The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Wrigley Business Cards Agency: DDB / Sydney Client: Wrigley Category: Brand Identity / Brand Identity - Single
Pantone Queen Agency: Leo Burnett London / London Client: Pantone Category: Brand Identity / Brand Identity - Single
One to One Agency: Leo Burnett / Toronto Client: One to One Category: Brand Identity / Brand Identity - Single
Tyre Patch Card Agency: McCann Worldgroup / Mumbai Client: BOTS Cycling Category: Brand Identity / Brand Identity - Single
Steve Li Acupuncturist Agency: Re / Sydney Client: Steve Li Category: Brand Identity / Brand Identity - Single
Mystified Portraits Agency: Well Done Bangkok / Bangkok Client: Yunomori Onsen Category: Brand Identity / Brand Identity - Single
Earphone Bully Agency: SapientNitro / South Brisbane Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Craft / Sound Design
Music from Nature Agency: Baldwin& / Raleigh Client: Burt's Bees Category: Craft / Sound Design
VisYOUalizer Agency: BBDO New York / New York Client: Denon Category: Craft / Sound Design
UNIQLO WAKE UP Agency: Projector inc. / Tokyo Client: UNIQLO Category: Craft / Sound Design
Wailing Walls against Injustice Agency: Leo Burnett / Duesseldorf Client: Amnesty International Category: Spatial Design / Outdoor Spaces
Smoking, Grape, Forge Agency: DDB Canada / Vancouver Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
Vitamin Z Agency: Doner / Southfield Client: Detroit Zoo Category: Public Service / Television - Campaign
Planning to Make a Plan Agency: George Patterson Y&R / Melbourne Client: New South Wales Government Category: Public Service / Television - Campaign
Let's speak baby Agency: Publicis Conseil / Paris Client: Guigoz Category: Mobile Applications/Sites / Consumer Goods
The 2013 IKEA Catalog Application Agency: McCann Erickson / New York Client: IKEA Category: Mobile Applications/Sites / Consumer Goods
Air Jordan 2012 Agency: Blast Radius / Vancouver Client: Jordan Brand Category: Mobile Applications/Sites / Consumer Goods
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Ray-Ban Ambermatic Agency: R/GA Stockholm / New York Client: Ray-Ban Category: Mobile Applications/Sites / Consumer Goods
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Campaign
Lost in details Agency: Ruf Lanz, Zurich / Zurich Client: Autism Forum Switzerland Category: Public Service / Radio - Campaign
Radio Legends Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Radio - Campaign
Radio Ghosts Agency: serviceplan / Munch Client: Johanniter-Unfall-Hilfe e.V. Category: Public Service / Radio - Campaign
Small Dreams Agency: Grey Canada / Toronto Client: Salvation Army Category: Public Service / Radio - Campaign
How we turned broadcast radio into social media to get loved ones #homesafely Agency: Naked Communications / Cremorne Client: Transport Accident Commission Category: Public Service / Radio - Campaign
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Interactive Advertising / Other Interactive Media - Single
Frontrow Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Opera House Category: Interactive Advertising / Other Interactive Media - Single
Chaos to Perfection Agency: 84.Paris / Paris Client: Google Cultural Institute - Ch?teau de Versailles Category: Interactive Advertising / Other Interactive Media - Single
CinePrint Agency: Team One / El Segundo Client: Lexus Category: Interactive Advertising / Other Interactive Media - Single
Nike Fuel Stream Agency: AKQA / London Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
The Great American Bacon Barter Agency: 360i / New York Client: Oscar Mayer Category: Interactive Advertising / Other Interactive Media - Single
Twisted Metal Agency: Havas WW SF / San Francisco Client: Sony Category: Interactive Advertising / Other Interactive Media - Single
Big Picture Agency: TAXI Canada / Toronto Client: TELUS Mobility Category: Interactive Advertising / Other Interactive Media - Single
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Other Interactive Media - Single
Tweets for Sweets Agency: Hellocomputer / Cape Town Client: Toyota Etios Category: Interactive Advertising / Other Interactive Media - Single
Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Interactive Advertising / Other Interactive Media - Single
Metamorphosis Agency: BUCK / Los Angeles Client: Oxfam New Zealand Category: Broadcast and Moving Image / Short Films and Videos
androp "World.Words.Lights." Agency: Party / Tokyo Client: Warner Music Japan Category: Broadcast and Moving Image / Short Films and Videos
Dog Agency: The Conquistadors Collective / New York Client: Art Directors Club Category: Broadcast and Moving Image / Short Films and Videos
The BlueMotion Label Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen South Africa Category: Design Does / Design for the Greater Good
Helping Hands Agency: Ogilvy Germany / Duesseldorf Client: Duesseldorfer Tafel Category: Design Does / Design for the Greater Good
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT) Agency: TBWA Hakuhodo / Tokyo Client: TBWA\Hakuhodo Category: Design Does / Design for the Greater Good
Yoga Agency: Cactus / Denver Client: Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention Category: Online Films & Video / Public Service/Non-Profit
Pintermission Agency: RPA / Santa Moinca Client: American Honda Category: Interactive Advertising / Other Interactive Media - Campaign
SPARKLE YOUR IMAGINATION Agency: Dentsu / Tokyo Client: Kirin Brewery Category: Interactive Advertising / Other Interactive Media - Campaign
Shoelace Business Card Agency: Ageisobar / São Paulo Client: Adidas Category: Collateral Design / Point of Purchase and In-Store - Single
Kanamono Art Agency: Cosmos / Tokyo Client: Seibundo Shinkosha Category: Collateral Design / Point of Purchase and In-Store - Single
Steven Smith Teamaker Wooden Floor Display Agency: Sandstrom Partners / Portland Client: Steven Smith Teamaker Category: Collateral Design / Point of Purchase and In-Store - Single
Fireworks Agency: BBH / London Client: Axe Category: Out Of Home / Billboards - Single
Pie Chart Agency: BBH / London Client: Guardian Category: Out Of Home / Billboards - Single

2013 Design Merit Award

DDB / Sydney

Wrigley

Wrigley Business Cards

Brand Identity / Brand Identity - Single

13133D

2013 Design Merit Award

Leo Burnett London / London

Pantone

Pantone Queen

Brand Identity / Brand Identity - Single

13134D

2013 Design Merit Award

Leo Burnett / Toronto

One to One

One to One

Brand Identity / Brand Identity - Single

13135D

2013 Design Merit Award

McCann Worldgroup / Mumbai

BOTS Cycling

Tyre Patch Card

Brand Identity / Brand Identity - Single

13136D

2013 Design Merit Award

Re / Sydney

Steve Li

Steve Li Acupuncturist

Brand Identity / Brand Identity - Single

13137D

2013 Design Merit Award

Well Done Bangkok / Bangkok

Yunomori Onsen

Mystified Portraits

Brand Identity / Brand Identity - Single

13138D

2013 Interactive Merit Award

SapientNitro / South Brisbane

Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out

Earphone Bully

Craft / Sound Design

13289N

2013 Interactive Merit Award

Baldwin& / Raleigh

Burt's Bees

Music from Nature

Craft / Sound Design

13290N

2013 Interactive Merit Award

BBDO New York / New York

Denon

VisYOUalizer

Craft / Sound Design

13291N

2013 Interactive Merit Award

Projector inc. / Tokyo

UNIQLO

UNIQLO WAKE UP

Craft / Sound Design

13292N

2013 Design Merit Award

Leo Burnett / Duesseldorf

Amnesty International

Wailing Walls against Injustice

Spatial Design / Outdoor Spaces

13181D

2013 Advertising Merit Award

DDB Canada / Vancouver

Big Sisters of BC Lower Mainland

Smoking, Grape, Forge

Public Service / Television - Campaign

13326T

2013 Advertising Merit Award

Doner / Southfield

Detroit Zoo

Vitamin Z

Public Service / Television - Campaign

13327T

2013 Advertising Merit Award

George Patterson Y&R / Melbourne

New South Wales Government

Planning to Make a Plan

Public Service / Television - Campaign

13328T

2013 Interactive Merit Award

Publicis Conseil / Paris

Guigoz

Let's speak baby

Mobile Applications/Sites / Consumer Goods

13146N

2013 Interactive Merit Award

McCann Erickson / New York

IKEA

The 2013 IKEA Catalog Application

Mobile Applications/Sites / Consumer Goods

13147N

2013 Interactive Merit Award

Blast Radius / Vancouver

Jordan Brand

Air Jordan 2012

Mobile Applications/Sites / Consumer Goods

13148N

2013 Interactive Merit Award

R/GA / New York

Nike

Nike+ FuelBand

Mobile Applications/Sites / Consumer Goods

13149N

2013 Interactive Merit Award

R/GA Stockholm / New York

Ray-Ban

Ray-Ban Ambermatic

Mobile Applications/Sites / Consumer Goods

13150N

2013 Advertising Merit Award

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Radio - Campaign

13553R

2013 Advertising Merit Award

Ruf Lanz, Zurich / Zurich

Autism Forum Switzerland

Lost in details

Public Service / Radio - Campaign

13554R

2013 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Radio Legends

Public Service / Radio - Campaign

13555R

2013 Advertising Merit Award

serviceplan / Munch

Johanniter-Unfall-Hilfe e.V.

Radio Ghosts

Public Service / Radio - Campaign

13556R

2013 Advertising Merit Award

Grey Canada / Toronto

Salvation Army

Small Dreams

Public Service / Radio - Campaign

13557R

2013 Advertising Merit Award

Naked Communications / Cremorne

Transport Accident Commission

How we turned broadcast radio into social media to get loved ones #homesafely

Public Service / Radio - Campaign

13558R

2013 Interactive Merit Award

R/GA / New York

Adam Tensta

One Copy Song

Interactive Advertising / Other Interactive Media - Single

13203N

2013 Interactive Merit Award

M&C Saatchi/Mark / Sydney

Google Australia & Opera House

Frontrow

Interactive Advertising / Other Interactive Media - Single

13204N

2013 Interactive Merit Award

84.Paris / Paris

Google Cultural Institute - Ch?teau de Versailles

Chaos to Perfection

Interactive Advertising / Other Interactive Media - Single

13205N

2013 Interactive Merit Award

Team One / El Segundo

Lexus

CinePrint

Interactive Advertising / Other Interactive Media - Single

13206N

2013 Interactive Merit Award

AKQA / London

Nike

Nike Fuel Stream

Interactive Advertising / Other Interactive Media - Single

13207N

2013 Interactive Merit Award

360i / New York

Oscar Mayer

The Great American Bacon Barter

Interactive Advertising / Other Interactive Media - Single

13208N

2013 Interactive Merit Award

Havas WW SF / San Francisco

Sony

Twisted Metal

Interactive Advertising / Other Interactive Media - Single

13209N

2013 Interactive Merit Award

TAXI Canada / Toronto

TELUS Mobility

Big Picture

Interactive Advertising / Other Interactive Media - Single

13210N

2013 Interactive Merit Award

DLKW LOWE / London

The Microloan Foundation

Pennies for Life

Interactive Advertising / Other Interactive Media - Single

13211N

2013 Interactive Merit Award

Hellocomputer / Cape Town

Toyota Etios

Tweets for Sweets

Interactive Advertising / Other Interactive Media - Single

13212N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

Unilever

Recipe Receipt

Interactive Advertising / Other Interactive Media - Single

13213N

2013 Design Merit Award

BUCK / Los Angeles

Oxfam New Zealand

Metamorphosis

Broadcast and Moving Image / Short Films and Videos

13227D

2013 Design Merit Award

Party / Tokyo

Warner Music Japan

androp "World.Words.Lights."

Broadcast and Moving Image / Short Films and Videos

13228D

2013 Design Merit Award

The Conquistadors Collective / New York

Art Directors Club

Dog

Broadcast and Moving Image / Short Films and Videos

13229D

2013 Design Merit Award

Ogilvy & Mather Cape Town / Cape Town

Volkswagen South Africa

The BlueMotion Label

Design Does / Design for the Greater Good

13275D

2013 Design Merit Award

Ogilvy Germany / Duesseldorf

Duesseldorfer Tafel

Helping Hands

Design Does / Design for the Greater Good

13276D

2013 Design Merit Award

TBWA Hakuhodo / Tokyo

TBWA\Hakuhodo

MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)

Design Does / Design for the Greater Good

13277D

2013 Interactive Merit Award

Cactus / Denver

Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention

Yoga

Online Films & Video / Public Service/Non-Profit

13247N

2013 Interactive Merit Award

RPA / Santa Moinca

American Honda

Pintermission

Interactive Advertising / Other Interactive Media - Campaign

13214N

2013 Interactive Merit Award

Dentsu / Tokyo

Kirin Brewery

SPARKLE YOUR IMAGINATION

Interactive Advertising / Other Interactive Media - Campaign

13215N

2013 Design Merit Award

Ageisobar / São Paulo

Adidas

Shoelace Business Card

Collateral Design / Point of Purchase and In-Store - Single

13108D

2013 Design Merit Award

Cosmos / Tokyo

Seibundo Shinkosha

Kanamono Art

Collateral Design / Point of Purchase and In-Store - Single

13109D

2013 Design Merit Award

Sandstrom Partners / Portland

Steven Smith Teamaker

Steven Smith Teamaker Wooden Floor Display

Collateral Design / Point of Purchase and In-Store - Single

13110D

2013 Advertising Merit Award

BBH / London

Axe

Fireworks

Out Of Home / Billboards - Single

13146A

2013 Advertising Merit Award

BBH / London

Guardian

Pie Chart

Out Of Home / Billboards - Single

13147A

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