The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hot Wheels For Real Part II
Agency: Mistress / Venice
Client: Mattel Inc Category: Non-Broadcast / Long-form
Killing Lincoln
Agency: Mullen / Boston
Client: National Geographic Category: Websites / Corporate Website
Magnetic World
Agency: Hakuhodo Inc. / Tokyo
Client: dmg::events Japan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
More Than Just The Classics
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Collateral Design / Point of Purchase and In-Store - Single
Rolling Words
Agency: Pereira & O'Dell / San Francisco
Client: Snoop Dogg King Size Slim Rolling Papers Category: Collateral / Promotional Items - Single or Campaign
Look
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
Magnetic World
Agency: Hakuhodo Inc. / Tokyo
Client: dmg::events Japan Category: Collateral Design / Posters - Series
Heroes Wanted
Agency: Y&R / Dubai
Client: Red Cross Lebanon Category: Public Service / Posters - Series
Grolsch Photo Machines
Agency: Naked Communications Sweden / Stockholm
Client: Grolsch, SAB Miller Category: Brand Transformation / Single
Golden Chains
Agency: CLM BBDO / Paris
Client: ALB Category: Online Films & Video / Self-Promotion - Single
SVA Senior Library 2012
Agency: Visual Arts Press / New York
Client: School of Visual Arts Category: Self-Promotion / Single or Series
For any hair type.
Agency: Publicis Communications Schweiz / Zurich
Client: Garnier Fructis Category: Craft / Photography - Series
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo Category: Collateral / Posters - Campaign
Volvo In Every Car
Agency: La Comunidad / Miami
Client: Volvo Category: Mobile Applications/Sites / Augmented Reality
The 2013 IKEA Catalog Application
Agency: McCann Erickson / New York
Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
Find Your Understanding
Agency: 180LA / Santa Monica
Client: Expedia Category: Craft / Technique / Best Direction
Let Us Begin
Agency: The GW Medical Faculty Associates / Washington
Client: The GW Medical Faculty Associates Category: Film / Documentaries - Shorts
ParaNorman End Credit Sequence
Agency: LAIKA/house / Portland
Client: LAIKA Entertaiment Category: Motion Graphics / Title Sequences - Television and Film
Street Quest
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen Category: Gaming / Branded Mobile Games
Hide 'n' Seek
Agency: Ogilvy Beijing Lab / Beijing
Client: GM Encore Category: Gaming / Branded Mobile Games
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Non-Broadcast / Online
Pothole Season
Agency: TAXI / Montréal
Client: TAXI Category: Mobile Applications/Sites / Self-Promotion
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Non-Broadcast / Short-form
Sheepdog
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Columbia Category: Online Films & Video / Short Form - Single
Prometheus: WeylandIndustries.com
Agency: Ignition Interactive / Santa Monica
Client: 20th Century Fox Category: Websites / Social Networks/Community
Growing up LGBT in America
Agency: Design Army / Washington, DC
Client: Human Rights Campaign Category: Collateral Design / Booklets and Brochures
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral Design / Booklets and Brochures
FedEx Mobile DR
Agency: OMD / New York
Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Baby's on Fire
Agency: Egg Films / Cape Town
Client: Die Antwoord Category: Online Films & Video / Music Videos
SIFFtacular
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Seattle International Film Festival Category: Craft / Animation - Single
NZTA Flash
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit
Operation Bethlehem
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Security Cameras
Agency: Wunderman / Buenos Aires
Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
WWF Together
Agency: AKQA / San Francisco
Client: World Wildlife Fund Category: Branded Apps / Single
Donate your Facebook timeline for world Alzheimer's day
Agency: Ogilvy / Brussels
Client: Alzheimer's Disease International Category: Social Media / Best Use of Social Media/Facebook
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Social Media / Best Use of Social Media/Facebook
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
Cadillac ATS vs The World Trailer
Agency: Fallon / Minneapolis
Client: Cadillac Category: Promos / Trailer / Film
The Beetle Shark Cage
Agency: MediaCom / New York
Client: Volkswagen Category: Television / Reality/Unscripted
Cine Las Americas 'genres'
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Campaign
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Websites / Branded Games
Create.
Agency: cosmos / Tokyo
Client: Takezasado Category: Craft / Printing and Paper Craft - Single or Series
Milwaukee Police News
Agency: Cramer - Krasselt / Milwaukee
Client: Milwaukee Police Department Category: Websites / Public Service/Non-Profit
A woman's nightmare
Agency: Publicis Conseil / Paris
Client: Samusocial de Paris Category: Websites / Public Service/Non-Profit