The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Fly Delta iPad App Agency: AKQA / D.C. Client: Delta Air Lines Category: Mobile Applications/Sites / Services/Utilities
The Tea Calendar Agency: Kolle Rebbe / Hamburg Client: Haelssen & Lyon Category: Self-Promotion / Single or Series
Meltdown Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr Category: Self-Promotion / Single or Series
Stationery Agency: TBWA\Istanbul / Istanbul Client: TBWA\Istanbul Category: Self-Promotion / Single or Series
SVA Senior Library 2012 Agency: Visual Arts Press / New York Client: School of Visual Arts Category: Self-Promotion / Single or Series
The Verizon COLOR Live Broadcast Application Agency: McCann Erickson New York / New York Client: Verizon Wireless Category: Branded Apps / Single
Telekinize The Rainbow Agency: Clemenger BBDO Sydney / Sydney Client: Skittles Category: Branded Apps / Single
Help I Have the Flu Agency: Tool / Santa Monica Client: Help Remedies Category: Branded Apps / Single
WWF Together Agency: AKQA / San Francisco Client: World Wildlife Fund Category: Branded Apps / Single
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit
LEGO Builders of Sound Agency: Serviceplan / Munich Client: LEGO Category: Spatial Design / Indoor Spaces
Microtropolis Agency: Mother New York / New York Client: Microsoft Windows 8 Category: Spatial Design / Indoor Spaces
mt ex sendai Agency: iyamadesign / Tokyo Client: Kamoi Kakoshi Co. Category: Spatial Design / Indoor Spaces
Stadium UK Agency: RKCR Y&R / London Client: BBC Sport Category: Motion Graphics / Title Sequences - Television and Film
MTV EMA 2012 Agency: VIMN MTV World Design Studio Milan / Milan Client: VIMN MTV World Design Studio Milan Category: Motion Graphics / Title Sequences - Television and Film
ParaNorman End Credit Sequence Agency: LAIKA/house / Portland Client: LAIKA Entertaiment Category: Motion Graphics / Title Sequences - Television and Film
Hashtag Killer Case Study Agency: DDB NY / New York Client: Water is Life Category: Innovation in Branded Content / Single
Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Category: Innovation in Branded Content / Single
Mad Men Agency: Hill Holliday / Boston Client: Newsweek Category: Innovation in Branded Content / Single
Street Quest Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Mobile Applications/Sites / Branded Games
Subtexter Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
Design and Paper Engineering Agency: artless / Tokyo Client: Yoshimori Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion Agency: Kigi co., ltd. / Tokyo Client: DNP Foundation for Cultural Promotion Category: Craft / Printing and Paper Craft - Single or Series
FOIL BOOK PRODUCE BY E. 2012 Agency: E. Co. / Tokyo Client: E. Co. Category: Craft / Printing and Paper Craft - Single or Series
Create. Agency: cosmos / Tokyo Client: Takezasado Category: Craft / Printing and Paper Craft - Single or Series
Team Spirit Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Film / Documentaries - Features
Make Haste Slowly: The Kikkoman Creed Agency: Draftfcb San Francisco / San Francisco Client: Kikkoman Category: Film / Documentaries - Features
MTV GROUP HUG Agency: VIMN MTV World Design Studio Milan / Milan Client: VIMN MTV World Design Studio Milan Category: Motion Graphics / Network ID
OneNike Agency: R/GA / New York Client: Nike Category: User Experience Design / Information Architecture
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: User Experience Design / Information Architecture
Mean Stinks Agency: Leo Burnett / Chicago Client: P&G - Secret Category: Social Media / Communities / Microblogging
Hijack Agency: 4am Saatchi & Saatchi / Guatemala Client: Alias Category: Mobile Applications/Sites / Promotions
The Movie out Here Agency: Grip Limited / Toronto Client: Labatt Breweries of Canada Category: Film / Theatrical and DVD Releases
Lacta - Love in the end Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Mondelez International Category: Film / Theatrical and DVD Releases
Broken Night Agency: McCann Erickson New York / New York Client: Nikon, Inc. Category: Film / Theatrical and DVD Releases
Tundra Endeavour "Ultimate Journey" Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Non-Broadcast / Long-form
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Non-Broadcast / Long-form
Hot Wheels For Real Part II Agency: Mistress / Venice Client: Mattel Inc Category: Non-Broadcast / Long-form
Tamabi Agency: MR_DESIGN / Tokyo Client: Tama Art University Category: Craft / Typography - Series
Gaffer Font Agency: GBH / London Client: PUMA Category: Craft / Typography - Series
Diversity Agency: DDB / New York Client: Bill Bernbach Scholarship Category: Craft / Typography - Series
ZOMBIU Agency: UBISOFT MONTPELLIER / Paris Client: UBISOFT Category: Craft / Technique / Best Animation
The Joy of Books Agency: Lowe Roche / Toronto Client: Type Books Category: Craft / Technique / Best Animation
L'Odyssée Agency: Marcel / Paris Client: Cartier Category: Craft / Technique / Best Animation
The Daily Abuse Agency: Serviceplan / Munch Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single
Night Eyes Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Collateral / P.O.P. and In-store - Campaign
Cityscape Agency: DraftFCB / Chicago Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
Move On Agency: DDB Tribal Group / Düsseldorf Client: Deutsche Telekom Category: Television / Specials or One-time Screenings
Soldiers to Summits Agency: Digital Kitchen / Culver City Client: AT&T U-Verse Category: Television / Specials or One-time Screenings
The Rodenstock Font Glasses Agency: Serviceplan / Munich Client: Rodenstock Category: Collateral Design / Point of Purchase and In-Store - Series

2013 Interactive Bronze Pencil

AKQA / D.C.

Delta Air Lines

Fly Delta iPad App

Mobile Applications/Sites / Services/Utilities

13034N

2013 Design Gold Pencil

Kolle Rebbe / Hamburg

Haelssen & Lyon

The Tea Calendar

Self-Promotion / Single or Series

13030D

2013 Design Gold Pencil

Kolle Rebbe / Hamburg

Gruner + Jahr

Meltdown

Self-Promotion / Single or Series

13031D

2013 Design Silver Pencil

TBWA\Istanbul / Istanbul

TBWA\Istanbul

Stationery

Self-Promotion / Single or Series

13032D

2013 Design Bronze Pencil

Visual Arts Press / New York

School of Visual Arts

SVA Senior Library 2012

Self-Promotion / Single or Series

13033D

2013 Branded Entertainment Gold Pencil

McCann Erickson New York / New York

Verizon Wireless

The Verizon COLOR Live Broadcast Application

Branded Apps / Single

13024E

2013 Branded Entertainment Silver Pencil

Clemenger BBDO Sydney / Sydney

Skittles

Telekinize The Rainbow

Branded Apps / Single

13025E

2013 Branded Entertainment Silver Pencil

Tool / Santa Monica

Help Remedies

Help I Have the Flu

Branded Apps / Single

13026E

2013 Branded Entertainment Bronze Pencil

AKQA / San Francisco

World Wildlife Fund

WWF Together

Branded Apps / Single

13027E

2013 Interactive Gold Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Mobile Applications/Sites / Public Service/Non-Profit

13030N

2013 Design Gold Pencil

Serviceplan / Munich

LEGO

LEGO Builders of Sound

Spatial Design / Indoor Spaces

13034D

2013 Design Silver Pencil

Mother New York / New York

Microsoft Windows 8

Microtropolis

Spatial Design / Indoor Spaces

13035D

2013 Design Bronze Pencil

iyamadesign / Tokyo

Kamoi Kakoshi Co.

mt ex sendai

Spatial Design / Indoor Spaces

13036D

2013 Branded Entertainment Gold Pencil

RKCR Y&R / London

BBC Sport

Stadium UK

Motion Graphics / Title Sequences - Television and Film

13014E

2013 Branded Entertainment Silver Pencil

VIMN MTV World Design Studio Milan / Milan

VIMN MTV World Design Studio Milan

MTV EMA 2012

Motion Graphics / Title Sequences - Television and Film

13015E

2013 Branded Entertainment Bronze Pencil

LAIKA/house / Portland

LAIKA Entertaiment

ParaNorman End Credit Sequence

Motion Graphics / Title Sequences - Television and Film

13016E

2013 Branded Entertainment Gold Pencil

DDB NY / New York

Water is Life

Hashtag Killer Case Study

Innovation in Branded Content / Single

13044E

2013 Branded Entertainment Gold Pencil

Johannes Leonardo / New York

Google

Project Re: Brief

Innovation in Branded Content / Single

13045E

2013 Branded Entertainment Silver Pencil

Hill Holliday / Boston

Newsweek

Mad Men

Innovation in Branded Content / Single

13046E

2013 Interactive Gold Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Street Quest

Mobile Applications/Sites / Branded Games

13026N

2013 Interactive Bronze Pencil

Droga5 / New York

Newcastle Brown Ale

Subtexter

Mobile Applications/Sites / Branded Games

13027N

2013 Design Gold Pencil

artless / Tokyo

Yoshimori

Design and Paper Engineering

Craft / Printing and Paper Craft - Single or Series

13065D

2013 Design Gold Pencil

Kigi co., ltd. / Tokyo

DNP Foundation for Cultural Promotion

Implosion - Explosion

Craft / Printing and Paper Craft - Single or Series

13066D

2013 Design Silver Pencil

E. Co. / Tokyo

E. Co.

FOIL BOOK PRODUCE BY E. 2012

Craft / Printing and Paper Craft - Single or Series

13067D

2013 Design Bronze Pencil

cosmos / Tokyo

Takezasado

Create.

Craft / Printing and Paper Craft - Single or Series

13068D

2013 Branded Entertainment Gold Pencil

Wieden+Kennedy New York / New York

ESPN

Team Spirit

Film / Documentaries - Features

13009E

2013 Branded Entertainment Silver Pencil

Draftfcb San Francisco / San Francisco

Kikkoman

Make Haste Slowly: The Kikkoman Creed

Film / Documentaries - Features

13010E

2013 Branded Entertainment Silver Pencil

VIMN MTV World Design Studio Milan / Milan

VIMN MTV World Design Studio Milan

MTV GROUP HUG

Motion Graphics / Network ID

13017E

2013 Interactive Gold Pencil

R/GA / New York

Nike

OneNike

User Experience Design / Information Architecture

13098N

2013 Interactive Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

User Experience Design / Information Architecture

13099N

2013 Interactive Bronze Pencil

Leo Burnett / Chicago

P&G - Secret

Mean Stinks

Social Media / Communities / Microblogging

13087N

2013 Interactive Bronze Pencil

4am Saatchi & Saatchi / Guatemala

Alias

Hijack

Mobile Applications/Sites / Promotions

13037N

2013 Branded Entertainment Gold Pencil

Grip Limited / Toronto

Labatt Breweries of Canada

The Movie out Here

Film / Theatrical and DVD Releases

13006E

2013 Branded Entertainment Silver Pencil

OgilvyOne Worldwide, Athens / Gerakas

Mondelez International

Lacta - Love in the end

Film / Theatrical and DVD Releases

13007E

2013 Branded Entertainment Bronze Pencil

McCann Erickson New York / New York

Nikon, Inc.

Broken Night

Film / Theatrical and DVD Releases

13008E

2013 Branded Entertainment Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Tundra Endeavour "Ultimate Journey"

Non-Broadcast / Long-form

13031E

2013 Branded Entertainment Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Non-Broadcast / Long-form

13032E

2013 Branded Entertainment Bronze Pencil

Mistress / Venice

Mattel Inc

Hot Wheels For Real Part II

Non-Broadcast / Long-form

13033E

2013 Design Gold Pencil

MR_DESIGN / Tokyo

Tama Art University

Tamabi

Craft / Typography - Series

13061D

2013 Design Silver Pencil

GBH / London

PUMA

Gaffer Font

Craft / Typography - Series

13062D

2013 Design Bronze Pencil

DDB / New York

Bill Bernbach Scholarship

Diversity

Craft / Typography - Series

13063D

2013 Branded Entertainment Gold Pencil

UBISOFT MONTPELLIER / Paris

UBISOFT

ZOMBIU

Craft / Technique / Best Animation

13060E

2013 Branded Entertainment Silver Pencil

Lowe Roche / Toronto

Type Books

The Joy of Books

Craft / Technique / Best Animation

13061E

2013 Branded Entertainment Silver Pencil

Marcel / Paris

Cartier

L'Odyssée

Craft / Technique / Best Animation

13062E

2013 Design Gold Pencil

Serviceplan / Munch

Innocence in Danger

The Daily Abuse

Public Service / Outdoor and Transit - Single

13060D

2013 Advertising Silver Pencil

Y&R South Africa / Johannesburg

Land Rover

Night Eyes

Collateral / P.O.P. and In-store - Campaign

13022A

2013 Advertising Bronze Pencil

DraftFCB / Chicago

Valspar

Cityscape

Collateral / P.O.P. and In-store - Campaign

13023A

2013 Branded Entertainment Silver Pencil

DDB Tribal Group / Düsseldorf

Deutsche Telekom

Move On

Television / Specials or One-time Screenings

13004E

2013 Branded Entertainment Bronze Pencil

Digital Kitchen / Culver City

AT&T U-Verse

Soldiers to Summits

Television / Specials or One-time Screenings

13005E

2013 Design Silver Pencil

Serviceplan / Munich

Rodenstock

The Rodenstock Font Glasses

Collateral Design / Point of Purchase and In-Store - Series

13011D

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