The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Chase
Agency: CP+B / Boulder
Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Display Category: Online Films & Video / Long Form - Single
Color Live Video Broadcast Application
Agency: McCann Erickson / New York
Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community
The Movie out Here
Agency: Grip Limited / Toronto
Client: Labatt Breweries of Canada Category: User Generated Content / Single
Rolling Words
Agency: Pereira & O'Dell / San Francisco
Client: Snoop Dogg King Size Slim Rolling Papers Category: Collateral / Promotional Items - Single or Campaign
Cable Effects: Set 2
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Non-Broadcast / Short-form
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
Persistent Headaches
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
Saison Deli Cafe
Agency: Three & Co. / Osaka
Client: Saison Deli Cafe Category: Collateral Design / Point of Purchase and In-Store - Series
Create.
Agency: cosmos / Tokyo
Client: Takezasado Category: Craft / Printing and Paper Craft - Single or Series
NZTA Flash
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit
More Than Just The Classics
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Collateral Design / Point of Purchase and In-Store - Single
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
Heroes Wanted
Agency: Y&R / Dubai
Client: Red Cross Lebanon Category: Public Service / Posters - Series
Mean Stinks
Agency: Leo Burnett / Chicago
Client: P&G - Secret Category: Social Media / Communities / Microblogging
Fly Delta iPad App
Agency: AKQA / D.C.
Client: Delta Air Lines Category: Mobile Applications/Sites / Services/Utilities
Milwaukee Police News
Agency: Cramer - Krasselt / Milwaukee
Client: Milwaukee Police Department Category: Websites / Public Service/Non-Profit
A woman's nightmare
Agency: Publicis Conseil / Paris
Client: Samusocial de Paris Category: Websites / Public Service/Non-Profit
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo Category: Collateral / Posters - Campaign
Security Cameras
Agency: Wunderman / Buenos Aires
Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
Let Us Begin
Agency: The GW Medical Faculty Associates / Washington
Client: The GW Medical Faculty Associates Category: Film / Documentaries - Shorts
Operation Bethlehem
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
Digital Signings
Agency: Google Creative Lab / London
Client: Google Category: Online Films & Video / Event or Live Webcast - Single
WWF Together App
Agency: AKQA / D.C.
Client: World Wildlife Fund Category: User Experience Design / Visual Design
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Camera Clara Photography Studio Category: Branded Content / Online
Pothole Season
Agency: TAXI / Montréal
Client: TAXI Category: Mobile Applications/Sites / Self-Promotion
Mean Stinks
Agency: Leo Burnett Chicago / Chicago
Client: P&G Secret Category: Best Branded Content Channel / Single
Tundra Endeavour Web Page
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Best Branded Content Channel / Single
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Non-Broadcast / Online
Engen Calendar Fire Blanket
Agency: DraftFCB / Cape Town
Client: Engen Category: Design Does / Design for the Greater Good
Hat
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
SVA Senior Library 2012
Agency: Visual Arts Press / New York
Client: School of Visual Arts Category: Self-Promotion / Single or Series
Love and Water Video
Agency: BeijingManXiangYaTianAdvertising / Beijing
Client: M.A.C Cosmetics Category: Broadcast and Moving Image / Short Films and Videos
A Window Into the Near Future
Agency: kbs+ / New York
Client: BMW North America Category: Interactive Advertising / Augmented Reality
FedEx Mobile DR
Agency: OMD / New York
Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Soldiers to Summits
Agency: Digital Kitchen / Culver City
Client: AT&T U-Verse Category: Television / Specials or One-time Screenings
mt ex sendai
Agency: iyamadesign / Tokyo
Client: Kamoi Kakoshi Co. Category: Spatial Design / Indoor Spaces
The Beetle Shark Cage
Agency: MediaCom / New York
Client: Volkswagen Category: Television / Reality/Unscripted
adidas Window Shopping
Agency: TBWA / Helsinki
Client: Adidas Category: Mobile Applications/Sites / E-Commerce
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Websites / Branded Games
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
Greatness
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Integrated Branding / Consumer Campaign
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Single
Baby's on Fire
Agency: Egg Films / Cape Town
Client: Die Antwoord Category: Online Films & Video / Music Videos
Cadillac ATS vs The World Trailer
Agency: Fallon / Minneapolis
Client: Cadillac Category: Promos / Trailer / Film