The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Bridge of Life Agency: Cheil Worldwide / Seoul Client: Samsung Life Insurance Category: Municipal Design / Single or Series
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit
Park Assist Technology Agency: DDB / Sydney Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign
Pantone Queen Agency: Leo Burnett London / London Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
My blood is red and black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
Amphibiox Agency: SMFB / Oslo Client: Geox Category: User Experience Design / Visual Design
Iceberg Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Campaign
The Name Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
The Sunday Times Rich List Campaign Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Campaign
Daily Fun Math Agency: Grey / Jakarta Client: PT KIE Indonesia Category: Collateral Design / Promotional Items - Single or Series
Dikembe Mutombo Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Websites / Branded Games
Absolut Unique Agency: Family Business / Stockholm Client: The Absolut Company Category: Package Design / Single or Series
Smoking Kid Agency: Ogilvy & Mather Thailand / Bangkok Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
The Beauty Inside, Episode 1 Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Craft / Technique / Best Direction
Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign
Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
Western Union Demo Posters Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
Tundra Shuttle Endeavour Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online
A Long Day of Childhood - Radio Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Campaign
Dumb Ways To Die Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Non-Broadcast / Short-form
Swedens Largest Energy Experiment Agency: Forsman & Bodenfors / Gothenburg Client: E.ON Category: User Experience Design / Interaction Design
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: User Experience Design / Interaction Design
adidas Window Shopping Agency: TBWA / Helsinki Client: Adidas Category: User Experience Design / Interaction Design
Life Cycle Agency: DDB / Singapore Client: Life Cycle Category: Transit / Campaign
OneNike Agency: R/GA / New York Client: Nike Category: User Experience Design / Information Architecture
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality
Three Little Pigs Agency: BBH / London Client: Guardian Category: Cinema Advertising / Long Form - :90 and Over - Single
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Cinema Advertising / Long Form - :90 and Over - Single
ZOMBIU Agency: UBISOFT MONTPELLIER / Paris Client: UBISOFT Category: Craft / Technique / Best Animation
The Movie out Here Agency: Grip Limited / Toronto Client: Labatt Breweries of Canada Category: Film / Theatrical and DVD Releases
The Whole Picture Agency: BBH / London Client: Guardian Category: Integrated Branding / Consumer Campaign
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Consumer Campaign
Stadium UK Agency: RKCR Y&R / London Client: BBC Sport Category: Craft / Animation - Single
Getty Images The Watermark Project Agency: R/GA London / New York Client: Getty Images Category: User Experience Design / Usability
Push to add drama Agency: Duval Guillaume / Paris Client: Turner Broadcasting System Europe Category: Experiential Advertising / Installations
Sharing Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Single
You're Not You When You're Hungry Twitter Campaign Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Social Media / Best Use of Social Media/Facebook
The Dove Ad Makeover Agency: Ogilvy & Mather / London Client: Unilever Category: Social Media / Best Use of Social Media/Facebook
Stadium UK Agency: RKCR Y&R / London Client: BBC Sport Category: Motion Graphics / Title Sequences - Television and Film
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Websites / Services
DC Shoes: Ken Block's Gymkhana Five Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Online Films & Video / Long Form - Single
New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: Experiential
Real Beauty Sketches Agency: Ogilvy / Brazil Client: Dove Category: Film / Documentaries - Shorts
9 Suns Agency: Landor Associates / San Francisco Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign
Best Job Agency: Wieden+Kennedy / Portland Client: P&G Category: Consumer Television / Over 60 second - Single

2013 Branded Entertainment Gold Pencil

Leo Burnett New York / New York

Village Voice Newspaper

New York Writes Itself

User Generated Content / Single

13053E

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Integrated Branding / Public Service Campaign

13037G

2013 Design Gold Pencil

Leo Burnett / Chicago

Peace One Day

Recipeace

Design Does / Design for the Greater Good

13073D

2013 Interactive Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Integrated Branding / Integrated Branding Campaign - 360

13072N

2013 Design Gold Pencil

Cheil Worldwide / Seoul

Samsung Life Insurance

Bridge of Life

Municipal Design / Single or Series

13046D

2013 Interactive Gold Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Mobile Applications/Sites / Public Service/Non-Profit

13030N

2013 Advertising Gold Pencil

DDB / Sydney

Volkswagen Australia

Park Assist Technology

Out Of Home / Billboards - Campaign

13013A

2013 Advertising Gold Pencil

Leo Burnett London / London

Pantone

Pantone Queen

Collateral / Promotional Items - Single or Campaign

13024A

2013 Advertising Gold Pencil

Leo Burnett Tailor Made / São Paulo

Hemoba / Esporte Clube Vitoria

My blood is red and black

Experiential Advertising / Events and Competitions

13073G

2013 Interactive Gold Pencil

SMFB / Oslo

Geox

Amphibiox

User Experience Design / Visual Design

13095N

2013 Advertising Gold Pencil

Grey Group China / Beijing

Tui

Iceberg

Magazine / Full Page or Spread - Campaign

13006A

2013 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

The Name

Consumer Television / :30/:25 - Single

13045T

2013 Advertising Gold Pencil

CHI & Partners / London

News International

The Sunday Times Rich List Campaign

Newspaper / Full Page or Spread - Campaign

13003A

2013 Design Gold Pencil

Grey / Jakarta

PT KIE Indonesia

Daily Fun Math

Collateral Design / Promotional Items - Single or Series

13017D

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Dikembe Mutombo

Websites / Branded Games

13001N

2013 Design Gold Pencil

Family Business / Stockholm

The Absolut Company

Absolut Unique

Package Design / Single or Series

13040D

2013 Advertising Gold Pencil

Ogilvy & Mather Thailand / Bangkok

Thai Health Promotion Foundation

Smoking Kid

Public Service / Television - Single

13034T

2013 Branded Entertainment Gold Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside, Episode 1

Craft / Technique / Best Direction

13056E

2013 Advertising Gold Pencil

Droga5 / New York

Help Remedies/DKMS

Help! I Want to Save a Life

Innovation in Advertising / Single or Campaign

13070G

2013 Advertising Gold Pencil

Droga5 / New York

Help Remedies/DKMS

Help! I Want to Save a Life

Public Service / Promotional Items - Single or Campaign

13033A

2013 Advertising Gold Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Western Union Demo Posters

Collateral / Posters - Campaign

13018A

2013 Interactive Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota

Tundra Shuttle Endeavour Campaign

Integrated Branding / Integrated Branding Campaign - Online

13076N

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Radio Campaign

Consumer Radio / Campaign

13528R

2013 Branded Entertainment Gold Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways To Die

Non-Broadcast / Short-form

13028E

2013 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

E.ON

Swedens Largest Energy Experiment

User Experience Design / Interaction Design

13100N

2013 Interactive Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

User Experience Design / Interaction Design

13101N

2013 Interactive Gold Pencil

TBWA / Helsinki

Adidas

adidas Window Shopping

User Experience Design / Interaction Design

13102N

2013 Design Gold Pencil

DDB / Singapore

Life Cycle

Life Cycle

Transit / Campaign

13045D

2013 Interactive Gold Pencil

R/GA / New York

Nike

OneNike

User Experience Design / Information Architecture

13098N

2013 Interactive Gold Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Mobile Applications/Sites / Augmented Reality

13022N

2013 Advertising Gold Pencil

BBH / London

Guardian

Three Little Pigs

Cinema Advertising / Long Form - :90 and Over - Single

13061T

2013 Advertising Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Cinema Advertising / Long Form - :90 and Over - Single

13062T

2013 Branded Entertainment Gold Pencil

UBISOFT MONTPELLIER / Paris

UBISOFT

ZOMBIU

Craft / Technique / Best Animation

13060E

2013 Branded Entertainment Gold Pencil

Grip Limited / Toronto

Labatt Breweries of Canada

The Movie out Here

Film / Theatrical and DVD Releases

13006E

2013 Advertising Gold Pencil

BBH / London

Guardian

The Whole Picture

Integrated Branding / Consumer Campaign

13076G

2013 Advertising Gold Pencil

DraftFCB New Zealand / Auckland

MINI New Zealand

Driving Dogs

Integrated Branding / Consumer Campaign

13077G

2013 Advertising Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Integrated Branding / Consumer Campaign

13078G

2013 Design Gold Pencil

RKCR Y&R / London

BBC Sport

Stadium UK

Craft / Animation - Single

13069D

2013 Interactive Gold Pencil

R/GA London / New York

Getty Images

Getty Images The Watermark Project

User Experience Design / Usability

13105N

2013 Advertising Gold Pencil

Duval Guillaume / Paris

Turner Broadcasting System Europe

Push to add drama

Experiential Advertising / Installations

13074G

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

Sharing

Consumer Radio / Single

13508R

2013 Interactive Gold Pencil

Abbott Mead Vickers BBDO / London

Snickers

You're Not You When You're Hungry Twitter Campaign

Social Media / Best Use of Social Media/Facebook

13088N

2013 Interactive Gold Pencil

Ogilvy & Mather / London

Unilever

The Dove Ad Makeover

Social Media / Best Use of Social Media/Facebook

13089N

2013 Branded Entertainment Gold Pencil

RKCR Y&R / London

BBC Sport

Stadium UK

Motion Graphics / Title Sequences - Television and Film

13014E

2013 Interactive Gold Pencil

M&C Saatchi/Mark / Sydney

Google Australia & Lego

Build With Chrome

Websites / Services

13017N

2013 Interactive Gold Pencil

DC Shoes / Los Angeles

DC Shoes

DC Shoes: Ken Block's Gymkhana Five

Online Films & Video / Long Form - Single

13058N

2013 Branded Entertainment Gold Pencil

Leo Burnett New York / New York

Village Voice Newspaper

New York Writes Itself

Experiential

13037E

2013 Branded Entertainment Gold Pencil

Ogilvy / Brazil

Dove

Real Beauty Sketches

Film / Documentaries - Shorts

13011E

2013 Design Gold Pencil

Landor Associates / San Francisco

9 Suns

9 Suns

Brand Identity / Brand Identity - Campaign

13025D

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

P&G

Best Job

Consumer Television / Over 60 second - Single

13053T

Follow Us