The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Mimeisthai Agency: Clemenger BBDO Sydney / Sydney Client: TEDx Category: Experiential / Single
The Gitchikker Agency: john st. / Toronto Client: Stanfield's Category: Experiential / Single
The Big Bones Expert Agency: Saatchi & Saatchi Frankfurt / Frankfurt Client: Senckenberg World of Biodiversity Category: Experiential / Single
Brisksaber Agency: Mekanism / San Francisco Client: PepsiCo Category: Gaming / Branded Mobile Games
The Polar Bears Movie Agency: Creative Artists Agency / Los Angeles Client: Coca-Cola Category: Promos / Trailer / Film
How to Share Smart - Insight Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Film / Documentaries - Shorts
Top Search Result Agency: Naked Communications Sweden / Stockholm Client: Norton Category: Branded Apps / Single
Find Your Strength Agency: 180LA / Santa Monica Client: Expedia Category: Non-Broadcast / Long-form
How to share SMART - INsight Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Non-Broadcast / Long-form
Hover Car Agency: Proximity China / Goodstein & Partners / Beijing Client: Volskawagen Group China Category: User Generated Content / Single
The talking window Agency: BBDO Proximity Duesseldorf GmbH / Duesseldorf Client: Sky Deutschland GmbH & Co. KG Category: Best Branded Content Channel / Single
Will and George Come to Life Agency: Arc Worldwide / Chicago Client: Chicago Shakespeare Theater Category: Experiential
The Street House Agency: Leo Burnett, Toronto / Toronto Client: Raising The Roof Category: Experiential
Hashtag Killer: #FirstWorldProblems Anthem Agency: DDB NY / New York Client: Water is Life Category: Non-Broadcast / Short-form
A Simple Plan Agency: Curious Film / Sydney Client: MTV Exit Category: Television / Specials or One-time Screenings
Work for Will Agency: BBDO Atlanta / Atlanta Client: AT&T Category: Craft / Technique / Best Writing
Letters in their own words Agency: Pereira & O'Dell / San Francisco Client: Scrabble Category: Craft / Technique / Best Writing
Golden Chains Agency: CLM BBDO / Paris Client: ALB Category: Creative Use of Music Supporting A Brand
The Most Popular Song Agency: JWT San Juan / San Juan Client: Banco Popular de Puerto Rico Category: Creative Use of Music Supporting A Brand
tunatunes Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: Followfish Category: Creative Use of Music Supporting A Brand
Abductionary Agency: DOJO / San Francisco Client: DOJO/Abductionary Category: Gaming / Online gaming
21 Jump Street - Stakeout Agency: MTV / New York Client: Sony Pictures, MTV Category: Custom Content / Co-Promotions
Heisman House Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Custom Content / Co-Promotions
Call of Duty: Black Ops II "Surprise" Launch Trailer Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Craft / Technique / Best Editing
Iron Horse Agency: TBWA\Chiat\Day, New York / New York Client: Jameson Category: Craft / Technique / Best Editing
Eco Technology Agency: DENTSU INC. / Tokyo Client: Panasonic Category: Craft / Technique / Best Animation

2013 Branded Entertainment Merit Award

Clemenger BBDO Sydney / Sydney

TEDx

Mimeisthai

Experiential / Single

13078E

2013 Branded Entertainment Merit Award

john st. / Toronto

Stanfield's

The Gitchikker

Experiential / Single

13079E

2013 Branded Entertainment Merit Award

Saatchi & Saatchi Frankfurt / Frankfurt

Senckenberg World of Biodiversity

The Big Bones Expert

Experiential / Single

13080E

2013 Branded Entertainment Merit Award

Mekanism / San Francisco

PepsiCo

Brisksaber

Gaming / Branded Mobile Games

13068E

2013 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

Coca-Cola

The Polar Bears Movie

Promos / Trailer / Film

13084E

2013 Branded Entertainment Merit Award

Cheil Worldwide / Seoul

Samsung Electronics

How to Share Smart - Insight

Film / Documentaries - Shorts

13066E

2013 Branded Entertainment Merit Award

Naked Communications Sweden / Stockholm

Norton

Top Search Result

Branded Apps / Single

13069E

2013 Branded Entertainment Merit Award

180LA / Santa Monica

Expedia

Find Your Strength

Non-Broadcast / Long-form

13071E

2013 Branded Entertainment Merit Award

Cheil Worldwide / Seoul

Samsung Electronics

How to share SMART - INsight

Non-Broadcast / Long-form

13072E

2013 Branded Entertainment Merit Award

Proximity China / Goodstein & Partners / Beijing

Volskawagen Group China

Hover Car

User Generated Content / Single

13085E

2013 Branded Entertainment Merit Award

BBDO Proximity Duesseldorf GmbH / Duesseldorf

Sky Deutschland GmbH & Co. KG

The talking window

Best Branded Content Channel / Single

13083E

2013 Branded Entertainment Merit Award

Arc Worldwide / Chicago

Chicago Shakespeare Theater

Will and George Come to Life

Experiential

13076E

2013 Branded Entertainment Merit Award

Leo Burnett, Toronto / Toronto

Raising The Roof

The Street House

Experiential

13077E

2013 Branded Entertainment Merit Award

DDB NY / New York

Water is Life

Hashtag Killer: #FirstWorldProblems Anthem

Non-Broadcast / Short-form

13070E

2013 Branded Entertainment Merit Award

Curious Film / Sydney

MTV Exit

A Simple Plan

Television / Specials or One-time Screenings

13065E

2013 Branded Entertainment Merit Award

BBDO Atlanta / Atlanta

AT&T

Work for Will

Craft / Technique / Best Writing

13086E

2013 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Scrabble

Letters in their own words

Craft / Technique / Best Writing

13087E

2013 Branded Entertainment Merit Award

CLM BBDO / Paris

ALB

Golden Chains

Creative Use of Music Supporting A Brand

13073E

2013 Branded Entertainment Merit Award

JWT San Juan / San Juan

Banco Popular de Puerto Rico

The Most Popular Song

Creative Use of Music Supporting A Brand

13074E

2013 Branded Entertainment Merit Award

Leagas Delaney Hamburg GmbH / Hamburg

Followfish

tunatunes

Creative Use of Music Supporting A Brand

13075E

2013 Branded Entertainment Merit Award

DOJO / San Francisco

DOJO/Abductionary

Abductionary

Gaming / Online gaming

13067E

2013 Branded Entertainment Merit Award

MTV / New York

Sony Pictures, MTV

21 Jump Street - Stakeout

Custom Content / Co-Promotions

13081E

2013 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

Heisman House

Custom Content / Co-Promotions

13082E

2013 Branded Entertainment Merit Award

72andSunny / Los Angeles

Activision Publishing

Call of Duty: Black Ops II "Surprise" Launch Trailer

Craft / Technique / Best Editing

13089E

2013 Branded Entertainment Merit Award

TBWA\Chiat\Day, New York / New York

Jameson

Iron Horse

Craft / Technique / Best Editing

13090E

2013 Branded Entertainment Merit Award

DENTSU INC. / Tokyo

Panasonic

Eco Technology

Craft / Technique / Best Animation

13088E

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