The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Nature Valley Trail View Agency: McCann Erickson New York / New York Client: General Mills Category: Best Branded Content Channel / Single
Dumb Ways To Die Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Creative Use of Music Supporting A Brand
Muscle Music Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Creative Use of Music Supporting A Brand
The Singing Alphabet Agency: Mother / London Client: The Ministry of Letters Category: Gaming / Branded Mobile Games
The Beauty Inside, Episode 1 Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Craft / Technique / Best Direction
Team Spirit Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Film / Documentaries - Features
Dumb Ways To Die Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Non-Broadcast / Short-form
Hashtag Killer Case Study Agency: DDB NY / New York Client: Water is Life Category: Innovation in Branded Content / Single
Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Category: Innovation in Branded Content / Single
The Movie out Here Agency: Grip Limited / Toronto Client: Labatt Breweries of Canada Category: Film / Theatrical and DVD Releases
The Verizon COLOR Live Broadcast Application Agency: McCann Erickson New York / New York Client: Verizon Wireless Category: Branded Apps / Single
Tundra Endeavour "Ultimate Journey" Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Non-Broadcast / Long-form
Stadium UK Agency: RKCR Y&R / London Client: BBC Sport Category: Motion Graphics / Title Sequences - Television and Film
New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: Experiential
ZOMBIU Agency: UBISOFT MONTPELLIER / Paris Client: UBISOFT Category: Craft / Technique / Best Animation
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Custom Content
The Beauty Inside, Episode 1 Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Craft / Technique / Best Writing
Real Beauty Sketches Agency: Ogilvy / Brazil Client: Dove Category: Film / Documentaries - Shorts
New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single

2013 Branded Entertainment Gold Pencil

McCann Erickson New York / New York

General Mills

Nature Valley Trail View

Best Branded Content Channel / Single

13047E

2013 Branded Entertainment Gold Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways To Die

Creative Use of Music Supporting A Brand

13034E

2013 Branded Entertainment Gold Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Muscle Music

Creative Use of Music Supporting A Brand

13035E

2013 Branded Entertainment Gold Pencil

Mother / London

The Ministry of Letters

The Singing Alphabet

Gaming / Branded Mobile Games

13020E

2013 Branded Entertainment Gold Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside, Episode 1

Craft / Technique / Best Direction

13056E

2013 Branded Entertainment Gold Pencil

Wieden+Kennedy New York / New York

ESPN

Team Spirit

Film / Documentaries - Features

13009E

2013 Branded Entertainment Gold Pencil

McCann Melbourne / Melbourne

Metro Trains

Dumb Ways To Die

Non-Broadcast / Short-form

13028E

2013 Branded Entertainment Gold Pencil

DDB NY / New York

Water is Life

Hashtag Killer Case Study

Innovation in Branded Content / Single

13044E

2013 Branded Entertainment Gold Pencil

Johannes Leonardo / New York

Google

Project Re: Brief

Innovation in Branded Content / Single

13045E

2013 Branded Entertainment Gold Pencil

Grip Limited / Toronto

Labatt Breweries of Canada

The Movie out Here

Film / Theatrical and DVD Releases

13006E

2013 Branded Entertainment Gold Pencil

McCann Erickson New York / New York

Verizon Wireless

The Verizon COLOR Live Broadcast Application

Branded Apps / Single

13024E

2013 Branded Entertainment Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Tundra Endeavour "Ultimate Journey"

Non-Broadcast / Long-form

13031E

2013 Branded Entertainment Gold Pencil

RKCR Y&R / London

BBC Sport

Stadium UK

Motion Graphics / Title Sequences - Television and Film

13014E

2013 Branded Entertainment Gold Pencil

Leo Burnett New York / New York

Village Voice Newspaper

New York Writes Itself

Experiential

13037E

2013 Branded Entertainment Gold Pencil

UBISOFT MONTPELLIER / Paris

UBISOFT

ZOMBIU

Craft / Technique / Best Animation

13060E

2013 Branded Entertainment Gold Pencil

DraftFCB New Zealand / Auckland

SPCA / MINI New Zealand

Driving Dogs

Custom Content

13041E

2013 Branded Entertainment Gold Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside, Episode 1

Craft / Technique / Best Writing

13059E

2013 Branded Entertainment Gold Pencil

Ogilvy / Brazil

Dove

Real Beauty Sketches

Film / Documentaries - Shorts

13011E

2013 Branded Entertainment Gold Pencil

Leo Burnett New York / New York

Village Voice Newspaper

New York Writes Itself

User Generated Content / Single

13053E

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