The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Dodge Dart Registry Agency: Wieden+Kennedy / Portland Client: Dodge Category: Websites / Durable Goods
A Girl / A Boy / A Girl 2 Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
Hat Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
AT&T Brackets by Six Year Olds Agency: BBDO / New York Client: AT&T Category: Non-Broadcast / Short-form
A woman's nightmare Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Online Films & Video / Public Service/Non-Profit
Color Live Video Broadcast Application Agency: McCann Erickson / New York Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community
Street Quest Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen Category: Gaming / Branded Mobile Games
Hide 'n' Seek Agency: Ogilvy Beijing Lab / Beijing Client: GM Encore Category: Gaming / Branded Mobile Games
Volvo In Every Car Agency: La Comunidad / Miami Client: Volvo Category: Mobile Applications/Sites / Augmented Reality
The 2013 IKEA Catalog Application Agency: McCann Erickson / New York Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
adidas Window Shopping Agency: TBWA / Helsinki Client: Adidas Category: Mobile Applications/Sites / E-Commerce
The World's Most Downloaded Man Agency: Filadelfia Comunicacao / Belo Horizonte Client: Camera Clara Photography Studio Category: Branded Content / Online
Broken Night Agency: McCann Erickson New York / New York Client: Nikon, Inc. Category: Film / Theatrical and DVD Releases
Mean Stinks Agency: Leo Burnett / Chicago Client: P&G - Secret Category: Social Media / Communities / Microblogging
Diversity Agency: DDB / New York Client: Bill Bernbach Scholarship Category: Craft / Typography - Series
SVA Senior Library 2012 Agency: Visual Arts Press / New York Client: School of Visual Arts Category: Self-Promotion / Single or Series
Yes, Virginia The Musical Agency: JWT New York / New York Client: Macy's Category: Custom Content
Security Cameras Agency: Wunderman / Buenos Aires Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
The Chase Agency: CP+B / Boulder Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Display Category: Online Films & Video / Long Form - Single
Hot Wheels For Real Part II Agency: Mistress / Venice Client: Mattel Inc Category: Non-Broadcast / Long-form
Camp Victory Agency: Hush / Brooklyn Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
Baby's on Fire Agency: Egg Films / Cape Town Client: Die Antwoord Category: Online Films & Video / Music Videos
Magnetic World Agency: Hakuhodo / Tokyo Client: dmg::events Japan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Subtexter Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
Mean Stinks Agency: Leo Burnett Chicago / Chicago Client: P&G Secret Category: Best Branded Content Channel / Single
Tundra Endeavour Web Page Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Best Branded Content Channel / Single
FedEx Mobile DR Agency: OMD / New York Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Vocal Coaching Website Agency: Red Rabbit / Hamburg Client: Your Music Category: User Experience Design / Interaction Design
For any hair type. Agency: Publicis Communications Schweiz / Zurich Client: Garnier Fructis Category: Craft / Photography - Series
Never Stop, Never Settle Agency: Droga5 / New York Client: Hennessy Category: Craft / Sound Design
Sheepdog Agency: Abbott Mead Vickers BBDO / London Client: Diageo Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video Agency: Butler, Shine, Stern & Partners / Sausalito Client: Columbia Category: Online Films & Video / Short Form - Single
Killing Lincoln Agency: Mullen / Boston Client: National Geographic Category: Websites / Corporate Website
State-by-State Agency: Bloomberg Visual Data / New York Client: Bloomberg Category: Data Visualization / Online - Interactive and Real-time
Mimeisthai Agency: Clemenger BBDO / Sydney Client: TEDx Category: Data Visualization / Online - Interactive and Real-time
Persistent Headaches Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
Cable Effects: Set 2 Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Heroes Wanted Agency: Y&R / Dubai Client: Red Cross Lebanon Category: Public Service / Posters - Series
Engen Calendar Fire Blanket Agency: DraftFCB / Cape Town Client: Engen Category: Design Does / Design for the Greater Good
Silo Theatre identity Agency: Alt Group / Auckland Client: Silo Theatre Category: Brand Identity / Brand Identity - Campaign
Cityscape Agency: DraftFCB / Chicago Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
A Window Into the Near Future Agency: kbs+ / New York Client: BMW North America Category: Interactive Advertising / Augmented Reality
Levi's Brand Standards Map Agency: Turner Duckworth Design / London/San Francisco Client: Levi Strauss & Co. Category: Brand Identity / Brand Identity - Single
Hijack Agency: 4am Saatchi & Saatchi / Guatemala Client: Alias Category: Mobile Applications/Sites / Promotions
Mixionary Agency: The Monkeys/MAUD / Sydney Client: Diageo Category: Collateral / Posters - Campaign
Create. Agency: cosmos / Tokyo Client: Takezasado Category: Craft / Printing and Paper Craft - Single or Series
The Movie out Here Agency: Grip Limited / Toronto Client: Labatt Breweries of Canada Category: User Generated Content / Single
Mapping the World in 12 Months Agency: Y&R / Dubai Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Donate your Facebook timeline for world Alzheimer's day Agency: Ogilvy / Brussels Client: Alzheimer's Disease International Category: Social Media / Best Use of Social Media/Facebook

2013 Interactive Bronze Pencil

Wieden+Kennedy / Portland

Dodge

Dodge Dart Registry

Websites / Durable Goods

13011N

2013 Advertising Bronze Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl / A Boy / A Girl 2

Public Service / Collateral - Campaign

13032A

2013 Design Bronze Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Hat

Collateral Design / Posters - Single

13003D

2013 Branded Entertainment Bronze Pencil

BBDO / New York

AT&T

AT&T Brackets by Six Year Olds

Non-Broadcast / Short-form

13030E

2013 Interactive Bronze Pencil

Publicis Conseil / Paris

Samusocial de Paris

A woman's nightmare

Online Films & Video / Public Service/Non-Profit

13065N

2013 Interactive Bronze Pencil

McCann Erickson / New York

Verizon

Color Live Video Broadcast Application

Mobile Applications/Sites / Social Networks/Community

13036N

2013 Branded Entertainment Bronze Pencil

Ogilvy & Mather Cape Town / Cape Town

Volkswagen

Street Quest

Gaming / Branded Mobile Games

13022E

2013 Branded Entertainment Bronze Pencil

Ogilvy Beijing Lab / Beijing

GM Encore

Hide 'n' Seek

Gaming / Branded Mobile Games

13023E

2013 Interactive Bronze Pencil

La Comunidad / Miami

Volvo

Volvo In Every Car

Mobile Applications/Sites / Augmented Reality

13024N

2013 Interactive Bronze Pencil

McCann Erickson / New York

IKEA

The 2013 IKEA Catalog Application

Mobile Applications/Sites / Augmented Reality

13025N

2013 Interactive Bronze Pencil

TBWA / Helsinki

Adidas

adidas Window Shopping

Mobile Applications/Sites / E-Commerce

13032N

2013 Advertising Bronze Pencil

Filadelfia Comunicacao / Belo Horizonte

Camera Clara Photography Studio

The World's Most Downloaded Man

Branded Content / Online

13068T

2013 Branded Entertainment Bronze Pencil

McCann Erickson New York / New York

Nikon, Inc.

Broken Night

Film / Theatrical and DVD Releases

13008E

2013 Interactive Bronze Pencil

Leo Burnett / Chicago

P&G - Secret

Mean Stinks

Social Media / Communities / Microblogging

13087N

2013 Design Bronze Pencil

DDB / New York

Bill Bernbach Scholarship

Diversity

Craft / Typography - Series

13063D

2013 Design Bronze Pencil

Visual Arts Press / New York

School of Visual Arts

SVA Senior Library 2012

Self-Promotion / Single or Series

13033D

2013 Branded Entertainment Bronze Pencil

JWT New York / New York

Macy's

Yes, Virginia The Musical

Custom Content

13043E

2013 Advertising Bronze Pencil

Wunderman / Buenos Aires

The Coca-Cola Company

Security Cameras

Consumer Television / Over 60 second - Single

13055T

2013 Interactive Bronze Pencil

CP+B / Boulder

Grey Poupon

The Chase

Online Films & Video / Long Form - Single

13061N

2013 Interactive Bronze Pencil

Johannes Leonardo / New York

Google Display

Project Re: Brief

Online Films & Video / Long Form - Single

13062N

2013 Branded Entertainment Bronze Pencil

Mistress / Venice

Mattel Inc

Hot Wheels For Real Part II

Non-Broadcast / Long-form

13033E

2013 Interactive Bronze Pencil

Hush / Brooklyn

Nike

Camp Victory

Interactive Advertising / Environmental/Experiential - Single

13047N

2013 Interactive Bronze Pencil

Egg Films / Cape Town

Die Antwoord

Baby's on Fire

Online Films & Video / Music Videos

13071N

2013 Design Bronze Pencil

Hakuhodo / Tokyo

dmg::events Japan

Magnetic World

Broadcast and Moving Image / Broadcast Design - Single or Series

13053D

2013 Interactive Bronze Pencil

Droga5 / New York

Newcastle Brown Ale

Subtexter

Mobile Applications/Sites / Branded Games

13027N

2013 Branded Entertainment Bronze Pencil

Leo Burnett Chicago / Chicago

P&G Secret

Mean Stinks

Best Branded Content Channel / Single

13048E

2013 Branded Entertainment Bronze Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA

Tundra Endeavour Web Page

Best Branded Content Channel / Single

13049E

2013 Interactive Bronze Pencil

OMD / New York

FedEx

FedEx Mobile DR

Interactive Advertising / Banners - Dynamic - Single

13043N

2013 Interactive Bronze Pencil

Red Rabbit / Hamburg

Your Music

Vocal Coaching Website

User Experience Design / Interaction Design

13104N

2013 Design Bronze Pencil

Publicis Communications Schweiz / Zurich

Garnier Fructis

For any hair type.

Craft / Photography - Series

13064D

2013 Interactive Bronze Pencil

Droga5 / New York

Hennessy

Never Stop, Never Settle

Craft / Sound Design

13086N

2013 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

Diageo

Sheepdog

Online Films & Video / Short Form - Single

13056N

2013 Interactive Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

Columbia

Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video

Online Films & Video / Short Form - Single

13057N

2013 Interactive Bronze Pencil

Mullen / Boston

National Geographic

Killing Lincoln

Websites / Corporate Website

13010N

2013 Design Bronze Pencil

Bloomberg Visual Data / New York

Bloomberg

State-by-State

Data Visualization / Online - Interactive and Real-time

13049D

2013 Design Bronze Pencil

Clemenger BBDO / Sydney

TEDx

Mimeisthai

Data Visualization / Online - Interactive and Real-time

13050D

2013 Advertising Bronze Pencil

BBDO Guerrero / Makati City

Bayer Philippines

Persistent Headaches

Consumer Television / :20 and Under - Campaign

13052T

2013 Advertising Bronze Pencil

Grey New York / New York

DIRECTV

Cable Effects: Set 2

Consumer Television / :30/:25 - Campaign

13050T

2013 Design Bronze Pencil

Y&R / Dubai

Red Cross Lebanon

Heroes Wanted

Public Service / Posters - Series

13059D

2013 Design Bronze Pencil

DraftFCB / Cape Town

Engen

Engen Calendar Fire Blanket

Design Does / Design for the Greater Good

13075D

2013 Design Bronze Pencil

Alt Group / Auckland

Silo Theatre

Silo Theatre identity

Brand Identity / Brand Identity - Campaign

13027D

2013 Advertising Bronze Pencil

DraftFCB / Chicago

Valspar

Cityscape

Collateral / P.O.P. and In-store - Campaign

13023A

2013 Interactive Bronze Pencil

kbs+ / New York

BMW North America

A Window Into the Near Future

Interactive Advertising / Augmented Reality

13039N

2013 Design Bronze Pencil

Turner Duckworth Design / London/San Francisco

Levi Strauss & Co.

Levi's Brand Standards Map

Brand Identity / Brand Identity - Single

13024D

2013 Interactive Bronze Pencil

4am Saatchi & Saatchi / Guatemala

Alias

Hijack

Mobile Applications/Sites / Promotions

13037N

2013 Advertising Bronze Pencil

The Monkeys/MAUD / Sydney

Diageo

Mixionary

Collateral / Posters - Campaign

13020A

2013 Design Bronze Pencil

cosmos / Tokyo

Takezasado

Create.

Craft / Printing and Paper Craft - Single or Series

13068D

2013 Branded Entertainment Bronze Pencil

Grip Limited / Toronto

Labatt Breweries of Canada

The Movie out Here

User Generated Content / Single

13055E

2013 Design Bronze Pencil

Y&R / Dubai

Land Rover

Mapping the World in 12 Months

Collateral Design / Promotional Items - Single or Series

13018D

2013 Interactive Bronze Pencil

Ogilvy / Brussels

Alzheimer's Disease International

Donate your Facebook timeline for world Alzheimer's day

Social Media / Best Use of Social Media/Facebook

13092N

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