The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Headache
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
GS Caltex Pavillion. Energy Field
Agency: Atelier Bruckner / Stuttgart
Client: Peopleworks Promotion Co. Category: Spatial Design / Outdoor Spaces
Look
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
Golden Chains
Agency: CLM BBDO / Paris
Client: ALB Category: Online Films & Video / Self-Promotion - Single
Baby's on Fire
Agency: Egg Films / Cape Town
Client: Die Antwoord Category: Online Films & Video / Music Videos
Cine Las Americas 'genres'
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Campaign
NZTA Flash
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit
Milwaukee Police News
Agency: Cramer - Krasselt / Milwaukee
Client: Milwaukee Police Department Category: Websites / Public Service/Non-Profit
A woman's nightmare
Agency: Publicis Conseil / Paris
Client: Samusocial de Paris Category: Websites / Public Service/Non-Profit
Vocal Coaching Website
Agency: Red Rabbit / Hamburg
Client: Your Music Category: User Experience Design / Interaction Design
Cadillac ATS vs The World Trailer
Agency: Fallon / Minneapolis
Client: Cadillac Category: Promos / Trailer / Film
Fly Delta iPad App
Agency: AKQA / D.C.
Client: Delta Air Lines Category: Mobile Applications/Sites / Services/Utilities
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Single
SIFFtacular
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Seattle International Film Festival Category: Craft / Animation - Single
Engen Calendar Fire Blanket
Agency: DraftFCB / Cape Town
Client: Engen Category: Design Does / Design for the Greater Good
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Team Spirit
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
Digital Signings
Agency: Google Creative Lab / London
Client: Google Category: Online Films & Video / Event or Live Webcast - Single
Killing Lincoln
Agency: Mullen / Boston
Client: National Geographic Category: Websites / Corporate Website
Let Us Begin
Agency: The GW Medical Faculty Associates / Washington
Client: The GW Medical Faculty Associates Category: Film / Documentaries - Shorts
Nature Valley Trail View
Agency: McCann Erickson / New York
Client: General Mills Category: Websites / Consumer Goods
Hijack
Agency: 4am Saatchi & Saatchi / Guatemala
Client: Alias Category: Mobile Applications/Sites / Promotions
More Than Just The Classics
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Collateral Design / Point of Purchase and In-Store - Single
Top Search Result
Agency: Naked Communications Sweden / Stockholm
Client: Norton Category: Interactive Advertising / Banners - Fixed Space - Single
WWF Together
Agency: AKQA / San Francisco
Client: World Wildlife Fund Category: Branded Apps / Single
Grolsch Photo Machines
Agency: Naked Communications Sweden / Stockholm
Client: Grolsch, SAB Miller Category: Brand Transformation / Single
Silo Theatre identity
Agency: Alt Group / Auckland
Client: Silo Theatre Category: Brand Identity / Brand Identity - Campaign
The Beetle Shark Cage
Agency: MediaCom / New York
Client: Volkswagen Category: Television / Reality/Unscripted
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo Category: Collateral / Posters - Campaign
Levi's Brand Standards Map
Agency: Turner Duckworth Design / London/San Francisco
Client: Levi Strauss & Co. Category: Brand Identity / Brand Identity - Single
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Websites / Branded Games
Color Live Video Broadcast Application
Agency: McCann Erickson / New York
Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Non-Broadcast / Online
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Camera Clara Photography Studio Category: Branded Content / Online
Persistent Headaches
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
Dodge Dart Registry
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Websites / Durable Goods
Magnetic World
Agency: Hakuhodo Inc. / Tokyo
Client: dmg::events Japan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Saison Deli Cafe
Agency: Three & Co. / Osaka
Client: Saison Deli Cafe Category: Collateral Design / Point of Purchase and In-Store - Series
Growing up LGBT in America
Agency: Design Army / Washington, DC
Client: Human Rights Campaign Category: Collateral Design / Booklets and Brochures
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral Design / Booklets and Brochures
USAToday.com
Agency: Gannett/USA Today/Fantasy Interactive / New York
Client: USA Today Category: User Experience Design / Usability
Volvo In Every Car
Agency: La Comunidad / Miami
Client: Volvo Category: Mobile Applications/Sites / Augmented Reality
The 2013 IKEA Catalog Application
Agency: McCann Erickson / New York
Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
Greatness
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Integrated Branding / Consumer Campaign
Mean Stinks
Agency: Leo Burnett / Chicago
Client: P&G - Secret Category: Social Media / Communities / Microblogging
WWF Together App
Agency: AKQA / D.C.
Client: World Wildlife Fund Category: User Experience Design / Visual Design