The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Modern Family Agency: Brand Arc / Los Angeles Client: Toyota Category: Television / Program or Series
Volvo In Every Car Agency: La Comunidad / Miami Client: Volvo Category: Mobile Applications/Sites / Augmented Reality
The 2013 IKEA Catalog Application Agency: McCann Erickson / New York Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
mt ex sendai Agency: iyamadesign / Tokyo Client: Kamoi Kakoshi Co. Category: Spatial Design / Indoor Spaces
Magnetic World Agency: Hakuhodo / Tokyo Client: dmg::events Japan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
A Girl / A Boy / A Girl 2 Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
Prometheus: WeylandIndustries.com Agency: Ignition Interactive / Santa Monica Client: 20th Century Fox Category: Websites / Social Networks/Community
Hat Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Look Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single
Days to Live Agency: CP+B / London Client: Diesel Category: Integrated Branding / Integrated Branding Campaign - Online
A Window Into the Near Future Agency: kbs+ / New York Client: BMW North America Category: Interactive Advertising / Augmented Reality
WWF Together App Agency: AKQA / D.C. Client: World Wildlife Fund Category: User Experience Design / Visual Design
The World's Most Downloaded Man Agency: Filadelfia Comunicacao / Belo Horizonte Client: Camera Clara Photography Studio Category: Branded Content / Online
SVA Senior Library 2012 Agency: Visual Arts Press / New York Client: School of Visual Arts Category: Self-Promotion / Single or Series
Heroes Wanted Agency: Y&R / Dubai Client: Red Cross Lebanon Category: Public Service / Posters - Series
For any hair type. Agency: Publicis Communications Schweiz / Zurich Client: Garnier Fructis Category: Craft / Photography - Series
Headache Agency: AlmapBBDO / São Paulo Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
Hijack Agency: 4am Saatchi & Saatchi / Guatemala Client: Alias Category: Mobile Applications/Sites / Promotions
Bed Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces' Agency: BMF / Pyrmont Client: ALDI Category: Consumer Television / :30/:25 - Single
Mapping the World in 12 Months Agency: Y&R / Dubai Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Single
Subtexter Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
Killing Lincoln Agency: Mullen / Boston Client: National Geographic Category: Websites / Corporate Website
Day One Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Consumer Campaign
Greatness Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
Chaplin Chapters Agency: BBH India / Mumbai Client: Movies Now Category: Brand Identity / Logo Design
FedEx Mobile DR Agency: OMD / New York Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Find Your Understanding Agency: 180LA / Santa Monica Client: Expedia Category: Craft / Technique / Best Direction
Saison Deli Cafe Agency: Three & Co. / Osaka Client: Saison Deli Cafe Category: Collateral Design / Point of Purchase and In-Store - Series
Operation Bethlehem Agency: LOWE/SSP3 / Bogotá D. C. Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
Mean Stinks Agency: Leo Burnett / Chicago Client: P&G - Secret Category: Social Media / Communities / Microblogging
USAToday.com Agency: Gannett/USA Today/Fantasy Interactive / New York Client: USA Today Category: User Experience Design / Usability
Fly Delta iPad App Agency: AKQA / D.C. Client: Delta Air Lines Category: Mobile Applications/Sites / Services/Utilities
Persistent Headaches Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
Digital Signings Agency: Google Creative Lab / London Client: Google Category: Online Films & Video / Event or Live Webcast - Single
Cadillac ATS vs The World Trailer Agency: Fallon / Minneapolis Client: Cadillac Category: Promos / Trailer / Film
The Movie out Here Agency: Grip Limited / Toronto Client: Labatt Breweries of Canada Category: User Generated Content / Single
Love and Water Video Agency: BeijingManXiangYaTianAdvertising / Beijing Client: M.A.C Cosmetics Category: Broadcast and Moving Image / Short Films and Videos
Team Spirit Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Mixionary Agency: The Monkeys/MAUD / Sydney Client: Diageo Category: Collateral / Posters - Campaign
Soldiers to Summits Agency: Digital Kitchen / Culver City Client: AT&T U-Verse Category: Television / Specials or One-time Screenings
Baby's on Fire Agency: Egg Films / Cape Town Client: Die Antwoord Category: Online Films & Video / Music Videos
The Beetle Shark Cage Agency: MediaCom / New York Client: Volkswagen Category: Television / Reality/Unscripted
Dodge Dart Registry Agency: Wieden+Kennedy / Portland Client: Dodge Category: Websites / Durable Goods
More Than Just The Classics Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Collateral Design / Point of Purchase and In-Store - Single
The Chase Agency: CP+B / Boulder Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Display Category: Online Films & Video / Long Form - Single
Milwaukee Police News Agency: Cramer - Krasselt / Milwaukee Client: Milwaukee Police Department Category: Websites / Public Service/Non-Profit
A woman's nightmare Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Websites / Public Service/Non-Profit

2013 Branded Entertainment Bronze Pencil

Brand Arc / Los Angeles

Toyota

Modern Family

Television / Program or Series

13001E

2013 Interactive Bronze Pencil

La Comunidad / Miami

Volvo

Volvo In Every Car

Mobile Applications/Sites / Augmented Reality

13024N

2013 Interactive Bronze Pencil

McCann Erickson / New York

IKEA

The 2013 IKEA Catalog Application

Mobile Applications/Sites / Augmented Reality

13025N

2013 Design Bronze Pencil

iyamadesign / Tokyo

Kamoi Kakoshi Co.

mt ex sendai

Spatial Design / Indoor Spaces

13036D

2013 Design Bronze Pencil

Hakuhodo / Tokyo

dmg::events Japan

Magnetic World

Broadcast and Moving Image / Broadcast Design - Single or Series

13053D

2013 Advertising Bronze Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl / A Boy / A Girl 2

Public Service / Collateral - Campaign

13032A

2013 Interactive Bronze Pencil

Ignition Interactive / Santa Monica

20th Century Fox

Prometheus: WeylandIndustries.com

Websites / Social Networks/Community

13021N

2013 Design Bronze Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Hat

Collateral Design / Posters - Single

13003D

2013 Advertising Bronze Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Look

Consumer Radio / Single

13510R

2013 Interactive Bronze Pencil

CP+B / London

Diesel

Days to Live

Integrated Branding / Integrated Branding Campaign - Online

13078N

2013 Interactive Bronze Pencil

kbs+ / New York

BMW North America

A Window Into the Near Future

Interactive Advertising / Augmented Reality

13039N

2013 Interactive Bronze Pencil

AKQA / D.C.

World Wildlife Fund

WWF Together App

User Experience Design / Visual Design

13097N

2013 Advertising Bronze Pencil

Filadelfia Comunicacao / Belo Horizonte

Camera Clara Photography Studio

The World's Most Downloaded Man

Branded Content / Online

13068T

2013 Design Bronze Pencil

Visual Arts Press / New York

School of Visual Arts

SVA Senior Library 2012

Self-Promotion / Single or Series

13033D

2013 Design Bronze Pencil

Y&R / Dubai

Red Cross Lebanon

Heroes Wanted

Public Service / Posters - Series

13059D

2013 Design Bronze Pencil

Publicis Communications Schweiz / Zurich

Garnier Fructis

For any hair type.

Craft / Photography - Series

13064D

2013 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Bayer

Headache

Newspaper / Full Page or Spread - Campaign

13005A

2013 Interactive Bronze Pencil

4am Saatchi & Saatchi / Guatemala

Alias

Hijack

Mobile Applications/Sites / Promotions

13037N

2013 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Bed

Consumer Television / :30/:25 - Single

13047T

2013 Advertising Bronze Pencil

BMF / Pyrmont

ALDI

Mamia 'Baby faces'

Consumer Television / :30/:25 - Single

13060T

2013 Design Bronze Pencil

Y&R / Dubai

Land Rover

Mapping the World in 12 Months

Collateral Design / Promotional Items - Single or Series

13018D

2013 Design Bronze Pencil

McCann Berlin / Frankfurt

The Coca-Cola Company

Open Happiness

Collateral Design / Outdoor - Single

13014D

2013 Interactive Bronze Pencil

Droga5 / New York

Newcastle Brown Ale

Subtexter

Mobile Applications/Sites / Branded Games

13027N

2013 Interactive Bronze Pencil

Mullen / Boston

National Geographic

Killing Lincoln

Websites / Corporate Website

13010N

2013 Advertising Bronze Pencil

Droga5 / New York

Prudential

Day One

Integrated Branding / Consumer Campaign

13080G

2013 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Greatness

Integrated Branding / Consumer Campaign

13081G

2013 Design Bronze Pencil

BBH India / Mumbai

Movies Now

Chaplin Chapters

Brand Identity / Logo Design

13029D

2013 Interactive Bronze Pencil

OMD / New York

FedEx

FedEx Mobile DR

Interactive Advertising / Banners - Dynamic - Single

13043N

2013 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Expedia

Find Your Understanding

Craft / Technique / Best Direction

13058E

2013 Design Bronze Pencil

Three & Co. / Osaka

Saison Deli Cafe

Saison Deli Cafe

Collateral Design / Point of Purchase and In-Store - Series

13012D

2013 Advertising Bronze Pencil

LOWE/SSP3 / Bogotá D. C.

Colombian Ministry of Defence

Operation Bethlehem

Integrated Branding / Public Service Campaign

13039G

2013 Interactive Bronze Pencil

Leo Burnett / Chicago

P&G - Secret

Mean Stinks

Social Media / Communities / Microblogging

13087N

2013 Interactive Bronze Pencil

Gannett/USA Today/Fantasy Interactive / New York

USA Today

USAToday.com

User Experience Design / Usability

13107N

2013 Interactive Bronze Pencil

AKQA / D.C.

Delta Air Lines

Fly Delta iPad App

Mobile Applications/Sites / Services/Utilities

13034N

2013 Advertising Bronze Pencil

BBDO Guerrero / Makati City

Bayer Philippines

Persistent Headaches

Consumer Television / :20 and Under - Campaign

13052T

2013 Interactive Bronze Pencil

Google Creative Lab / London

Google

Digital Signings

Online Films & Video / Event or Live Webcast - Single

13054N

2013 Branded Entertainment Bronze Pencil

Fallon / Minneapolis

Cadillac

Cadillac ATS vs The World Trailer

Promos / Trailer / Film

13052E

2013 Branded Entertainment Bronze Pencil

Grip Limited / Toronto

Labatt Breweries of Canada

The Movie out Here

User Generated Content / Single

13055E

2013 Design Bronze Pencil

BeijingManXiangYaTianAdvertising / Beijing

M.A.C Cosmetics

Love and Water Video

Broadcast and Moving Image / Short Films and Videos

13056D

2013 Advertising Bronze Pencil

Wieden+Kennedy / New York

ESPN

Team Spirit

Consumer Television / 60 Second - Single

13043T

2013 Advertising Bronze Pencil

The Monkeys/MAUD / Sydney

Diageo

Mixionary

Collateral / Posters - Campaign

13020A

2013 Branded Entertainment Bronze Pencil

Digital Kitchen / Culver City

AT&T U-Verse

Soldiers to Summits

Television / Specials or One-time Screenings

13005E

2013 Interactive Bronze Pencil

Egg Films / Cape Town

Die Antwoord

Baby's on Fire

Online Films & Video / Music Videos

13071N

2013 Branded Entertainment Bronze Pencil

MediaCom / New York

Volkswagen

The Beetle Shark Cage

Television / Reality/Unscripted

13003E

2013 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Dodge

Dodge Dart Registry

Websites / Durable Goods

13011N

2013 Design Bronze Pencil

Y&R Malaysia / Kuala Lumpur

Penguin Books Malaysia

More Than Just The Classics

Collateral Design / Point of Purchase and In-Store - Single

13009D

2013 Interactive Bronze Pencil

CP+B / Boulder

Grey Poupon

The Chase

Online Films & Video / Long Form - Single

13061N

2013 Interactive Bronze Pencil

Johannes Leonardo / New York

Google Display

Project Re: Brief

Online Films & Video / Long Form - Single

13062N

2013 Interactive Bronze Pencil

Cramer - Krasselt / Milwaukee

Milwaukee Police Department

Milwaukee Police News

Websites / Public Service/Non-Profit

13015N

2013 Interactive Bronze Pencil

Publicis Conseil / Paris

Samusocial de Paris

A woman's nightmare

Websites / Public Service/Non-Profit

13016N

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