The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Bedroom
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
Lacta - Love in the end
Agency: OgilvyOne Worldwide, Athens / Gerakas
Client: Mondelez International Category: Film / Theatrical and DVD Releases
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia Category: Newspaper / Full Page or Spread - Campaign
Bigfoot Art Show
Agency: Office: Jason Schulte Design / San Francisco
Client: 826 Valencia, 826 Boston Category: Public Service / Posters - Series
Band-Aid Magic Vision
Agency: JWT / New York
Client: Johnson & Johnson / Band-Aid Category: Mobile Applications/Sites / Augmented Reality
Mad Men
Agency: Hill Holliday / Boston
Client: Newsweek Category: Trade / Full Page or Spread - Campaign
Athletes
Agency: McCann Germany / Frankfurt
Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Series
The Rodenstock Font Glasses
Agency: Serviceplan / Munich
Client: Rodenstock Category: Collateral Design / Outdoor - Series
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Consumer Television / 60 Second - Single
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Experiential Advertising / Installations
Golf 7 Catalogue
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Mobile Applications/Sites / Durable Goods
Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Innovation in Advertising / Single or Campaign
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Innovation in Advertising / Single or Campaign
Rescue Radio - Sinhalese Rescue
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Public Service / Radio - Single
GT Academy USA Season 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Television / Reality/Unscripted
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality
We Sent Their Brief's Back
Agency: TBWAHuntLascaris / Johannesburg
Client: TBW\Hunt\Lascaris Johannesburg Category: Self-Promotion / Single or Campaign
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza Category: Mobile Applications/Sites / E-Commerce
The Worlds Smallest IKEA Store
Agency: Memac Ogilvy/OgilvyAction / Dubai
Client: IKEA Category: Interactive Advertising / Banners - Fixed Space - Single
The Ice Record Project
Agency: TBWA Stockholm / Stockholm
Client: Shout Out Louds Category: Interactive Advertising / Other Interactive Media - Single
SR-PLUS
Agency: Forsman & Bodenfors / Gothenburg
Client: Swedish Radio Category: Websites / Public Service/Non-Profit
Here At Home
Agency: National Film Board of Canada / Montréal
Client: National Film Board of Canada Category: Websites / Public Service/Non-Profit
Happiness Refill
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company Category: Design Does / Industrial Design
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Film / Documentaries - Shorts
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Non-Broadcast / Long-form
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Public Service / Outdoor - Single
The Rodenstock Font Glasses
Agency: Serviceplan / Munich
Client: Rodenstock Category: Collateral Design / Point of Purchase and In-Store - Series
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Collateral / P.O.P. and In-store - Campaign
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Websites / Branded Games
Hashtag Killer: #FirstWorldProblems
Agency: DDB NY / New York
Client: Water is Life Category: Integrated Branding / Public Service Campaign
Design Indaba 15 I am not a Designer
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: Interactive Africa Category: Craft / Animation - Single
A Girl
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
Hashtag Killer
Agency: DDB New York / New York
Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: User Experience Design / Information Architecture
Absolut Unique
Agency: Family Business / Stockholm
Client: The Absolut Company Category: Collateral Design / Point of Purchase and In-Store - Single
Croquettes
Agency: Ogilvy Spain / Madrid
Client: Openbank Category: Consumer Television / Under $80K Budget - Campaign
A Long Day of Childhood - Integrated Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360
Our Food. Your Questions.
Agency: Tribal DDB / Toronto
Client: McDonald's Canada Category: Integrated Branding / Integrated Branding Campaign - 360
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Non-Broadcast / Online
MTV GROUP HUG
Agency: VIMN MTV World Design Studio Milan / Milan
Client: VIMN MTV World Design Studio Milan Category: Motion Graphics / Network ID
The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books Category: Craft / Technique / Best Animation
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand Category: Non-Broadcast / Short-form
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Branded Content / Online
Award:
2013 Advertising Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Bedroom
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13046T
Award:
2013 Branded Entertainment Silver Pencil
Agency:
OgilvyOne Worldwide, Athens / Gerakas
Client:
Mondelez International
Title:
Lacta - Love in the end
Category:
Film / Theatrical and DVD Releases
Annual ID:
13007E
Award:
2013 Advertising Silver Pencil
Agency:
DDB / Sydney
Client:
Volkswagen Australia
Title:
Park Assist Technology
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13004A
Award:
2013 Design Silver Pencil
Agency:
Office: Jason Schulte Design / San Francisco
Client:
826 Valencia, 826 Boston
Title:
Bigfoot Art Show
Category:
Public Service / Posters - Series
Annual ID:
13058D
Award:
2013 Interactive Silver Pencil
Agency:
JWT / New York
Client:
Johnson & Johnson / Band-Aid
Title:
Band-Aid Magic Vision
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
13023N
Award:
2013 Advertising Silver Pencil
Agency:
Hill Holliday / Boston
Client:
Newsweek
Title:
Mad Men
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
13008A
Award:
2013 Design Silver Pencil
Agency:
McCann Germany / Frankfurt
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Collateral Design / Outdoor - Series
Annual ID:
13015D
Award:
2013 Design Silver Pencil
Agency:
Serviceplan / Munich
Client:
Rodenstock
Title:
The Rodenstock Font Glasses
Category:
Collateral Design / Outdoor - Series
Annual ID:
13016D
Award:
2013 Advertising Silver Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
Susan Glenn
Category:
Consumer Television / 60 Second - Single
Annual ID:
13042T
Award:
2013 Advertising Silver Pencil
Agency:
Serviceplan / Munich
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Experiential Advertising / Installations
Annual ID:
13075G
Award:
2013 Interactive Silver Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
Golf 7 Catalogue
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13029N
Award:
2013 Advertising Silver Pencil
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
Selfies
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13015A
Award:
2013 Advertising Silver Pencil
Agency:
Mayo DraftFCB / Lima
Client:
UTEC University
Title:
Potable Water Generator
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13071G
Award:
2013 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Muscle Music
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13072G
Award:
2013 Design Silver Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
Icons of Progress
Category:
Brand Identity / Logo Design
Annual ID:
13028D
Award:
2013 Advertising Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio - Sinhalese Rescue
Category:
Public Service / Radio - Single
Annual ID:
13545R
Award:
2013 Branded Entertainment Silver Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
GT Academy USA Season 2
Category:
Television / Reality/Unscripted
Annual ID:
13002E
Award:
2013 Interactive Silver Pencil
Agency:
George Patterson Y&R / VML / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Interactive Advertising / Augmented Reality
Annual ID:
13038N
Award:
2013 Advertising Silver Pencil
Agency:
TBWAHuntLascaris / Johannesburg
Client:
TBW\Hunt\Lascaris Johannesburg
Title:
We Sent Their Brief's Back
Category:
Self-Promotion / Single or Campaign
Annual ID:
13028A
Award:
2013 Design Silver Pencil
Agency:
GBH / London
Client:
PUMA
Title:
Gaffer Font
Category:
Craft / Typography - Series
Annual ID:
13062D
Award:
2013 Advertising Silver Pencil
Agency:
Y&R / Dubai
Client:
Harvey Nichols
Title:
Pelicans
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13002A
Award:
2013 Interactive Silver Pencil
Agency:
TBWARAAD / Dubai
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
13031N
Award:
2013 Interactive Silver Pencil
Agency:
Memac Ogilvy/OgilvyAction / Dubai
Client:
IKEA
Title:
The Worlds Smallest IKEA Store
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13040N
Award:
2013 Interactive Silver Pencil
Agency:
TBWA Stockholm / Stockholm
Client:
Shout Out Louds
Title:
The Ice Record Project
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
13049N
Award:
2013 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Swedish Radio
Title:
SR-PLUS
Category:
Websites / Public Service/Non-Profit
Annual ID:
13013N
Award:
2013 Interactive Silver Pencil
Agency:
National Film Board of Canada / Montréal
Client:
National Film Board of Canada
Title:
Here At Home
Category:
Websites / Public Service/Non-Profit
Annual ID:
13014N
Award:
2013 Design Silver Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
Happiness Refill
Category:
Design Does / Industrial Design
Annual ID:
13079D
Award:
2013 Branded Entertainment Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Film / Documentaries - Shorts
Annual ID:
13012E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Non-Broadcast / Long-form
Annual ID:
13032E
Award:
2013 Advertising Silver Pencil
Agency:
Mayo DraftFCB / Lima
Client:
UTEC University
Title:
Potable Water Generator
Category:
Public Service / Outdoor - Single
Annual ID:
13030A
Award:
2013 Design Silver Pencil
Agency:
Serviceplan / Munich
Client:
Rodenstock
Title:
The Rodenstock Font Glasses
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13011D
Award:
2013 Advertising Silver Pencil
Agency:
Y&R South Africa / Johannesburg
Client:
Land Rover
Title:
Night Eyes
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13022A
Award:
2013 Interactive Silver Pencil
Agency:
B-Reel / New York
Client:
Google Maps
Title:
Cube
Category:
Websites / Branded Games
Annual ID:
13002N
Award:
2013 Interactive Silver Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Websites / Branded Games
Annual ID:
13003N
Award:
2013 Advertising Silver Pencil
Agency:
DDB NY / New York
Client:
Water is Life
Title:
Hashtag Killer: #FirstWorldProblems
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13038G
Award:
2013 Design Silver Pencil
Agency:
The Jupiter Drawing Room (South Africa) / Cape Town
Client:
Interactive Africa
Title:
Design Indaba 15 I am not a Designer
Category:
Craft / Animation - Single
Annual ID:
13070D
Award:
2013 Advertising Silver Pencil
Agency:
Leo Burnett Thailand / Bangkok
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl
Category:
Public Service / Collateral - Single
Annual ID:
13031A
Award:
2013 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
OneNike
Category:
Websites / E-Commerce
Annual ID:
13012N
Award:
2013 Interactive Silver Pencil
Agency:
DDB New York / New York
Client:
Waterislife
Title:
Hashtag Killer
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13051N
Award:
2013 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
User Experience Design / Information Architecture
Annual ID:
13099N
Award:
2013 Design Silver Pencil
Agency:
Family Business / Stockholm
Client:
The Absolut Company
Title:
Absolut Unique
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
13008D
Award:
2013 Advertising Silver Pencil
Agency:
Ogilvy Spain / Madrid
Client:
Openbank
Title:
Croquettes
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
13058T
Award:
2013 Interactive Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood - Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13074N
Award:
2013 Interactive Silver Pencil
Agency:
Tribal DDB / Toronto
Client:
McDonald's Canada
Title:
Our Food. Your Questions.
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13075N
Award:
2013 Advertising Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Non-Broadcast / Online
Annual ID:
13064T
Award:
2013 Branded Entertainment Silver Pencil
Agency:
VIMN MTV World Design Studio Milan / Milan
Client:
VIMN MTV World Design Studio Milan
Title:
MTV GROUP HUG
Category:
Motion Graphics / Network ID
Annual ID:
13017E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Lowe Roche / Toronto
Client:
Type Books
Title:
The Joy of Books
Category:
Craft / Technique / Best Animation
Annual ID:
13061E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Marcel / Paris
Client:
Cartier
Title:
L'Odyssée
Category:
Craft / Technique / Best Animation
Annual ID:
13062E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Non-Broadcast / Short-form
Annual ID:
13029E
Award:
2013 Advertising Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Branded Content / Online
Annual ID:
13067T
