The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Silo Theatre identity
Agency: Alt Group / Auckland
Client: Silo Theatre Category: Brand Identity / Brand Identity - Campaign
NZTA Flash
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit
From Love to Bingo
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Websites / Services
A Window Into the Near Future
Agency: kbs+ / New York
Client: BMW North America Category: Interactive Advertising / Augmented Reality
Street Quest
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen Category: Gaming / Branded Mobile Games
Hide 'n' Seek
Agency: Ogilvy Beijing Lab / Beijing
Client: GM Encore Category: Gaming / Branded Mobile Games
Pothole Season
Agency: TAXI / Montréal
Client: TAXI Category: Mobile Applications/Sites / Self-Promotion
Diversity
Agency: DDB / New York
Client: Bill Bernbach Scholarship Category: Craft / Typography - Series
Look
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
Persistent Headaches
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
Subtexter
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
The Movie out Here
Agency: Grip Limited / Toronto
Client: Labatt Breweries of Canada Category: User Generated Content / Single
Team Spirit
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
Headache
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
Find Your Understanding
Agency: 180LA / Santa Monica
Client: Expedia Category: Craft / Technique / Best Direction
Saison Deli Cafe
Agency: Three & Co. / Osaka
Client: Saison Deli Cafe Category: Collateral Design / Point of Purchase and In-Store - Series
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Non-Broadcast / Online
Milwaukee Police News
Agency: Cramer - Krasselt / Milwaukee
Client: Milwaukee Police Department Category: Websites / Public Service/Non-Profit
A woman's nightmare
Agency: Publicis Conseil / Paris
Client: Samusocial de Paris Category: Websites / Public Service/Non-Profit
Levi's Brand Standards Map
Agency: Turner Duckworth Design / London/San Francisco
Client: Levi Strauss & Co. Category: Brand Identity / Brand Identity - Single
Grolsch Photo Machines
Agency: Naked Communications Sweden / Stockholm
Client: Grolsch, SAB Miller Category: Brand Transformation / Single
The Battle Of Somme
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Public Service / Radio - Single
GS Caltex Pavillion. Energy Field
Agency: Atelier Bruckner / Stuttgart
Client: Peopleworks Promotion Co. Category: Spatial Design / Outdoor Spaces
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
The Beetle Shark Cage
Agency: MediaCom / New York
Client: Volkswagen Category: Television / Reality/Unscripted
USAToday.com
Agency: Gannett/USA Today/Fantasy Interactive / New York
Client: USA Today Category: User Experience Design / Usability
ParaNorman End Credit Sequence
Agency: LAIKA/house / Portland
Client: LAIKA Entertaiment Category: Motion Graphics / Title Sequences - Television and Film
Volvo In Every Car
Agency: La Comunidad / Miami
Client: Volvo Category: Mobile Applications/Sites / Augmented Reality
The 2013 IKEA Catalog Application
Agency: McCann Erickson / New York
Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
Baby's on Fire
Agency: Egg Films / Cape Town
Client: Die Antwoord Category: Online Films & Video / Music Videos
Mean Stinks
Agency: Leo Burnett Chicago / Chicago
Client: P&G Secret Category: Best Branded Content Channel / Single
Tundra Endeavour Web Page
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Best Branded Content Channel / Single
SIFFtacular
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Seattle International Film Festival Category: Craft / Animation - Single
WWF Together
Agency: AKQA / San Francisco
Client: World Wildlife Fund Category: Branded Apps / Single
Hat
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Prometheus: WeylandIndustries.com
Agency: Ignition Interactive / Santa Monica
Client: 20th Century Fox Category: Websites / Social Networks/Community
Security Cameras
Agency: Wunderman / Buenos Aires
Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
Bed
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces'
Agency: BMF / Pyrmont
Client: ALDI Category: Consumer Television / :30/:25 - Single
Cine Las Americas 'genres'
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Campaign
Modern Family
Agency: Brand Arc / Los Angeles
Client: Toyota Category: Television / Program or Series
Rolling Words
Agency: Pereira & O'Dell / San Francisco
Client: Snoop Dogg King Size Slim Rolling Papers Category: Collateral / Promotional Items - Single or Campaign
Color Live Video Broadcast Application
Agency: McCann Erickson / New York
Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Single
The Chase
Agency: CP+B / Boulder
Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Display Category: Online Films & Video / Long Form - Single
Award:
2013 Design Bronze Pencil
Agency:
Alt Group / Auckland
Client:
Silo Theatre
Title:
Silo Theatre identity
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13027D
Award:
2013 Interactive Bronze Pencil
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
NZTA Flash
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13052N
Award:
2013 Interactive Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Graacc
Title:
Donate Your Fame
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13053N
Award:
2013 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
From Love to Bingo
Category:
Websites / Services
Annual ID:
13019N
Award:
2013 Interactive Bronze Pencil
Agency:
kbs+ / New York
Client:
BMW North America
Title:
A Window Into the Near Future
Category:
Interactive Advertising / Augmented Reality
Annual ID:
13039N
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen
Title:
Street Quest
Category:
Gaming / Branded Mobile Games
Annual ID:
13022E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Ogilvy Beijing Lab / Beijing
Client:
GM Encore
Title:
Hide 'n' Seek
Category:
Gaming / Branded Mobile Games
Annual ID:
13023E
Award:
2013 Interactive Bronze Pencil
Agency:
TAXI / Montréal
Client:
TAXI
Title:
Pothole Season
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
13033N
Award:
2013 Design Bronze Pencil
Agency:
DDB / New York
Client:
Bill Bernbach Scholarship
Title:
Diversity
Category:
Craft / Typography - Series
Annual ID:
13063D
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Look
Category:
Consumer Radio / Single
Annual ID:
13510R
Award:
2013 Advertising Bronze Pencil
Agency:
BBDO Guerrero / Makati City
Client:
Bayer Philippines
Title:
Persistent Headaches
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
13052T
Award:
2013 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Subtexter
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
13027N
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Grip Limited / Toronto
Client:
Labatt Breweries of Canada
Title:
The Movie out Here
Category:
User Generated Content / Single
Annual ID:
13055E
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Team Spirit
Category:
Consumer Television / 60 Second - Single
Annual ID:
13043T
Award:
2013 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Headache
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13005A
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Find Your Understanding
Category:
Craft / Technique / Best Direction
Annual ID:
13058E
Award:
2013 Design Bronze Pencil
Agency:
Three & Co. / Osaka
Client:
Saison Deli Cafe
Title:
Saison Deli Cafe
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13012D
Award:
2013 Advertising Bronze Pencil
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Non-Broadcast / Online
Annual ID:
13065T
Award:
2013 Interactive Bronze Pencil
Agency:
Cramer - Krasselt / Milwaukee
Client:
Milwaukee Police Department
Title:
Milwaukee Police News
Category:
Websites / Public Service/Non-Profit
Annual ID:
13015N
Award:
2013 Interactive Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Samusocial de Paris
Title:
A woman's nightmare
Category:
Websites / Public Service/Non-Profit
Annual ID:
13016N
Award:
2013 Design Bronze Pencil
Agency:
Turner Duckworth Design / London/San Francisco
Client:
Levi Strauss & Co.
Title:
Levi's Brand Standards Map
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13024D
Award:
2013 Interactive Bronze Pencil
Agency:
Naked Communications Sweden / Stockholm
Client:
Grolsch, SAB Miller
Title:
Grolsch Photo Machines
Category:
Brand Transformation / Single
Annual ID:
13094N
Award:
2013 Advertising Bronze Pencil
Agency:
Ireland/Davenport / Johannesburg
Client:
The War Museum
Title:
The Battle Of Somme
Category:
Public Service / Radio - Single
Annual ID:
13546R
Award:
2013 Design Bronze Pencil
Agency:
Atelier Bruckner / Stuttgart
Client:
Peopleworks Promotion Co.
Title:
GS Caltex Pavillion. Energy Field
Category:
Spatial Design / Outdoor Spaces
Annual ID:
13039D
Award:
2013 Advertising Bronze Pencil
Agency:
DraftFCB / Chicago
Client:
Valspar
Title:
Cityscape
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
13023A
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
MediaCom / New York
Client:
Volkswagen
Title:
The Beetle Shark Cage
Category:
Television / Reality/Unscripted
Annual ID:
13003E
Award:
2013 Interactive Bronze Pencil
Agency:
Gannett/USA Today/Fantasy Interactive / New York
Client:
USA Today
Title:
USAToday.com
Category:
User Experience Design / Usability
Annual ID:
13107N
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
LAIKA/house / Portland
Client:
LAIKA Entertaiment
Title:
ParaNorman End Credit Sequence
Category:
Motion Graphics / Title Sequences - Television and Film
Annual ID:
13016E
Award:
2013 Interactive Bronze Pencil
Agency:
La Comunidad / Miami
Client:
Volvo
Title:
Volvo In Every Car
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
13024N
Award:
2013 Interactive Bronze Pencil
Agency:
McCann Erickson / New York
Client:
IKEA
Title:
The 2013 IKEA Catalog Application
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
13025N
Award:
2013 Interactive Bronze Pencil
Agency:
Egg Films / Cape Town
Client:
Die Antwoord
Title:
Baby's on Fire
Category:
Online Films & Video / Music Videos
Annual ID:
13071N
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
P&G Secret
Title:
Mean Stinks
Category:
Best Branded Content Channel / Single
Annual ID:
13048E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Tundra Endeavour Web Page
Category:
Best Branded Content Channel / Single
Annual ID:
13049E
Award:
2013 Design Bronze Pencil
Agency:
Party / Tokyo
Client:
COG LAB
Title:
Kanji City - Kyoto
Category:
Craft / Animation - Single
Annual ID:
13071D
Award:
2013 Design Bronze Pencil
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Seattle International Film Festival
Title:
SIFFtacular
Category:
Craft / Animation - Single
Annual ID:
13072D
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
AKQA / San Francisco
Client:
World Wildlife Fund
Title:
WWF Together
Category:
Branded Apps / Single
Annual ID:
13027E
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
JWT New York / New York
Client:
Macy's
Title:
Yes, Virginia The Musical
Category:
Custom Content
Annual ID:
13043E
Award:
2013 Design Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Hat
Category:
Collateral Design / Posters - Single
Annual ID:
13003D
Award:
2013 Interactive Bronze Pencil
Agency:
Kinetic / Singapore
Client:
Maki-San
Title:
Maki-San
Category:
Craft / Animation/Motion Graphics
Annual ID:
13084N
Award:
2013 Interactive Bronze Pencil
Agency:
Ignition Interactive / Santa Monica
Client:
20th Century Fox
Title:
Prometheus: WeylandIndustries.com
Category:
Websites / Social Networks/Community
Annual ID:
13021N
Award:
2013 Advertising Bronze Pencil
Agency:
Wunderman / Buenos Aires
Client:
The Coca-Cola Company
Title:
Security Cameras
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13055T
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Bed
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13047T
Award:
2013 Advertising Bronze Pencil
Agency:
BMF / Pyrmont
Client:
ALDI
Title:
Mamia 'Baby faces'
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13060T
Award:
2013 Advertising Bronze Pencil
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Cine Las Americas 'genres'
Category:
Consumer Radio / Campaign
Annual ID:
13531R
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Brand Arc / Los Angeles
Client:
Toyota
Title:
Modern Family
Category:
Television / Program or Series
Annual ID:
13001E
Award:
2013 Advertising Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Snoop Dogg King Size Slim Rolling Papers
Title:
Rolling Words
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13027A
Award:
2013 Interactive Bronze Pencil
Agency:
McCann Erickson / New York
Client:
Verizon
Title:
Color Live Video Broadcast Application
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
13036N
Award:
2013 Design Bronze Pencil
Agency:
McCann Berlin / Frankfurt
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Collateral Design / Outdoor - Single
Annual ID:
13014D
Award:
2013 Interactive Bronze Pencil
Agency:
CP+B / Boulder
Client:
Grey Poupon
Title:
The Chase
Category:
Online Films & Video / Long Form - Single
Annual ID:
13061N
Award:
2013 Interactive Bronze Pencil
Agency:
Johannes Leonardo / New York
Client:
Google Display
Title:
Project Re: Brief
Category:
Online Films & Video / Long Form - Single
Annual ID:
13062N
