The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

For any hair type. Agency: Publicis Communications Schweiz / Zurich Client: Garnier Fructis Category: Craft / Photography - Series
Cable Effects: Set 2 Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Soldiers to Summits Agency: Digital Kitchen / Culver City Client: AT&T U-Verse Category: Television / Specials or One-time Screenings
Growing up LGBT in America Agency: Design Army / Washington, DC Client: Human Rights Campaign Category: Collateral Design / Booklets and Brochures
Pantone Queen Agency: Leo Burnett London / London Client: Pantone Category: Collateral Design / Booklets and Brochures
Look Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single
Mean Stinks Agency: Leo Burnett / Chicago Client: P&G - Secret Category: Social Media / Communities / Microblogging
Kanji City - Kyoto Agency: Party / Tokyo Client: COG LAB Category: Craft / Animation - Single
SIFFtacular Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Seattle International Film Festival Category: Craft / Animation - Single
Day One Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Consumer Campaign
Greatness Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
Cityscape Agency: DraftFCB / Chicago Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
Modern Family Agency: Brand Arc / Los Angeles Client: Toyota Category: Television / Program or Series
Bed Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces' Agency: BMF / Pyrmont Client: ALDI Category: Consumer Television / :30/:25 - Single
USAToday.com Agency: Gannett/USA Today/Fantasy Interactive / New York Client: USA Today Category: User Experience Design / Usability
Broken Night Agency: McCann Erickson New York / New York Client: Nikon, Inc. Category: Film / Theatrical and DVD Releases
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Single
Don't make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Non-Broadcast / Online
The World's Most Downloaded Man Agency: Filadelfia Comunicacao / Belo Horizonte Client: Camera Clara Photography Studio Category: Branded Content / Online
The Battle Of Somme Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Public Service / Radio - Single
Subtexter Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
Mixionary Agency: The Monkeys/MAUD / Sydney Client: Diageo Category: Collateral / Posters - Campaign
Mean Stinks Agency: Leo Burnett Chicago / Chicago Client: P&G Secret Category: Best Branded Content Channel / Single
Tundra Endeavour Web Page Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Best Branded Content Channel / Single
Never Stop, Never Settle Agency: Droga5 / New York Client: Hennessy Category: Craft / Sound Design
WWF Together App Agency: AKQA / D.C. Client: World Wildlife Fund Category: User Experience Design / Visual Design
Let Us Begin Agency: The GW Medical Faculty Associates / Washington Client: The GW Medical Faculty Associates Category: Film / Documentaries - Shorts
More Than Just The Classics Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Collateral Design / Point of Purchase and In-Store - Single
The Chase Agency: CP+B / Boulder Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Display Category: Online Films & Video / Long Form - Single
A woman's nightmare Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Online Films & Video / Public Service/Non-Profit
GS Caltex Pavillion. Energy Field Agency: Atelier Bruckner / Stuttgart Client: Peopleworks Promotion Co. Category: Spatial Design / Outdoor Spaces
Milwaukee Police News Agency: Cramer - Krasselt / Milwaukee Client: Milwaukee Police Department Category: Websites / Public Service/Non-Profit
A woman's nightmare Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Websites / Public Service/Non-Profit
Mapping the World in 12 Months Agency: Y&R / Dubai Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Color Live Video Broadcast Application Agency: McCann Erickson / New York Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community
Volvo In Every Car Agency: La Comunidad / Miami Client: Volvo Category: Mobile Applications/Sites / Augmented Reality
The 2013 IKEA Catalog Application Agency: McCann Erickson / New York Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
Maki-San Agency: Kinetic / Singapore Client: Maki-San Category: Craft / Animation/Motion Graphics
mt ex sendai Agency: iyamadesign / Tokyo Client: Kamoi Kakoshi Co. Category: Spatial Design / Indoor Spaces
Levi's Brand Standards Map Agency: Turner Duckworth Design / London/San Francisco Client: Levi Strauss & Co. Category: Brand Identity / Brand Identity - Single
From Love to Bingo Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites / Services
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Single
Magnetic World Agency: Hakuhodo / Tokyo Client: dmg::events Japan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Digital Signings Agency: Google Creative Lab / London Client: Google Category: Online Films & Video / Event or Live Webcast - Single
Hat Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Operation Bethlehem Agency: LOWE/SSP3 / Bogotá D. C. Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
Donate your Facebook timeline for world Alzheimer's day Agency: Ogilvy / Brussels Client: Alzheimer's Disease International Category: Social Media / Best Use of Social Media/Facebook
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Social Media / Best Use of Social Media/Facebook

2013 Design Bronze Pencil

Publicis Communications Schweiz / Zurich

Garnier Fructis

For any hair type.

Craft / Photography - Series

13064D

2013 Advertising Bronze Pencil

Grey New York / New York

DIRECTV

Cable Effects: Set 2

Consumer Television / :30/:25 - Campaign

13050T

2013 Branded Entertainment Bronze Pencil

Digital Kitchen / Culver City

AT&T U-Verse

Soldiers to Summits

Television / Specials or One-time Screenings

13005E

2013 Design Bronze Pencil

Design Army / Washington, DC

Human Rights Campaign

Growing up LGBT in America

Collateral Design / Booklets and Brochures

13021D

2013 Design Bronze Pencil

Leo Burnett London / London

Pantone

Pantone Queen

Collateral Design / Booklets and Brochures

13022D

2013 Advertising Bronze Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Look

Consumer Radio / Single

13510R

2013 Interactive Bronze Pencil

Leo Burnett / Chicago

P&G - Secret

Mean Stinks

Social Media / Communities / Microblogging

13087N

2013 Design Bronze Pencil

Party / Tokyo

COG LAB

Kanji City - Kyoto

Craft / Animation - Single

13071D

2013 Design Bronze Pencil

Wong, Doody, Crandall, Wiener / Seattle

Seattle International Film Festival

SIFFtacular

Craft / Animation - Single

13072D

2013 Advertising Bronze Pencil

Droga5 / New York

Prudential

Day One

Integrated Branding / Consumer Campaign

13080G

2013 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Greatness

Integrated Branding / Consumer Campaign

13081G

2013 Advertising Bronze Pencil

DraftFCB / Chicago

Valspar

Cityscape

Collateral / P.O.P. and In-store - Campaign

13023A

2013 Branded Entertainment Bronze Pencil

Brand Arc / Los Angeles

Toyota

Modern Family

Television / Program or Series

13001E

2013 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Bed

Consumer Television / :30/:25 - Single

13047T

2013 Advertising Bronze Pencil

BMF / Pyrmont

ALDI

Mamia 'Baby faces'

Consumer Television / :30/:25 - Single

13060T

2013 Interactive Bronze Pencil

Gannett/USA Today/Fantasy Interactive / New York

USA Today

USAToday.com

User Experience Design / Usability

13107N

2013 Branded Entertainment Bronze Pencil

McCann Erickson New York / New York

Nikon, Inc.

Broken Night

Film / Theatrical and DVD Releases

13008E

2013 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Interactive Advertising / Other Interactive Media - Single

13050N

2013 Advertising Bronze Pencil

DDB Tribal Group / Berlin

Volkswagen

Don't make up and drive

Non-Broadcast / Online

13065T

2013 Advertising Bronze Pencil

Filadelfia Comunicacao / Belo Horizonte

Camera Clara Photography Studio

The World's Most Downloaded Man

Branded Content / Online

13068T

2013 Advertising Bronze Pencil

Ireland/Davenport / Johannesburg

The War Museum

The Battle Of Somme

Public Service / Radio - Single

13546R

2013 Interactive Bronze Pencil

Droga5 / New York

Newcastle Brown Ale

Subtexter

Mobile Applications/Sites / Branded Games

13027N

2013 Advertising Bronze Pencil

The Monkeys/MAUD / Sydney

Diageo

Mixionary

Collateral / Posters - Campaign

13020A

2013 Branded Entertainment Bronze Pencil

Leo Burnett Chicago / Chicago

P&G Secret

Mean Stinks

Best Branded Content Channel / Single

13048E

2013 Branded Entertainment Bronze Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Tundra Endeavour Web Page

Best Branded Content Channel / Single

13049E

2013 Interactive Bronze Pencil

Droga5 / New York

Hennessy

Never Stop, Never Settle

Craft / Sound Design

13086N

2013 Interactive Bronze Pencil

AKQA / D.C.

World Wildlife Fund

WWF Together App

User Experience Design / Visual Design

13097N

2013 Branded Entertainment Bronze Pencil

The GW Medical Faculty Associates / Washington

The GW Medical Faculty Associates

Let Us Begin

Film / Documentaries - Shorts

13013E

2013 Design Bronze Pencil

Y&R Malaysia / Kuala Lumpur

Penguin Books Malaysia

More Than Just The Classics

Collateral Design / Point of Purchase and In-Store - Single

13009D

2013 Interactive Bronze Pencil

CP+B / Boulder

Grey Poupon

The Chase

Online Films & Video / Long Form - Single

13061N

2013 Interactive Bronze Pencil

Johannes Leonardo / New York

Google Display

Project Re: Brief

Online Films & Video / Long Form - Single

13062N

2013 Interactive Bronze Pencil

Publicis Conseil / Paris

Samusocial de Paris

A woman's nightmare

Online Films & Video / Public Service/Non-Profit

13065N

2013 Design Bronze Pencil

Atelier Bruckner / Stuttgart

Peopleworks Promotion Co.

GS Caltex Pavillion. Energy Field

Spatial Design / Outdoor Spaces

13039D

2013 Interactive Bronze Pencil

Cramer - Krasselt / Milwaukee

Milwaukee Police Department

Milwaukee Police News

Websites / Public Service/Non-Profit

13015N

2013 Interactive Bronze Pencil

Publicis Conseil / Paris

Samusocial de Paris

A woman's nightmare

Websites / Public Service/Non-Profit

13016N

2013 Design Bronze Pencil

Y&R / Dubai

Land Rover

Mapping the World in 12 Months

Collateral Design / Promotional Items - Single or Series

13018D

2013 Interactive Bronze Pencil

McCann Erickson / New York

Verizon

Color Live Video Broadcast Application

Mobile Applications/Sites / Social Networks/Community

13036N

2013 Interactive Bronze Pencil

La Comunidad / Miami

Volvo

Volvo In Every Car

Mobile Applications/Sites / Augmented Reality

13024N

2013 Interactive Bronze Pencil

McCann Erickson / New York

IKEA

The 2013 IKEA Catalog Application

Mobile Applications/Sites / Augmented Reality

13025N

2013 Interactive Bronze Pencil

Kinetic / Singapore

Maki-San

Maki-San

Craft / Animation/Motion Graphics

13084N

2013 Design Bronze Pencil

iyamadesign / Tokyo

Kamoi Kakoshi Co.

mt ex sendai

Spatial Design / Indoor Spaces

13036D

2013 Design Bronze Pencil

Turner Duckworth Design / London/San Francisco

Levi Strauss & Co.

Levi's Brand Standards Map

Brand Identity / Brand Identity - Single

13024D

2013 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

From Love to Bingo

Websites / Services

13019N

2013 Design Bronze Pencil

McCann Berlin / Frankfurt

The Coca-Cola Company

Open Happiness

Collateral Design / Outdoor - Single

13014D

2013 Design Bronze Pencil

Hakuhodo / Tokyo

dmg::events Japan

Magnetic World

Broadcast and Moving Image / Broadcast Design - Single or Series

13053D

2013 Interactive Bronze Pencil

Google Creative Lab / London

Google

Digital Signings

Online Films & Video / Event or Live Webcast - Single

13054N

2013 Design Bronze Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Hat

Collateral Design / Posters - Single

13003D

2013 Advertising Bronze Pencil

LOWE/SSP3 / Bogotá D. C.

Colombian Ministry of Defence

Operation Bethlehem

Integrated Branding / Public Service Campaign

13039G

2013 Interactive Bronze Pencil

Ogilvy / Brussels

Alzheimer's Disease International

Donate your Facebook timeline for world Alzheimer's day

Social Media / Best Use of Social Media/Facebook

13092N

2013 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Social Media / Best Use of Social Media/Facebook

13093N

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