The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Confession Agency: Ireland/Davenport / Johannesburg Client: Fox Category: Promos / Television
Potable Water Generator Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Public Service / Outdoor - Single
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: User Experience Design / Usability
Gaffer Font Agency: GBH / London Client: PUMA Category: Craft / Typography - Series
Beer Chase Agency: Clemenger BBDO / Melbourne Client: Carlton & United Breweries - Fosters Category: Consumer Television / Over 60 second - Single
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single
Bullet Agency: Cundari / Toronto Client: BMW Canada Category: Craft / Animation/Motion Graphics
JAM With Chrome Agency: Google Creative Lab / London Client: Google Category: Craft / Animation/Motion Graphics
Telekinize The Rainbow Agency: Clemenger BBDO Sydney / Sydney Client: Skittles Category: Branded Apps / Single
Help I Have the Flu Agency: Tool / Santa Monica Client: Help Remedies Category: Branded Apps / Single
Hashtag Killer: #FirstWorldProblems Agency: DDB NY / New York Client: Water is Life Category: Integrated Branding / Public Service Campaign
Dikembe Mutombo Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Branded Content / Games
The Most Popular Song Agency: JWT San Juan / San Juan Client: Banco Popular de Puerto Rico Category: Brand Transformation / Single
MTV EMA 2012 Agency: VIMN MTV World Design Studio Milan / Milan Client: VIMN MTV World Design Studio Milan Category: Motion Graphics / Title Sequences - Television and Film
Hashtag Killer Agency: DDB New York / New York Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit
Park Assist Technology Agency: DDB / Sydney Client: Volkswagen Australia Category: Newspaper / Full Page or Spread - Campaign
Nissan LEAF: A World Without Petrol Agency: WhybinTBWA Group / Melbourne Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
Icons of Progress Agency: Ogilvy / New York Client: IBM Category: Brand Identity / Logo Design
Days To Live Agency: CP+B / London Client: Diesel Category: Craft / Photography
Toblerone Sculptures Agency: Leagas Delaney / Shanghai Client: Kraft Category: Design Does / Brand Transformation
The Rodenstock Font Glasses Agency: Serviceplan / Munich Client: Rodenstock Category: Collateral Design / Point of Purchase and In-Store - Series
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Websites / Consumer Goods
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / E-Commerce
Blades by Kenny Powers Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Boxing Lessons with Eric Kelly Agency: Mother New York / New York Client: Animal Category: Online Films & Video / Long Form - Single
From Love to Bingo Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Broadcast and Moving Image / Short Films and Videos
Night Eyes Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Collateral / P.O.P. and In-store - Campaign
The Tea Calendar Agency: Kolle Rebbe / Hamburg Client: Haelssen & Lyon Category: Product Design / Single or Series
Muscle Music Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: User Generated Content / Single
The Joy of Books Agency: Lowe Roche / Toronto Client: Type Books Category: Craft / Technique / Best Animation
L'Odyssée Agency: Marcel / Paris Client: Cartier Category: Craft / Technique / Best Animation
OneNike Agency: R/GA / New York Client: Nike Category: Websites / E-Commerce
Little Caesars - Television :15 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
SIFFtacular Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Seattle International Film Festival Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Buyral Agency: John St. / Toronto Client: John St. Category: Online Films & Video / Self-Promotion - Single
Absolut Unique Agency: Family Business / Stockholm Client: The Absolut Company Category: Collateral Design / Point of Purchase and In-Store - Single
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Collateral / Posters - Single
Golden Chains Agency: CLM BBDO / Paris Client: ALB Category: Online Films & Video / Music Videos
Mad Men Agency: Hill Holliday / Boston Client: Newsweek Category: Innovation in Branded Content / Single
Mad Men Agency: Hill Holliday / Boston Client: Newsweek Category: Trade / Full Page or Spread - Campaign
A Girl Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
Bedroom Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Non-Broadcast / Short-form
Back at Ya Agency: King James / Cape Town Client: Santam Category: Consumer Television / Under $80K Budget - Single
A Long Day of Childhood Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Integrated Branding / Consumer Campaign
Happiness Refill Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Design Does / Industrial Design
Microtropolis Agency: Mother New York / New York Client: Microsoft Windows 8 Category: Spatial Design / Indoor Spaces
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Branded Content / Online
SR-PLUS Agency: Forsman & Bodenfors / Gothenburg Client: Swedish Radio Category: Websites / Public Service/Non-Profit

2013 Branded Entertainment Silver Pencil

Ireland/Davenport / Johannesburg

Fox

The Confession

Promos / Television

13050E

2013 Advertising Silver Pencil

Mayo DraftFCB / Lima

UTEC University

Potable Water Generator

Public Service / Outdoor - Single

13030A

2013 Interactive Silver Pencil

R/GA / New York

Nike

Nike+ FuelBand

User Experience Design / Usability

13106N

2013 Design Silver Pencil

GBH / London

PUMA

Gaffer Font

Craft / Typography - Series

13062D

2013 Advertising Silver Pencil

Clemenger BBDO / Melbourne

Carlton & United Breweries - Fosters

Beer Chase

Consumer Television / Over 60 second - Single

13054T

2013 Interactive Silver Pencil

DLKW LOWE / London

The Microloan Foundation

Pennies for Life

Interactive Advertising / Environmental/Experiential - Single

13046N

2013 Interactive Silver Pencil

Cundari / Toronto

BMW Canada

Bullet

Craft / Animation/Motion Graphics

13082N

2013 Interactive Silver Pencil

Google Creative Lab / London

Google

JAM With Chrome

Craft / Animation/Motion Graphics

13083N

2013 Branded Entertainment Silver Pencil

Clemenger BBDO Sydney / Sydney

Skittles

Telekinize The Rainbow

Branded Apps / Single

13025E

2013 Branded Entertainment Silver Pencil

Tool / Santa Monica

Help Remedies

Help I Have the Flu

Branded Apps / Single

13026E

2013 Advertising Silver Pencil

DDB NY / New York

Water is Life

Hashtag Killer: #FirstWorldProblems

Integrated Branding / Public Service Campaign

13038G

2013 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Dikembe Mutombo

Branded Content / Games

13069T

2013 Advertising Silver Pencil

JWT San Juan / San Juan

Banco Popular de Puerto Rico

The Most Popular Song

Brand Transformation / Single

13083G

2013 Branded Entertainment Silver Pencil

VIMN MTV World Design Studio Milan / Milan

VIMN MTV World Design Studio Milan

MTV EMA 2012

Motion Graphics / Title Sequences - Television and Film

13015E

2013 Interactive Silver Pencil

DDB New York / New York

Waterislife

Hashtag Killer

Interactive Advertising / Public Service/Non-Profit

13051N

2013 Advertising Silver Pencil

DDB / Sydney

Volkswagen Australia

Park Assist Technology

Newspaper / Full Page or Spread - Campaign

13004A

2013 Interactive Silver Pencil

WhybinTBWA Group / Melbourne

Nissan

Nissan LEAF: A World Without Petrol

Interactive Advertising / Environmental/Experiential - Campaign

13048N

2013 Design Silver Pencil

Ogilvy / New York

IBM

Icons of Progress

Brand Identity / Logo Design

13028D

2013 Interactive Silver Pencil

CP+B / London

Diesel

Days To Live

Craft / Photography

13080N

2013 Design Silver Pencil

Leagas Delaney / Shanghai

Kraft

Toblerone Sculptures

Design Does / Brand Transformation

13077D

2013 Design Silver Pencil

Serviceplan / Munich

Rodenstock

The Rodenstock Font Glasses

Collateral Design / Point of Purchase and In-Store - Series

13011D

2013 Interactive Silver Pencil

R/GA / New York

Nike

Nike+ FuelBand

Websites / Consumer Goods

13007N

2013 Interactive Silver Pencil

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / E-Commerce

13031N

2013 Interactive Silver Pencil

72andSunny / Los Angeles

K-Swiss

Blades by Kenny Powers

Online Films & Video / Long Form - Single

13059N

2013 Interactive Silver Pencil

Mother New York / New York

Animal

Boxing Lessons with Eric Kelly

Online Films & Video / Long Form - Single

13060N

2013 Design Silver Pencil

AlmapBBDO / São Paulo

Getty Images

From Love to Bingo

Broadcast and Moving Image / Short Films and Videos

13055D

2013 Advertising Silver Pencil

Y&R South Africa / Johannesburg

Land Rover

Night Eyes

Collateral / P.O.P. and In-store - Campaign

13022A

2013 Design Silver Pencil

Kolle Rebbe / Hamburg

Haelssen & Lyon

The Tea Calendar

Product Design / Single or Series

13044D

2013 Branded Entertainment Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Muscle Music

User Generated Content / Single

13054E

2013 Branded Entertainment Silver Pencil

Lowe Roche / Toronto

Type Books

The Joy of Books

Craft / Technique / Best Animation

13061E

2013 Branded Entertainment Silver Pencil

Marcel / Paris

Cartier

L'Odyssée

Craft / Technique / Best Animation

13062E

2013 Interactive Silver Pencil

R/GA / New York

Nike

OneNike

Websites / E-Commerce

13012N

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Little Caesars

Little Caesars - Television :15 Campaign

Consumer Television / :20 and Under - Campaign

13051T

2013 Design Silver Pencil

Wong, Doody, Crandall, Wiener / Seattle

Seattle International Film Festival

SIFFtacular

Broadcast and Moving Image / Broadcast Design - Single or Series

13052D

2013 Interactive Silver Pencil

John St. / Toronto

John St.

Buyral

Online Films & Video / Self-Promotion - Single

13066N

2013 Design Silver Pencil

Family Business / Stockholm

The Absolut Company

Absolut Unique

Collateral Design / Point of Purchase and In-Store - Single

13008D

2013 Advertising Silver Pencil

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Collateral / Posters - Single

13017A

2013 Interactive Silver Pencil

CLM BBDO / Paris

ALB

Golden Chains

Online Films & Video / Music Videos

13070N

2013 Branded Entertainment Silver Pencil

Hill Holliday / Boston

Newsweek

Mad Men

Innovation in Branded Content / Single

13046E

2013 Advertising Silver Pencil

Hill Holliday / Boston

Newsweek

Mad Men

Trade / Full Page or Spread - Campaign

13008A

2013 Advertising Silver Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl

Public Service / Collateral - Single

13031A

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Ragu

Bedroom

Consumer Television / :30/:25 - Single

13046T

2013 Branded Entertainment Silver Pencil

DraftFCB New Zealand / Auckland

SPCA / MINI New Zealand

Driving Dogs

Non-Broadcast / Short-form

13029E

2013 Advertising Silver Pencil

King James / Cape Town

Santam

Back at Ya

Consumer Television / Under $80K Budget - Single

13057T

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood

Integrated Branding / Consumer Campaign

13079G

2013 Design Silver Pencil

Ogilvy Brasil / São Paulo

The Coca-Cola Company

Happiness Refill

Design Does / Industrial Design

13079D

2013 Design Silver Pencil

Mother New York / New York

Microsoft Windows 8

Microtropolis

Spatial Design / Indoor Spaces

13035D

2013 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Online Films & Video / Long Form - Series/Episodes

13063N

2013 Advertising Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Branded Content / Online

13067T

2013 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Swedish Radio

SR-PLUS

Websites / Public Service/Non-Profit

13013N

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