The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

You're Not You When You're Hungry Twitter Campaign Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Social Media / Best Use of Social Media/Facebook
The Dove Ad Makeover Agency: Ogilvy & Mather / London Client: Unilever Category: Social Media / Best Use of Social Media/Facebook
World's Most Valuable Social Network Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Best Use of Social Media/Facebook
Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Social Media / Best Use of Social Media/Facebook
Donate your Facebook timeline for world Alzheimer's day Agency: Ogilvy / Brussels Client: Alzheimer's Disease International Category: Social Media / Best Use of Social Media/Facebook
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Social Media / Best Use of Social Media/Facebook
Mean Stinks Agency: Leo Burnett / Chicago Client: P&G - Secret Category: Social Media / Communities / Microblogging
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Social Media / Best Use of Social Media/Facebook
Audi Social Stunt Agency: Razorfish / Düsseldorf Client: Audi Category: Social Media / Best Use of Social Media/Facebook
The Social Home Tour Agency: Artplan / Rio de Janeiro Client: Carvalho Hosken Category: Social Media / Best Use of Social Media/Facebook
#Don'tgohome Agency: BBH New York / New York Client: Cole Haan Category: Social Media / Best Use of Social Media/Facebook
Stanley the Interactive Player Piano Agency: Digital Kitchen / Chicago Client: Digital Kitchen Category: Social Media / Best Use of Social Media/Facebook
EA FIFA Street vs. Street Agency: Dare / Vancouver Client: EA Sports Category: Social Media / Best Use of Social Media/Facebook
The Society of Good Taste Agency: CP+B / Boulder Client: Grey Poupon Category: Social Media / Best Use of Social Media/Facebook
DeThroned Agency: BBDO New York / New York Client: HBO/Game of Thrones Category: Social Media / Best Use of Social Media/Facebook
One Like = One Balloon Agency: Wieden+Kennedy / São Paulo Client: Heineken Category: Social Media / Best Use of Social Media/Facebook
Help I Have the Flu Agency: Tool / Santa Monica Client: Help Remedies Category: Social Media / Best Use of Social Media/Facebook
No HomoPhobes Agency: Calder Bateman / Edmonton Client: Institute for Sexual Minority Studies and Services Category: Social Media / Best Use of Social Media/Facebook
THE SPACE HANGOUT powered by Google Agency: Dentsu / Tokyo Client: JAXA Category: Social Media / Best Use of Social Media/Facebook
Getaways Granter Agency: Mullen / Boston Client: JetBlue Category: Social Media / Best Use of Social Media/Facebook
Social Bookmark Agency: 777interactive / Tokyo Client: Kodansha Category: Social Media / Best Use of Social Media/Facebook
Our Food. Your Questions. Agency: Tribal DDB / Toronto Client: McDonald's Canada Category: Social Media / Best Use of Social Media/Facebook
Good Energy Taxi Agency: TBWA\Digital Arts Network / Auckland Client: Mercury Energy Category: Social Media / Best Use of Social Media/Facebook
Fists of Fusian Agency: MercerBell / Sydney Client: Nestl?/Maggi Fusian Category: Social Media / Best Use of Social Media/Facebook
Nike Greatness Agency: Team Nike / Shanghai Client: Nike Category: Social Media / Best Use of Social Media/Facebook
Nike Academy Agency: AKQA / London Client: Nike Category: Social Media / Best Use of Social Media/Facebook
Paper Denim & Cloth InstaShoot Agency: McCann New York / New York Client: Paper Denim & Cloth Category: Social Media / Best Use of Social Media/Facebook
Tweet20 Agency: Digivaasi / New Delhi Client: Pepsi Category: Social Media / Best Use of Social Media/Facebook
Inspired by Iceland Agency: The Brooklyn Brothers & Islenska / London Client: Promote Iceland Category: Social Media / Best Use of Social Media/Facebook
Skype Humoticons Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Social Media / Best Use of Social Media/Facebook
The People vs. Sour Patch Kids Agency: Mother / New York Client: Sour Patch Kids Category: Social Media / Best Use of Social Media/Facebook
20things 2011 Agency: SYZYGY / Bad Hombrug Client: SYZYGY Category: Social Media / Best Use of Social Media/Facebook
Parking Douche Agency: Look At Media / Moscow Client: The Village Category: Social Media / Best Use of Social Media/Facebook
Doppelgangers Agency: BBH New York / New York Client: The Weather Channel Category: Social Media / Best Use of Social Media/Facebook
Pinning their hopes Agency: Weapon7 / London Client: Unicef Category: Social Media / Best Use of Social Media/Facebook
UNIQLO "Storms" Pinterest Agency: Firstborn / New York Client: UNIQLO Category: Social Media / Best Use of Social Media/Facebook
Hashtag Killer Agency: DDB / New York Client: WaterisLife Category: Social Media / Best Use of Social Media/Facebook
Happy Hunt Agency: Mullen / Boston Client: Zappos Category: Social Media / Best Use of Social Media/Facebook
Pintermission Agency: RPA / Santa Moinca Client: American Honda Category: Social Media / Communities / Microblogging
Reality Drop Agency: Arnold Worldwide / Boston Client: Climate Reality Category: Social Media / Communities / Microblogging
Donate Your Fame Agency: Ogilvy Brasil / São Paulo Client: Graacc Category: Social Media / Communities / Microblogging
The Gnome Experiment Agency: OgilvyOne / London Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging
Mezamashii Run Project Agency: McKinney / Durham Client: Mizuno Category: Social Media / Communities / Microblogging

2013 Interactive Gold Pencil

Abbott Mead Vickers BBDO / London

Snickers

You're Not You When You're Hungry Twitter Campaign

Social Media / Best Use of Social Media/Facebook

13088N

2013 Interactive Gold Pencil

Ogilvy & Mather / London

Unilever

The Dove Ad Makeover

Social Media / Best Use of Social Media/Facebook

13089N

2013 Interactive Silver Pencil

Grey Canada / Toronto

Missing Children Society of Canada

World's Most Valuable Social Network

Social Media / Best Use of Social Media/Facebook

13090N

2013 Interactive Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Street Quest

Social Media / Best Use of Social Media/Facebook

13091N

2013 Interactive Bronze Pencil

Ogilvy / Brussels

Alzheimer's Disease International

Donate your Facebook timeline for world Alzheimer's day

Social Media / Best Use of Social Media/Facebook

13092N

2013 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Social Media / Best Use of Social Media/Facebook

13093N

2013 Interactive Bronze Pencil

Leo Burnett / Chicago

P&G - Secret

Mean Stinks

Social Media / Communities / Microblogging

13087N

2013 Interactive Merit Award

R/GA / New York

Adam Tensta

One Copy Song

Social Media / Best Use of Social Media/Facebook

13298N

2013 Interactive Merit Award

Razorfish / Düsseldorf

Audi

Audi Social Stunt

Social Media / Best Use of Social Media/Facebook

13299N

2013 Interactive Merit Award

Artplan / Rio de Janeiro

Carvalho Hosken

The Social Home Tour

Social Media / Best Use of Social Media/Facebook

13300N

2013 Interactive Merit Award

BBH New York / New York

Cole Haan

#Don'tgohome

Social Media / Best Use of Social Media/Facebook

13301N

2013 Interactive Merit Award

Digital Kitchen / Chicago

Digital Kitchen

Stanley the Interactive Player Piano

Social Media / Best Use of Social Media/Facebook

13302N

2013 Interactive Merit Award

Dare / Vancouver

EA Sports

EA FIFA Street vs. Street

Social Media / Best Use of Social Media/Facebook

13303N

2013 Interactive Merit Award

CP+B / Boulder

Grey Poupon

The Society of Good Taste

Social Media / Best Use of Social Media/Facebook

13304N

2013 Interactive Merit Award

BBDO New York / New York

HBO/Game of Thrones

DeThroned

Social Media / Best Use of Social Media/Facebook

13305N

2013 Interactive Merit Award

Wieden+Kennedy / São Paulo

Heineken

One Like = One Balloon

Social Media / Best Use of Social Media/Facebook

13306N

2013 Interactive Merit Award

Tool / Santa Monica

Help Remedies

Help I Have the Flu

Social Media / Best Use of Social Media/Facebook

13307N

2013 Interactive Merit Award

Calder Bateman / Edmonton

Institute for Sexual Minority Studies and Services

No HomoPhobes

Social Media / Best Use of Social Media/Facebook

13308N

2013 Interactive Merit Award

Dentsu / Tokyo

JAXA

THE SPACE HANGOUT powered by Google

Social Media / Best Use of Social Media/Facebook

13309N

2013 Interactive Merit Award

Mullen / Boston

JetBlue

Getaways Granter

Social Media / Best Use of Social Media/Facebook

13310N

2013 Interactive Merit Award

777interactive / Tokyo

Kodansha

Social Bookmark

Social Media / Best Use of Social Media/Facebook

13311N

2013 Interactive Merit Award

Tribal DDB / Toronto

McDonald's Canada

Our Food. Your Questions.

Social Media / Best Use of Social Media/Facebook

13312N

2013 Interactive Merit Award

TBWA\Digital Arts Network / Auckland

Mercury Energy

Good Energy Taxi

Social Media / Best Use of Social Media/Facebook

13313N

2013 Interactive Merit Award

MercerBell / Sydney

Nestl?/Maggi Fusian

Fists of Fusian

Social Media / Best Use of Social Media/Facebook

13314N

2013 Interactive Merit Award

Team Nike / Shanghai

Nike

Nike Greatness

Social Media / Best Use of Social Media/Facebook

13315N

2013 Interactive Merit Award

AKQA / London

Nike

Nike Academy

Social Media / Best Use of Social Media/Facebook

13316N

2013 Interactive Merit Award

McCann New York / New York

Paper Denim & Cloth

Paper Denim & Cloth InstaShoot

Social Media / Best Use of Social Media/Facebook

13317N

2013 Interactive Merit Award

Digivaasi / New Delhi

Pepsi

Tweet20

Social Media / Best Use of Social Media/Facebook

13318N

2013 Interactive Merit Award

The Brooklyn Brothers & Islenska / London

Promote Iceland

Inspired by Iceland

Social Media / Best Use of Social Media/Facebook

13319N

2013 Interactive Merit Award

Pereira & O'Dell / San Francisco

Skype

Skype Humoticons

Social Media / Best Use of Social Media/Facebook

13320N

2013 Interactive Merit Award

Mother / New York

Sour Patch Kids

The People vs. Sour Patch Kids

Social Media / Best Use of Social Media/Facebook

13321N

2013 Interactive Merit Award

SYZYGY / Bad Hombrug

SYZYGY

20things 2011

Social Media / Best Use of Social Media/Facebook

13322N

2013 Interactive Merit Award

Look At Media / Moscow

The Village

Parking Douche

Social Media / Best Use of Social Media/Facebook

13323N

2013 Interactive Merit Award

BBH New York / New York

The Weather Channel

Doppelgangers

Social Media / Best Use of Social Media/Facebook

13324N

2013 Interactive Merit Award

Weapon7 / London

Unicef

Pinning their hopes

Social Media / Best Use of Social Media/Facebook

13325N

2013 Interactive Merit Award

Firstborn / New York

UNIQLO

UNIQLO "Storms" Pinterest

Social Media / Best Use of Social Media/Facebook

13326N

2013 Interactive Merit Award

DDB / New York

WaterisLife

Hashtag Killer

Social Media / Best Use of Social Media/Facebook

13327N

2013 Interactive Merit Award

Mullen / Boston

Zappos

Happy Hunt

Social Media / Best Use of Social Media/Facebook

13328N

2013 Interactive Merit Award

RPA / Santa Moinca

American Honda

Pintermission

Social Media / Communities / Microblogging

13293N

2013 Interactive Merit Award

Arnold Worldwide / Boston

Climate Reality

Reality Drop

Social Media / Communities / Microblogging

13294N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

Graacc

Donate Your Fame

Social Media / Communities / Microblogging

13295N

2013 Interactive Merit Award

OgilvyOne / London

Kern & Sohn Precision Scales

The Gnome Experiment

Social Media / Communities / Microblogging

13296N

2013 Interactive Merit Award

McKinney / Durham

Mizuno

Mezamashii Run Project

Social Media / Communities / Microblogging

13297N

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