The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
You're Not You When You're Hungry Twitter Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Social Media / Best Use of Social Media/Facebook
The Dove Ad Makeover
Agency: Ogilvy & Mather / London
Client: Unilever Category: Social Media / Best Use of Social Media/Facebook
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Best Use of Social Media/Facebook
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Social Media / Best Use of Social Media/Facebook
Mean Stinks
Agency: Leo Burnett / Chicago
Client: P&G - Secret Category: Social Media / Communities / Microblogging
Donate your Facebook timeline for world Alzheimer's day
Agency: Ogilvy / Brussels
Client: Alzheimer's Disease International Category: Social Media / Best Use of Social Media/Facebook
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Social Media / Best Use of Social Media/Facebook
Pintermission
Agency: RPA / Santa Moinca
Client: American Honda Category: Social Media / Communities / Microblogging
Reality Drop
Agency: Arnold Worldwide / Boston
Client: Climate Reality Category: Social Media / Communities / Microblogging
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Social Media / Communities / Microblogging
The Gnome Experiment
Agency: OgilvyOne / London
Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging
Mezamashii Run Project
Agency: McKinney / Durham
Client: Mizuno Category: Social Media / Communities / Microblogging
One Copy Song
Agency: R/GA / New York
Client: Adam Tensta Category: Social Media / Best Use of Social Media/Facebook
Audi Social Stunt
Agency: Razorfish / Düsseldorf
Client: Audi Category: Social Media / Best Use of Social Media/Facebook
The Social Home Tour
Agency: Artplan / Rio de Janeiro
Client: Carvalho Hosken Category: Social Media / Best Use of Social Media/Facebook
#Don'tgohome
Agency: BBH / New York
Client: Cole Haan Category: Social Media / Best Use of Social Media/Facebook
Stanley the Interactive Player Piano
Agency: Digital Kitchen / Chicago
Client: Digital Kitchen Category: Social Media / Best Use of Social Media/Facebook
EA FIFA Street vs. Street
Agency: Dare / Vancouver
Client: EA Sports Category: Social Media / Best Use of Social Media/Facebook
The Society of Good Taste
Agency: CP+B / Boulder
Client: Grey Poupon Category: Social Media / Best Use of Social Media/Facebook
DeThroned
Agency: BBDO / New York
Client: HBO/Game of Thrones Category: Social Media / Best Use of Social Media/Facebook
One Like = One Balloon
Agency: Wieden+Kennedy / São Paulo
Client: Heineken Category: Social Media / Best Use of Social Media/Facebook
Help I Have the Flu
Agency: Tool / Santa Monica
Client: Help Remedies Category: Social Media / Best Use of Social Media/Facebook
No HomoPhobes
Agency: Calder Bateman / Edmonton
Client: Institute for Sexual Minority Studies and Services Category: Social Media / Best Use of Social Media/Facebook
THE SPACE HANGOUT powered by Google
Agency: Dentsu / Tokyo
Client: JAXA Category: Social Media / Best Use of Social Media/Facebook
Getaways Granter
Agency: Mullen / Boston
Client: JetBlue Category: Social Media / Best Use of Social Media/Facebook
Social Bookmark
Agency: 777interactive / Tokyo
Client: Kodansha Category: Social Media / Best Use of Social Media/Facebook
Our Food. Your Questions.
Agency: Tribal DDB / Toronto
Client: McDonald's Canada Category: Social Media / Best Use of Social Media/Facebook
Good Energy Taxi
Agency: TBWA\Digital Arts Network / Auckland
Client: Mercury Energy Category: Social Media / Best Use of Social Media/Facebook
Fists of Fusian
Agency: MercerBell / Sydney
Client: Nestl?/Maggi Fusian Category: Social Media / Best Use of Social Media/Facebook
Nike Greatness
Agency: Team Nike / Shanghai
Client: Nike Category: Social Media / Best Use of Social Media/Facebook
Nike Academy
Agency: AKQA / London
Client: Nike Category: Social Media / Best Use of Social Media/Facebook
Paper Denim & Cloth InstaShoot
Agency: McCann / New York
Client: Paper Denim & Cloth Category: Social Media / Best Use of Social Media/Facebook
Tweet20
Agency: Digivaasi / New Delhi
Client: Pepsi Category: Social Media / Best Use of Social Media/Facebook
Inspired by Iceland
Agency: The Brooklyn Brothers & Islenska / London
Client: Promote Iceland Category: Social Media / Best Use of Social Media/Facebook
Skype Humoticons
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Social Media / Best Use of Social Media/Facebook
The People vs. Sour Patch Kids
Agency: Mother / New York
Client: Sour Patch Kids Category: Social Media / Best Use of Social Media/Facebook
20things 2011
Agency: SYZYGY / Bad Hombrug
Client: SYZYGY Category: Social Media / Best Use of Social Media/Facebook
Parking Douche
Agency: Look At Media / Moscow
Client: The Village Category: Social Media / Best Use of Social Media/Facebook
Doppelgangers
Agency: BBH / New York
Client: The Weather Channel Category: Social Media / Best Use of Social Media/Facebook
Pinning their hopes
Agency: Weapon7 / London
Client: Unicef Category: Social Media / Best Use of Social Media/Facebook
UNIQLO "Storms" Pinterest
Agency: Firstborn / New York
Client: UNIQLO Category: Social Media / Best Use of Social Media/Facebook
Hashtag Killer
Agency: DDB / New York
Client: WaterisLife Category: Social Media / Best Use of Social Media/Facebook
Happy Hunt
Agency: Mullen / Boston
Client: Zappos Category: Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
Snickers
Title:
You're Not You When You're Hungry Twitter Campaign
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13088N
Award:
2013 Interactive Gold Pencil
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
The Dove Ad Makeover
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13089N
Award:
2013 Interactive Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Social Network
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13090N
Award:
2013 Interactive Silver Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13091N
Award:
2013 Interactive Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
P&G - Secret
Title:
Mean Stinks
Category:
Social Media / Communities / Microblogging
Annual ID:
13087N
Award:
2013 Interactive Bronze Pencil
Agency:
Ogilvy / Brussels
Client:
Alzheimer's Disease International
Title:
Donate your Facebook timeline for world Alzheimer's day
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13092N
Award:
2013 Interactive Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13093N
Award:
2013 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda
Title:
Pintermission
Category:
Social Media / Communities / Microblogging
Annual ID:
13293N
Award:
2013 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Climate Reality
Title:
Reality Drop
Category:
Social Media / Communities / Microblogging
Annual ID:
13294N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Graacc
Title:
Donate Your Fame
Category:
Social Media / Communities / Microblogging
Annual ID:
13295N
Award:
2013 Interactive Merit Award
Agency:
OgilvyOne / London
Client:
Kern & Sohn Precision Scales
Title:
The Gnome Experiment
Category:
Social Media / Communities / Microblogging
Annual ID:
13296N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Mizuno
Title:
Mezamashii Run Project
Category:
Social Media / Communities / Microblogging
Annual ID:
13297N
Award:
2013 Interactive Merit Award
Agency:
R/GA / New York
Client:
Adam Tensta
Title:
One Copy Song
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13298N
Award:
2013 Interactive Merit Award
Agency:
Razorfish / Düsseldorf
Client:
Audi
Title:
Audi Social Stunt
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13299N
Award:
2013 Interactive Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Carvalho Hosken
Title:
The Social Home Tour
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13300N
Award:
2013 Interactive Merit Award
Agency:
BBH / New York
Client:
Cole Haan
Title:
#Don'tgohome
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13301N
Award:
2013 Interactive Merit Award
Agency:
Digital Kitchen / Chicago
Client:
Digital Kitchen
Title:
Stanley the Interactive Player Piano
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13302N
Award:
2013 Interactive Merit Award
Agency:
Dare / Vancouver
Client:
EA Sports
Title:
EA FIFA Street vs. Street
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13303N
Award:
2013 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Grey Poupon
Title:
The Society of Good Taste
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13304N
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO/Game of Thrones
Title:
DeThroned
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13305N
Award:
2013 Interactive Merit Award
Agency:
Wieden+Kennedy / São Paulo
Client:
Heineken
Title:
One Like = One Balloon
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13306N
Award:
2013 Interactive Merit Award
Agency:
Tool / Santa Monica
Client:
Help Remedies
Title:
Help I Have the Flu
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13307N
Award:
2013 Interactive Merit Award
Agency:
Calder Bateman / Edmonton
Client:
Institute for Sexual Minority Studies and Services
Title:
No HomoPhobes
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13308N
Award:
2013 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
JAXA
Title:
THE SPACE HANGOUT powered by Google
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13309N
Award:
2013 Interactive Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Getaways Granter
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13310N
Award:
2013 Interactive Merit Award
Agency:
777interactive / Tokyo
Client:
Kodansha
Title:
Social Bookmark
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13311N
Award:
2013 Interactive Merit Award
Agency:
Tribal DDB / Toronto
Client:
McDonald's Canada
Title:
Our Food. Your Questions.
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13312N
Award:
2013 Interactive Merit Award
Agency:
TBWA\Digital Arts Network / Auckland
Client:
Mercury Energy
Title:
Good Energy Taxi
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13313N
Award:
2013 Interactive Merit Award
Agency:
MercerBell / Sydney
Client:
Nestl?/Maggi Fusian
Title:
Fists of Fusian
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13314N
Award:
2013 Interactive Merit Award
Agency:
Team Nike / Shanghai
Client:
Nike
Title:
Nike Greatness
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13315N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Academy
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13316N
Award:
2013 Interactive Merit Award
Agency:
McCann / New York
Client:
Paper Denim & Cloth
Title:
Paper Denim & Cloth InstaShoot
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13317N
Award:
2013 Interactive Merit Award
Agency:
Digivaasi / New Delhi
Client:
Pepsi
Title:
Tweet20
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13318N
Award:
2013 Interactive Merit Award
Agency:
The Brooklyn Brothers & Islenska / London
Client:
Promote Iceland
Title:
Inspired by Iceland
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13319N
Award:
2013 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
Skype Humoticons
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13320N
Award:
2013 Interactive Merit Award
Agency:
Mother / New York
Client:
Sour Patch Kids
Title:
The People vs. Sour Patch Kids
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13321N
Award:
2013 Interactive Merit Award
Agency:
SYZYGY / Bad Hombrug
Client:
SYZYGY
Title:
20things 2011
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13322N
Award:
2013 Interactive Merit Award
Agency:
Look At Media / Moscow
Client:
The Village
Title:
Parking Douche
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13323N
Award:
2013 Interactive Merit Award
Agency:
BBH / New York
Client:
The Weather Channel
Title:
Doppelgangers
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13324N
Award:
2013 Interactive Merit Award
Agency:
Weapon7 / London
Client:
Unicef
Title:
Pinning their hopes
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13325N
Award:
2013 Interactive Merit Award
Agency:
Firstborn / New York
Client:
UNIQLO
Title:
UNIQLO "Storms" Pinterest
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13326N
Award:
2013 Interactive Merit Award
Agency:
DDB / New York
Client:
WaterisLife
Title:
Hashtag Killer
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13327N