The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
MTV EMA 2012
Agency: VIMN MTV World Design Studio Milan / Milan
Client: VIMN MTV World Design Studio Milan Category: Motion Graphics / Title Sequences - Television and Film
Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
A Long Day of Childhood
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Integrated Branding / Consumer Campaign
The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books Category: Craft / Technique / Best Animation
Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr Category: Design Does / Design for the Greater Good
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Collateral Design / Posters - Single
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Collateral / P.O.P. and In-store - Campaign
Sydney Pavilion / Shanghai Biennale
Agency: Re / Sydney
Client: 4A Centre for Contemporary Asian Art Category: Collateral Design / Booklets and Brochures
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Public Service / Outdoor - Single
Dikembe Mutombo
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Gaming / Online gaming
Move On
Agency: DDB Tribal Group / Düsseldorf
Client: Deutsche Telekom Category: Television / Specials or One-time Screenings
Enter the Game
Agency: Havas Sports & Entertainment / Madrid
Client: Konami Category: Gaming / Console and PC gaming
WWF Together App
Agency: AKQA / D.C.
Client: World Wildlife Fund Category: User Experience Design / Interaction Design
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: User Experience Design / Information Architecture
The Times Jubilee Campaign
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Campaign
The Whole Picture
Agency: BBH / London
Client: Guardian Category: Out Of Home / Billboards - Campaign
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Websites / Social Networks/Community
Milwaukee Police News
Agency: Cramer - Krasselt / Milwaukee
Client: Milwaukee Police Department Category: Municipal Design / Single or Series
Toblerone Sculptures
Agency: Leagas Delaney / Shanghai
Client: Kraft Category: Design Does / Brand Transformation
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Non-Broadcast / Long-form
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Hashtag Killer: #FirstWorldProblems
Agency: DDB NY / New York
Client: Water is Life Category: Integrated Branding / Public Service Campaign
Lacta - Love in the end
Agency: OgilvyOne Worldwide, Athens / Gerakas
Client: Mondelez International Category: Film / Theatrical and DVD Releases
From Love to Bingo
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Broadcast and Moving Image / Short Films and Videos
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
ONLY A DOG
Agency: Publicis Brasil / São Paulo
Client: NESTLE - PURINA Category: Consumer Radio / Campaign
Old Spice Radio
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Campaign
Beckers Scotte Packaging
Agency: BVD / Stockholm
Client: Tikkurila Sverige Category: Package Design / Product Line
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Brand Transformation / Single
LEGO Super Heroes Movie Maker
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems, Inc. Category: Gaming / Branded Mobile Games
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Collateral / Posters - Single
Liquitex Art Prize 2012
Agency: Nippon Design Center / Tokyo
Client: bonnyColArt Co. Category: Brand Identity / Brand Identity - Campaign
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin Category: Experiential
Hashtag Killer
Agency: DDB New York / New York
Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit
Buyral
Agency: John St. / Toronto
Client: John St. Category: Online Films & Video / Self-Promotion - Single
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Innovation in Advertising / Single or Campaign
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Innovation in Advertising / Single or Campaign
Band-Aid Magic Vision
Agency: JWT / New York
Client: Johnson & Johnson / Band-Aid Category: Mobile Applications/Sites / Augmented Reality
Bedroom
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
SR-PLUS
Agency: Forsman & Bodenfors / Gothenburg
Client: Swedish Radio Category: Websites / Public Service/Non-Profit
Here At Home
Agency: National Film Board of Canada / Montréal
Client: National Film Board of Canada Category: Websites / Public Service/Non-Profit
Corporate Identity
Agency: TBWA\Istanbul / Istanbul
Client: IF ISTANBUL INDEPENDENT FILM FESTIVAL Category: Brand Identity / Brand Identity - Single
Microtropolis
Agency: Mother New York / New York
Client: Microsoft Windows 8 Category: Spatial Design / Indoor Spaces
Award:
2013 Branded Entertainment Silver Pencil
Agency:
VIMN MTV World Design Studio Milan / Milan
Client:
VIMN MTV World Design Studio Milan
Title:
MTV EMA 2012
Category:
Motion Graphics / Title Sequences - Television and Film
Annual ID:
13015E
Award:
2013 Interactive Silver Pencil
Agency:
WhybinTBWA Group / Melbourne
Client:
Nissan
Title:
Nissan LEAF: A World Without Petrol
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Annual ID:
13048N
Award:
2013 Advertising Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13079G
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Lowe Roche / Toronto
Client:
Type Books
Title:
The Joy of Books
Category:
Craft / Technique / Best Animation
Annual ID:
13061E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Marcel / Paris
Client:
Cartier
Title:
L'Odyssée
Category:
Craft / Technique / Best Animation
Annual ID:
13062E
Award:
2013 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Gruner + Jahr
Title:
Meltdown
Category:
Design Does / Design for the Greater Good
Annual ID:
13074D
Award:
2013 Design Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral Design / Posters - Single
Annual ID:
13002D
Award:
2013 Advertising Silver Pencil
Agency:
Y&R South Africa / Johannesburg
Client:
Land Rover
Title:
Night Eyes
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13022A
Award:
2013 Design Silver Pencil
Agency:
Re / Sydney
Client:
4A Centre for Contemporary Asian Art
Title:
Sydney Pavilion / Shanghai Biennale
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13020D
Award:
2013 Advertising Silver Pencil
Agency:
Mayo DraftFCB / Lima
Client:
UTEC University
Title:
Potable Water Generator
Category:
Public Service / Outdoor - Single
Annual ID:
13030A
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Gaming / Online gaming
Annual ID:
13018E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
DDB Tribal Group / Düsseldorf
Client:
Deutsche Telekom
Title:
Move On
Category:
Television / Specials or One-time Screenings
Annual ID:
13004E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Havas Sports & Entertainment / Madrid
Client:
Konami
Title:
Enter the Game
Category:
Gaming / Console and PC gaming
Annual ID:
13019E
Award:
2013 Interactive Silver Pencil
Agency:
AKQA / D.C.
Client:
World Wildlife Fund
Title:
WWF Together App
Category:
User Experience Design / Interaction Design
Annual ID:
13103N
Award:
2013 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
User Experience Design / Information Architecture
Annual ID:
13099N
Award:
2013 Advertising Silver Pencil
Agency:
CHI & Partners / London
Client:
News International
Title:
The Times Jubilee Campaign
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13012A
Award:
2013 Advertising Silver Pencil
Agency:
BBH / London
Client:
Guardian
Title:
The Whole Picture
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13162A
Award:
2013 Interactive Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
13063N
Award:
2013 Interactive Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Social Network
Category:
Websites / Social Networks/Community
Annual ID:
13020N
Award:
2013 Design Silver Pencil
Agency:
Cramer - Krasselt / Milwaukee
Client:
Milwaukee Police Department
Title:
Milwaukee Police News
Category:
Municipal Design / Single or Series
Annual ID:
13047D
Award:
2013 Design Silver Pencil
Agency:
Leagas Delaney / Shanghai
Client:
Kraft
Title:
Toblerone Sculptures
Category:
Design Does / Brand Transformation
Annual ID:
13077D
Award:
2013 Branded Entertainment Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Non-Broadcast / Long-form
Annual ID:
13032E
Award:
2013 Advertising Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Barbecue
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13026A
Award:
2013 Advertising Silver Pencil
Agency:
DDB NY / New York
Client:
Water is Life
Title:
Hashtag Killer: #FirstWorldProblems
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13038G
Award:
2013 Branded Entertainment Silver Pencil
Agency:
OgilvyOne Worldwide, Athens / Gerakas
Client:
Mondelez International
Title:
Lacta - Love in the end
Category:
Film / Theatrical and DVD Releases
Annual ID:
13007E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Ireland/Davenport / Johannesburg
Client:
Fox
Title:
The Confession
Category:
Promos / Television
Annual ID:
13050E
Award:
2013 Design Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
From Love to Bingo
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13055D
Award:
2013 Advertising Silver Pencil
Agency:
Y&R / Dubai
Client:
Harvey Nichols
Title:
Pelicans
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13002A
Award:
2013 Advertising Silver Pencil
Agency:
Publicis Brasil / São Paulo
Client:
NESTLE - PURINA
Title:
ONLY A DOG
Category:
Consumer Radio / Campaign
Annual ID:
13529R
Award:
2013 Advertising Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Old Spice Radio
Category:
Consumer Radio / Campaign
Annual ID:
13530R
Award:
2013 Design Silver Pencil
Agency:
BVD / Stockholm
Client:
Tikkurila Sverige
Title:
Beckers Scotte Packaging
Category:
Package Design / Product Line
Annual ID:
13042D
Award:
2013 Advertising Silver Pencil
Agency:
JWT San Juan / San Juan
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Brand Transformation / Single
Annual ID:
13083G
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO Systems, Inc.
Title:
LEGO Super Heroes Movie Maker
Category:
Gaming / Branded Mobile Games
Annual ID:
13021E
Award:
2013 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Collateral / Posters - Single
Annual ID:
13017A
Award:
2013 Design Silver Pencil
Agency:
Nippon Design Center / Tokyo
Client:
bonnyColArt Co.
Title:
Liquitex Art Prize 2012
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13026D
Award:
2013 Branded Entertainment Silver Pencil
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
BUND Berlin
Title:
Tree Concert
Category:
Experiential
Annual ID:
13039E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
DDB NY / New York
Client:
NYC Ballet
Title:
Faile Case Study
Category:
Experiential
Annual ID:
13040E
Award:
2013 Interactive Silver Pencil
Agency:
DDB New York / New York
Client:
Waterislife
Title:
Hashtag Killer
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13051N
Award:
2013 Design Silver Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
Icons of Progress
Category:
Brand Identity / Logo Design
Annual ID:
13028D
Award:
2013 Interactive Silver Pencil
Agency:
John St. / Toronto
Client:
John St.
Title:
Buyral
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
13066N
Award:
2013 Advertising Silver Pencil
Agency:
Mayo DraftFCB / Lima
Client:
UTEC University
Title:
Potable Water Generator
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13071G
Award:
2013 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13072G
Award:
2013 Interactive Silver Pencil
Agency:
JWT / New York
Client:
Johnson & Johnson / Band-Aid
Title:
Band-Aid Magic Vision
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
13023N
Award:
2013 Advertising Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Bedroom
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13046T
Award:
2013 Advertising Silver Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13007A
Award:
2013 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Swedish Radio
Title:
SR-PLUS
Category:
Websites / Public Service/Non-Profit
Annual ID:
13013N
Award:
2013 Interactive Silver Pencil
Agency:
National Film Board of Canada / Montréal
Client:
National Film Board of Canada
Title:
Here At Home
Category:
Websites / Public Service/Non-Profit
Annual ID:
13014N
Award:
2013 Design Silver Pencil
Agency:
TBWA\Istanbul / Istanbul
Client:
IF ISTANBUL INDEPENDENT FILM FESTIVAL
Title:
Corporate Identity
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13023D
Award:
2013 Interactive Silver Pencil
Agency:
Pirata / London
Client:
BOA
Title:
Team GB
Category:
Websites / Corporate Website
Annual ID:
13009N
Award:
2013 Design Silver Pencil
Agency:
Mother New York / New York
Client:
Microsoft Windows 8
Title:
Microtropolis
Category:
Spatial Design / Indoor Spaces
Annual ID:
13035D
