The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Broken Night
Agency: McCann Erickson New York / New York
Client: Nikon, Inc. Category: Film / Theatrical and DVD Releases
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Single
Grolsch Photo Machines
Agency: Naked Communications Sweden / Stockholm
Client: Grolsch, SAB Miller Category: Brand Transformation / Single
Digital Signings
Agency: Google Creative Lab / London
Client: Google Category: Online Films & Video / Event or Live Webcast - Single
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
Greatness
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Integrated Branding / Consumer Campaign
Magnetic World
Agency: Hakuhodo Inc. / Tokyo
Client: dmg::events Japan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo Category: Collateral / Posters - Campaign
NZTA Flash
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit
The Chase
Agency: CP+B / Boulder
Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Display Category: Online Films & Video / Long Form - Single
Levi's Brand Standards Map
Agency: Turner Duckworth Design / London/San Francisco
Client: Levi Strauss & Co. Category: Brand Identity / Brand Identity - Single
Bed
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces'
Agency: BMF / Pyrmont
Client: ALDI Category: Consumer Television / :30/:25 - Single
The Beetle Shark Cage
Agency: MediaCom / New York
Client: Volkswagen Category: Television / Reality/Unscripted
Pothole Season
Agency: TAXI / Montréal
Client: TAXI Category: Mobile Applications/Sites / Self-Promotion
Let Us Begin
Agency: The GW Medical Faculty Associates / Washington
Client: The GW Medical Faculty Associates Category: Film / Documentaries - Shorts
WWF Together App
Agency: AKQA / D.C.
Client: World Wildlife Fund Category: User Experience Design / Visual Design
The Battle Of Somme
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Public Service / Radio - Single
adidas Window Shopping
Agency: TBWA / Helsinki
Client: Adidas Category: Mobile Applications/Sites / E-Commerce
Killing Lincoln
Agency: Mullen / Boston
Client: National Geographic Category: Websites / Corporate Website
Golden Chains
Agency: CLM BBDO / Paris
Client: ALB Category: Online Films & Video / Self-Promotion - Single
Cadillac ATS vs The World Trailer
Agency: Fallon / Minneapolis
Client: Cadillac Category: Promos / Trailer / Film
USAToday.com
Agency: Gannett/USA Today/Fantasy Interactive / New York
Client: USA Today Category: User Experience Design / Usability
Mean Stinks
Agency: Leo Burnett Chicago / Chicago
Client: P&G Secret Category: Best Branded Content Channel / Single
Tundra Endeavour Web Page
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Best Branded Content Channel / Single
Saison Deli Cafe
Agency: Three & Co. / Osaka
Client: Saison Deli Cafe Category: Collateral Design / Point of Purchase and In-Store - Series
FedEx Mobile DR
Agency: OMD / New York
Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Prometheus: WeylandIndustries.com
Agency: Ignition Interactive / Santa Monica
Client: 20th Century Fox Category: Websites / Social Networks/Community
Milwaukee Police News
Agency: Cramer - Krasselt / Milwaukee
Client: Milwaukee Police Department Category: Websites / Public Service/Non-Profit
A woman's nightmare
Agency: Publicis Conseil / Paris
Client: Samusocial de Paris Category: Websites / Public Service/Non-Profit
Camp Victory
Agency: Hush / Brooklyn
Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
State-by-State
Agency: Bloomberg Visual Data / New York
Client: Bloomberg Category: Data Visualization / Online - Interactive and Real-time
Mimeisthai
Agency: Clemenger BBDO / Sydney
Client: TEDx Category: Data Visualization / Online - Interactive and Real-time
Hot Wheels For Real Part II
Agency: Mistress / Venice
Client: Mattel Inc Category: Non-Broadcast / Long-form
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Websites / Branded Games
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
ParaNorman End Credit Sequence
Agency: LAIKA/house / Portland
Client: LAIKA Entertaiment Category: Motion Graphics / Title Sequences - Television and Film
Top Search Result
Agency: Naked Communications Sweden / Stockholm
Client: Norton Category: Interactive Advertising / Banners - Fixed Space - Single
Silo Theatre identity
Agency: Alt Group / Auckland
Client: Silo Theatre Category: Brand Identity / Brand Identity - Campaign
A woman's nightmare
Agency: Publicis Conseil / Paris
Client: Samusocial de Paris Category: Online Films & Video / Public Service/Non-Profit
Baby's on Fire
Agency: Egg Films / Cape Town
Client: Die Antwoord Category: Online Films & Video / Music Videos
More Than Just The Classics
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Collateral Design / Point of Purchase and In-Store - Single
Soldiers to Summits
Agency: Digital Kitchen / Culver City
Client: AT&T U-Verse Category: Television / Specials or One-time Screenings
Dodge Dart Registry
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Websites / Durable Goods
Rolling Words
Agency: Pereira & O'Dell / San Francisco
Client: Snoop Dogg King Size Slim Rolling Papers Category: Collateral / Promotional Items - Single or Campaign
The Movie out Here
Agency: Grip Limited / Toronto
Client: Labatt Breweries of Canada Category: User Generated Content / Single