The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Baby's on Fire Agency: Egg Films / Cape Town Client: Die Antwoord Category: Online Films & Video / Music Videos
Magnetic World Agency: Hakuhodo / Tokyo Client: dmg::events Japan Category: Collateral Design / Posters - Series
Day One Agency: Droga5 / New York Client: Prudential Category: Integrated Branding / Consumer Campaign
Greatness Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Branding / Consumer Campaign
Bed Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces' Agency: BMF / Pyrmont Client: ALDI Category: Consumer Television / :30/:25 - Single
Saison Deli Cafe Agency: Three & Co. / Osaka Client: Saison Deli Cafe Category: Collateral Design / Point of Purchase and In-Store - Series
Levi's Brand Standards Map Agency: Turner Duckworth Design / London/San Francisco Client: Levi Strauss & Co. Category: Brand Identity / Brand Identity - Single
NZTA Flash Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit
Donate Your Fame Agency: Ogilvy Brasil / São Paulo Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit
Modern Family Agency: Brand Arc / Los Angeles Client: Toyota Category: Television / Program or Series
A woman's nightmare Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Online Films & Video / Public Service/Non-Profit
GS Caltex Pavillion. Energy Field Agency: Atelier Bruckner / Stuttgart Client: Peopleworks Promotion Co. Category: Spatial Design / Outdoor Spaces
The Battle Of Somme Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Public Service / Radio - Single
Dodge Dart Registry Agency: Wieden+Kennedy / Portland Client: Dodge Category: Websites / Durable Goods
A Window Into the Near Future Agency: kbs+ / New York Client: BMW North America Category: Interactive Advertising / Augmented Reality
From Love to Bingo Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites / Services
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Single
Operation Bethlehem Agency: LOWE/SSP3 / Bogotá D. C. Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
Soldiers to Summits Agency: Digital Kitchen / Culver City Client: AT&T U-Verse Category: Television / Specials or One-time Screenings
Heroes Wanted Agency: Y&R / Dubai Client: Red Cross Lebanon Category: Public Service / Posters - Series
Kanji City - Kyoto Agency: Party / Tokyo Client: COG LAB Category: Craft / Animation - Single
SIFFtacular Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Seattle International Film Festival Category: Craft / Animation - Single
Mixionary Agency: The Monkeys/MAUD / Sydney Client: Diageo Category: Collateral / Posters - Campaign
Rolling Words Agency: Pereira & O'Dell / San Francisco Client: Snoop Dogg King Size Slim Rolling Papers Category: Collateral / Promotional Items - Single or Campaign
Subtexter Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
State-by-State Agency: Bloomberg Visual Data / New York Client: Bloomberg Category: Data Visualization / Online - Interactive and Real-time
Mimeisthai Agency: Clemenger BBDO / Sydney Client: TEDx Category: Data Visualization / Online - Interactive and Real-time
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
Cadillac ATS vs The World Trailer Agency: Fallon / Minneapolis Client: Cadillac Category: Promos / Trailer / Film
Cityscape Agency: DraftFCB / Chicago Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
Vocal Coaching Website Agency: Red Rabbit / Hamburg Client: Your Music Category: User Experience Design / Interaction Design
Yes, Virginia The Musical Agency: JWT New York / New York Client: Macy's Category: Custom Content
Digital Signings Agency: Google Creative Lab / London Client: Google Category: Online Films & Video / Event or Live Webcast - Single
Camp Victory Agency: Hush / Brooklyn Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
Mean Stinks Agency: Leo Burnett Chicago / Chicago Client: P&G Secret Category: Best Branded Content Channel / Single
Tundra Endeavour Web Page Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Best Branded Content Channel / Single
Create. Agency: cosmos / Tokyo Client: Takezasado Category: Craft / Printing and Paper Craft - Single or Series
Mapping the World in 12 Months Agency: Y&R / Dubai Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Sheepdog Agency: Abbott Mead Vickers BBDO / London Client: Diageo Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video Agency: Butler, Shine, Stern & Partners / Sausalito Client: Columbia Category: Online Films & Video / Short Form - Single
Hot Wheels For Real Part II Agency: Mistress / Venice Client: Mattel Inc Category: Non-Broadcast / Long-form
Team Spirit Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Don't make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Non-Broadcast / Online
Broken Night Agency: McCann Erickson New York / New York Client: Nikon, Inc. Category: Film / Theatrical and DVD Releases
Find Your Understanding Agency: 180LA / Santa Monica Client: Expedia Category: Craft / Technique / Best Direction
mt ex sendai Agency: iyamadesign / Tokyo Client: Kamoi Kakoshi Co. Category: Spatial Design / Indoor Spaces
Hat Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
The Beetle Shark Cage Agency: MediaCom / New York Client: Volkswagen Category: Television / Reality/Unscripted
Color Live Video Broadcast Application Agency: McCann Erickson / New York Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community

2013 Interactive Bronze Pencil

Egg Films / Cape Town

Die Antwoord

Baby's on Fire

Online Films & Video / Music Videos

13071N

2013 Design Bronze Pencil

Hakuhodo / Tokyo

dmg::events Japan

Magnetic World

Collateral Design / Posters - Series

13007D

2013 Advertising Bronze Pencil

Droga5 / New York

Prudential

Day One

Integrated Branding / Consumer Campaign

13080G

2013 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Greatness

Integrated Branding / Consumer Campaign

13081G

2013 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Bed

Consumer Television / :30/:25 - Single

13047T

2013 Advertising Bronze Pencil

BMF / Pyrmont

ALDI

Mamia 'Baby faces'

Consumer Television / :30/:25 - Single

13060T

2013 Design Bronze Pencil

Three & Co. / Osaka

Saison Deli Cafe

Saison Deli Cafe

Collateral Design / Point of Purchase and In-Store - Series

13012D

2013 Design Bronze Pencil

Turner Duckworth Design / London/San Francisco

Levi Strauss & Co.

Levi's Brand Standards Map

Brand Identity / Brand Identity - Single

13024D

2013 Interactive Bronze Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

NZTA Flash

Interactive Advertising / Public Service/Non-Profit

13052N

2013 Interactive Bronze Pencil

Ogilvy Brasil / São Paulo

Graacc

Donate Your Fame

Interactive Advertising / Public Service/Non-Profit

13053N

2013 Branded Entertainment Bronze Pencil

Brand Arc / Los Angeles

Toyota

Modern Family

Television / Program or Series

13001E

2013 Interactive Bronze Pencil

Publicis Conseil / Paris

Samusocial de Paris

A woman's nightmare

Online Films & Video / Public Service/Non-Profit

13065N

2013 Design Bronze Pencil

Atelier Bruckner / Stuttgart

Peopleworks Promotion Co.

GS Caltex Pavillion. Energy Field

Spatial Design / Outdoor Spaces

13039D

2013 Advertising Bronze Pencil

Ireland/Davenport / Johannesburg

The War Museum

The Battle Of Somme

Public Service / Radio - Single

13546R

2013 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Dodge

Dodge Dart Registry

Websites / Durable Goods

13011N

2013 Interactive Bronze Pencil

kbs+ / New York

BMW North America

A Window Into the Near Future

Interactive Advertising / Augmented Reality

13039N

2013 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

From Love to Bingo

Websites / Services

13019N

2013 Design Bronze Pencil

McCann Berlin / Frankfurt

The Coca-Cola Company

Open Happiness

Collateral Design / Outdoor - Single

13014D

2013 Advertising Bronze Pencil

LOWE/SSP3 / Bogotá D. C.

Colombian Ministry of Defence

Operation Bethlehem

Integrated Branding / Public Service Campaign

13039G

2013 Branded Entertainment Bronze Pencil

Digital Kitchen / Culver City

AT&T U-Verse

Soldiers to Summits

Television / Specials or One-time Screenings

13005E

2013 Design Bronze Pencil

Y&R / Dubai

Red Cross Lebanon

Heroes Wanted

Public Service / Posters - Series

13059D

2013 Design Bronze Pencil

Party / Tokyo

COG LAB

Kanji City - Kyoto

Craft / Animation - Single

13071D

2013 Design Bronze Pencil

Wong, Doody, Crandall, Wiener / Seattle

Seattle International Film Festival

SIFFtacular

Craft / Animation - Single

13072D

2013 Advertising Bronze Pencil

The Monkeys/MAUD / Sydney

Diageo

Mixionary

Collateral / Posters - Campaign

13020A

2013 Advertising Bronze Pencil

Pereira & O'Dell / San Francisco

Snoop Dogg King Size Slim Rolling Papers

Rolling Words

Collateral / Promotional Items - Single or Campaign

13027A

2013 Interactive Bronze Pencil

Droga5 / New York

Newcastle Brown Ale

Subtexter

Mobile Applications/Sites / Branded Games

13027N

2013 Design Bronze Pencil

Bloomberg Visual Data / New York

Bloomberg

State-by-State

Data Visualization / Online - Interactive and Real-time

13049D

2013 Design Bronze Pencil

Clemenger BBDO / Sydney

TEDx

Mimeisthai

Data Visualization / Online - Interactive and Real-time

13050D

2013 Advertising Bronze Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Newspaper or Magazine - Campaign

13029A

2013 Branded Entertainment Bronze Pencil

Fallon / Minneapolis

Cadillac

Cadillac ATS vs The World Trailer

Promos / Trailer / Film

13052E

2013 Advertising Bronze Pencil

DraftFCB / Chicago

Valspar

Cityscape

Collateral / P.O.P. and In-store - Campaign

13023A

2013 Interactive Bronze Pencil

Red Rabbit / Hamburg

Your Music

Vocal Coaching Website

User Experience Design / Interaction Design

13104N

2013 Branded Entertainment Bronze Pencil

JWT New York / New York

Macy's

Yes, Virginia The Musical

Custom Content

13043E

2013 Interactive Bronze Pencil

Google Creative Lab / London

Google

Digital Signings

Online Films & Video / Event or Live Webcast - Single

13054N

2013 Interactive Bronze Pencil

Hush / Brooklyn

Nike

Camp Victory

Interactive Advertising / Environmental/Experiential - Single

13047N

2013 Branded Entertainment Bronze Pencil

Leo Burnett Chicago / Chicago

P&G Secret

Mean Stinks

Best Branded Content Channel / Single

13048E

2013 Branded Entertainment Bronze Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Tundra Endeavour Web Page

Best Branded Content Channel / Single

13049E

2013 Design Bronze Pencil

cosmos / Tokyo

Takezasado

Create.

Craft / Printing and Paper Craft - Single or Series

13068D

2013 Design Bronze Pencil

Y&R / Dubai

Land Rover

Mapping the World in 12 Months

Collateral Design / Promotional Items - Single or Series

13018D

2013 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

Diageo

Sheepdog

Online Films & Video / Short Form - Single

13056N

2013 Interactive Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

Columbia

Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video

Online Films & Video / Short Form - Single

13057N

2013 Branded Entertainment Bronze Pencil

Mistress / Venice

Mattel Inc

Hot Wheels For Real Part II

Non-Broadcast / Long-form

13033E

2013 Advertising Bronze Pencil

Wieden+Kennedy / New York

ESPN

Team Spirit

Consumer Television / 60 Second - Single

13043T

2013 Advertising Bronze Pencil

DDB Tribal Group / Berlin

Volkswagen

Don't make up and drive

Non-Broadcast / Online

13065T

2013 Branded Entertainment Bronze Pencil

McCann Erickson New York / New York

Nikon, Inc.

Broken Night

Film / Theatrical and DVD Releases

13008E

2013 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Expedia

Find Your Understanding

Craft / Technique / Best Direction

13058E

2013 Design Bronze Pencil

iyamadesign / Tokyo

Kamoi Kakoshi Co.

mt ex sendai

Spatial Design / Indoor Spaces

13036D

2013 Design Bronze Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Hat

Collateral Design / Posters - Single

13003D

2013 Branded Entertainment Bronze Pencil

MediaCom / New York

Volkswagen

The Beetle Shark Cage

Television / Reality/Unscripted

13003E

2013 Interactive Bronze Pencil

McCann Erickson / New York

Verizon

Color Live Video Broadcast Application

Mobile Applications/Sites / Social Networks/Community

13036N

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