The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360

New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single

Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign

Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design Does / Design for the Greater Good

Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign


OneNike
Agency: R/GA / New York
Client: Nike Category: User Experience Design / Information Architecture


Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign


Stadium UK
Agency: RKCR Y&R / London
Client: BBC Sport Category: Motion Graphics / Title Sequences - Television and Film


Western Union Demo Posters
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Campaign


Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation Category: Public Service / Television - Single


It's Not Crazy It's Sports Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign


Tundra Endeavour "Ultimate Journey"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Non-Broadcast / Long-form


The Movie out Here
Agency: Grip Limited / Toronto
Client: Labatt Breweries of Canada Category: Film / Theatrical and DVD Releases


Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360


ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360


Minicar Music Player
Agency: ADK / Tokyo
Client: Fuji heavy Industries Category: Broadcast and Moving Image / Short Films and Videos


Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single


LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Spatial Design / Indoor Spaces


Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego Category: Websites / Services


Getty Images The Watermark Project
Agency: R/GA London / New York
Client: Getty Images Category: User Experience Design / Usability


Icons of Progress
Agency: Ogilvy / New York
Client: IBM Category: Design Does / Brand Transformation


Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit


ParaNorman Website
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Websites / Consumer Goods


The Daily Abuse
Agency: Serviceplan / Munch
Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single


DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Online Films & Video / Long Form - Single


A Long Day of Childhood - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Campaign


The Whole Picture
Agency: BBH / London
Client: Guardian Category: Integrated Branding / Consumer Campaign


Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign


Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Consumer Campaign


New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: Experiential


Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Single


Red Dot Exhibition Poster: Digilog601
Agency: 601bisang / seoul
Client: 601bisang Category: Collateral Design / Posters - Series


Complice
Agency: Three & Co. / Osaka
Client: Complice Category: Collateral Design / Posters - Series


The Singing Alphabet
Agency: Mother / London
Client: The Ministry of Letters Category: Gaming / Branded Mobile Games


The Tea Calendar
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Self-Promotion / Single or Series


Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr Category: Self-Promotion / Single or Series


The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Single


Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand Category: Custom Content


Push to add drama
Agency: Duval Guillaume / Paris
Client: Turner Broadcasting System Europe Category: Experiential Advertising / Installations


Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Broadcast and Moving Image / Broadcast Design - Single or Series


Design and Paper Engineering
Agency: artless / Tokyo
Client: Yoshimori Category: Craft / Printing and Paper Craft - Single or Series


Implosion - Explosion
Agency: Kigi co., ltd. / Tokyo
Client: DNP Foundation for Cultural Promotion Category: Craft / Printing and Paper Craft - Single or Series


My Blood Is Red and Black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vit?ria Category: Interactive Advertising / Environmental/Experiential - Single


LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Interactive Advertising / Environmental/Experiential - Single


Smile Makers Vibrators
Agency: Bear Meets Eagle on Fire / Sydney
Client: Ramblin' Brands Category: Package Design / Product Line


Absolut Unique
Agency: Family Business / Stockholm
Client: The Absolut Company Category: Package Design / Single or Series


Daily Fun Math
Agency: Grey / Jakarta
Client: PT KIE Indonesia Category: Collateral Design / Promotional Items - Single or Series


New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single


Award:
2013 Interactive Best of Show Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13072N

Award:
2013 Branded Entertainment Best of Show Pencil
Agency:
Leo Burnett New York / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Annual ID:
13053E

Award:
2013 Advertising Best of Show Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13037G

Award:
2013 Design Best of Show Pencil
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Annual ID:
13073D

Award:
2013 Interactive Green Pencil
Agency:
WhybinTBWA Group / Melbourne
Client:
Nissan
Title:
Nissan LEAF: A World Without Petrol
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Annual ID:
13048N

Award:
2013 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
OneNike
Category:
User Experience Design / Information Architecture
Annual ID:
13098N

Award:
2013 Advertising Gold Pencil
Agency:
DDB / Sydney
Client:
Volkswagen Australia
Title:
Park Assist Technology
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13013A

Award:
2013 Branded Entertainment Gold Pencil
Agency:
RKCR Y&R / London
Client:
BBC Sport
Title:
Stadium UK
Category:
Motion Graphics / Title Sequences - Television and Film
Annual ID:
13014E

Award:
2013 Advertising Gold Pencil
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Western Union Demo Posters
Category:
Collateral / Posters - Campaign
Annual ID:
13018A

Award:
2013 Advertising Gold Pencil
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Thai Health Promotion Foundation
Title:
Smoking Kid
Category:
Public Service / Television - Single
Annual ID:
13034T

Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
It's Not Crazy It's Sports Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
13056T

Award:
2013 Branded Entertainment Gold Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Tundra Endeavour "Ultimate Journey"
Category:
Non-Broadcast / Long-form
Annual ID:
13031E

Award:
2013 Branded Entertainment Gold Pencil
Agency:
Grip Limited / Toronto
Client:
Labatt Breweries of Canada
Title:
The Movie out Here
Category:
Film / Theatrical and DVD Releases
Annual ID:
13006E

Award:
2013 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13072N

Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Laika Studios
Title:
ParaNorman
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13073N

Award:
2013 Design Gold Pencil
Agency:
ADK / Tokyo
Client:
Fuji heavy Industries
Title:
Minicar Music Player
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13054D

Award:
2013 Advertising Gold Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
Susan Glenn
Category:
Cinema Advertising / Short Form - :90 and under - Single
Annual ID:
13059T

Award:
2013 Design Gold Pencil
Agency:
Serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Spatial Design / Indoor Spaces
Annual ID:
13034D

Award:
2013 Interactive Gold Pencil
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Lego
Title:
Build With Chrome
Category:
Websites / Services
Annual ID:
13017N

Award:
2013 Interactive Gold Pencil
Agency:
R/GA London / New York
Client:
Getty Images
Title:
Getty Images The Watermark Project
Category:
User Experience Design / Usability
Annual ID:
13105N

Award:
2013 Design Gold Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
Icons of Progress
Category:
Design Does / Brand Transformation
Annual ID:
13076D

Award:
2013 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
13030N

Award:
2013 Interactive Gold Pencil
Agency:
Stinkdigital / London
Client:
Nike
Title:
My Time Is Now
Category:
Websites / Consumer Goods
Annual ID:
13005N

Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Laika Studios
Title:
ParaNorman Website
Category:
Websites / Consumer Goods
Annual ID:
13006N

Award:
2013 Design Gold Pencil
Agency:
Serviceplan / Munch
Client:
Innocence in Danger
Title:
The Daily Abuse
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13060D

Award:
2013 Interactive Gold Pencil
Agency:
DC Shoes / Los Angeles
Client:
DC Shoes
Title:
DC Shoes: Ken Block's Gymkhana Five
Category:
Online Films & Video / Long Form - Single
Annual ID:
13058N

Award:
2013 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood - Television Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13048T

Award:
2013 Advertising Gold Pencil
Agency:
BBH / London
Client:
Guardian
Title:
The Whole Picture
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13076G

Award:
2013 Advertising Gold Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13077G

Award:
2013 Advertising Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13078G

Award:
2013 Branded Entertainment Gold Pencil
Agency:
Leo Burnett New York / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Experiential
Annual ID:
13037E

Award:
2013 Advertising Gold Pencil
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Collateral / Posters - Single
Annual ID:
13016A

Award:
2013 Design Gold Pencil
Agency:
601bisang / seoul
Client:
601bisang
Title:
Red Dot Exhibition Poster: Digilog601
Category:
Collateral Design / Posters - Series
Annual ID:
13004D

Award:
2013 Design Gold Pencil
Agency:
Three & Co. / Osaka
Client:
Complice
Title:
Complice
Category:
Collateral Design / Posters - Series
Annual ID:
13005D

Award:
2013 Branded Entertainment Gold Pencil
Agency:
Mother / London
Client:
The Ministry of Letters
Title:
The Singing Alphabet
Category:
Gaming / Branded Mobile Games
Annual ID:
13020E

Award:
2013 Design Gold Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Haelssen & Lyon
Title:
The Tea Calendar
Category:
Self-Promotion / Single or Series
Annual ID:
13030D

Award:
2013 Design Gold Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Gruner + Jahr
Title:
Meltdown
Category:
Self-Promotion / Single or Series
Annual ID:
13031D

Award:
2013 Advertising Gold Pencil
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13001A

Award:
2013 Branded Entertainment Gold Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Custom Content
Annual ID:
13041E

Award:
2013 Advertising Gold Pencil
Agency:
Duval Guillaume / Paris
Client:
Turner Broadcasting System Europe
Title:
Push to add drama
Category:
Experiential Advertising / Installations
Annual ID:
13074G

Award:
2013 Design Gold Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13051D

Award:
2013 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Sharing
Category:
Consumer Radio / Single
Annual ID:
13508R

Award:
2013 Design Gold Pencil
Agency:
artless / Tokyo
Client:
Yoshimori
Title:
Design and Paper Engineering
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13065D

Award:
2013 Design Gold Pencil
Agency:
Kigi co., ltd. / Tokyo
Client:
DNP Foundation for Cultural Promotion
Title:
Implosion - Explosion
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13066D

Award:
2013 Interactive Gold Pencil
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Hemoba / Esporte Clube Vit?ria
Title:
My Blood Is Red and Black
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13044N

Award:
2013 Interactive Gold Pencil
Agency:
Serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13045N

Award:
2013 Design Gold Pencil
Agency:
Bear Meets Eagle on Fire / Sydney
Client:
Ramblin' Brands
Title:
Smile Makers Vibrators
Category:
Package Design / Product Line
Annual ID:
13041D

Award:
2013 Design Gold Pencil
Agency:
Family Business / Stockholm
Client:
The Absolut Company
Title:
Absolut Unique
Category:
Package Design / Single or Series
Annual ID:
13040D

Award:
2013 Design Gold Pencil
Agency:
Grey / Jakarta
Client:
PT KIE Indonesia
Title:
Daily Fun Math
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13017D
