The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Icons of Progress Agency: Ogilvy / New York Client: IBM Category: Brand Identity / Logo Design
Press to play Agency: DDB / Paris Client: Playboy Category: Consumer Television / 60 Second - Campaign
The Worlds Smallest IKEA Store Agency: Memac Ogilvy/OgilvyAction / Dubai Client: IKEA Category: Interactive Advertising / Banners - Fixed Space - Single
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
Muscle Music Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: User Generated Content / Single
Chrome Experiment: Ramayana Agency: Ogilvy & Mather / Singapore Client: Google Category: User Experience Design / Visual Design
Design Indaba 15 I am not a Designer Agency: The Jupiter Drawing Room (South Africa) / Cape Town Client: Interactive Africa Category: Craft / Animation - Single
Project EDSA Agency: TBWA\Santiago Mangada Puno / Makati City Client: Pacific Paint (Boysen) Philippines Category: Spatial Design / Outdoor Spaces
Dikembe Mutombo Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Gaming / Online gaming
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: User Experience Design / Usability
Buyral Agency: John St. / Toronto Client: John St. Category: Online Films & Video / Self-Promotion - Single
Rolling Words Agency: Pereira & O'Dell / San Francisco Client: Snoop Dogg King Size Slim Rolling Papers Category: Custom Content
The Rodenstock Font Glasses Agency: Serviceplan / Munich Client: Rodenstock Category: Collateral Design / Point of Purchase and In-Store - Series
Driving Dogs Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Non-Broadcast / Short-form
SR-PLUS Agency: Forsman & Bodenfors / Gothenburg Client: Swedish Radio Category: Websites / Public Service/Non-Profit
Here At Home Agency: National Film Board of Canada / Montréal Client: National Film Board of Canada Category: Websites / Public Service/Non-Profit
Bigfoot Art Show Agency: Office: Jason Schulte Design / San Francisco Client: 826 Valencia, 826 Boston Category: Public Service / Posters - Series
The Times Jubilee Campaign Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Campaign
The Whole Picture Agency: BBH / London Client: Guardian Category: Out Of Home / Billboards - Campaign
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Non-Broadcast / Online
Team GB Agency: Pirata / London Client: BOA Category: Websites / Corporate Website
Insight - What does your mind see? Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Craft / Technique / Best Editing
Soul Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Craft / Technique / Best Editing
We Sent Their Brief's Back Agency: TBWAHuntLascaris / Johannesburg Client: TBW\Hunt\Lascaris Johannesburg Category: Self-Promotion / Single or Campaign
MvsW Agency: pill & pillow / Hong Kong Client: Nike Category: Data Visualization / Online - Interactive and Real-time
Susan Glenn Agency: BBH New York / New York Client: Unilever Category: Consumer Television / 60 Second - Single
Croquettes Agency: Ogilvy Spain / Madrid Client: Openbank Category: Consumer Television / Under $80K Budget - Campaign
Make Haste Slowly: The Kikkoman Creed Agency: Draftfcb San Francisco / San Francisco Client: Kikkoman Category: Film / Documentaries - Features
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Interactive Advertising / Augmented Reality
Toblerone Sculptures Agency: Leagas Delaney / Shanghai Client: Kraft Category: Design Does / Brand Transformation
Mad Men Agency: Hill Holliday / Boston Client: Newsweek Category: Trade / Full Page or Spread - Campaign
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Collateral / Posters - Single
Lacta - Love in the end Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Mondelez International Category: Film / Theatrical and DVD Releases
A Long Day of Childhood - Integrated Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360
Our Food. Your Questions. Agency: Tribal DDB / Toronto Client: McDonald's Canada Category: Integrated Branding / Integrated Branding Campaign - 360
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / E-Commerce
SIFFtacular Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Seattle International Film Festival Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Band-Aid Magic Vision Agency: JWT / New York Client: Johnson & Johnson / Band-Aid Category: Mobile Applications/Sites / Augmented Reality
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Branded Content / Online
Pelicans Agency: Y&R / Dubai Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Telekinize The Rainbow Agency: Clemenger BBDO Sydney / Sydney Client: Skittles Category: Branded Apps / Single
Help I Have the Flu Agency: Tool / Santa Monica Client: Help Remedies Category: Branded Apps / Single
MTV GROUP HUG Agency: VIMN MTV World Design Studio Milan / Milan Client: VIMN MTV World Design Studio Milan Category: Motion Graphics / Network ID
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single
Assassin's creed III - RISE Agency: SID LEE PARIS / PARIS Client: UBISOFT Category: Promos / Trailer / Film
Corporate Identity Agency: TBWA\Istanbul / Istanbul Client: IF ISTANBUL INDEPENDENT FILM FESTIVAL Category: Brand Identity / Brand Identity - Single
Bedroom Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Golden Chains Agency: CLM BBDO / Paris Client: ALB Category: Online Films & Video / Music Videos
Mad Men Agency: Hill Holliday / Boston Client: Newsweek Category: Innovation in Branded Content / Single

2013 Design Silver Pencil

Ogilvy / New York

IBM

Icons of Progress

Brand Identity / Logo Design

13028D

2013 Advertising Silver Pencil

DDB / Paris

Playboy

Press to play

Consumer Television / 60 Second - Campaign

13044T

2013 Interactive Silver Pencil

Memac Ogilvy/OgilvyAction / Dubai

IKEA

The Worlds Smallest IKEA Store

Interactive Advertising / Banners - Fixed Space - Single

13040N

2013 Interactive Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Online Films & Video / Public Service/Non-Profit

13064N

2013 Branded Entertainment Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Muscle Music

User Generated Content / Single

13054E

2013 Interactive Silver Pencil

Ogilvy & Mather / Singapore

Google

Chrome Experiment: Ramayana

User Experience Design / Visual Design

13096N

2013 Design Silver Pencil

The Jupiter Drawing Room (South Africa) / Cape Town

Interactive Africa

Design Indaba 15 I am not a Designer

Craft / Animation - Single

13070D

2013 Design Silver Pencil

TBWA\Santiago Mangada Puno / Makati City

Pacific Paint (Boysen) Philippines

Project EDSA

Spatial Design / Outdoor Spaces

13038D

2013 Branded Entertainment Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Dikembe Mutombo

Gaming / Online gaming

13018E

2013 Interactive Silver Pencil

R/GA / New York

Nike

Nike+ FuelBand

User Experience Design / Usability

13106N

2013 Interactive Silver Pencil

John St. / Toronto

John St.

Buyral

Online Films & Video / Self-Promotion - Single

13066N

2013 Branded Entertainment Silver Pencil

Pereira & O'Dell / San Francisco

Snoop Dogg King Size Slim Rolling Papers

Rolling Words

Custom Content

13042E

2013 Design Silver Pencil

Serviceplan / Munich

Rodenstock

The Rodenstock Font Glasses

Collateral Design / Point of Purchase and In-Store - Series

13011D

2013 Branded Entertainment Silver Pencil

DraftFCB New Zealand / Auckland

SPCA / MINI New Zealand

Driving Dogs

Non-Broadcast / Short-form

13029E

2013 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

Swedish Radio

SR-PLUS

Websites / Public Service/Non-Profit

13013N

2013 Interactive Silver Pencil

National Film Board of Canada / Montréal

National Film Board of Canada

Here At Home

Websites / Public Service/Non-Profit

13014N

2013 Design Silver Pencil

Office: Jason Schulte Design / San Francisco

826 Valencia, 826 Boston

Bigfoot Art Show

Public Service / Posters - Series

13058D

2013 Advertising Silver Pencil

CHI & Partners / London

News International

The Times Jubilee Campaign

Out Of Home / Billboards - Campaign

13012A

2013 Advertising Silver Pencil

BBH / London

Guardian

The Whole Picture

Out Of Home / Billboards - Campaign

13162A

2013 Advertising Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Non-Broadcast / Online

13064T

2013 Interactive Silver Pencil

Pirata / London

BOA

Team GB

Websites / Corporate Website

13009N

2013 Branded Entertainment Silver Pencil

Cheil Worldwide / Seoul

Samsung Electronics

Insight - What does your mind see?

Craft / Technique / Best Editing

13063E

2013 Branded Entertainment Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul

Craft / Technique / Best Editing

13064E

2013 Advertising Silver Pencil

TBWAHuntLascaris / Johannesburg

TBW\Hunt\Lascaris Johannesburg

We Sent Their Brief's Back

Self-Promotion / Single or Campaign

13028A

2013 Design Silver Pencil

pill & pillow / Hong Kong

Nike

MvsW

Data Visualization / Online - Interactive and Real-time

13048D

2013 Advertising Silver Pencil

BBH New York / New York

Unilever

Susan Glenn

Consumer Television / 60 Second - Single

13042T

2013 Advertising Silver Pencil

Ogilvy Spain / Madrid

Openbank

Croquettes

Consumer Television / Under $80K Budget - Campaign

13058T

2013 Branded Entertainment Silver Pencil

Draftfcb San Francisco / San Francisco

Kikkoman

Make Haste Slowly: The Kikkoman Creed

Film / Documentaries - Features

13010E

2013 Interactive Silver Pencil

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Interactive Advertising / Augmented Reality

13038N

2013 Design Silver Pencil

Leagas Delaney / Shanghai

Kraft

Toblerone Sculptures

Design Does / Brand Transformation

13077D

2013 Advertising Silver Pencil

Hill Holliday / Boston

Newsweek

Mad Men

Trade / Full Page or Spread - Campaign

13008A

2013 Advertising Silver Pencil

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Collateral / Posters - Single

13017A

2013 Branded Entertainment Silver Pencil

OgilvyOne Worldwide, Athens / Gerakas

Mondelez International

Lacta - Love in the end

Film / Theatrical and DVD Releases

13007E

2013 Interactive Silver Pencil

Barton F. Graf 9000 / New York

Ragu

A Long Day of Childhood - Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

13074N

2013 Interactive Silver Pencil

Tribal DDB / Toronto

McDonald's Canada

Our Food. Your Questions.

Integrated Branding / Integrated Branding Campaign - 360

13075N

2013 Interactive Silver Pencil

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / E-Commerce

13031N

2013 Design Silver Pencil

Wong, Doody, Crandall, Wiener / Seattle

Seattle International Film Festival

SIFFtacular

Broadcast and Moving Image / Broadcast Design - Single or Series

13052D

2013 Interactive Silver Pencil

JWT / New York

Johnson & Johnson / Band-Aid

Band-Aid Magic Vision

Mobile Applications/Sites / Augmented Reality

13023N

2013 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Online Films & Video / Long Form - Series/Episodes

13063N

2013 Advertising Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Branded Content / Online

13067T

2013 Advertising Silver Pencil

Y&R / Dubai

Harvey Nichols

Pelicans

Newspaper / Full Page or Spread - Single

13002A

2013 Branded Entertainment Silver Pencil

Clemenger BBDO Sydney / Sydney

Skittles

Telekinize The Rainbow

Branded Apps / Single

13025E

2013 Branded Entertainment Silver Pencil

Tool / Santa Monica

Help Remedies

Help I Have the Flu

Branded Apps / Single

13026E

2013 Branded Entertainment Silver Pencil

VIMN MTV World Design Studio Milan / Milan

VIMN MTV World Design Studio Milan

MTV GROUP HUG

Motion Graphics / Network ID

13017E

2013 Interactive Silver Pencil

DLKW LOWE / London

The Microloan Foundation

Pennies for Life

Interactive Advertising / Environmental/Experiential - Single

13046N

2013 Branded Entertainment Silver Pencil

SID LEE PARIS / PARIS

UBISOFT

Assassin's creed III - RISE

Promos / Trailer / Film

13051E

2013 Design Silver Pencil

TBWA\Istanbul / Istanbul

IF ISTANBUL INDEPENDENT FILM FESTIVAL

Corporate Identity

Brand Identity / Brand Identity - Single

13023D

2013 Advertising Silver Pencil

Barton F. Graf 9000 / New York

Ragu

Bedroom

Consumer Television / :30/:25 - Single

13046T

2013 Interactive Silver Pencil

CLM BBDO / Paris

ALB

Golden Chains

Online Films & Video / Music Videos

13070N

2013 Branded Entertainment Silver Pencil

Hill Holliday / Boston

Newsweek

Mad Men

Innovation in Branded Content / Single

13046E

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