The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

FOIL BOOK PRODUCE BY E. 2012 Agency: E. Co. / Tokyo Client: E. Co. Category: Craft / Printing and Paper Craft - Single or Series
Gaffer Font Agency: GBH / London Client: PUMA Category: Craft / Typography - Series
Assassin's creed III - RISE Agency: SID LEE PARIS / PARIS Client: UBISOFT Category: Promos / Trailer / Film
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
Corporate Identity Agency: TBWA\Istanbul / Istanbul Client: IF ISTANBUL INDEPENDENT FILM FESTIVAL Category: Brand Identity / Brand Identity - Single
LEGO Builders of Sound Agency: serviceplan / Munich Client: LEGO GmbH Category: Creative Use of Music Supporting A Brand
MTV GROUP HUG Agency: VIMN MTV World Design Studio Milan / Milan Client: VIMN MTV World Design Studio Milan Category: Motion Graphics / Network ID
Make Haste Slowly: The Kikkoman Creed Agency: Draftfcb San Francisco / San Francisco Client: Kikkoman Category: Film / Documentaries - Features
Test Drive Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pepsi Category: Craft / Technique / Best Direction
GT Academy USA Season 2 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Television / Reality/Unscripted
Bullet Agency: Cundari / Toronto Client: BMW Canada Category: Craft / Animation/Motion Graphics
JAM With Chrome Agency: Google Creative Lab / London Client: Google Category: Craft / Animation/Motion Graphics
A Girl Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single
Beckers Scotte Packaging Agency: BVD / Stockholm Client: Tikkurila Sverige Category: Package Design / Product Line
Queen Mao Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
Stationery Agency: TBWA\Istanbul / Istanbul Client: TBWA\Istanbul Category: Self-Promotion / Single or Series
Move On Agency: DDB Tribal Group / Düsseldorf Client: Deutsche Telekom Category: Television / Specials or One-time Screenings
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Experiential Advertising / Installations
Do It Yourself Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Collateral Design / Posters - Single
ONLY A DOG Agency: Publicis Brasil / São Paulo Client: NESTLE - PURINA Category: Consumer Radio / Campaign
Old Spice Radio Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Campaign
Insight - What does your mind see? Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Craft / Technique / Best Editing
Soul Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Craft / Technique / Best Editing
The Ice Record Project Agency: TBWA Stockholm / Stockholm Client: Shout Out Louds Category: Interactive Advertising / Other Interactive Media - Single
Team GB Agency: Pirata / London Client: BOA Category: Websites / Corporate Website
Cube Agency: B-Reel / New York Client: Google Maps Category: Websites / Branded Games
Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Websites / Branded Games
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Experiential
Faile Case Study Agency: DDB NY / New York Client: NYC Ballet Category: Experiential
Bigfoot Art Show Agency: Office: Jason Schulte Design / San Francisco Client: 826 Valencia, 826 Boston Category: Public Service / Posters - Series
Susan Glenn Agency: BBH / New York Client: Unilever Category: Consumer Television / 60 Second - Single
The Tea Calendar Agency: Kolle Rebbe / Hamburg Client: Haelssen & Lyon Category: Product Design / Single or Series
Telekinize The Rainbow Agency: Clemenger BBDO Sydney / Sydney Client: Skittles Category: Branded Apps / Single
Help I Have the Flu Agency: Tool / Santa Monica Client: Help Remedies Category: Branded Apps / Single
Metamorphosis Agency: Antfood / Brooklyn Client: Good Books Category: Craft / Sound Design
Absolut Unique Agency: Family Business / Stockholm Client: The Absolut Company Category: Collateral Design / Point of Purchase and In-Store - Single
Champion NFL Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
The Rodenstock Font Glasses Agency: Serviceplan / Munich Client: Rodenstock Category: Collateral Design / Point of Purchase and In-Store - Series
Lacta - Love in the end Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Mondelez International Category: Film / Theatrical and DVD Releases
Hashtag Killer Agency: DDB New York / New York Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: User Experience Design / Usability
Manimal Agency: Y&R / Dubai Client: Papers Worldwide Category: Collateral Design / Posters - Series
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality
Croquettes Agency: Ogilvy Spain / Madrid Client: Openbank Category: Consumer Television / Under $80K Budget - Campaign
Meltdown Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr Category: Design Does / Design for the Greater Good
From Love to Bingo Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Broadcast and Moving Image / Short Films and Videos
Buyral Agency: John St. / Toronto Client: John St. Category: Online Films & Video / Self-Promotion - Single
Bedroom Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Little Caesars - Television :15 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign

2013 Design Silver Pencil

E. Co. / Tokyo

E. Co.

FOIL BOOK PRODUCE BY E. 2012

Craft / Printing and Paper Craft - Single or Series

13067D

2013 Design Silver Pencil

GBH / London

PUMA

Gaffer Font

Craft / Typography - Series

13062D

2013 Branded Entertainment Silver Pencil

SID LEE PARIS / PARIS

UBISOFT

Assassin's creed III - RISE

Promos / Trailer / Film

13051E

2013 Interactive Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Online Films & Video / Public Service/Non-Profit

13064N

2013 Design Silver Pencil

TBWA\Istanbul / Istanbul

IF ISTANBUL INDEPENDENT FILM FESTIVAL

Corporate Identity

Brand Identity / Brand Identity - Single

13023D

2013 Branded Entertainment Silver Pencil

serviceplan / Munich

LEGO GmbH

LEGO Builders of Sound

Creative Use of Music Supporting A Brand

13036E

2013 Branded Entertainment Silver Pencil

VIMN MTV World Design Studio Milan / Milan

VIMN MTV World Design Studio Milan

MTV GROUP HUG

Motion Graphics / Network ID

13017E

2013 Branded Entertainment Silver Pencil

Draftfcb San Francisco / San Francisco

Kikkoman

Make Haste Slowly: The Kikkoman Creed

Film / Documentaries - Features

13010E

2013 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Pepsi

Test Drive

Craft / Technique / Best Direction

13057E

2013 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Nissan

GT Academy USA Season 2

Television / Reality/Unscripted

13002E

2013 Interactive Silver Pencil

Cundari / Toronto

BMW Canada

Bullet

Craft / Animation/Motion Graphics

13082N

2013 Interactive Silver Pencil

Google Creative Lab / London

Google

JAM With Chrome

Craft / Animation/Motion Graphics

13083N

2013 Advertising Silver Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl

Public Service / Collateral - Single

13031A

2013 Interactive Silver Pencil

DLKW LOWE / London

The Microloan Foundation

Pennies for Life

Interactive Advertising / Environmental/Experiential - Single

13046N

2013 Design Silver Pencil

BVD / Stockholm

Tikkurila Sverige

Beckers Scotte Packaging

Package Design / Product Line

13042D

2013 Advertising Silver Pencil

McCann Worldgroup / Mumbai

Western Union Money Transfer

Queen Mao

Out Of Home / Billboards - Single

13010A

2013 Design Silver Pencil

TBWA\Istanbul / Istanbul

TBWA\Istanbul

Stationery

Self-Promotion / Single or Series

13032D

2013 Branded Entertainment Silver Pencil

DDB Tribal Group / Düsseldorf

Deutsche Telekom

Move On

Television / Specials or One-time Screenings

13004E

2013 Advertising Silver Pencil

Serviceplan / Munich

LEGO

LEGO Builders of Sound

Experiential Advertising / Installations

13075G

2013 Design Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Do It Yourself

Collateral Design / Posters - Single

13002D

2013 Advertising Silver Pencil

Publicis Brasil / São Paulo

NESTLE - PURINA

ONLY A DOG

Consumer Radio / Campaign

13529R

2013 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Old Spice Radio

Consumer Radio / Campaign

13530R

2013 Branded Entertainment Silver Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Insight - What does your mind see?

Craft / Technique / Best Editing

13063E

2013 Branded Entertainment Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul

Craft / Technique / Best Editing

13064E

2013 Interactive Silver Pencil

TBWA Stockholm / Stockholm

Shout Out Louds

The Ice Record Project

Interactive Advertising / Other Interactive Media - Single

13049N

2013 Interactive Silver Pencil

Pirata / London

BOA

Team GB

Websites / Corporate Website

13009N

2013 Interactive Silver Pencil

B-Reel / New York

Google Maps

Cube

Websites / Branded Games

13002N

2013 Interactive Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Street Quest

Websites / Branded Games

13003N

2013 Branded Entertainment Silver Pencil

BBDO Proximity Berlin GmbH / Duesseldorf

BUND Berlin

Tree Concert

Experiential

13039E

2013 Branded Entertainment Silver Pencil

DDB NY / New York

NYC Ballet

Faile Case Study

Experiential

13040E

2013 Design Silver Pencil

Office: Jason Schulte Design / San Francisco

826 Valencia, 826 Boston

Bigfoot Art Show

Public Service / Posters - Series

13058D

2013 Advertising Silver Pencil

BBH / New York

Unilever

Susan Glenn

Consumer Television / 60 Second - Single

13042T

2013 Design Silver Pencil

Kolle Rebbe / Hamburg

Haelssen & Lyon

The Tea Calendar

Product Design / Single or Series

13044D

2013 Branded Entertainment Silver Pencil

Clemenger BBDO Sydney / Sydney

Skittles

Telekinize The Rainbow

Branded Apps / Single

13025E

2013 Branded Entertainment Silver Pencil

Tool / Santa Monica

Help Remedies

Help I Have the Flu

Branded Apps / Single

13026E

2013 Interactive Silver Pencil

Antfood / Brooklyn

Good Books

Metamorphosis

Craft / Sound Design

13085N

2013 Design Silver Pencil

Family Business / Stockholm

The Absolut Company

Absolut Unique

Collateral Design / Point of Purchase and In-Store - Single

13008D

2013 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Champion NFL Campaign

Consumer Television / :30/:25 - Campaign

13049T

2013 Design Silver Pencil

Serviceplan / Munich

Rodenstock

The Rodenstock Font Glasses

Collateral Design / Point of Purchase and In-Store - Series

13011D

2013 Branded Entertainment Silver Pencil

OgilvyOne Worldwide, Athens / Gerakas

Mondelez International

Lacta - Love in the end

Film / Theatrical and DVD Releases

13007E

2013 Interactive Silver Pencil

DDB New York / New York

Waterislife

Hashtag Killer

Interactive Advertising / Public Service/Non-Profit

13051N

2013 Interactive Silver Pencil

R/GA / New York

Nike

Nike+ FuelBand

User Experience Design / Usability

13106N

2013 Design Silver Pencil

Y&R / Dubai

Papers Worldwide

Manimal

Collateral Design / Posters - Series

13006D

2013 Interactive Silver Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Interactive Advertising / Augmented Reality

13038N

2013 Advertising Silver Pencil

Ogilvy Spain / Madrid

Openbank

Croquettes

Consumer Television / Under $80K Budget - Campaign

13058T

2013 Design Silver Pencil

Kolle Rebbe / Hamburg

Gruner + Jahr

Meltdown

Design Does / Design for the Greater Good

13074D

2013 Design Silver Pencil

AlmapBBDO / São Paulo

Getty Images

From Love to Bingo

Broadcast and Moving Image / Short Films and Videos

13055D

2013 Interactive Silver Pencil

John St. / Toronto

John St.

Buyral

Online Films & Video / Self-Promotion - Single

13066N

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Ragu

Bedroom

Consumer Television / :30/:25 - Single

13046T

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Little Caesars

Little Caesars - Television :15 Campaign

Consumer Television / :20 and Under - Campaign

13051T

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