The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360

Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good

New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single

Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign

Nissan LEAF: A World Without Petrol Agency: WhybinTBWA Group / Melbourne Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign

Animal Trees Agency: Ogilvy & Mather / Gurgaon Client: WWF India Category: Public Service / Posters - Series

My Blood Is Red and Black Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single

LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single

My Time Is Now Agency: Stinkdigital / London Client: Nike Category: Websites / Consumer Goods

ParaNorman Website Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Websites / Consumer Goods

Hashtag Killer Case Study Agency: DDB NY / New York Client: Water is Life Category: Innovation in Branded Content / Single

Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Category: Innovation in Branded Content / Single

The Name Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single

Smile Makers Vibrators Agency: Bear Meets Eagle on Fire / Sydney Client: Ramblin' Brands Category: Product Design / Single or Series

Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Spatial Design / Outdoor Spaces

Stadium UK Agency: RKCR Y&R / London Client: BBC Sport Category: Craft / Animation - Single

Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign

Tundra Endeavour "Ultimate Journey" Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Non-Broadcast / Long-form

The Movie out Here Agency: Grip Limited / Toronto Client: Labatt Breweries of Canada Category: Film / Theatrical and DVD Releases

New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: Experiential

Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360

ParaNorman Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360

Belleville Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single

Dikembe Mutombo Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Websites / Branded Games

The Beauty Inside, Episode 1 Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Craft / Technique / Best Direction

Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good

Swedens Largest Energy Experiment Agency: Forsman & Bodenfors / Gothenburg Client: E.ON Category: User Experience Design / Interaction Design

Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: User Experience Design / Interaction Design

adidas Window Shopping Agency: TBWA / Helsinki Client: Adidas Category: User Experience Design / Interaction Design

Soul Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Broadcast and Moving Image / Broadcast Design - Single or Series

Park Assist Technology Agency: DDB / Sydney Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign

ZOMBIU Agency: UBISOFT MONTPELLIER / Paris Client: UBISOFT Category: Craft / Technique / Best Animation

Don?t make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Online Films & Video / Short Form - Single

The Sunday Times Rich List-Sport Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Single

Bridge of Life Agency: Cheil Worldwide / Seoul Client: Samsung Life Insurance Category: Municipal Design / Single or Series

9 Suns Agency: Landor Associates / San Francisco Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign

The Great Paper Airplane Project Agency: BBDO San Francisco / San Francisco Client: Pima Air & Space Museum Category: Design Does / Industrial Design

Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Brand Transformation / Single

DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Branded Content / Online

Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Mobile Applications/Sites / Branded Games

The Joy of Books Agency: Lowe Roche / Toronto Client: Type Books Category: Craft / Animation/Motion Graphics

Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign

LEGO Builders of Sound Agency: serviceplan / Munich Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single

Faktum Hotels Agency: Forsman & Bodenfors / Gothenburg Client: Faktum Category: Craft / Photography

The Daily Abuse Agency: Serviceplan / Munch Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single

Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality

The Verizon COLOR Live Broadcast Application Agency: McCann Erickson New York / New York Client: Verizon Wireless Category: Branded Apps / Single

Smoking Kid Agency: Ogilvy & Mather Thailand / Bangkok Client: Thai Health Promotion Foundation Category: Public Service / Television - Single

The Singing Alphabet Agency: Mother / London Client: The Ministry of Letters Category: Gaming / Branded Mobile Games

"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google Agency: Grow / Norfolk Client: Google Category: Interactive Advertising / Banners - Dynamic - Single

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Title

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Annual ID

Award: 2013 Interactive Best of Show Pencil

Agency: R/GA / New York

Client: Nike

Title: Nike+ FuelBand

Category: Integrated Branding / Integrated Branding Campaign - 360

Annual ID: 13072N

Award: 2013 Design Best of Show Pencil

Agency: Leo Burnett / Chicago

Client: Peace One Day

Title: Recipeace

Category: Design Does / Design for the Greater Good

Annual ID: 13073D

Award: 2013 Branded Entertainment Best of Show Pencil

Agency: Leo Burnett New York / New York

Client: Village Voice Newspaper

Title: New York Writes Itself

Category: User Generated Content / Single

Annual ID: 13053E

Award: 2013 Advertising Best of Show Pencil

Agency: McCann / Melbourne

Client: Metro Trains

Title: Dumb Ways To Die

Category: Integrated Branding / Public Service Campaign

Annual ID: 13037G

Award: 2013 Interactive Green Pencil

Agency: WhybinTBWA Group / Melbourne

Client: Nissan

Title: Nissan LEAF: A World Without Petrol

Category: Interactive Advertising / Environmental/Experiential - Campaign

Annual ID: 13048N

Award: 2013 Design Gold Pencil

Agency: Ogilvy & Mather / Gurgaon

Client: WWF India

Title: Animal Trees

Category: Public Service / Posters - Series

Annual ID: 13057D

Award: 2013 Interactive Gold Pencil

Agency: Leo Burnett Tailor Made / São Paulo

Client: Hemoba / Esporte Clube Vit?ria

Title: My Blood Is Red and Black

Category: Interactive Advertising / Environmental/Experiential - Single

Annual ID: 13044N

Award: 2013 Interactive Gold Pencil

Agency: Serviceplan / Munich

Client: LEGO

Title: LEGO Builders of Sound

Category: Interactive Advertising / Environmental/Experiential - Single

Annual ID: 13045N

Award: 2013 Interactive Gold Pencil

Award:
2013 Interactive Best of Show Pencil

Agency:
R/GA / New York

Client:
Nike

Title:
Nike+ FuelBand

Category:
Integrated Branding / Integrated Branding Campaign - 360

Annual ID:
13072N

Award:
2013 Design Best of Show Pencil

Agency:
Leo Burnett / Chicago

Client:
Peace One Day

Title:
Recipeace

Category:
Design Does / Design for the Greater Good

Annual ID:
13073D

Award:
2013 Branded Entertainment Best of Show Pencil

Agency:
Leo Burnett New York / New York

Client:
Village Voice Newspaper

Title:
New York Writes Itself

Category:
User Generated Content / Single

Annual ID:
13053E

Award:
2013 Advertising Best of Show Pencil

Agency:
McCann / Melbourne

Client:
Metro Trains

Title:
Dumb Ways To Die

Category:
Integrated Branding / Public Service Campaign

Annual ID:
13037G

Award:
2013 Interactive Green Pencil

Agency:
WhybinTBWA Group / Melbourne

Client:
Nissan

Title:
Nissan LEAF: A World Without Petrol

Category:
Interactive Advertising / Environmental/Experiential - Campaign

Annual ID:
13048N

Award:
2013 Design Gold Pencil

Agency:
Ogilvy & Mather / Gurgaon

Client:
WWF India

Title:
Animal Trees

Category:
Public Service / Posters - Series

Annual ID:
13057D

Award:
2013 Interactive Gold Pencil

Agency:
Leo Burnett Tailor Made / São Paulo

Client:
Hemoba / Esporte Clube Vit?ria

Title:
My Blood Is Red and Black

Category:
Interactive Advertising / Environmental/Experiential - Single

Annual ID:
13044N

Award:
2013 Interactive Gold Pencil

Agency:
Serviceplan / Munich

Client:
LEGO

Title:
LEGO Builders of Sound

Category:
Interactive Advertising / Environmental/Experiential - Single

Annual ID:
13045N

Award:
2013 Interactive Gold Pencil

Agency:
Stinkdigital / London

Client:
Nike

Title:
My Time Is Now

Category:
Websites / Consumer Goods

Annual ID:
13005N

Award:
2013 Interactive Gold Pencil

Agency:
Wieden+Kennedy / Portland

Client:
Laika Studios

Title:
ParaNorman Website

Category:
Websites / Consumer Goods

Annual ID:
13006N

Award:
2013 Branded Entertainment Gold Pencil

Agency:
DDB NY / New York

Client:
Water is Life

Title:
Hashtag Killer Case Study

Category:
Innovation in Branded Content / Single

Annual ID:
13044E

Award:
2013 Branded Entertainment Gold Pencil

Agency:
Johannes Leonardo / New York

Client:
Google

Title:
Project Re: Brief

Category:
Innovation in Branded Content / Single

Annual ID:
13045E

Award:
2013 Advertising Gold Pencil

Agency:
Wieden+Kennedy / New York

Client:
ESPN

Title:
The Name

Category:
Consumer Television / :30/:25 - Single

Annual ID:
13045T

Award:
2013 Design Gold Pencil

Agency:
Bear Meets Eagle on Fire / Sydney