The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Iceberg
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Campaign
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Online Films & Video / Long Form - Single
Blades by Kenny Powers
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Boxing Lessons with Eric Kelly
Agency: Mother New York / New York
Client: Animal Category: Online Films & Video / Long Form - Single
The Chase
Agency: CP+B / Boulder
Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Display Category: Online Films & Video / Long Form - Single
Tundra Shuttle Endeavour Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego Category: Integrated Branding / Integrated Branding Campaign - Online
Days to Live
Agency: CP+B / London
Client: Diesel Category: Integrated Branding / Integrated Branding Campaign - Online
Smile Makers Vibrators
Agency: Bear Meets Eagle on Fire / Sydney
Client: Ramblin' Brands Category: Product Design / Single or Series
The Tea Calendar
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Product Design / Single or Series
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: Experiential
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin Category: Experiential
Icons of Progress
Agency: Ogilvy / New York
Client: IBM Category: Design Does / Brand Transformation
Toblerone Sculptures
Agency: Leagas Delaney / Shanghai
Client: Kraft Category: Design Does / Brand Transformation
Grolsch Photo Machines
Agency: Naked Communications Sweden / Stockholm
Client: Grolsch, SAB Miller Category: Brand Transformation / Single
Move On
Agency: DDB Tribal Group / Düsseldorf
Client: Deutsche Telekom Category: Television / Specials or One-time Screenings
Soldiers to Summits
Agency: Digital Kitchen / Culver City
Client: AT&T U-Verse Category: Television / Specials or One-time Screenings
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
Insight - What does your mind see?
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Craft / Technique / Best Editing
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Craft / Technique / Best Editing
Little Caesars - Television :15 Campaign
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
Persistent Headaches
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza Category: Mobile Applications/Sites / Consumer Goods
Hashtag Killer Case Study
Agency: DDB NY / New York
Client: Water is Life Category: Innovation in Branded Content / Single
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Category: Innovation in Branded Content / Single
Mad Men
Agency: Hill Holliday / Boston
Client: Newsweek Category: Innovation in Branded Content / Single
Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Cinema Advertising / Long Form - :90 and Over - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Cinema Advertising / Long Form - :90 and Over - Single
The Daily Abuse
Agency: Serviceplan / Munch
Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single
Sydney Pavilion / Shanghai Biennale
Agency: Re / Sydney
Client: 4A Centre for Contemporary Asian Art Category: Collateral Design / Booklets and Brochures
Growing up LGBT in America
Agency: Design Army / Washington, DC
Client: Human Rights Campaign Category: Collateral Design / Booklets and Brochures
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral Design / Booklets and Brochures
Corporate Identity
Agency: TBWA\Istanbul / Istanbul
Client: IF ISTANBUL INDEPENDENT FILM FESTIVAL Category: Brand Identity / Brand Identity - Single
Levi's Brand Standards Map
Agency: Turner Duckworth Design / London/San Francisco
Client: Levi Strauss & Co. Category: Brand Identity / Brand Identity - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Radio - Single
Rescue Radio - Sinhalese Rescue
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Public Service / Radio - Single
The Battle Of Somme
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Public Service / Radio - Single
Hashtag Killer
Agency: DDB New York / New York
Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit
NZTA Flash
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit
Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr Category: Design Does / Design for the Greater Good
Engen Calendar Fire Blanket
Agency: DraftFCB / Cape Town
Client: Engen Category: Design Does / Design for the Greater Good
ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360
A Long Day of Childhood - Integrated Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Integrated Branding / Integrated Branding Campaign - 360
Our Food. Your Questions.
Agency: Tribal DDB / Toronto
Client: McDonald's Canada Category: Integrated Branding / Integrated Branding Campaign - 360
Enter the Game
Agency: Havas Sports & Entertainment / Madrid
Client: Konami Category: Gaming / Console and PC gaming
Dumb Ways To Die
Agency: McCann Melbourne / Melbourne
Client: Metro Trains Category: Non-Broadcast / Short-form
Award:
2013 Advertising Gold Pencil
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13006A
Award:
2013 Advertising Silver Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
13007A
Award:
2013 Interactive Gold Pencil
Agency:
DC Shoes / Los Angeles
Client:
DC Shoes
Title:
DC Shoes: Ken Block's Gymkhana Five
Category:
Online Films & Video / Long Form - Single
Annual ID:
13058N
Award:
2013 Interactive Silver Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Blades by Kenny Powers
Category:
Online Films & Video / Long Form - Single
Annual ID:
13059N
Award:
2013 Interactive Silver Pencil
Agency:
Mother New York / New York
Client:
Animal
Title:
Boxing Lessons with Eric Kelly
Category:
Online Films & Video / Long Form - Single
Annual ID:
13060N
Award:
2013 Interactive Bronze Pencil
Agency:
CP+B / Boulder
Client:
Grey Poupon
Title:
The Chase
Category:
Online Films & Video / Long Form - Single
Annual ID:
13061N
Award:
2013 Interactive Bronze Pencil
Agency:
Johannes Leonardo / New York
Client:
Google Display
Title:
Project Re: Brief
Category:
Online Films & Video / Long Form - Single
Annual ID:
13062N
Award:
2013 Interactive Gold Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Tundra Shuttle Endeavour Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13076N
Award:
2013 Interactive Silver Pencil
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Lego
Title:
Build With Chrome
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13077N
Award:
2013 Interactive Bronze Pencil
Agency:
CP+B / London
Client:
Diesel
Title:
Days to Live
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
13078N
Award:
2013 Design Gold Pencil
Agency:
Bear Meets Eagle on Fire / Sydney
Client:
Ramblin' Brands
Title:
Smile Makers Vibrators
Category:
Product Design / Single or Series
Annual ID:
13043D
Award:
2013 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Haelssen & Lyon
Title:
The Tea Calendar
Category:
Product Design / Single or Series
Annual ID:
13044D
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Leo Burnett New York / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Experiential
Annual ID:
13037E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
BUND Berlin
Title:
Tree Concert
Category:
Experiential
Annual ID:
13039E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
DDB NY / New York
Client:
NYC Ballet
Title:
Faile Case Study
Category:
Experiential
Annual ID:
13040E
Award:
2013 Design Gold Pencil
Agency:
Ogilvy / New York
Client:
IBM
Title:
Icons of Progress
Category:
Design Does / Brand Transformation
Annual ID:
13076D
Award:
2013 Design Silver Pencil
Agency:
Leagas Delaney / Shanghai
Client:
Kraft
Title:
Toblerone Sculptures
Category:
Design Does / Brand Transformation
Annual ID:
13077D
Award:
2013 Interactive Bronze Pencil
Agency:
Naked Communications Sweden / Stockholm
Client:
Grolsch, SAB Miller
Title:
Grolsch Photo Machines
Category:
Brand Transformation / Single
Annual ID:
13094N
Award:
2013 Branded Entertainment Silver Pencil
Agency:
DDB Tribal Group / Düsseldorf
Client:
Deutsche Telekom
Title:
Move On
Category:
Television / Specials or One-time Screenings
Annual ID:
13004E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Digital Kitchen / Culver City
Client:
AT&T U-Verse
Title:
Soldiers to Summits
Category:
Television / Specials or One-time Screenings
Annual ID:
13005E
Award:
2013 Advertising Bronze Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13029A
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Insight - What does your mind see?
Category:
Craft / Technique / Best Editing
Annual ID:
13063E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Craft / Technique / Best Editing
Annual ID:
13064E
Award:
2013 Advertising Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Little Caesars - Television :15 Campaign
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
13051T
Award:
2013 Advertising Bronze Pencil
Agency:
BBDO Guerrero / Makati City
Client:
Bayer Philippines
Title:
Persistent Headaches
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
13052T
Award:
2013 Interactive Gold Pencil
Agency:
TBWARAAD / Dubai
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
13028N
Award:
2013 Branded Entertainment Gold Pencil
Agency:
DDB NY / New York
Client:
Water is Life
Title:
Hashtag Killer Case Study
Category:
Innovation in Branded Content / Single
Annual ID:
13044E
Award:
2013 Branded Entertainment Gold Pencil
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Project Re: Brief
Category:
Innovation in Branded Content / Single
Annual ID:
13045E
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Hill Holliday / Boston
Client:
Newsweek
Title:
Mad Men
Category:
Innovation in Branded Content / Single
Annual ID:
13046E
Award:
2013 Advertising Gold Pencil
Agency:
BBH / London
Client:
Guardian
Title:
Three Little Pigs
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13061T
Award:
2013 Advertising Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13062T
Award:
2013 Design Gold Pencil
Agency:
Serviceplan / Munch
Client:
Innocence in Danger
Title:
The Daily Abuse
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13060D
Award:
2013 Design Silver Pencil
Agency:
Re / Sydney
Client:
4A Centre for Contemporary Asian Art
Title:
Sydney Pavilion / Shanghai Biennale
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13020D
Award:
2013 Design Bronze Pencil
Agency:
Design Army / Washington, DC
Client:
Human Rights Campaign
Title:
Growing up LGBT in America
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13021D
Award:
2013 Design Bronze Pencil
Agency:
Leo Burnett London / London
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13022D
Award:
2013 Design Silver Pencil
Agency:
TBWA\Istanbul / Istanbul
Client:
IF ISTANBUL INDEPENDENT FILM FESTIVAL
Title:
Corporate Identity
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13023D
Award:
2013 Design Bronze Pencil
Agency:
Turner Duckworth Design / London/San Francisco
Client:
Levi Strauss & Co.
Title:
Levi's Brand Standards Map
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13024D
Award:
2013 Advertising Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Single
Annual ID:
13544R
Award:
2013 Advertising Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio - Sinhalese Rescue
Category:
Public Service / Radio - Single
Annual ID:
13545R
Award:
2013 Advertising Bronze Pencil
Agency:
Ireland/Davenport / Johannesburg
Client:
The War Museum
Title:
The Battle Of Somme
Category:
Public Service / Radio - Single
Annual ID:
13546R
Award:
2013 Interactive Silver Pencil
Agency:
DDB New York / New York
Client:
Waterislife
Title:
Hashtag Killer
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13051N
Award:
2013 Interactive Bronze Pencil
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
NZTA Flash
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13052N
Award:
2013 Interactive Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Graacc
Title:
Donate Your Fame
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13053N
Award:
2013 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Gruner + Jahr
Title:
Meltdown
Category:
Design Does / Design for the Greater Good
Annual ID:
13074D
Award:
2013 Design Bronze Pencil
Agency:
DraftFCB / Cape Town
Client:
Engen
Title:
Engen Calendar Fire Blanket
Category:
Design Does / Design for the Greater Good
Annual ID:
13075D
Award:
2013 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Laika Studios
Title:
ParaNorman
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13073N
Award:
2013 Interactive Silver Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
A Long Day of Childhood - Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13074N
Award:
2013 Interactive Silver Pencil
Agency:
Tribal DDB / Toronto
Client:
McDonald's Canada
Title:
Our Food. Your Questions.
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13075N
Award:
2013 Branded Entertainment Silver Pencil
Agency:
Havas Sports & Entertainment / Madrid
Client:
Konami
Title:
Enter the Game
Category:
Gaming / Console and PC gaming
Annual ID:
13019E
Award:
2013 Branded Entertainment Gold Pencil
Agency:
McCann Melbourne / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Non-Broadcast / Short-form
Annual ID:
13028E
