The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Enter the Game Agency: Havas Sports & Entertainment / Madrid Client: Konami Category: Gaming / Console and PC gaming
LEGO Super Heroes Movie Maker Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems, Inc. Category: Gaming / Branded Mobile Games
Liquitex Art Prize 2012 Agency: Nippon Design Center / Tokyo Client: bonnyColArt Co. Category: Brand Identity / Brand Identity - Campaign
Press to play Agency: DDB / Paris Client: Playboy Category: Consumer Television / 60 Second - Campaign
A Long Day of Childhood - Integrated Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360
Our Food. Your Questions. Agency: Tribal DDB / Toronto Client: McDonald's Canada Category: Integrated Branding / Integrated Branding Campaign - 360
MvsW Agency: pill & pillow / Hong Kong Client: Nike Category: Data Visualization / Online - Interactive and Real-time
From Love to Bingo Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Broadcast and Moving Image / Short Films and Videos
WWF Together App Agency: AKQA / D.C. Client: World Wildlife Fund Category: User Experience Design / Interaction Design
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Non-Broadcast / Online
Make Haste Slowly: The Kikkoman Creed Agency: Draftfcb San Francisco / San Francisco Client: Kikkoman Category: Film / Documentaries - Features
Stationery Agency: TBWA\Istanbul / Istanbul Client: TBWA\Istanbul Category: Self-Promotion / Single or Series

2013 Branded Entertainment Silver Pencil

Havas Sports & Entertainment / Madrid

Konami

Enter the Game

Gaming / Console and PC gaming

13019E

2013 Branded Entertainment Silver Pencil

Pereira & O'Dell / San Francisco

LEGO Systems, Inc.

LEGO Super Heroes Movie Maker

Gaming / Branded Mobile Games

13021E

2013 Design Silver Pencil

Nippon Design Center / Tokyo

bonnyColArt Co.

Liquitex Art Prize 2012

Brand Identity / Brand Identity - Campaign

13026D

2013 Advertising Silver Pencil

DDB / Paris

Playboy

Press to play

Consumer Television / 60 Second - Campaign

13044T

2013 Interactive Silver Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

13074N

2013 Interactive Silver Pencil

Tribal DDB / Toronto

McDonald's Canada

Our Food. Your Questions.

Integrated Branding / Integrated Branding Campaign - 360

13075N

2013 Design Silver Pencil

pill & pillow / Hong Kong

Nike

MvsW

Data Visualization / Online - Interactive and Real-time

13048D

2013 Design Silver Pencil

AlmapBBDO / São Paulo

Getty Images

From Love to Bingo

Broadcast and Moving Image / Short Films and Videos

13055D

2013 Interactive Silver Pencil

AKQA / D.C.

World Wildlife Fund

WWF Together App

User Experience Design / Interaction Design

13103N

2013 Advertising Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Non-Broadcast / Online

13064T

2013 Branded Entertainment Silver Pencil

Draftfcb San Francisco / San Francisco

Kikkoman

Make Haste Slowly: The Kikkoman Creed

Film / Documentaries - Features

13010E

2013 Design Silver Pencil

TBWA\Istanbul / Istanbul

TBWA\Istanbul

Stationery

Self-Promotion / Single or Series

13032D

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