The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
9 Suns
Agency: Landor Associates / San Francisco
Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego Category: Websites / Services
The Singing Alphabet
Agency: Mother / London
Client: The Ministry of Letters Category: Gaming / Branded Mobile Games
Dumb Ways To Die
Agency: McCann Melbourne / Melbourne
Client: Metro Trains Category: Creative Use of Music Supporting A Brand
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Creative Use of Music Supporting A Brand
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Mobile Applications/Sites / Branded Games
Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Consumer Television / 60 Second - Single
Jogger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / 60 Second - Single
LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single
The Sunday Times Rich List Campaign
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Campaign
The Beauty Inside, Episode 1
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Craft / Technique / Best Direction
Team Spirit
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Film / Documentaries - Features
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Radio - Single
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin Category: Spatial Design / Outdoor Spaces
Getty Images The Watermark Project
Agency: R/GA London / New York
Client: Getty Images Category: User Experience Design / Usability
Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Cinema Advertising / Long Form - :90 and Over - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Cinema Advertising / Long Form - :90 and Over - Single
Stadium UK
Agency: RKCR Y&R / London
Client: BBC Sport Category: Motion Graphics / Title Sequences - Television and Film
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Online Films & Video / Music Videos
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films & Video / Music Videos
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: Experiential
Nature Valley Trail View
Agency: McCann Erickson New York / New York
Client: General Mills Category: Best Branded Content Channel / Single
The Verizon COLOR Live Broadcast Application
Agency: McCann Erickson New York / New York
Client: Verizon Wireless Category: Branded Apps / Single
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand Category: Custom Content
The Beauty Inside, Episode 1
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Craft / Technique / Best Writing
Belleville
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
The Daily Abuse
Agency: Serviceplan / Munch
Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single
Iceberg
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Campaign
ZOMBIU
Agency: UBISOFT MONTPELLIER / Paris
Client: UBISOFT Category: Craft / Technique / Best Animation
The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books Category: Craft / Animation/Motion Graphics
OneNike
Agency: R/GA / New York
Client: Nike Category: User Experience Design / Information Architecture
Best Job
Agency: Wieden+Kennedy / Portland
Client: P&G Category: Consumer Television / Over 60 second - Single
The Name
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
A Long Day of Childhood - Radio Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Radio / Campaign
Hashtag Killer Case Study
Agency: DDB NY / New York
Client: Water is Life Category: Innovation in Branded Content / Single
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Category: Innovation in Branded Content / Single
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign
DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Online Films & Video / Long Form - Single
The Tea Calendar
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Self-Promotion / Single or Series
Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr Category: Self-Promotion / Single or Series
You're Not You When You're Hungry Twitter Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Social Media / Best Use of Social Media/Facebook
The Dove Ad Makeover
Agency: Ogilvy & Mather / London
Client: Unilever Category: Social Media / Best Use of Social Media/Facebook
Design and Paper Engineering
Agency: artless / Tokyo
Client: Yoshimori Category: Craft / Printing and Paper Craft - Single or Series
Award:
2013 Design Gold Pencil
Agency:
Landor Associates / San Francisco
Client:
9 Suns
Title:
9 Suns
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13025D
Award:
2013 Interactive Gold Pencil
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Lego
Title:
Build With Chrome
Category:
Websites / Services
Annual ID:
13017N
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Mother / London
Client:
The Ministry of Letters
Title:
The Singing Alphabet
Category:
Gaming / Branded Mobile Games
Annual ID:
13020E
Award:
2013 Design Gold Pencil
Agency:
MR_DESIGN / Tokyo
Client:
Tama Art University
Title:
Tamabi
Category:
Craft / Typography - Series
Annual ID:
13061D
Award:
2013 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Sharing
Category:
Consumer Radio / Single
Annual ID:
13508R
Award:
2013 Branded Entertainment Gold Pencil
Agency:
McCann Melbourne / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Creative Use of Music Supporting A Brand
Annual ID:
13034E
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Creative Use of Music Supporting A Brand
Annual ID:
13035E
Award:
2013 Interactive Gold Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
13026N
Award:
2013 Advertising Gold Pencil
Agency:
BBH / London
Client:
Guardian
Title:
Three Little Pigs
Category:
Consumer Television / 60 Second - Single
Annual ID:
13040T
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Jogger
Category:
Consumer Television / 60 Second - Single
Annual ID:
13041T
Award:
2013 Advertising Gold Pencil
Agency:
serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13014A
Award:
2013 Advertising Gold Pencil
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13003A
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside, Episode 1
Category:
Craft / Technique / Best Direction
Annual ID:
13056E
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Non-Broadcast / Online
Annual ID:
13063T
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Team Spirit
Category:
Film / Documentaries - Features
Annual ID:
13009E
Award:
2013 Advertising Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Single
Annual ID:
13544R
Award:
2013 Design Gold Pencil
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
BUND Berlin
Title:
Tree Concert
Category:
Spatial Design / Outdoor Spaces
Annual ID:
13037D
Award:
2013 Interactive Gold Pencil
Agency:
R/GA London / New York
Client:
Getty Images
Title:
Getty Images The Watermark Project
Category:
User Experience Design / Usability
Annual ID:
13105N
Award:
2013 Advertising Gold Pencil
Agency:
BBH / London
Client:
Guardian
Title:
Three Little Pigs
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13061T
Award:
2013 Advertising Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13062T
Award:
2013 Branded Entertainment Gold Pencil
Agency:
RKCR Y&R / London
Client:
BBC Sport
Title:
Stadium UK
Category:
Motion Graphics / Title Sequences - Television and Film
Annual ID:
13014E
Award:
2013 Interactive Gold Pencil
Agency:
George Patterson Y&R / VML / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
13022N
Award:
2013 Interactive Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Online Films & Video / Music Videos
Annual ID:
13068N
Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Online Films & Video / Music Videos
Annual ID:
13069N
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Leo Burnett New York / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Experiential
Annual ID:
13037E
Award:
2013 Branded Entertainment Gold Pencil
Agency:
McCann Erickson New York / New York
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Best Branded Content Channel / Single
Annual ID:
13047E
Award:
2013 Design Gold Pencil
Agency:
RKCR Y&R / London
Client:
BBC Sport
Title:
Stadium UK
Category:
Craft / Animation - Single
Annual ID:
13069D
Award:
2013 Branded Entertainment Gold Pencil
Agency:
McCann Erickson New York / New York
Client:
Verizon Wireless
Title:
The Verizon COLOR Live Broadcast Application
Category:
Branded Apps / Single
Annual ID:
13024E
Award:
2013 Branded Entertainment Gold Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Custom Content
Annual ID:
13041E
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside, Episode 1
Category:
Craft / Technique / Best Writing
Annual ID:
13059E
Award:
2013 Design Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Belleville
Category:
Collateral Design / Posters - Single
Annual ID:
13001D
Award:
2013 Design Gold Pencil
Agency:
Serviceplan / Munch
Client:
Innocence in Danger
Title:
The Daily Abuse
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13060D
Award:
2013 Advertising Gold Pencil
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13006A
Award:
2013 Branded Entertainment Gold Pencil
Agency:
UBISOFT MONTPELLIER / Paris
Client:
UBISOFT
Title:
ZOMBIU
Category:
Craft / Technique / Best Animation
Annual ID:
13060E
Award:
2013 Interactive Gold Pencil
Agency:
Lowe Roche / Toronto
Client:
Type Books
Title:
The Joy of Books
Category:
Craft / Animation/Motion Graphics
Annual ID:
13081N
Award:
2013 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
OneNike
Category:
User Experience Design / Information Architecture
Annual ID:
13098N
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
P&G
Title:
Best Job
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13053T
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
The Name
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13045T
Award:
2013 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood - Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
13528R
Award:
2013 Branded Entertainment Gold Pencil
Agency:
DDB NY / New York
Client:
Water is Life
Title:
Hashtag Killer Case Study
Category:
Innovation in Branded Content / Single
Annual ID:
13044E
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Project Re: Brief
Category:
Innovation in Branded Content / Single
Annual ID:
13045E
Award:
2013 Advertising Gold Pencil
Agency:
Leo Burnett London / London
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13024A
Award:
2013 Advertising Gold Pencil
Agency:
DDB / Sydney
Client:
Volkswagen Australia
Title:
Park Assist Technology
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13013A
Award:
2013 Interactive Gold Pencil
Agency:
DC Shoes / Los Angeles
Client:
DC Shoes
Title:
DC Shoes: Ken Block's Gymkhana Five
Category:
Online Films & Video / Long Form - Single
Annual ID:
13058N
Award:
2013 Design Gold Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Haelssen & Lyon
Title:
The Tea Calendar
Category:
Self-Promotion / Single or Series
Annual ID:
13030D
Award:
2013 Design Gold Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Gruner + Jahr
Title:
Meltdown
Category:
Self-Promotion / Single or Series
Annual ID:
13031D
Award:
2013 Interactive Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
Snickers
Title:
You're Not You When You're Hungry Twitter Campaign
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13088N
Award:
2013 Interactive Gold Pencil
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
The Dove Ad Makeover
Category:
Social Media / Best Use of Social Media/Facebook
Annual ID:
13089N
Award:
2013 Advertising Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Brand Transformation / Single
Annual ID:
13082G
Award:
2013 Design Gold Pencil
Agency:
artless / Tokyo
Client:
Yoshimori
Title:
Design and Paper Engineering
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13065D
