The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Potable Water Generator Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Public Service / Outdoor - Single
Mad Men Agency: Hill Holliday / Boston Client: Newsweek Category: Trade / Full Page or Spread - Campaign
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Non-Broadcast / Short-form
Little Caesars - Television :15 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
Bullet Agency: Cundari / Toronto Client: BMW Canada Category: Craft / Animation/Motion Graphics
JAM With Chrome Agency: Google Creative Lab / London Client: Google Category: Craft / Animation/Motion Graphics
Telekinize The Rainbow Agency: Clemenger BBDO Sydney / Sydney Client: Skittles Category: Branded Apps / Single
Help I Have the Flu Agency: Tool / Santa Monica Client: Help Remedies Category: Branded Apps / Single
Three wise men Agency: Forsman & Bodenfors / Gothenburg Client: Unicef Category: Public Service / Television - Single
Beer Chase Agency: Clemenger BBDO / Melbourne Client: Carlton & United Breweries - Fosters Category: Consumer Television / Over 60 second - Single
Pelicans Agency: Y&R / Dubai Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Collateral / Posters - Campaign
Rolling Words Agency: Pereira & O'Dell / San Francisco Client: Snoop Dogg King Size Slim Rolling Papers Category: Custom Content
MTV EMA 2012 Agency: VIMN MTV World Design Studio Milan / Milan Client: VIMN MTV World Design Studio Milan Category: Motion Graphics / Title Sequences - Television and Film
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / E-Commerce
Absolut Unique Agency: Family Business / Stockholm Client: The Absolut Company Category: Collateral Design / Point of Purchase and In-Store - Single
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Non-Broadcast / Online
Park Assist Technology Agency: DDB / Sydney Client: Volkswagen Australia Category: Newspaper / Full Page or Spread - Campaign
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Integrated Branding / Integrated Branding Campaign - Online
The Worlds Smallest IKEA Store Agency: Memac Ogilvy/OgilvyAction / Dubai Client: IKEA Category: Interactive Advertising / Banners - Fixed Space - Single
Lacta - Love in the end Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Mondelez International Category: Film / Theatrical and DVD Releases
Bedroom Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Dikembe Mutombo Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Gaming / Online gaming
Happiness Refill Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Design Does / Industrial Design
Metamorphosis Agency: Antfood / Brooklyn Client: Good Books Category: Craft / Sound Design
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Collateral / Posters - Single
One Page. One Ink. One Goal. Agency: Trigger / Calgary Client: Calgary Zoo Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Experiential Advertising / Installations
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: User Experience Design / Usability
Barbecue Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Mad Men Agency: Hill Holliday / Boston Client: Newsweek Category: Innovation in Branded Content / Single
Selfies Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign
Champion NFL Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Enter the Game Agency: Havas Sports & Entertainment / Madrid Client: Konami Category: Gaming / Console and PC gaming
Insight - What does your mind see? Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Craft / Technique / Best Editing
Soul Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Craft / Technique / Best Editing
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Experiential
Faile Case Study Agency: DDB NY / New York Client: NYC Ballet Category: Experiential
From Love to Bingo Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Broadcast and Moving Image / Short Films and Videos
Hashtag Killer Agency: DDB New York / New York Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single
Band-Aid Magic Vision Agency: JWT / New York Client: Johnson & Johnson / Band-Aid Category: Mobile Applications/Sites / Augmented Reality
The Ice Record Project Agency: TBWA Stockholm / Stockholm Client: Shout Out Louds Category: Interactive Advertising / Other Interactive Media - Single
SR-PLUS Agency: Forsman & Bodenfors / Gothenburg Client: Swedish Radio Category: Websites / Public Service/Non-Profit
Here At Home Agency: National Film Board of Canada / Montréal Client: National Film Board of Canada Category: Websites / Public Service/Non-Profit
Make Haste Slowly: The Kikkoman Creed Agency: Draftfcb San Francisco / San Francisco Client: Kikkoman Category: Film / Documentaries - Features
Test Drive Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pepsi Category: Craft / Technique / Best Direction
The Tea Calendar Agency: Kolle Rebbe / Hamburg Client: Haelssen & Lyon Category: Product Design / Single or Series
The Times Jubilee Campaign Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Campaign
The Whole Picture Agency: BBH / London Client: Guardian Category: Out Of Home / Billboards - Campaign

2013 Advertising Silver Pencil

Mayo DraftFCB / Lima

UTEC University

Potable Water Generator

Public Service / Outdoor - Single

13030A

2013 Advertising Silver Pencil

Hill Holliday / Boston

Newsweek

Mad Men

Trade / Full Page or Spread - Campaign

13008A

2013 Branded Entertainment Silver Pencil

DraftFCB New Zealand / Auckland

SPCA / MINI New Zealand

Driving Dogs

Non-Broadcast / Short-form

13029E

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Little Caesars

Little Caesars - Television :15 Campaign

Consumer Television / :20 and Under - Campaign

13051T

2013 Interactive Silver Pencil

Cundari / Toronto

BMW Canada

Bullet

Craft / Animation/Motion Graphics

13082N

2013 Interactive Silver Pencil

Google Creative Lab / London

Google

JAM With Chrome

Craft / Animation/Motion Graphics

13083N

2013 Branded Entertainment Silver Pencil

Clemenger BBDO Sydney / Sydney

Skittles

Telekinize The Rainbow

Branded Apps / Single

13025E

2013 Branded Entertainment Silver Pencil

Tool / Santa Monica

Help Remedies

Help I Have the Flu

Branded Apps / Single

13026E

2013 Advertising Silver Pencil

Forsman & Bodenfors / Gothenburg

Unicef

Three wise men

Public Service / Television - Single

13035T

2013 Advertising Silver Pencil

Clemenger BBDO / Melbourne

Carlton & United Breweries - Fosters

Beer Chase

Consumer Television / Over 60 second - Single

13054T

2013 Advertising Silver Pencil

Y&R / Dubai

Harvey Nichols

Pelicans

Newspaper / Full Page or Spread - Single

13002A

2013 Advertising Silver Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Collateral / Posters - Campaign

13019A

2013 Branded Entertainment Silver Pencil

Pereira & O'Dell / San Francisco

Snoop Dogg King Size Slim Rolling Papers

Rolling Words

Custom Content

13042E

2013 Branded Entertainment Silver Pencil

VIMN MTV World Design Studio Milan / Milan

VIMN MTV World Design Studio Milan

MTV EMA 2012

Motion Graphics / Title Sequences - Television and Film

13015E

2013 Interactive Silver Pencil

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / E-Commerce

13031N

2013 Design Silver Pencil

Family Business / Stockholm

The Absolut Company

Absolut Unique

Collateral Design / Point of Purchase and In-Store - Single

13008D

2013 Advertising Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Non-Broadcast / Online

13064T

2013 Advertising Silver Pencil

DDB / Sydney

Volkswagen Australia

Park Assist Technology

Newspaper / Full Page or Spread - Campaign

13004A

2013 Interactive Silver Pencil

M&C Saatchi/Mark / Sydney

Google Australia & Lego

Build With Chrome

Integrated Branding / Integrated Branding Campaign - Online

13077N

2013 Interactive Silver Pencil

Memac Ogilvy/OgilvyAction / Dubai

IKEA

The Worlds Smallest IKEA Store

Interactive Advertising / Banners - Fixed Space - Single

13040N

2013 Branded Entertainment Silver Pencil

OgilvyOne Worldwide, Athens / Gerakas

Mondelez International

Lacta - Love in the end

Film / Theatrical and DVD Releases

13007E

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Ragu

Bedroom

Consumer Television / :30/:25 - Single

13046T

2013 Branded Entertainment Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Dikembe Mutombo

Gaming / Online gaming

13018E

2013 Design Silver Pencil

Ogilvy Brasil / São Paulo

The Coca-Cola Company

Happiness Refill

Design Does / Industrial Design

13079D

2013 Interactive Silver Pencil

Antfood / Brooklyn

Good Books

Metamorphosis

Craft / Sound Design

13085N

2013 Advertising Silver Pencil

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Collateral / Posters - Single

13017A

2013 Design Silver Pencil

Trigger / Calgary

Calgary Zoo

One Page. One Ink. One Goal.

Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)

13019D

2013 Advertising Silver Pencil

Serviceplan / Munich

LEGO

LEGO Builders of Sound

Experiential Advertising / Installations

13075G

2013 Interactive Silver Pencil

R/GA / New York

Nike

Nike+ FuelBand

User Experience Design / Usability

13106N

2013 Advertising Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Barbecue

Collateral / Promotional Items - Single or Campaign

13026A

2013 Branded Entertainment Silver Pencil

Hill Holliday / Boston

Newsweek

Mad Men

Innovation in Branded Content / Single

13046E

2013 Advertising Silver Pencil

Lowe and Partners / Cape Town

Independent Newspapers

Selfies

Out Of Home / Transit & Outdoor Installations - Campaign

13015A

2013 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Champion NFL Campaign

Consumer Television / :30/:25 - Campaign

13049T

2013 Branded Entertainment Silver Pencil

Havas Sports & Entertainment / Madrid

Konami

Enter the Game

Gaming / Console and PC gaming

13019E

2013 Branded Entertainment Silver Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Insight - What does your mind see?

Craft / Technique / Best Editing

13063E

2013 Branded Entertainment Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul

Craft / Technique / Best Editing

13064E

2013 Branded Entertainment Silver Pencil

BBDO Proximity Berlin GmbH / Duesseldorf

BUND Berlin

Tree Concert

Experiential

13039E

2013 Branded Entertainment Silver Pencil

DDB NY / New York

NYC Ballet

Faile Case Study

Experiential

13040E

2013 Design Silver Pencil

AlmapBBDO / São Paulo

Getty Images

From Love to Bingo

Broadcast and Moving Image / Short Films and Videos

13055D

2013 Interactive Silver Pencil

DDB New York / New York

Waterislife

Hashtag Killer

Interactive Advertising / Public Service/Non-Profit

13051N

2013 Interactive Silver Pencil

DLKW LOWE / London

The Microloan Foundation

Pennies for Life

Interactive Advertising / Environmental/Experiential - Single

13046N

2013 Interactive Silver Pencil

JWT / New York

Johnson & Johnson / Band-Aid

Band-Aid Magic Vision

Mobile Applications/Sites / Augmented Reality

13023N

2013 Interactive Silver Pencil

TBWA Stockholm / Stockholm

Shout Out Louds

The Ice Record Project

Interactive Advertising / Other Interactive Media - Single

13049N

2013 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Swedish Radio

SR-PLUS

Websites / Public Service/Non-Profit

13013N

2013 Interactive Silver Pencil

National Film Board of Canada / Montréal

National Film Board of Canada

Here At Home

Websites / Public Service/Non-Profit

13014N

2013 Branded Entertainment Silver Pencil

Draftfcb San Francisco / San Francisco

Kikkoman

Make Haste Slowly: The Kikkoman Creed

Film / Documentaries - Features

13010E

2013 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Pepsi

Test Drive

Craft / Technique / Best Direction

13057E

2013 Design Silver Pencil

Kolle Rebbe / Hamburg

Haelssen & Lyon

The Tea Calendar

Product Design / Single or Series

13044D

2013 Advertising Silver Pencil

CHI & Partners / London

News International

The Times Jubilee Campaign

Out Of Home / Billboards - Campaign

13012A

2013 Advertising Silver Pencil

BBH / London

Guardian

The Whole Picture

Out Of Home / Billboards - Campaign

13162A

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