The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Eco Technology Agency: DENTSU INC. / Tokyo Client: Panasonic Category: Craft / Technique / Best Animation
Bear Agency: AlmapBBDO / São Paulo Client: Gol Linhas Aereas Category: Out Of Home / Transit & Outdoor Installations - Single
Facebook Agency: Anonimo / Mexico City Client: SEAT Mexico Category: Out Of Home / Transit & Outdoor Installations - Single
Flip Flop Block Agency: CP+B / Boulder Client: Old Navy Category: Out Of Home / Transit & Outdoor Installations - Single
Norte Photoblocker Agency: Del Campo Saatchi & Saatchi / Martinez Client: Norte Category: Out Of Home / Transit & Outdoor Installations - Single
Window Pints Agency: Grey Canada / Toronto Client: Diageo Category: Out Of Home / Transit & Outdoor Installations - Single
Civilization-Rome Agency: JWT / Shanghai Client: Maxam Category: Out Of Home / Transit & Outdoor Installations - Single
Rugbeer Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Salta Category: Out Of Home / Transit & Outdoor Installations - Single
SPRITE SHOWER Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Out Of Home / Transit & Outdoor Installations - Single
Mini Box Agency: Rethink / Vancouver Client: Metro News Category: Out Of Home / Transit & Outdoor Installations - Single
Make the politicians work Agency: Voskhod / Yekaterinburg Client: City web-site URA.ru Category: Out Of Home / Transit & Outdoor Installations - Single
Our Homeland Agency: Eric Chan Design / Hong Kong Client: Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung Category: Public Service / Posters - Single
Impressive Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :20 and Under - Single
Woods Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Single
Mime Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Single
Saridon Pound Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Saridon Stamp Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Saridon Wash Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Baby Agency: lg2 / Quebec Client: The Capital Transit Network Category: Consumer Television / :20 and Under - Single
Patio Agency: Wieden+Kennedy / New York Client: Southern Comfort Category: Consumer Television / :20 and Under - Single
Jet Ski Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Western Union Demo Billboards Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral Design / Outdoor - Series
VisYOUalizer Microsite Agency: BBDO / New York Client: Denon Category: Websites / Durable Goods
Elantra Driveway Decision Maker Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Category: Websites / Durable Goods
MINI Psychic Roadster Agency: Profero / London Client: MINI Category: Websites / Durable Goods
Volvo FH Magazine Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Websites / Durable Goods
Creative Cultures: The Singapore Showcase Agency: HJGHER / Singapore Client: Underscore Category: Publication Design / Book Cover Design
Pintermission Agency: RPA / Santa Moinca Client: American Honda Category: Interactive Advertising / Other Interactive Media - Campaign
SPARKLE YOUR IMAGINATION Agency: Dentsu / Tokyo Client: Kirin Brewery Category: Interactive Advertising / Other Interactive Media - Campaign
You're Not You When You're Hungry Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Newspaper / Full Page or Spread - Campaign
Styrofoam Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Newspaper / Full Page or Spread - Campaign
The Pencil Campaign Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Newspaper / Full Page or Spread - Campaign
Life's turns in a Sentence Agency: Leo Burnett / Zurich Client: Swiss Life Category: Newspaper / Full Page or Spread - Campaign
Selfies Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Newspaper / Full Page or Spread - Campaign
No Mess Campaign Agency: Lowe Indonesia / Jakarta Client: PT. Unilever Indonesia Category: Newspaper / Full Page or Spread - Campaign
Brains Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Campaign
Puzzles Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Campaign
Just because it works, doesn't mean it's fixed Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen Genuine Parts Category: Newspaper / Full Page or Spread - Campaign
All You Can Agency: Ogilvy & Mather / London Client: Expedia Category: Newspaper / Full Page or Spread - Campaign
Night Eyes Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
The Social Home Tour Agency: Artplan / Rio de Janeiro Client: Carvalho Hosken Category: Out Of Home / Digital / Electronic
The V Motion Project Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Frucor Beverages Category: Out Of Home / Digital / Electronic
A Window Into the Near Future Agency: kbs+ / New York Client: BMW North America Category: Out Of Home / Digital / Electronic
Volvo In Every Car Agency: La Comunidad / Miami Client: Volvo Category: Out Of Home / Digital / Electronic
The Fountain of Electrolytenment Agency: McCann / New York Client: Nestle Resource Water Category: Out Of Home / Digital / Electronic
Magical Payphone Agency: NBS / Rio de Janeiro Client: Oi Category: Out Of Home / Digital / Electronic
Take a look at Brussels Agency: TBWA / Paris Client: SNCF Category: Out Of Home / Digital / Electronic
Marionettebot Agency: TBWA\HAKUHODO Inc. / Tokyo Client: United Arrows Category: Out Of Home / Digital / Electronic
TCM Classic Film Festival Agency: 1 Trick Pony / Hammonton Client: Turner Classic Movies Category: Collateral Design / Posters - Series
Museum of Childhood Campaign Agency: Abbott Mead Vickers BBDO / London Client: Museum of Childhood Category: Collateral Design / Posters - Series

2013 Branded Entertainment Merit Award

DENTSU INC. / Tokyo

Panasonic

Eco Technology

Craft / Technique / Best Animation

13088E

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Gol Linhas Aereas

Bear

Out Of Home / Transit & Outdoor Installations - Single

13176A

2013 Advertising Merit Award

Anonimo / Mexico City

SEAT Mexico

Facebook

Out Of Home / Transit & Outdoor Installations - Single

13177A

2013 Advertising Merit Award

CP+B / Boulder

Old Navy

Flip Flop Block

Out Of Home / Transit & Outdoor Installations - Single

13178A

2013 Advertising Merit Award

Del Campo Saatchi & Saatchi / Martinez

Norte

Norte Photoblocker

Out Of Home / Transit & Outdoor Installations - Single

13179A

2013 Advertising Merit Award

Grey Canada / Toronto

Diageo

Window Pints

Out Of Home / Transit & Outdoor Installations - Single

13180A

2013 Advertising Merit Award

JWT / Shanghai

Maxam

Civilization-Rome

Out Of Home / Transit & Outdoor Installations - Single

13181A

2013 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

Salta

Rugbeer

Out Of Home / Transit & Outdoor Installations - Single

13182A

2013 Advertising Merit Award

Ogilvy Brasil / São Paulo

The Coca-Cola Company

SPRITE SHOWER

Out Of Home / Transit & Outdoor Installations - Single

13183A

2013 Advertising Merit Award

Rethink / Vancouver

Metro News

Mini Box

Out Of Home / Transit & Outdoor Installations - Single

13184A

2013 Advertising Merit Award

Voskhod / Yekaterinburg

City web-site URA.ru

Make the politicians work

Out Of Home / Transit & Outdoor Installations - Single

13185A

2013 Design Merit Award

Eric Chan Design / Hong Kong

Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung

Our Homeland

Public Service / Posters - Single

13231D

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Impressive

Consumer Television / :20 and Under - Single

13389T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Woods

Consumer Television / :20 and Under - Single

13390T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Mime

Consumer Television / :20 and Under - Single

13391T

2013 Advertising Merit Award

BBDO Guerrero / Makati City

Bayer Philippines

Saridon Pound

Consumer Television / :20 and Under - Single

13392T

2013 Advertising Merit Award

BBDO Guerrero / Makati City

Bayer Philippines

Saridon Stamp

Consumer Television / :20 and Under - Single

13393T

2013 Advertising Merit Award

BBDO Guerrero / Makati City

Bayer Philippines

Saridon Wash

Consumer Television / :20 and Under - Single

13394T

2013 Advertising Merit Award

lg2 / Quebec

The Capital Transit Network

Baby

Consumer Television / :20 and Under - Single

13395T

2013 Advertising Merit Award

Wieden+Kennedy / New York

Southern Comfort

Patio

Consumer Television / :20 and Under - Single

13396T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Jet Ski

Consumer Television / :20 and Under - Single

13397T

2013 Design Merit Award

McCann Worldgroup / Mumbai

Western Union Money Transfer

Western Union Demo Billboards

Collateral Design / Outdoor - Series

13117D

2013 Interactive Merit Award

BBDO / New York

Denon

VisYOUalizer Microsite

Websites / Durable Goods

13121N

2013 Interactive Merit Award

INNOCEAN USA / Huntington Beach

Hyundai

Elantra Driveway Decision Maker

Websites / Durable Goods

13122N

2013 Interactive Merit Award

Profero / London

MINI

MINI Psychic Roadster

Websites / Durable Goods

13123N

2013 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Volvo FH Magazine

Websites / Durable Goods

13124N

2013 Design Merit Award

HJGHER / Singapore

Underscore

Creative Cultures: The Singapore Showcase

Publication Design / Book Cover Design

13211D

2013 Interactive Merit Award

RPA / Santa Moinca

American Honda

Pintermission

Interactive Advertising / Other Interactive Media - Campaign

13214N

2013 Interactive Merit Award

Dentsu / Tokyo

Kirin Brewery

SPARKLE YOUR IMAGINATION

Interactive Advertising / Other Interactive Media - Campaign

13215N

2013 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Snickers

You're Not You When You're Hungry

Newspaper / Full Page or Spread - Campaign

13095A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Styrofoam

Newspaper / Full Page or Spread - Campaign

13096A

2013 Advertising Merit Award

Leo Burnett / Hong Kong

Staedtler

The Pencil Campaign

Newspaper / Full Page or Spread - Campaign

13097A

2013 Advertising Merit Award

Leo Burnett / Zurich

Swiss Life

Life's turns in a Sentence

Newspaper / Full Page or Spread - Campaign

13098A

2013 Advertising Merit Award

Lowe and Partners / Cape Town

Independent Newspapers

Selfies

Newspaper / Full Page or Spread - Campaign

13099A

2013 Advertising Merit Award

Lowe Indonesia / Jakarta

PT. Unilever Indonesia

No Mess Campaign

Newspaper / Full Page or Spread - Campaign

13100A

2013 Advertising Merit Award

Net#work BBDO / Johannesburg

Mercedes-Benz

Brains

Newspaper / Full Page or Spread - Campaign

13101A

2013 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Puzzles

Newspaper / Full Page or Spread - Campaign

13102A

2013 Advertising Merit Award

Ogilvy & Mather Cape Town / Cape Town

Volkswagen Genuine Parts

Just because it works, doesn't mean it's fixed

Newspaper / Full Page or Spread - Campaign

13103A

2013 Advertising Merit Award

Ogilvy & Mather / London

Expedia

All You Can

Newspaper / Full Page or Spread - Campaign

13104A

2013 Advertising Merit Award

Y&R South Africa / Johannesburg

Land Rover

Night Eyes

Newspaper / Full Page or Spread - Campaign

13105A

2013 Advertising Merit Award

Artplan / Rio de Janeiro

Carvalho Hosken

The Social Home Tour

Out Of Home / Digital / Electronic

13197A

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

Frucor Beverages

The V Motion Project

Out Of Home / Digital / Electronic

13198A

2013 Advertising Merit Award

kbs+ / New York

BMW North America

A Window Into the Near Future

Out Of Home / Digital / Electronic

13199A

2013 Advertising Merit Award

La Comunidad / Miami

Volvo

Volvo In Every Car

Out Of Home / Digital / Electronic

13200A

2013 Advertising Merit Award

McCann / New York

Nestle Resource Water

The Fountain of Electrolytenment

Out Of Home / Digital / Electronic

13201A

2013 Advertising Merit Award

NBS / Rio de Janeiro

Oi

Magical Payphone

Out Of Home / Digital / Electronic

13202A

2013 Advertising Merit Award

TBWA / Paris

SNCF

Take a look at Brussels

Out Of Home / Digital / Electronic

13203A

2013 Advertising Merit Award

TBWA\HAKUHODO Inc. / Tokyo

United Arrows

Marionettebot

Out Of Home / Digital / Electronic

13204A

2013 Design Merit Award

1 Trick Pony / Hammonton

Turner Classic Movies

TCM Classic Film Festival

Collateral Design / Posters - Series

13088D

2013 Design Merit Award

Abbott Mead Vickers BBDO / London

Museum of Childhood

Museum of Childhood Campaign

Collateral Design / Posters - Series

13089D

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