The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design Does / Design for the Greater Good
The Great Paper Airplane Project
Agency: BBDO San Francisco / San Francisco
Client: Pima Air & Space Museum Category: Design Does / Industrial Design
Nature Valley Trail View
Agency: McCann Erickson New York / New York
Client: General Mills Category: Best Branded Content Channel / Single
The Sunday Times Rich List Campaign
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Campaign
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Single
DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Online Films & Video / Long Form - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Online Films & Video / Music Videos
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films & Video / Music Videos
Susan Glenn
Agency: BBH New York / New York
Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single
Don?t make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Online Films & Video / Short Form - Single
The Beauty Inside, Episode 1
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Craft / Technique / Best Direction
Red Dot Exhibition Poster: Digilog601
Agency: 601bisang / seoul
Client: 601bisang Category: Collateral Design / Posters - Series
Complice
Agency: Three & Co. / Osaka
Client: Complice Category: Collateral Design / Posters - Series
Daily Fun Math
Agency: Grey / Jakarta
Client: PT KIE Indonesia Category: Collateral Design / Promotional Items - Single or Series
Team Spirit
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Film / Documentaries - Features
The Daily Abuse
Agency: Serviceplan / Munch
Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single
Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Consumer Television / 60 Second - Single
Jogger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / 60 Second - Single
Minicar Music Player
Agency: ADK / Tokyo
Client: Fuji heavy Industries Category: Broadcast and Moving Image / Short Films and Videos
ZOMBIU
Agency: UBISOFT MONTPELLIER / Paris
Client: UBISOFT Category: Craft / Technique / Best Animation
The Whole Picture
Agency: BBH / London
Client: Guardian Category: Integrated Branding / Consumer Campaign
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Consumer Campaign
Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Cinema Advertising / Long Form - :90 and Over - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Cinema Advertising / Long Form - :90 and Over - Single
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Websites / Branded Games
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
The Singing Alphabet
Agency: Mother / London
Client: The Ministry of Letters Category: Gaming / Branded Mobile Games
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit
Tundra Shuttle Endeavour Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online
A Long Day of Childhood - Radio Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Radio / Campaign
Icons of Progress
Agency: Ogilvy / New York
Client: IBM Category: Design Does / Brand Transformation
Iceberg
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Campaign
ParaNorman Website
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Websites / Consumer Goods
Getty Images The Watermark Project
Agency: R/GA London / New York
Client: Getty Images Category: User Experience Design / Usability
Push to add drama
Agency: Duval Guillaume / Paris
Client: Turner Broadcasting System Europe Category: Experiential Advertising / Installations
Dumb Ways To Die
Agency: McCann Melbourne / Melbourne
Client: Metro Trains Category: Non-Broadcast / Short-form
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Branded Content / Online
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Agency: Grow / Norfolk
Client: Google Category: Interactive Advertising / Banners - Dynamic - Single
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
Design and Paper Engineering
Agency: artless / Tokyo
Client: Yoshimori Category: Craft / Printing and Paper Craft - Single or Series
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Leo Burnett New York / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Annual ID:
13053E
Award:
2013 Advertising Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13037G
Award:
2013 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13072N
Award:
2013 Design Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Annual ID:
13073D
Award:
2013 Design Gold Pencil
Agency:
BBDO San Francisco / San Francisco
Client:
Pima Air & Space Museum
Title:
The Great Paper Airplane Project
Category:
Design Does / Industrial Design
Annual ID:
13078D
Award:
2013 Branded Entertainment Gold Pencil
Agency:
McCann Erickson New York / New York
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Best Branded Content Channel / Single
Annual ID:
13047E
Award:
2013 Advertising Gold Pencil
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13003A
Award:
2013 Advertising Gold Pencil
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13001A
Award:
2013 Interactive Gold Pencil
Agency:
DC Shoes / Los Angeles
Client:
DC Shoes
Title:
DC Shoes: Ken Block's Gymkhana Five
Category:
Online Films & Video / Long Form - Single
Annual ID:
13058N
Award:
2013 Interactive Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Online Films & Video / Music Videos
Annual ID:
13068N
Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Online Films & Video / Music Videos
Annual ID:
13069N
Award:
2013 Advertising Gold Pencil
Agency:
BBH New York / New York
Client:
Unilever
Title:
Susan Glenn
Category:
Cinema Advertising / Short Form - :90 and under - Single
Annual ID:
13059T
Award:
2013 Interactive Gold Pencil
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Don?t make up and drive
Category:
Online Films & Video / Short Form - Single
Annual ID:
13055N
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside, Episode 1
Category:
Craft / Technique / Best Direction
Annual ID:
13056E
Award:
2013 Design Gold Pencil
Agency:
601bisang / seoul
Client:
601bisang
Title:
Red Dot Exhibition Poster: Digilog601
Category:
Collateral Design / Posters - Series
Annual ID:
13004D
Award:
2013 Design Gold Pencil
Agency:
Three & Co. / Osaka
Client:
Complice
Title:
Complice
Category:
Collateral Design / Posters - Series
Annual ID:
13005D
Award:
2013 Design Gold Pencil
Agency:
Grey / Jakarta
Client:
PT KIE Indonesia
Title:
Daily Fun Math
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13017D
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Team Spirit
Category:
Film / Documentaries - Features
Annual ID:
13009E
Award:
2013 Design Gold Pencil
Agency:
Serviceplan / Munch
Client:
Innocence in Danger
Title:
The Daily Abuse
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13060D
Award:
2013 Advertising Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Brand Transformation / Single
Annual ID:
13082G
Award:
2013 Advertising Gold Pencil
Agency:
BBH / London
Client:
Guardian
Title:
Three Little Pigs
Category:
Consumer Television / 60 Second - Single
Annual ID:
13040T
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Jogger
Category:
Consumer Television / 60 Second - Single
Annual ID:
13041T
Award:
2013 Design Gold Pencil
Agency:
ADK / Tokyo
Client:
Fuji heavy Industries
Title:
Minicar Music Player
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13054D
Award:
2013 Branded Entertainment Gold Pencil
Agency:
UBISOFT MONTPELLIER / Paris
Client:
UBISOFT
Title:
ZOMBIU
Category:
Craft / Technique / Best Animation
Annual ID:
13060E
Award:
2013 Advertising Gold Pencil
Agency:
BBH / London
Client:
Guardian
Title:
The Whole Picture
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13076G
Award:
2013 Advertising Gold Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13077G
Award:
2013 Advertising Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13078G
Award:
2013 Advertising Gold Pencil
Agency:
BBH / London
Client:
Guardian
Title:
Three Little Pigs
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13061T
Award:
2013 Advertising Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13062T
Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Websites / Branded Games
Annual ID:
13001N
Award:
2013 Advertising Gold Pencil
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Thai Health Promotion Foundation
Title:
Smoking Kid
Category:
Public Service / Television - Single
Annual ID:
13034T
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Mother / London
Client:
The Ministry of Letters
Title:
The Singing Alphabet
Category:
Gaming / Branded Mobile Games
Annual ID:
13020E
Award:
2013 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
13030N
Award:
2013 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Faktum
Title:
Faktum Hotels
Category:
Craft / Photography
Annual ID:
13079N
Award:
2013 Interactive Gold Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Tundra Shuttle Endeavour Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13076N
Award:
2013 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Non-Broadcast / Online
Annual ID:
13063T
Award:
2013 Advertising Gold Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood - Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
13528R
Award:
2013 Design Gold Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
Icons of Progress
Category:
Design Does / Brand Transformation
Annual ID:
13076D
Award:
2013 Advertising Gold Pencil
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13006A
Award:
2013 Interactive Gold Pencil
Agency:
SMFB / Oslo
Client:
Geox
Title:
Amphibiox
Category:
User Experience Design / Visual Design
Annual ID:
13095N
Award:
2013 Interactive Gold Pencil
Agency:
Stinkdigital / London
Client:
Nike
Title:
My Time Is Now
Category:
Websites / Consumer Goods
Annual ID:
13005N
Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Laika Studios
Title:
ParaNorman Website
Category:
Websites / Consumer Goods
Annual ID:
13006N
Award:
2013 Interactive Gold Pencil
Agency:
R/GA London / New York
Client:
Getty Images
Title:
Getty Images The Watermark Project
Category:
User Experience Design / Usability
Annual ID:
13105N
Award:
2013 Advertising Gold Pencil
Agency:
Duval Guillaume / Paris
Client:
Turner Broadcasting System Europe
Title:
Push to add drama
Category:
Experiential Advertising / Installations
Annual ID:
13074G
Award:
2013 Branded Entertainment Gold Pencil
Agency:
McCann Melbourne / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Non-Broadcast / Short-form
Annual ID:
13028E
Award:
2013 Advertising Gold Pencil
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13036G
Award:
2013 Advertising Gold Pencil
Agency:
DC Shoes / Los Angeles
Client:
DC Shoes
Title:
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Category:
Branded Content / Online
Annual ID:
13066T
Award:
2013 Interactive Gold Pencil
Agency:
Grow / Norfolk
Client:
Google
Title:
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13042N
Award:
2013 Advertising Gold Pencil
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13073G
Award:
2013 Design Gold Pencil
Agency:
artless / Tokyo
Client:
Yoshimori
Title:
Design and Paper Engineering
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13065D
