The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Eco Technology Agency: DENTSU INC. / Tokyo Client: Panasonic Category: Craft / Technique / Best Animation
Hashtag Killer: #FirstWorldProblems Anthem Agency: DDB NY / New York Client: Water is Life Category: Non-Broadcast / Short-form
The Polar Bears Movie Agency: Creative Artists Agency / Los Angeles Client: Coca-Cola Category: Promos / Trailer / Film
Call of Duty: Black Ops II "Surprise" Launch Trailer Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Craft / Technique / Best Editing
Iron Horse Agency: TBWA\Chiat\Day, New York / New York Client: Jameson Category: Craft / Technique / Best Editing
Top Search Result Agency: Naked Communications Sweden / Stockholm Client: Norton Category: Branded Apps / Single
The talking window Agency: BBDO Proximity Duesseldorf GmbH / Duesseldorf Client: Sky Deutschland GmbH & Co. KG Category: Best Branded Content Channel / Single
Golden Chains Agency: CLM BBDO / Paris Client: ALB Category: Creative Use of Music Supporting A Brand
The Most Popular Song Agency: JWT San Juan / San Juan Client: Banco Popular de Puerto Rico Category: Creative Use of Music Supporting A Brand
tunatunes Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: Followfish Category: Creative Use of Music Supporting A Brand
Hover Car Agency: Proximity China / Goodstein & Partners / Beijing Client: Volskawagen Group China Category: User Generated Content / Single
Will and George Come to Life Agency: Arc Worldwide / Chicago Client: Chicago Shakespeare Theater Category: Experiential
The Street House Agency: Leo Burnett, Toronto / Toronto Client: Raising The Roof Category: Experiential
A Simple Plan Agency: Curious Film / Sydney Client: MTV Exit Category: Television / Specials or One-time Screenings
Mimeisthai Agency: Clemenger BBDO Sydney / Sydney Client: TEDx Category: Experiential / Single
The Gitchikker Agency: john st. / Toronto Client: Stanfield's Category: Experiential / Single
The Big Bones Expert Agency: Saatchi & Saatchi Frankfurt / Frankfurt Client: Senckenberg World of Biodiversity Category: Experiential / Single
21 Jump Street - Stakeout Agency: MTV / New York Client: Sony Pictures, MTV Category: Custom Content / Co-Promotions
Heisman House Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Custom Content / Co-Promotions
Brisksaber Agency: Mekanism / San Francisco Client: PepsiCo Category: Gaming / Branded Mobile Games
Find Your Strength Agency: 180LA / Santa Monica Client: Expedia Category: Non-Broadcast / Long-form
How to share SMART - INsight Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Non-Broadcast / Long-form
Abductionary Agency: DOJO / San Francisco Client: DOJO/Abductionary Category: Gaming / Online gaming
How to Share Smart - Insight Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Film / Documentaries - Shorts
Work for Will Agency: BBDO Atlanta / Atlanta Client: AT&T Category: Craft / Technique / Best Writing
Letters in their own words Agency: Pereira & O'Dell / San Francisco Client: Scrabble Category: Craft / Technique / Best Writing

2013 Branded Entertainment Merit Award

DENTSU INC. / Tokyo

Panasonic

Eco Technology

Craft / Technique / Best Animation

13088E

2013 Branded Entertainment Merit Award

DDB NY / New York

Water is Life

Hashtag Killer: #FirstWorldProblems Anthem

Non-Broadcast / Short-form

13070E

2013 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Coca-Cola

The Polar Bears Movie

Promos / Trailer / Film

13084E

2013 Branded Entertainment Merit Award

72andSunny / Los Angeles

Activision Publishing

Call of Duty: Black Ops II "Surprise" Launch Trailer

Craft / Technique / Best Editing

13089E

2013 Branded Entertainment Merit Award

TBWA\Chiat\Day, New York / New York

Jameson

Iron Horse

Craft / Technique / Best Editing

13090E

2013 Branded Entertainment Merit Award

Naked Communications Sweden / Stockholm

Norton

Top Search Result

Branded Apps / Single

13069E

2013 Branded Entertainment Merit Award

BBDO Proximity Duesseldorf GmbH / Duesseldorf

Sky Deutschland GmbH & Co. KG

The talking window

Best Branded Content Channel / Single

13083E

2013 Branded Entertainment Merit Award

CLM BBDO / Paris

ALB

Golden Chains

Creative Use of Music Supporting A Brand

13073E

2013 Branded Entertainment Merit Award

JWT San Juan / San Juan

Banco Popular de Puerto Rico

The Most Popular Song

Creative Use of Music Supporting A Brand

13074E

2013 Branded Entertainment Merit Award

Leagas Delaney Hamburg GmbH / Hamburg

Followfish

tunatunes

Creative Use of Music Supporting A Brand

13075E

2013 Branded Entertainment Merit Award

Proximity China / Goodstein & Partners / Beijing

Volskawagen Group China

Hover Car

User Generated Content / Single

13085E

2013 Branded Entertainment Merit Award

Arc Worldwide / Chicago

Chicago Shakespeare Theater

Will and George Come to Life

Experiential

13076E

2013 Branded Entertainment Merit Award

Leo Burnett, Toronto / Toronto

Raising The Roof

The Street House

Experiential

13077E

2013 Branded Entertainment Merit Award

Curious Film / Sydney

MTV Exit

A Simple Plan

Television / Specials or One-time Screenings

13065E

2013 Branded Entertainment Merit Award

Clemenger BBDO Sydney / Sydney

TEDx

Mimeisthai

Experiential / Single

13078E

2013 Branded Entertainment Merit Award

john st. / Toronto

Stanfield's

The Gitchikker

Experiential / Single

13079E

2013 Branded Entertainment Merit Award

Saatchi & Saatchi Frankfurt / Frankfurt

Senckenberg World of Biodiversity

The Big Bones Expert

Experiential / Single

13080E

2013 Branded Entertainment Merit Award

MTV / New York

Sony Pictures, MTV

21 Jump Street - Stakeout

Custom Content / Co-Promotions

13081E

2013 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

Heisman House

Custom Content / Co-Promotions

13082E

2013 Branded Entertainment Merit Award

Mekanism / San Francisco

PepsiCo

Brisksaber

Gaming / Branded Mobile Games

13068E

2013 Branded Entertainment Merit Award

180LA / Santa Monica

Expedia

Find Your Strength

Non-Broadcast / Long-form

13071E

2013 Branded Entertainment Merit Award

Cheil Worldwide / Seoul

Samsung Electronics

How to share SMART - INsight

Non-Broadcast / Long-form

13072E

2013 Branded Entertainment Merit Award

DOJO / San Francisco

DOJO/Abductionary

Abductionary

Gaming / Online gaming

13067E

2013 Branded Entertainment Merit Award

Cheil Worldwide / Seoul

Samsung Electronics

How to Share Smart - Insight

Film / Documentaries - Shorts

13066E

2013 Branded Entertainment Merit Award

BBDO Atlanta / Atlanta

AT&T

Work for Will

Craft / Technique / Best Writing

13086E

2013 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Scrabble

Letters in their own words

Craft / Technique / Best Writing

13087E

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