The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
MagazineYou
Agency: Ogilvy Brasil / São Paulo
Client: Magazine Luiza Category: Websites / E-Commerce
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Camera Clara Photography Studio Category: Online Films & Video / Self-Promotion - Single
Earphone Bully
Agency: SapientNitro / South Brisbane
Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Craft / Sound Design
Renaissance Hotels
Agency: Anomaly / New York
Client: Marriott Category: Websites / Corporate Website
[Inner] Creative
Agency: AlmapBBDO / São Paulo
Client: Panamericana Escola de Arte Category: Websites / Corporate Website
Pintermission
Agency: RPA / Santa Moinca
Client: American Honda Category: Social Media / Communities / Microblogging
Reality Drop
Agency: Arnold Worldwide / Boston
Client: Climate Reality Category: Social Media / Communities / Microblogging
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Social Media / Communities / Microblogging
The Gnome Experiment
Agency: OgilvyOne / London
Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging
Mezamashii Run Project
Agency: McKinney / Durham
Client: Mizuno Category: Social Media / Communities / Microblogging
Name Tunnels
Agency: M&C Saatchi / Sydney
Client: Amnesty International Category: Websites / Public Service/Non-Profit
Blind
Agency: Hungry Boys / Moscow
Client: Right to a Smile Charity Fund Category: Websites / Public Service/Non-Profit
Carly's Cafe
Agency: John St / Toronto
Client: Carly's Voice Category: Websites / Public Service/Non-Profit
Civil Rights Captcha
Agency: Prime / Stockholm
Client: Civil Rights Defenders Category: Websites / Public Service/Non-Profit
No HomoPhobes
Agency: Calder Bateman / Edmonton
Client: Institute for Sexual Minority Studies and Services Category: Websites / Public Service/Non-Profit
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Websites / Public Service/Non-Profit
Century of the Child
Agency: Hello Monday / New York
Client: MoMA Category: Websites / Public Service/Non-Profit
One Small Tweet
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Websites / Public Service/Non-Profit
I Will if You Will
Agency: Leo Burnett / Chicago
Client: WWF Earth Hour 2012 Category: Websites / Public Service/Non-Profit
Twinkle
Agency: Havas Worldwide / London
Client: Chivas Category: Online Films & Video / Long Form - Single
Metamorphosis
Agency: Euro RSCG / London
Client: Credit Suisse Category: Online Films & Video / Long Form - Single
New Star of India
Agency: AKQA / London
Client: Nissan Category: Online Films & Video / Long Form - Single
Uncle Drew
Agency: Davie Brown Entertainment / Dallas
Client: Pepsi MAX (PepsiCo) Category: Online Films & Video / Long Form - Single
The Ballerina Stunt
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Long Form - Single
One Copy Song
Agency: R/GA / New York
Client: Adam Tensta Category: Interactive Advertising / Other Interactive Media - Single
Frontrow
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Opera House Category: Interactive Advertising / Other Interactive Media - Single
Chaos to Perfection
Agency: 84.Paris / Paris
Client: Google Cultural Institute - Ch?teau de Versailles Category: Interactive Advertising / Other Interactive Media - Single
CinePrint
Agency: Team One / El Segundo
Client: Lexus Category: Interactive Advertising / Other Interactive Media - Single
Nike Fuel Stream
Agency: AKQA / London
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
The Great American Bacon Barter
Agency: 360i / New York
Client: Oscar Mayer Category: Interactive Advertising / Other Interactive Media - Single
Twisted Metal
Agency: Havas WW SF / San Francisco
Client: Sony Category: Interactive Advertising / Other Interactive Media - Single
Big Picture
Agency: TAXI Canada / Toronto
Client: TELUS Mobility Category: Interactive Advertising / Other Interactive Media - Single
Pennies for Life
Agency: DLKW LOWE / London
Client: The Microloan Foundation Category: Interactive Advertising / Other Interactive Media - Single
Tweets for Sweets
Agency: Hellocomputer / Cape Town
Client: Toyota Etios Category: Interactive Advertising / Other Interactive Media - Single
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever Category: Interactive Advertising / Other Interactive Media - Single
The Upgradable Banner
Agency: Cundari / Toronto
Client: BMW Canada Category: Interactive Advertising / Banners - Fixed Space - Single
Oil Spill Take Over
Agency: Rethink / Vancouver
Client: Dogwood Initiative Category: Interactive Advertising / Banners - Fixed Space - Single
Scrolling for pleasure
Agency: Herezie / Paris
Client: Passage du D?sir Category: Interactive Advertising / Banners - Fixed Space - Single
Automatic Banner
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Original Click
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
One Copy Song
Agency: R/GA / New York
Client: Adam Tensta Category: Social Media / Best Use of Social Media/Facebook
Audi Social Stunt
Agency: Razorfish / Düsseldorf
Client: Audi Category: Social Media / Best Use of Social Media/Facebook
The Social Home Tour
Agency: Artplan / Rio de Janeiro
Client: Carvalho Hosken Category: Social Media / Best Use of Social Media/Facebook
#Don'tgohome
Agency: BBH / New York
Client: Cole Haan Category: Social Media / Best Use of Social Media/Facebook
Stanley the Interactive Player Piano
Agency: Digital Kitchen / Chicago
Client: Digital Kitchen Category: Social Media / Best Use of Social Media/Facebook
EA FIFA Street vs. Street
Agency: Dare / Vancouver
Client: EA Sports Category: Social Media / Best Use of Social Media/Facebook
The Society of Good Taste
Agency: CP+B / Boulder
Client: Grey Poupon Category: Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Magazine Luiza
Title:
MagazineYou
Category:
Websites / E-Commerce
Annual ID:
13125N
Award:
2013 Interactive Merit Award
Agency:
Filadelfia Comunicacao / Belo Horizonte
Client:
Camera Clara Photography Studio
Title:
The World's Most Downloaded Man
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
13248N
Award:
2013 Interactive Merit Award
Agency:
SapientNitro / South Brisbane
Client:
Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out
Title:
Earphone Bully
Category:
Craft / Sound Design
Annual ID:
13289N
Award:
2013 Interactive Merit Award
Agency:
Baldwin& / Raleigh
Client:
Burt's Bees
Title:
Music from Nature
Category:
Craft / Sound Design
Annual ID:
13290N
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
Denon
Title:
VisYOUalizer
Category:
Craft / Sound Design
Annual ID:
13291N
Award:
2013 Interactive Merit Award
Agency:
Projector inc. / Tokyo
Client:
UNIQLO
Title:
UNIQLO WAKE UP
Category:
Craft / Sound Design
Annual ID:
13292N
Award:
2013 Interactive Merit Award
Agency:
Anomaly / New York
Client:
Marriott
Title:
Renaissance Hotels
Category:
Websites / Corporate Website
Annual ID:
13119N
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Panamericana Escola de Arte
Title:
[Inner] Creative
Category:
Websites / Corporate Website
Annual ID:
13120N
Award:
2013 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda
Title:
Pintermission
Category:
Social Media / Communities / Microblogging
Annual ID:
13293N
Award:
2013 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Climate Reality
Title:
Reality Drop
Category:
Social Media / Communities / Microblogging
Annual ID:
13294N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Graacc
Title:
Donate Your Fame
Category:
Social Media / Communities / Microblogging
Annual ID:
13295N
Award:
2013 Interactive Merit Award
Agency:
OgilvyOne / London
Client:
Kern & Sohn Precision Scales
Title:
The Gnome Experiment
Category:
Social Media / Communities / Microblogging
Annual ID:
13296N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Mizuno
Title:
Mezamashii Run Project
Category:
Social Media / Communities / Microblogging
Annual ID:
13297N
Award:
2013 Interactive Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Amnesty International
Title:
Name Tunnels
Category:
Websites / Public Service/Non-Profit
Annual ID:
13126N
Award:
2013 Interactive Merit Award
Agency:
Hungry Boys / Moscow
Client:
Right to a Smile Charity Fund
Title:
Blind
Category:
Websites / Public Service/Non-Profit
Annual ID:
13127N
Award:
2013 Interactive Merit Award
Agency:
John St / Toronto
Client:
Carly's Voice
Title:
Carly's Cafe
Category:
Websites / Public Service/Non-Profit
Annual ID:
13128N
Award:
2013 Interactive Merit Award
Agency:
Prime / Stockholm
Client:
Civil Rights Defenders
Title:
Civil Rights Captcha
Category:
Websites / Public Service/Non-Profit
Annual ID:
13129N
Award:
2013 Interactive Merit Award
Agency:
Calder Bateman / Edmonton
Client:
Institute for Sexual Minority Studies and Services
Title:
No HomoPhobes
Category:
Websites / Public Service/Non-Profit
Annual ID:
13130N
Award:
2013 Interactive Merit Award
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Websites / Public Service/Non-Profit
Annual ID:
13131N
Award:
2013 Interactive Merit Award
Agency:
Hello Monday / New York
Client:
MoMA
Title:
Century of the Child
Category:
Websites / Public Service/Non-Profit
Annual ID:
13132N
Award:
2013 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
One Small Tweet
Category:
Websites / Public Service/Non-Profit
Annual ID:
13133N
Award:
2013 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
WWF Earth Hour 2012
Title:
I Will if You Will
Category:
Websites / Public Service/Non-Profit
Annual ID:
13134N
Award:
2013 Interactive Merit Award
Agency:
Havas Worldwide / London
Client:
Chivas
Title:
Twinkle
Category:
Online Films & Video / Long Form - Single
Annual ID:
13241N
Award:
2013 Interactive Merit Award
Agency:
Euro RSCG / London
Client:
Credit Suisse
Title:
Metamorphosis
Category:
Online Films & Video / Long Form - Single
Annual ID:
13242N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Nissan
Title:
New Star of India
Category:
Online Films & Video / Long Form - Single
Annual ID:
13243N
Award:
2013 Interactive Merit Award
Agency:
Davie Brown Entertainment / Dallas
Client:
Pepsi MAX (PepsiCo)
Title:
Uncle Drew
Category:
Online Films & Video / Long Form - Single
Annual ID:
13244N
Award:
2013 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Ballerina Stunt
Category:
Online Films & Video / Long Form - Single
Annual ID:
13245N
Award:
2013 Interactive Merit Award
Agency:
R/GA / New York
Client:
Adam Tensta
Title:
One Copy Song
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13203N
Award:
2013 Interactive Merit Award
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Opera House
Title:
Frontrow
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13204N
Award:
2013 Interactive Merit Award
Agency:
84.Paris / Paris
Client:
Google Cultural Institute - Ch?teau de Versailles
Title:
Chaos to Perfection
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13205N
Award:
2013 Interactive Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
CinePrint
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13206N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Fuel Stream
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13207N
Award:
2013 Interactive Merit Award
Agency:
360i / New York
Client:
Oscar Mayer
Title:
The Great American Bacon Barter
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13208N
Award:
2013 Interactive Merit Award
Agency:
Havas WW SF / San Francisco
Client:
Sony
Title:
Twisted Metal
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13209N
Award:
2013 Interactive Merit Award
Agency:
TAXI Canada / Toronto
Client:
TELUS Mobility
Title:
Big Picture
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13210N
Award:
2013 Interactive Merit Award
Agency:
DLKW LOWE / London
Client:
The Microloan Foundation
Title:
Pennies for Life
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13211N
Award:
2013 Interactive Merit Award
Agency:
Hellocomputer / Cape Town
Client:
Toyota Etios
Title:
Tweets for Sweets
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13212N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Unilever
Title:
Recipe Receipt
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13213N
Award:
2013 Interactive Merit Award
Agency:
Cundari / Toronto
Client:
BMW Canada
Title:
The Upgradable Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13165N
Award:
2013 Interactive Merit Award
Agency:
Rethink / Vancouver
Client:
Dogwood Initiative
Title:
Oil Spill Take Over
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13166N
Award:
2013 Interactive Merit Award
Agency:
Herezie / Paris
Client:
Passage du D?sir
Title:
Scrolling for pleasure
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13167N
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Automatic Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13168N
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Original Click
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13169N
Award:
2013 Interactive Merit Award
Agency:
R/GA / New York
Client:
Adam Tensta
Title:
One Copy Song
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13298N
Award:
2013 Interactive Merit Award
Agency:
Razorfish / Düsseldorf
Client:
Audi
Title:
Audi Social Stunt
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13299N
Award:
2013 Interactive Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Carvalho Hosken
Title:
The Social Home Tour
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13300N
Award:
2013 Interactive Merit Award
Agency:
BBH / New York
Client:
Cole Haan
Title:
#Don'tgohome
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13301N
Award:
2013 Interactive Merit Award
Agency:
Digital Kitchen / Chicago
Client:
Digital Kitchen
Title:
Stanley the Interactive Player Piano
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13302N
Award:
2013 Interactive Merit Award
Agency:
Dare / Vancouver
Client:
EA Sports
Title:
EA FIFA Street vs. Street
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13303N
Award:
2013 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Grey Poupon
Title:
The Society of Good Taste
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13304N
