The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Saison Deli Cafe Agency: Three & Co. / Osaka Client: Saison Deli Cafe Category: Collateral Design / Point of Purchase and In-Store - Series
Day One Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Consumer Campaign
Greatness Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
Subtexter Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
Cityscape Agency: DraftFCB / Chicago Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
A Girl / A Boy / A Girl 2 Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
Sheepdog Agency: Abbott Mead Vickers BBDO / London Client: Diageo Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video Agency: Butler, Shine, Stern & Partners / Sausalito Client: Columbia Category: Online Films & Video / Short Form - Single
Milwaukee Police News Agency: Cramer - Krasselt / Milwaukee Client: Milwaukee Police Department Category: Websites / Public Service/Non-Profit
A woman's nightmare Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Websites / Public Service/Non-Profit
The Battle Of Somme Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Public Service / Radio - Single
Heroes Wanted Agency: Y&R / Dubai Client: Red Cross Lebanon Category: Public Service / Posters - Series
FedEx Mobile DR Agency: OMD / New York Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Pothole Season Agency: TAXI / Montréal Client: TAXI Category: Mobile Applications/Sites / Self-Promotion
More Than Just The Classics Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Collateral Design / Point of Purchase and In-Store - Single
From Love to Bingo Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites / Services
mt ex sendai Agency: iyamadesign / Tokyo Client: Kamoi Kakoshi Co. Category: Spatial Design / Indoor Spaces
WWF Together Agency: AKQA / San Francisco Client: World Wildlife Fund Category: Branded Apps / Single
Modern Family Agency: Brand Arc / Los Angeles Client: Toyota Category: Television / Program or Series
Mean Stinks Agency: Leo Burnett / Chicago Client: P&G - Secret Category: Social Media / Communities / Microblogging
Broken Night Agency: McCann Erickson New York / New York Client: Nikon, Inc. Category: Film / Theatrical and DVD Releases
Camp Victory Agency: Hush / Brooklyn Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
State-by-State Agency: Bloomberg Visual Data / New York Client: Bloomberg Category: Data Visualization / Online - Interactive and Real-time
Mimeisthai Agency: Clemenger BBDO / Sydney Client: TEDx Category: Data Visualization / Online - Interactive and Real-time
Grolsch Photo Machines Agency: Naked Communications Sweden / Stockholm Client: Grolsch, SAB Miller Category: Brand Transformation / Single
Hot Wheels For Real Part II Agency: Mistress / Venice Client: Mattel Inc Category: Non-Broadcast / Long-form
A woman's nightmare Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Online Films & Video / Public Service/Non-Profit
Chaplin Chapters Agency: BBH India / Mumbai Client: Movies Now Category: Brand Identity / Logo Design
NZTA Flash Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit
Donate Your Fame Agency: Ogilvy Brasil / São Paulo Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit
Headache Agency: AlmapBBDO / São Paulo Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
Operation Bethlehem Agency: LOWE/SSP3 / Bogotá D. C. Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
The World's Most Downloaded Man Agency: Filadelfia Comunicacao / Belo Horizonte Client: Camera Clara Photography Studio Category: Branded Content / Online
Cine Las Americas 'genres' Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Campaign
Days to Live Agency: CP+B / London Client: Diesel Category: Integrated Branding / Integrated Branding Campaign - Online
Vocal Coaching Website Agency: Red Rabbit / Hamburg Client: Your Music Category: User Experience Design / Interaction Design
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
Diversity Agency: DDB / New York Client: Bill Bernbach Scholarship Category: Craft / Typography - Series
Street Quest Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen Category: Gaming / Branded Mobile Games
Hide 'n' Seek Agency: Ogilvy Beijing Lab / Beijing Client: GM Encore Category: Gaming / Branded Mobile Games
Mixionary Agency: The Monkeys/MAUD / Sydney Client: Diageo Category: Collateral / Posters - Campaign
WWF Together App Agency: AKQA / D.C. Client: World Wildlife Fund Category: User Experience Design / Visual Design
Prometheus: WeylandIndustries.com Agency: Ignition Interactive / Santa Monica Client: 20th Century Fox Category: Websites / Social Networks/Community
Dodge Dart Registry Agency: Wieden+Kennedy / Portland Client: Dodge Category: Websites / Durable Goods
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Single
Persistent Headaches Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
A Window Into the Near Future Agency: kbs+ / New York Client: BMW North America Category: Interactive Advertising / Augmented Reality
Yes, Virginia The Musical Agency: JWT New York / New York Client: Macy's Category: Custom Content
Silo Theatre identity Agency: Alt Group / Auckland Client: Silo Theatre Category: Brand Identity / Brand Identity - Campaign
Nature Valley Trail View Agency: McCann Erickson / New York Client: General Mills Category: Websites / Consumer Goods

2013 Design Bronze Pencil

Three & Co. / Osaka

Saison Deli Cafe

Saison Deli Cafe

Collateral Design / Point of Purchase and In-Store - Series

13012D

2013 Advertising Bronze Pencil

Droga5 / New York

Prudential

Day One

Integrated Branding / Consumer Campaign

13080G

2013 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Greatness

Integrated Branding / Consumer Campaign

13081G

2013 Interactive Bronze Pencil

Droga5 / New York

Newcastle Brown Ale

Subtexter

Mobile Applications/Sites / Branded Games

13027N

2013 Advertising Bronze Pencil

DraftFCB / Chicago

Valspar

Cityscape

Collateral / P.O.P. and In-store - Campaign

13023A

2013 Advertising Bronze Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl / A Boy / A Girl 2

Public Service / Collateral - Campaign

13032A

2013 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

Diageo

Sheepdog

Online Films & Video / Short Form - Single

13056N

2013 Interactive Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

Columbia

Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video

Online Films & Video / Short Form - Single

13057N

2013 Interactive Bronze Pencil

Cramer - Krasselt / Milwaukee

Milwaukee Police Department

Milwaukee Police News

Websites / Public Service/Non-Profit

13015N

2013 Interactive Bronze Pencil

Publicis Conseil / Paris

Samusocial de Paris

A woman's nightmare

Websites / Public Service/Non-Profit

13016N

2013 Advertising Bronze Pencil

Ireland/Davenport / Johannesburg

The War Museum

The Battle Of Somme

Public Service / Radio - Single

13546R

2013 Design Bronze Pencil

Y&R / Dubai

Red Cross Lebanon

Heroes Wanted

Public Service / Posters - Series

13059D

2013 Interactive Bronze Pencil

OMD / New York

FedEx

FedEx Mobile DR

Interactive Advertising / Banners - Dynamic - Single

13043N

2013 Interactive Bronze Pencil

TAXI / Montréal

TAXI

Pothole Season

Mobile Applications/Sites / Self-Promotion

13033N

2013 Design Bronze Pencil

Y&R Malaysia / Kuala Lumpur

Penguin Books Malaysia

More Than Just The Classics

Collateral Design / Point of Purchase and In-Store - Single

13009D

2013 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

From Love to Bingo

Websites / Services

13019N

2013 Design Bronze Pencil

iyamadesign / Tokyo

Kamoi Kakoshi Co.

mt ex sendai

Spatial Design / Indoor Spaces

13036D

2013 Branded Entertainment Bronze Pencil

AKQA / San Francisco

World Wildlife Fund

WWF Together

Branded Apps / Single

13027E

2013 Branded Entertainment Bronze Pencil

Brand Arc / Los Angeles

Toyota

Modern Family

Television / Program or Series

13001E

2013 Interactive Bronze Pencil

Leo Burnett / Chicago

P&G - Secret

Mean Stinks

Social Media / Communities / Microblogging

13087N

2013 Branded Entertainment Bronze Pencil

McCann Erickson New York / New York

Nikon, Inc.

Broken Night

Film / Theatrical and DVD Releases

13008E

2013 Interactive Bronze Pencil

Hush / Brooklyn

Nike

Camp Victory

Interactive Advertising / Environmental/Experiential - Single

13047N

2013 Design Bronze Pencil

Bloomberg Visual Data / New York

Bloomberg

State-by-State

Data Visualization / Online - Interactive and Real-time

13049D

2013 Design Bronze Pencil

Clemenger BBDO / Sydney

TEDx

Mimeisthai

Data Visualization / Online - Interactive and Real-time

13050D

2013 Interactive Bronze Pencil

Naked Communications Sweden / Stockholm

Grolsch, SAB Miller

Grolsch Photo Machines

Brand Transformation / Single

13094N

2013 Branded Entertainment Bronze Pencil

Mistress / Venice

Mattel Inc

Hot Wheels For Real Part II

Non-Broadcast / Long-form

13033E

2013 Interactive Bronze Pencil

Publicis Conseil / Paris

Samusocial de Paris

A woman's nightmare

Online Films & Video / Public Service/Non-Profit

13065N

2013 Design Bronze Pencil

BBH India / Mumbai

Movies Now

Chaplin Chapters

Brand Identity / Logo Design

13029D

2013 Interactive Bronze Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

NZTA Flash

Interactive Advertising / Public Service/Non-Profit

13052N

2013 Interactive Bronze Pencil

Ogilvy Brasil / São Paulo

Graacc

Donate Your Fame

Interactive Advertising / Public Service/Non-Profit

13053N

2013 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Bayer

Headache

Newspaper / Full Page or Spread - Campaign

13005A

2013 Advertising Bronze Pencil

LOWE/SSP3 / Bogotá D. C.

Colombian Ministry of Defence

Operation Bethlehem

Integrated Branding / Public Service Campaign

13039G

2013 Advertising Bronze Pencil

Filadelfia Comunicacao / Belo Horizonte

Camera Clara Photography Studio

The World's Most Downloaded Man

Branded Content / Online

13068T

2013 Advertising Bronze Pencil

LatinWorks / Austin

Cine Las Americas International Film Festival

Cine Las Americas 'genres'

Consumer Radio / Campaign

13531R

2013 Interactive Bronze Pencil

CP+B / London

Diesel

Days to Live

Integrated Branding / Integrated Branding Campaign - Online

13078N

2013 Interactive Bronze Pencil

Red Rabbit / Hamburg

Your Music

Vocal Coaching Website

User Experience Design / Interaction Design

13104N

2013 Advertising Bronze Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Newspaper or Magazine - Campaign

13029A

2013 Design Bronze Pencil

DDB / New York

Bill Bernbach Scholarship

Diversity

Craft / Typography - Series

13063D

2013 Branded Entertainment Bronze Pencil

Ogilvy & Mather Cape Town / Cape Town

Volkswagen

Street Quest

Gaming / Branded Mobile Games

13022E

2013 Branded Entertainment Bronze Pencil

Ogilvy Beijing Lab / Beijing

GM Encore

Hide 'n' Seek

Gaming / Branded Mobile Games

13023E

2013 Advertising Bronze Pencil

The Monkeys/MAUD / Sydney

Diageo

Mixionary

Collateral / Posters - Campaign

13020A

2013 Interactive Bronze Pencil

AKQA / D.C.

World Wildlife Fund

WWF Together App

User Experience Design / Visual Design

13097N

2013 Interactive Bronze Pencil

Ignition Interactive / Santa Monica

20th Century Fox

Prometheus: WeylandIndustries.com

Websites / Social Networks/Community

13021N

2013 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Dodge

Dodge Dart Registry

Websites / Durable Goods

13011N

2013 Design Bronze Pencil

McCann Berlin / Frankfurt

The Coca-Cola Company

Open Happiness

Collateral Design / Outdoor - Single

13014D

2013 Advertising Bronze Pencil

BBDO Guerrero / Makati City

Bayer Philippines

Persistent Headaches

Consumer Television / :20 and Under - Campaign

13052T

2013 Interactive Bronze Pencil

kbs+ / New York

BMW North America

A Window Into the Near Future

Interactive Advertising / Augmented Reality

13039N

2013 Branded Entertainment Bronze Pencil

JWT New York / New York

Macy's

Yes, Virginia The Musical

Custom Content

13043E

2013 Design Bronze Pencil

Alt Group / Auckland

Silo Theatre

Silo Theatre identity

Brand Identity / Brand Identity - Campaign

13027D

2013 Interactive Bronze Pencil

McCann Erickson / New York

General Mills

Nature Valley Trail View

Websites / Consumer Goods

13008N

Follow Us