The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
You're Not You When You're Hungry Twitter Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Social Media / Best Use of Social Media/Facebook
The Dove Ad Makeover
Agency: Ogilvy & Mather / London
Client: Unilever Category: Social Media / Best Use of Social Media/Facebook
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Best Use of Social Media/Facebook
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Social Media / Best Use of Social Media/Facebook
Mean Stinks
Agency: Leo Burnett / Chicago
Client: P&G - Secret Category: Social Media / Communities / Microblogging
Donate your Facebook timeline for world Alzheimer's day
Agency: Ogilvy / Brussels
Client: Alzheimer's Disease International Category: Social Media / Best Use of Social Media/Facebook
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Social Media / Best Use of Social Media/Facebook
Pintermission
Agency: RPA / Santa Moinca
Client: American Honda Category: Social Media / Communities / Microblogging
Reality Drop
Agency: Arnold Worldwide / Boston
Client: Climate Reality Category: Social Media / Communities / Microblogging
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Social Media / Communities / Microblogging
The Gnome Experiment
Agency: OgilvyOne / London
Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging
Mezamashii Run Project
Agency: McKinney / Durham
Client: Mizuno Category: Social Media / Communities / Microblogging
One Copy Song
Agency: R/GA / New York
Client: Adam Tensta Category: Social Media / Best Use of Social Media/Facebook
Audi Social Stunt
Agency: Razorfish / Düsseldorf
Client: Audi Category: Social Media / Best Use of Social Media/Facebook
The Social Home Tour
Agency: Artplan / Rio de Janeiro
Client: Carvalho Hosken Category: Social Media / Best Use of Social Media/Facebook
#Don'tgohome
Agency: BBH / New York
Client: Cole Haan Category: Social Media / Best Use of Social Media/Facebook
Stanley the Interactive Player Piano
Agency: Digital Kitchen / Chicago
Client: Digital Kitchen Category: Social Media / Best Use of Social Media/Facebook
EA FIFA Street vs. Street
Agency: Dare / Vancouver
Client: EA Sports Category: Social Media / Best Use of Social Media/Facebook
The Society of Good Taste
Agency: CP+B / Boulder
Client: Grey Poupon Category: Social Media / Best Use of Social Media/Facebook
DeThroned
Agency: BBDO / New York
Client: HBO/Game of Thrones Category: Social Media / Best Use of Social Media/Facebook
One Like = One Balloon
Agency: Wieden+Kennedy / São Paulo
Client: Heineken Category: Social Media / Best Use of Social Media/Facebook
Help I Have the Flu
Agency: Tool / Santa Monica
Client: Help Remedies Category: Social Media / Best Use of Social Media/Facebook
No HomoPhobes
Agency: Calder Bateman / Edmonton
Client: Institute for Sexual Minority Studies and Services Category: Social Media / Best Use of Social Media/Facebook
THE SPACE HANGOUT powered by Google
Agency: Dentsu / Tokyo
Client: JAXA Category: Social Media / Best Use of Social Media/Facebook
Getaways Granter
Agency: Mullen / Boston
Client: JetBlue Category: Social Media / Best Use of Social Media/Facebook
Social Bookmark
Agency: 777interactive / Tokyo
Client: Kodansha Category: Social Media / Best Use of Social Media/Facebook
Our Food. Your Questions.
Agency: Tribal DDB / Toronto
Client: McDonald's Canada Category: Social Media / Best Use of Social Media/Facebook
Good Energy Taxi
Agency: TBWA\Digital Arts Network / Auckland
Client: Mercury Energy Category: Social Media / Best Use of Social Media/Facebook
Fists of Fusian
Agency: MercerBell / Sydney
Client: Nestl?/Maggi Fusian Category: Social Media / Best Use of Social Media/Facebook
Nike Greatness
Agency: Team Nike / Shanghai
Client: Nike Category: Social Media / Best Use of Social Media/Facebook
Nike Academy
Agency: AKQA / London
Client: Nike Category: Social Media / Best Use of Social Media/Facebook
Paper Denim & Cloth InstaShoot
Agency: McCann / New York
Client: Paper Denim & Cloth Category: Social Media / Best Use of Social Media/Facebook
Tweet20
Agency: Digivaasi / New Delhi
Client: Pepsi Category: Social Media / Best Use of Social Media/Facebook
Inspired by Iceland
Agency: The Brooklyn Brothers & Islenska / London
Client: Promote Iceland Category: Social Media / Best Use of Social Media/Facebook
Skype Humoticons
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Social Media / Best Use of Social Media/Facebook
The People vs. Sour Patch Kids
Agency: Mother / New York
Client: Sour Patch Kids Category: Social Media / Best Use of Social Media/Facebook
20things 2011
Agency: SYZYGY / Bad Hombrug
Client: SYZYGY Category: Social Media / Best Use of Social Media/Facebook
Parking Douche
Agency: Look At Media / Moscow
Client: The Village Category: Social Media / Best Use of Social Media/Facebook
Doppelgangers
Agency: BBH / New York
Client: The Weather Channel Category: Social Media / Best Use of Social Media/Facebook
Pinning their hopes
Agency: Weapon7 / London
Client: Unicef Category: Social Media / Best Use of Social Media/Facebook
UNIQLO "Storms" Pinterest
Agency: Firstborn / New York
Client: UNIQLO Category: Social Media / Best Use of Social Media/Facebook
Hashtag Killer
Agency: DDB / New York
Client: WaterisLife Category: Social Media / Best Use of Social Media/Facebook
Happy Hunt
Agency: Mullen / Boston
Client: Zappos Category: Social Media / Best Use of Social Media/Facebook