive Merit Award

CP+B / Boulder

Grey Poupon

The Society of Good Taste

Social Media / Best Use of Social Media/Facebook

13304N

2013 Interactive Merit Award

BBDO New York / New York

HBO/Game of Thrones

DeThroned

Social Media / Best Use of Social Media/Facebook

13305N

2013 Interactive Merit Award

Wieden+Kennedy / São Paulo

Heineken

One Like = One Balloon

Social Media / Best Use of Social Media/Facebook

13306N

2013 Interactive Merit Award

Tool / Santa Monica

Help Remedies

Help I Have the Flu

Social Media / Best Use of Social Media/Facebook

13307N

2013 Interactive Merit Award

Calder Bateman / Edmonton

Institute for Sexual Minority Studies and Services

No HomoPhobes

Social Media / Best Use of Social Media/Facebook

13308N

2013 Interactive Merit Award

Dentsu / Tokyo

JAXA

THE SPACE HANGOUT powered by Google

Social Media / Best Use of Social Media/Facebook

13309N

2013 Interactive Merit Award

Mullen / Boston

JetBlue

Getaways Granter

Social Media / Best Use of Social Media/Facebook

13310N

2013 Interactive Merit Award

777interactive / Tokyo

Kodansha

Social Bookmark

Social Media / Best Use of Social Media/Facebook

13311N

2013 Interactive Merit Award

Tribal DDB / Toronto

McDonald's Canada

Our Food. Your Questions.

Social Media / Best Use of Social Media/Facebook

13312N

2013 Interactive Merit Award

TBWA\Digital Arts Network / Auckland

Mercury Energy

Good Energy Taxi

Social Media / Best Use of Social Media/Facebook

13313N

2013 Interactive Merit Award

MercerBell / Sydney

Nestl?/Maggi Fusian

Fists of Fusian

Social Media / Best Use of Social Media/Facebook

13314N

2013 Interactive Merit Award

Team Nike / Shanghai

Nike

Nike Greatness

Social Media / Best Use of Social Media/Facebook

13315N

2013 Interactive Merit Award

AKQA / London

Nike

Nike Academy

Social Media / Best Use of Social Media/Facebook

13316N

2013 Interactive Merit Award

McCann New York / New York

Paper Denim & Cloth

Paper Denim & Cloth InstaShoot

Social Media / Best Use of Social Media/Facebook

13317N

2013 Interactive Merit Award

Digivaasi / New Delhi

Pepsi

Tweet20

Social Media / Best Use of Social Media/Facebook

13318N

2013 Interactive Merit Award

The Brooklyn Brothers & Islenska / London

Promote Iceland

Inspired by Iceland

Social Media / Best Use of Social Media/Facebook

13319N

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