The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single
Nissan LEAF: A World Without Petrol Agency: WhybinTBWA Group / Melbourne Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
ZOMBIU Agency: UBISOFT MONTPELLIER / Paris Client: UBISOFT Category: Craft / Technique / Best Animation
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
The Sunday Times Rich List Campaign Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Campaign
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Spatial Design / Outdoor Spaces
Sharing Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Single
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Online Films & Video / Music Videos
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films & Video / Music Videos
A Long Day of Childhood - Radio Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Campaign
Swedens Largest Energy Experiment Agency: Forsman & Bodenfors / Gothenburg Client: E.ON Category: User Experience Design / Interaction Design
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: User Experience Design / Interaction Design
adidas Window Shopping Agency: TBWA / Helsinki Client: Adidas Category: User Experience Design / Interaction Design
LEGO Builders of Sound Agency: serviceplan / Munich Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single
Stadium UK Agency: RKCR Y&R / London Client: BBC Sport Category: Craft / Animation - Single
Queen Mao Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Single
Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Daily Fun Math Agency: Grey / Jakarta Client: PT KIE Indonesia Category: Collateral Design / Promotional Items - Single or Series
Three Little Pigs Agency: BBH / London Client: Guardian Category: Consumer Television / 60 Second - Single
Jogger Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
Smile Makers Vibrators Agency: Bear Meets Eagle On Fire / Sydney Client: Ramblin' Brands Category: Package Design / Product Line
New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: Experiential
Team Spirit Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Film / Documentaries - Features
Real Beauty Sketches Agency: Ogilvy / Brazil Client: Dove Category: Film / Documentaries - Shorts
My Time Is Now Agency: Stinkdigital / London Client: Nike Category: Websites / Consumer Goods
ParaNorman Website Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Websites / Consumer Goods
The Sunday Times Rich List-Sport Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Single
The Verizon COLOR Live Broadcast Application Agency: McCann Erickson New York / New York Client: Verizon Wireless Category: Branded Apps / Single
Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
9 Suns Agency: Landor Associates / San Francisco Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign
Iceberg Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Campaign
Western Union Demo Posters Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
Dikembe Mutombo Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Websites / Branded Games
Bridge of Life Agency: Cheil Worldwide / Seoul Client: Samsung Life Insurance Category: Municipal Design / Single or Series
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Non-Broadcast / Online
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / Consumer Goods
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Branded Content / Online
Faktum Hotels Agency: Forsman & Bodenfors / Gothenburg Client: Faktum Category: Craft / Photography
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Custom Content
Icons of Progress Agency: Ogilvy / New York Client: IBM Category: Design Does / Brand Transformation
Soul Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Getty Images The Watermark Project Agency: R/GA London / New York Client: Getty Images Category: User Experience Design / Usability
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality
The Whole Picture Agency: BBH / London Client: Guardian Category: Integrated Branding / Consumer Campaign
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Consumer Campaign

2013 Design Best of Show Pencil

Leo Burnett / Chicago

Peace One Day

Recipeace

Design Does / Design for the Greater Good

13073D

2013 Advertising Best of Show Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Integrated Branding / Public Service Campaign

13037G

2013 Interactive Best of Show Pencil

R/GA / New York

Nike

Nike+ FuelBand

Integrated Branding / Integrated Branding Campaign - 360

13072N

2013 Branded Entertainment Best of Show Pencil

Leo Burnett New York / New York

Village Voice Newspaper

New York Writes Itself

User Generated Content / Single

13053E

2013 Interactive Green Pencil

WhybinTBWA Group / Melbourne

Nissan

Nissan LEAF: A World Without Petrol

Interactive Advertising / Environmental/Experiential - Campaign

13048N

2013 Branded Entertainment Gold Pencil

UBISOFT MONTPELLIER / Paris

UBISOFT

ZOMBIU

Craft / Technique / Best Animation

13060E

2013 Advertising Gold Pencil

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Out Of Home / Billboards - Single

13009A

2013 Advertising Gold Pencil

CHI & Partners / London

News International

The Sunday Times Rich List Campaign

Newspaper / Full Page or Spread - Campaign

13003A

2013 Design Gold Pencil

BBDO Proximity Berlin GmbH / Duesseldorf

BUND Berlin

Tree Concert

Spatial Design / Outdoor Spaces

13037D

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

Sharing

Consumer Radio / Single

13508R

2013 Interactive Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Online Films & Video / Music Videos

13068N

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Online Films & Video / Music Videos

13069N

2013 Advertising Gold Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Radio Campaign

Consumer Radio / Campaign

13528R

2013 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

E.ON

Swedens Largest Energy Experiment

User Experience Design / Interaction Design

13100N

2013 Interactive Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

User Experience Design / Interaction Design

13101N

2013 Interactive Gold Pencil

TBWA / Helsinki

Adidas

adidas Window Shopping

User Experience Design / Interaction Design

13102N

2013 Advertising Gold Pencil

serviceplan / Munich

LEGO

LEGO Builders of Sound

Out Of Home / Transit & Outdoor Installations - Single

13014A

2013 Design Gold Pencil

RKCR Y&R / London

BBC Sport

Stadium UK

Craft / Animation - Single

13069D

2013 Advertising Gold Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Queen Mao

Collateral / Posters - Single

13016A

2013 Design Gold Pencil

Leo Burnett / Chicago

Peace One Day

Recipeace

Design Does / Design for the Greater Good

13073D

2013 Design Gold Pencil

Grey / Jakarta

PT KIE Indonesia

Daily Fun Math

Collateral Design / Promotional Items - Single or Series

13017D

2013 Advertising Gold Pencil

BBH / London

Guardian

Three Little Pigs

Consumer Television / 60 Second - Single

13040T

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Jogger

Consumer Television / 60 Second - Single

13041T

2013 Design Gold Pencil

Bear Meets Eagle On Fire / Sydney

Ramblin' Brands

Smile Makers Vibrators

Package Design / Product Line

13041D

2013 Branded Entertainment Gold Pencil

Leo Burnett New York / New York

Village Voice Newspaper

New York Writes Itself

Experiential

13037E

2013 Branded Entertainment Gold Pencil

Wieden+Kennedy New York / New York

ESPN

Team Spirit

Film / Documentaries - Features

13009E

2013 Branded Entertainment Gold Pencil

Ogilvy / Brazil

Dove

Real Beauty Sketches

Film / Documentaries - Shorts

13011E

2013 Interactive Gold Pencil

Stinkdigital / London

Nike

My Time Is Now

Websites / Consumer Goods

13005N

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Laika Studios

ParaNorman Website

Websites / Consumer Goods

13006N

2013 Advertising Gold Pencil

CHI & Partners / London

News International

The Sunday Times Rich List-Sport

Newspaper / Full Page or Spread - Single

13001A

2013 Branded Entertainment Gold Pencil

McCann Erickson New York / New York

Verizon Wireless

The Verizon COLOR Live Broadcast Application

Branded Apps / Single

13024E

2013 Advertising Gold Pencil

Droga5 / New York

Help Remedies/DKMS

Help! I Want to Save a Life

Public Service / Promotional Items - Single or Campaign

13033A

2013 Design Gold Pencil

Landor Associates / San Francisco

9 Suns

9 Suns

Brand Identity / Brand Identity - Campaign

13025D

2013 Advertising Gold Pencil

Grey Group China / Beijing

Tui

Iceberg

Magazine / Full Page or Spread - Campaign

13006A

2013 Advertising Gold Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Western Union Demo Posters

Collateral / Posters - Campaign

13018A

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Dikembe Mutombo

Websites / Branded Games

13001N

2013 Design Gold Pencil

Cheil Worldwide / Seoul

Samsung Life Insurance

Bridge of Life

Municipal Design / Single or Series

13046D

2013 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Non-Broadcast / Online

13063T

2013 Interactive Gold Pencil

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / Consumer Goods

13028N

2013 Interactive Gold Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Mobile Applications/Sites / Public Service/Non-Profit

13030N

2013 Advertising Gold Pencil

DC Shoes / Los Angeles

DC Shoes

DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO

Branded Content / Online

13066T

2013 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

Faktum

Faktum Hotels

Craft / Photography

13079N

2013 Branded Entertainment Gold Pencil

DraftFCB New Zealand / Auckland

SPCA / MINI New Zealand

Driving Dogs

Custom Content

13041E

2013 Design Gold Pencil

Ogilvy / New York

IBM

Icons of Progress

Design Does / Brand Transformation

13076D

2013 Design Gold Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul

Broadcast and Moving Image / Broadcast Design - Single or Series

13051D

2013 Interactive Gold Pencil

R/GA London / New York

Getty Images

Getty Images The Watermark Project

User Experience Design / Usability

13105N

2013 Interactive Gold Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Mobile Applications/Sites / Augmented Reality

13022N

2013 Advertising Gold Pencil

BBH / London

Guardian

The Whole Picture

Integrated Branding / Consumer Campaign

13076G

2013 Advertising Gold Pencil

DraftFCB New Zealand / Auckland

MINI New Zealand

Driving Dogs

Integrated Branding / Consumer Campaign

13077G

2013 Advertising Gold Pencil

R/GA / New York

Nike

Nike+ FuelBand

Integrated Branding / Consumer Campaign

13078G

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