The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
FedEx Mobile DR
Agency: OMD / New York
Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Sheepdog
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Columbia Category: Online Films & Video / Short Form - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
Camp Victory
Agency: Hush / Brooklyn
Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
Hat
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Love and Water Video
Agency: BeijingManXiangYaTianAdvertising / Beijing
Client: M.A.C Cosmetics Category: Broadcast and Moving Image / Short Films and Videos
Prometheus: WeylandIndustries.com
Agency: Ignition Interactive / Santa Monica
Client: 20th Century Fox Category: Websites / Social Networks/Community
A Girl / A Boy / A Girl 2
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
NZTA Flash
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit
Nature Valley Trail View
Agency: McCann Erickson / New York
Client: General Mills Category: Websites / Consumer Goods
USAToday.com
Agency: Gannett/USA Today/Fantasy Interactive / New York
Client: USA Today Category: User Experience Design / Usability
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Websites / Branded Games
Bed
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces'
Agency: BMF / Pyrmont
Client: ALDI Category: Consumer Television / :30/:25 - Single
A Window Into the Near Future
Agency: kbs+ / New York
Client: BMW North America Category: Interactive Advertising / Augmented Reality
Modern Family
Agency: Brand Arc / Los Angeles
Client: Toyota Category: Television / Program or Series
Vocal Coaching Website
Agency: Red Rabbit / Hamburg
Client: Your Music Category: User Experience Design / Interaction Design
Saison Deli Cafe
Agency: Three & Co. / Osaka
Client: Saison Deli Cafe Category: Collateral Design / Point of Purchase and In-Store - Series
ParaNorman End Credit Sequence
Agency: LAIKA/house / Portland
Client: LAIKA Entertaiment Category: Motion Graphics / Title Sequences - Television and Film
Dodge Dart Registry
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Websites / Durable Goods
Cadillac ATS vs The World Trailer
Agency: Fallon / Minneapolis
Client: Cadillac Category: Promos / Trailer / Film
Diversity
Agency: DDB / New York
Client: Bill Bernbach Scholarship Category: Craft / Typography - Series
mt ex sendai
Agency: iyamadesign / Tokyo
Client: Kamoi Kakoshi Co. Category: Spatial Design / Indoor Spaces
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Non-Broadcast / Short-form
Operation Bethlehem
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
Soldiers to Summits
Agency: Digital Kitchen / Culver City
Client: AT&T U-Verse Category: Television / Specials or One-time Screenings
Hijack
Agency: 4am Saatchi & Saatchi / Guatemala
Client: Alias Category: Mobile Applications/Sites / Promotions
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Pothole Season
Agency: TAXI / Montréal
Client: TAXI Category: Mobile Applications/Sites / Self-Promotion
Chaplin Chapters
Agency: BBH India / Mumbai
Client: Movies Now Category: Brand Identity / Logo Design
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Non-Broadcast / Online
Let Us Begin
Agency: The GW Medical Faculty Associates / Washington
Client: The GW Medical Faculty Associates Category: Film / Documentaries - Shorts
Cable Effects: Set 2
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Digital Signings
Agency: Google Creative Lab / London
Client: Google Category: Online Films & Video / Event or Live Webcast - Single
Security Cameras
Agency: Wunderman / Buenos Aires
Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
Silo Theatre identity
Agency: Alt Group / Auckland
Client: Silo Theatre Category: Brand Identity / Brand Identity - Campaign
Engen Calendar Fire Blanket
Agency: DraftFCB / Cape Town
Client: Engen Category: Design Does / Design for the Greater Good
WWF Together App
Agency: AKQA / D.C.
Client: World Wildlife Fund Category: User Experience Design / Visual Design
The Movie out Here
Agency: Grip Limited / Toronto
Client: Labatt Breweries of Canada Category: User Generated Content / Single
Grolsch Photo Machines
Agency: Naked Communications Sweden / Stockholm
Client: Grolsch, SAB Miller Category: Brand Transformation / Single
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo Category: Collateral / Posters - Campaign
Fly Delta iPad App
Agency: AKQA / D.C.
Client: Delta Air Lines Category: Mobile Applications/Sites / Services/Utilities
Baby's on Fire
Agency: Egg Films / Cape Town
Client: Die Antwoord Category: Online Films & Video / Music Videos
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Single
Subtexter
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
Team Spirit
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
For any hair type.
Agency: Publicis Communications Schweiz / Zurich
Client: Garnier Fructis Category: Craft / Photography - Series
Award:
2013 Interactive Bronze Pencil
Agency:
OMD / New York
Client:
FedEx
Title:
FedEx Mobile DR
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
13043N
Award:
2013 Interactive Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
Diageo
Title:
Sheepdog
Category:
Online Films & Video / Short Form - Single
Annual ID:
13056N
Award:
2013 Interactive Bronze Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Columbia
Title:
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video
Category:
Online Films & Video / Short Form - Single
Annual ID:
13057N
Award:
2013 Advertising Bronze Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13029A
Award:
2013 Interactive Bronze Pencil
Agency:
Hush / Brooklyn
Client:
Nike
Title:
Camp Victory
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13047N
Award:
2013 Design Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Hat
Category:
Collateral Design / Posters - Single
Annual ID:
13003D
Award:
2013 Design Bronze Pencil
Agency:
BeijingManXiangYaTianAdvertising / Beijing
Client:
M.A.C Cosmetics
Title:
Love and Water Video
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13056D
Award:
2013 Interactive Bronze Pencil
Agency:
Ignition Interactive / Santa Monica
Client:
20th Century Fox
Title:
Prometheus: WeylandIndustries.com
Category:
Websites / Social Networks/Community
Annual ID:
13021N
Award:
2013 Advertising Bronze Pencil
Agency:
Leo Burnett Thailand / Bangkok
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl / A Boy / A Girl 2
Category:
Public Service / Collateral - Campaign
Annual ID:
13032A
Award:
2013 Interactive Bronze Pencil
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
NZTA Flash
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13052N
Award:
2013 Interactive Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Graacc
Title:
Donate Your Fame
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13053N
Award:
2013 Interactive Bronze Pencil
Agency:
McCann Erickson / New York
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Websites / Consumer Goods
Annual ID:
13008N
Award:
2013 Interactive Bronze Pencil
Agency:
Gannett/USA Today/Fantasy Interactive / New York
Client:
USA Today
Title:
USAToday.com
Category:
User Experience Design / Usability
Annual ID:
13107N
Award:
2013 Interactive Bronze Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Websites / Branded Games
Annual ID:
13004N
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Bed
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13047T
Award:
2013 Advertising Bronze Pencil
Agency:
BMF / Pyrmont
Client:
ALDI
Title:
Mamia 'Baby faces'
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13060T
Award:
2013 Interactive Bronze Pencil
Agency:
kbs+ / New York
Client:
BMW North America
Title:
A Window Into the Near Future
Category:
Interactive Advertising / Augmented Reality
Annual ID:
13039N
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Brand Arc / Los Angeles
Client:
Toyota
Title:
Modern Family
Category:
Television / Program or Series
Annual ID:
13001E
Award:
2013 Interactive Bronze Pencil
Agency:
Red Rabbit / Hamburg
Client:
Your Music
Title:
Vocal Coaching Website
Category:
User Experience Design / Interaction Design
Annual ID:
13104N
Award:
2013 Design Bronze Pencil
Agency:
Three & Co. / Osaka
Client:
Saison Deli Cafe
Title:
Saison Deli Cafe
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13012D
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
LAIKA/house / Portland
Client:
LAIKA Entertaiment
Title:
ParaNorman End Credit Sequence
Category:
Motion Graphics / Title Sequences - Television and Film
Annual ID:
13016E
Award:
2013 Interactive Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Dodge
Title:
Dodge Dart Registry
Category:
Websites / Durable Goods
Annual ID:
13011N
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
Cadillac
Title:
Cadillac ATS vs The World Trailer
Category:
Promos / Trailer / Film
Annual ID:
13052E
Award:
2013 Design Bronze Pencil
Agency:
DDB / New York
Client:
Bill Bernbach Scholarship
Title:
Diversity
Category:
Craft / Typography - Series
Annual ID:
13063D
Award:
2013 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
From Love to Bingo
Category:
Websites / Services
Annual ID:
13019N
Award:
2013 Design Bronze Pencil
Agency:
iyamadesign / Tokyo
Client:
Kamoi Kakoshi Co.
Title:
mt ex sendai
Category:
Spatial Design / Indoor Spaces
Annual ID:
13036D
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Non-Broadcast / Short-form
Annual ID:
13030E
Award:
2013 Advertising Bronze Pencil
Agency:
LOWE/SSP3 / Bogotá D. C.
Client:
Colombian Ministry of Defence
Title:
Operation Bethlehem
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13039G
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Digital Kitchen / Culver City
Client:
AT&T U-Verse
Title:
Soldiers to Summits
Category:
Television / Specials or One-time Screenings
Annual ID:
13005E
Award:
2013 Interactive Bronze Pencil
Agency:
4am Saatchi & Saatchi / Guatemala
Client:
Alias
Title:
Hijack
Category:
Mobile Applications/Sites / Promotions
Annual ID:
13037N
Award:
2013 Design Bronze Pencil
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Mapping the World in 12 Months
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13018D
Award:
2013 Interactive Bronze Pencil
Agency:
TAXI / Montréal
Client:
TAXI
Title:
Pothole Season
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
13033N
Award:
2013 Design Bronze Pencil
Agency:
BBH India / Mumbai
Client:
Movies Now
Title:
Chaplin Chapters
Category:
Brand Identity / Logo Design
Annual ID:
13029D
Award:
2013 Advertising Bronze Pencil
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Non-Broadcast / Online
Annual ID:
13065T
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
The GW Medical Faculty Associates / Washington
Client:
The GW Medical Faculty Associates
Title:
Let Us Begin
Category:
Film / Documentaries - Shorts
Annual ID:
13013E
Award:
2013 Advertising Bronze Pencil
Agency:
Grey / New York
Client:
DIRECTV
Title:
Cable Effects: Set 2
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13050T
Award:
2013 Interactive Bronze Pencil
Agency:
Google Creative Lab / London
Client:
Google
Title:
Digital Signings
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13054N
Award:
2013 Advertising Bronze Pencil
Agency:
Wunderman / Buenos Aires
Client:
The Coca-Cola Company
Title:
Security Cameras
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13055T
Award:
2013 Design Bronze Pencil
Agency:
Alt Group / Auckland
Client:
Silo Theatre
Title:
Silo Theatre identity
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13027D
Award:
2013 Design Bronze Pencil
Agency:
DraftFCB / Cape Town
Client:
Engen
Title:
Engen Calendar Fire Blanket
Category:
Design Does / Design for the Greater Good
Annual ID:
13075D
Award:
2013 Interactive Bronze Pencil
Agency:
AKQA / D.C.
Client:
World Wildlife Fund
Title:
WWF Together App
Category:
User Experience Design / Visual Design
Annual ID:
13097N
Award:
2013 Branded Entertainment Bronze Pencil
Agency:
Grip Limited / Toronto
Client:
Labatt Breweries of Canada
Title:
The Movie out Here
Category:
User Generated Content / Single
Annual ID:
13055E
Award:
2013 Interactive Bronze Pencil
Agency:
Naked Communications Sweden / Stockholm
Client:
Grolsch, SAB Miller
Title:
Grolsch Photo Machines
Category:
Brand Transformation / Single
Annual ID:
13094N
Award:
2013 Advertising Bronze Pencil
Agency:
The Monkeys/MAUD / Sydney
Client:
Diageo
Title:
Mixionary
Category:
Collateral / Posters - Campaign
Annual ID:
13020A
Award:
2013 Interactive Bronze Pencil
Agency:
AKQA / D.C.
Client:
Delta Air Lines
Title:
Fly Delta iPad App
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
13034N
Award:
2013 Interactive Bronze Pencil
Agency:
Egg Films / Cape Town
Client:
Die Antwoord
Title:
Baby's on Fire
Category:
Online Films & Video / Music Videos
Annual ID:
13071N
Award:
2013 Design Bronze Pencil
Agency:
McCann Berlin / Frankfurt
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Collateral Design / Outdoor - Single
Annual ID:
13014D
Award:
2013 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Subtexter
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
13027N
Award:
2013 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Team Spirit
Category:
Consumer Television / 60 Second - Single
Annual ID:
13043T
Award:
2013 Design Bronze Pencil
Agency:
Publicis Communications Schweiz / Zurich
Client:
Garnier Fructis
Title:
For any hair type.
Category:
Craft / Photography - Series
Annual ID:
13064D