The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Fly Delta iPad App Agency: AKQA / D.C. Client: Delta Air Lines Category: Mobile Applications/Sites / Services/Utilities
Cable Effects: Set 2 Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
Baby's on Fire Agency: Egg Films / Cape Town Client: Die Antwoord Category: Online Films & Video / Music Videos
Never Stop, Never Settle Agency: Droga5 / New York Client: Hennessy Category: Craft / Sound Design
Cityscape Agency: DraftFCB / Chicago Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
Nature Valley Trail View Agency: McCann Erickson / New York Client: General Mills Category: Websites / Consumer Goods
Milwaukee Police News Agency: Cramer - Krasselt / Milwaukee Client: Milwaukee Police Department Category: Websites / Public Service/Non-Profit
A woman's nightmare Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Websites / Public Service/Non-Profit
Hat Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
adidas Window Shopping Agency: TBWA / Helsinki Client: Adidas Category: Mobile Applications/Sites / E-Commerce
Create. Agency: cosmos / Tokyo Client: Takezasado Category: Craft / Printing and Paper Craft - Single or Series
Magnetic World Agency: Hakuhodo / Tokyo Client: dmg::events Japan Category: Collateral Design / Posters - Series
Bed Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces' Agency: BMF / Pyrmont Client: ALDI Category: Consumer Television / :30/:25 - Single
Mixionary Agency: The Monkeys/MAUD / Sydney Client: Diageo Category: Collateral / Posters - Campaign
Look Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single
Digital Signings Agency: Google Creative Lab / London Client: Google Category: Online Films & Video / Event or Live Webcast - Single
Maki-San Agency: Kinetic / Singapore Client: Maki-San Category: Craft / Animation/Motion Graphics
Days to Live Agency: CP+B / London Client: Diesel Category: Integrated Branding / Integrated Branding Campaign - Online
Kanji City - Kyoto Agency: Party / Tokyo Client: COG LAB Category: Craft / Animation - Single
SIFFtacular Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Seattle International Film Festival Category: Craft / Animation - Single
A Girl / A Boy / A Girl 2 Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
The World's Most Downloaded Man Agency: Filadelfia Comunicacao / Belo Horizonte Client: Camera Clara Photography Studio Category: Branded Content / Online
Silo Theatre identity Agency: Alt Group / Auckland Client: Silo Theatre Category: Brand Identity / Brand Identity - Campaign
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Single
Magnetic World Agency: Hakuhodo / Tokyo Client: dmg::events Japan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
SVA Senior Library 2012 Agency: Visual Arts Press / New York Client: School of Visual Arts Category: Self-Promotion / Single or Series
Yes, Virginia The Musical Agency: JWT New York / New York Client: Macy's Category: Custom Content
Donate your Facebook timeline for world Alzheimer's day Agency: Ogilvy / Brussels Client: Alzheimer's Disease International Category: Social Media / Best Use of Social Media/Facebook
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Social Media / Best Use of Social Media/Facebook
Street Quest Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen Category: Gaming / Branded Mobile Games
Hide 'n' Seek Agency: Ogilvy Beijing Lab / Beijing Client: GM Encore Category: Gaming / Branded Mobile Games
WWF Together Agency: AKQA / San Francisco Client: World Wildlife Fund Category: Branded Apps / Single
FedEx Mobile DR Agency: OMD / New York Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Vocal Coaching Website Agency: Red Rabbit / Hamburg Client: Your Music Category: User Experience Design / Interaction Design
Volvo In Every Car Agency: La Comunidad / Miami Client: Volvo Category: Mobile Applications/Sites / Augmented Reality
The 2013 IKEA Catalog Application Agency: McCann Erickson / New York Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
Modern Family Agency: Brand Arc / Los Angeles Client: Toyota Category: Television / Program or Series
NZTA Flash Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit
Donate Your Fame Agency: Ogilvy Brasil / São Paulo Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit
Soldiers to Summits Agency: Digital Kitchen / Culver City Client: AT&T U-Verse Category: Television / Specials or One-time Screenings
Team Spirit Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Operation Bethlehem Agency: LOWE/SSP3 / Bogotá D. C. Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
WWF Together App Agency: AKQA / D.C. Client: World Wildlife Fund Category: User Experience Design / Visual Design
A Window Into the Near Future Agency: kbs+ / New York Client: BMW North America Category: Interactive Advertising / Augmented Reality
From Love to Bingo Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites / Services
Camp Victory Agency: Hush / Brooklyn Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
Subtexter Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
More Than Just The Classics Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Collateral Design / Point of Purchase and In-Store - Single

2013 Interactive Bronze Pencil

AKQA / D.C.

Delta Air Lines

Fly Delta iPad App

Mobile Applications/Sites / Services/Utilities

13034N

2013 Advertising Bronze Pencil

Grey New York / New York

DIRECTV

Cable Effects: Set 2

Consumer Television / :30/:25 - Campaign

13050T

2013 Advertising Bronze Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Newspaper or Magazine - Campaign

13029A

2013 Interactive Bronze Pencil

Egg Films / Cape Town

Die Antwoord

Baby's on Fire

Online Films & Video / Music Videos

13071N

2013 Interactive Bronze Pencil

Droga5 / New York

Hennessy

Never Stop, Never Settle

Craft / Sound Design

13086N

2013 Advertising Bronze Pencil

DraftFCB / Chicago

Valspar

Cityscape

Collateral / P.O.P. and In-store - Campaign

13023A

2013 Interactive Bronze Pencil

McCann Erickson / New York

General Mills

Nature Valley Trail View

Websites / Consumer Goods

13008N

2013 Interactive Bronze Pencil

Cramer - Krasselt / Milwaukee

Milwaukee Police Department

Milwaukee Police News

Websites / Public Service/Non-Profit

13015N

2013 Interactive Bronze Pencil

Publicis Conseil / Paris

Samusocial de Paris

A woman's nightmare

Websites / Public Service/Non-Profit

13016N

2013 Design Bronze Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Hat

Collateral Design / Posters - Single

13003D

2013 Interactive Bronze Pencil

TBWA / Helsinki

Adidas

adidas Window Shopping

Mobile Applications/Sites / E-Commerce

13032N

2013 Design Bronze Pencil

cosmos / Tokyo

Takezasado

Create.

Craft / Printing and Paper Craft - Single or Series

13068D

2013 Design Bronze Pencil

Hakuhodo / Tokyo

dmg::events Japan

Magnetic World

Collateral Design / Posters - Series

13007D

2013 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Bed

Consumer Television / :30/:25 - Single

13047T

2013 Advertising Bronze Pencil

BMF / Pyrmont

ALDI

Mamia 'Baby faces'

Consumer Television / :30/:25 - Single

13060T

2013 Advertising Bronze Pencil

The Monkeys/MAUD / Sydney

Diageo

Mixionary

Collateral / Posters - Campaign

13020A

2013 Advertising Bronze Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Look

Consumer Radio / Single

13510R

2013 Interactive Bronze Pencil

Google Creative Lab / London

Google

Digital Signings

Online Films & Video / Event or Live Webcast - Single

13054N

2013 Interactive Bronze Pencil

Kinetic / Singapore

Maki-San

Maki-San

Craft / Animation/Motion Graphics

13084N

2013 Interactive Bronze Pencil

CP+B / London

Diesel

Days to Live

Integrated Branding / Integrated Branding Campaign - Online

13078N

2013 Design Bronze Pencil

Party / Tokyo

COG LAB

Kanji City - Kyoto

Craft / Animation - Single

13071D

2013 Design Bronze Pencil

Wong, Doody, Crandall, Wiener / Seattle

Seattle International Film Festival

SIFFtacular

Craft / Animation - Single

13072D

2013 Advertising Bronze Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl / A Boy / A Girl 2

Public Service / Collateral - Campaign

13032A

2013 Advertising Bronze Pencil

Filadelfia Comunicacao / Belo Horizonte

Camera Clara Photography Studio

The World's Most Downloaded Man

Branded Content / Online

13068T

2013 Design Bronze Pencil

Alt Group / Auckland

Silo Theatre

Silo Theatre identity

Brand Identity / Brand Identity - Campaign

13027D

2013 Design Bronze Pencil

McCann Berlin / Frankfurt

The Coca-Cola Company

Open Happiness

Collateral Design / Outdoor - Single

13014D

2013 Design Bronze Pencil

Hakuhodo / Tokyo

dmg::events Japan

Magnetic World

Broadcast and Moving Image / Broadcast Design - Single or Series

13053D

2013 Design Bronze Pencil

Visual Arts Press / New York

School of Visual Arts

SVA Senior Library 2012

Self-Promotion / Single or Series

13033D

2013 Branded Entertainment Bronze Pencil

JWT New York / New York

Macy's

Yes, Virginia The Musical

Custom Content

13043E

2013 Interactive Bronze Pencil

Ogilvy / Brussels

Alzheimer's Disease International

Donate your Facebook timeline for world Alzheimer's day

Social Media / Best Use of Social Media/Facebook

13092N

2013 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Social Media / Best Use of Social Media/Facebook

13093N

2013 Branded Entertainment Bronze Pencil

Ogilvy & Mather Cape Town / Cape Town

Volkswagen

Street Quest

Gaming / Branded Mobile Games

13022E

2013 Branded Entertainment Bronze Pencil

Ogilvy Beijing Lab / Beijing

GM Encore

Hide 'n' Seek

Gaming / Branded Mobile Games

13023E

2013 Branded Entertainment Bronze Pencil

AKQA / San Francisco

World Wildlife Fund

WWF Together

Branded Apps / Single

13027E

2013 Interactive Bronze Pencil

OMD / New York

FedEx

FedEx Mobile DR

Interactive Advertising / Banners - Dynamic - Single

13043N

2013 Interactive Bronze Pencil

Red Rabbit / Hamburg

Your Music

Vocal Coaching Website

User Experience Design / Interaction Design

13104N

2013 Interactive Bronze Pencil

La Comunidad / Miami

Volvo

Volvo In Every Car

Mobile Applications/Sites / Augmented Reality

13024N

2013 Interactive Bronze Pencil

McCann Erickson / New York

IKEA

The 2013 IKEA Catalog Application

Mobile Applications/Sites / Augmented Reality

13025N

2013 Branded Entertainment Bronze Pencil

Brand Arc / Los Angeles

Toyota

Modern Family

Television / Program or Series

13001E

2013 Interactive Bronze Pencil

Clemenger BBDO / Wellington

New Zealand Transport Agency

NZTA Flash

Interactive Advertising / Public Service/Non-Profit

13052N

2013 Interactive Bronze Pencil

Ogilvy Brasil / São Paulo

Graacc

Donate Your Fame

Interactive Advertising / Public Service/Non-Profit

13053N

2013 Branded Entertainment Bronze Pencil

Digital Kitchen / Culver City

AT&T U-Verse

Soldiers to Summits

Television / Specials or One-time Screenings

13005E

2013 Advertising Bronze Pencil

Wieden+Kennedy / New York

ESPN

Team Spirit

Consumer Television / 60 Second - Single

13043T

2013 Advertising Bronze Pencil

LOWE/SSP3 / Bogotá D. C.

Colombian Ministry of Defence

Operation Bethlehem

Integrated Branding / Public Service Campaign

13039G

2013 Interactive Bronze Pencil

AKQA / D.C.

World Wildlife Fund

WWF Together App

User Experience Design / Visual Design

13097N

2013 Interactive Bronze Pencil

kbs+ / New York

BMW North America

A Window Into the Near Future

Interactive Advertising / Augmented Reality

13039N

2013 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

From Love to Bingo

Websites / Services

13019N

2013 Interactive Bronze Pencil

Hush / Brooklyn

Nike

Camp Victory

Interactive Advertising / Environmental/Experiential - Single

13047N

2013 Interactive Bronze Pencil

Droga5 / New York

Newcastle Brown Ale

Subtexter

Mobile Applications/Sites / Branded Games

13027N

2013 Design Bronze Pencil

Y&R Malaysia / Kuala Lumpur

Penguin Books Malaysia

More Than Just The Classics

Collateral Design / Point of Purchase and In-Store - Single

13009D

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