The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Maki-San Agency: Kinetic / Singapore Client: Maki-San Category: Craft / Animation/Motion Graphics
Bed Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Mamia 'Baby faces' Agency: BMF / Pyrmont Client: ALDI Category: Consumer Television / :30/:25 - Single
SVA Senior Library 2012 Agency: Visual Arts Press / New York Client: School of Visual Arts Category: Self-Promotion / Single or Series
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Single
Hot Wheels For Real Part II Agency: Mistress / Venice Client: Mattel Inc Category: Non-Broadcast / Long-form
Color Live Video Broadcast Application Agency: McCann Erickson / New York Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community
Saison Deli Cafe Agency: Three & Co. / Osaka Client: Saison Deli Cafe Category: Collateral Design / Point of Purchase and In-Store - Series
Operation Bethlehem Agency: LOWE/SSP3 / Bogotá D. C. Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
Diversity Agency: DDB / New York Client: Bill Bernbach Scholarship Category: Craft / Typography - Series
Modern Family Agency: Brand Arc / Los Angeles Client: Toyota Category: Television / Program or Series
GS Caltex Pavillion. Energy Field Agency: Atelier Bruckner / Stuttgart Client: Peopleworks Promotion Co. Category: Spatial Design / Outdoor Spaces
Create. Agency: cosmos / Tokyo Client: Takezasado Category: Craft / Printing and Paper Craft - Single or Series
From Love to Bingo Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites / Services
Hijack Agency: 4am Saatchi & Saatchi / Guatemala Client: Alias Category: Mobile Applications/Sites / Promotions
Chaplin Chapters Agency: BBH India / Mumbai Client: Movies Now Category: Brand Identity / Logo Design
Top Search Result Agency: Naked Communications Sweden / Stockholm Client: Norton Category: Interactive Advertising / Banners - Fixed Space - Single
Mixionary Agency: The Monkeys/MAUD / Sydney Client: Diageo Category: Collateral / Posters - Campaign
Team Spirit Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Donate your Facebook timeline for world Alzheimer's day Agency: Ogilvy / Brussels Client: Alzheimer's Disease International Category: Social Media / Best Use of Social Media/Facebook
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Social Media / Best Use of Social Media/Facebook
Look Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single
Let Us Begin Agency: The GW Medical Faculty Associates / Washington Client: The GW Medical Faculty Associates Category: Film / Documentaries - Shorts
Cityscape Agency: DraftFCB / Chicago Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
Hat Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Cable Effects: Set 2 Agency: Grey New York / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Days to Live Agency: CP+B / London Client: Diesel Category: Integrated Branding / Integrated Branding Campaign - Online
AT&T Brackets by Six Year Olds Agency: BBDO / New York Client: AT&T Category: Websites / Branded Games
ParaNorman End Credit Sequence Agency: LAIKA/house / Portland Client: LAIKA Entertaiment Category: Motion Graphics / Title Sequences - Television and Film
A Girl / A Boy / A Girl 2 Agency: Leo Burnett Thailand / Bangkok Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
USAToday.com Agency: Gannett/USA Today/Fantasy Interactive / New York Client: USA Today Category: User Experience Design / Usability
For any hair type. Agency: Publicis Communications Schweiz / Zurich Client: Garnier Fructis Category: Craft / Photography - Series
Cadillac ATS vs The World Trailer Agency: Fallon / Minneapolis Client: Cadillac Category: Promos / Trailer / Film
Security Cameras Agency: Wunderman / Buenos Aires Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
A Window Into the Near Future Agency: kbs+ / New York Client: BMW North America Category: Interactive Advertising / Augmented Reality
AT&T Brackets by Six Year Olds Agency: BBDO / New York Client: AT&T Category: Non-Broadcast / Short-form
Vocal Coaching Website Agency: Red Rabbit / Hamburg Client: Your Music Category: User Experience Design / Interaction Design
Growing up LGBT in America Agency: Design Army / Washington, DC Client: Human Rights Campaign Category: Collateral Design / Booklets and Brochures
Pantone Queen Agency: Leo Burnett London / London Client: Pantone Category: Collateral Design / Booklets and Brochures
Rolling Words Agency: Pereira & O'Dell / San Francisco Client: Snoop Dogg King Size Slim Rolling Papers Category: Collateral / Promotional Items - Single or Campaign
Cine Las Americas 'genres' Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Campaign
Sheepdog Agency: Abbott Mead Vickers BBDO / London Client: Diageo Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video Agency: Butler, Shine, Stern & Partners / Sausalito Client: Columbia Category: Online Films & Video / Short Form - Single
Fly Delta iPad App Agency: AKQA / D.C. Client: Delta Air Lines Category: Mobile Applications/Sites / Services/Utilities
The Movie out Here Agency: Grip Limited / Toronto Client: Labatt Breweries of Canada Category: User Generated Content / Single
FedEx Mobile DR Agency: OMD / New York Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Find Your Understanding Agency: 180LA / Santa Monica Client: Expedia Category: Craft / Technique / Best Direction
Mapping the World in 12 Months Agency: Y&R / Dubai Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
Love and Water Video Agency: BeijingManXiangYaTianAdvertising / Beijing Client: M.A.C Cosmetics Category: Broadcast and Moving Image / Short Films and Videos

2013 Interactive Bronze Pencil

Kinetic / Singapore

Maki-San

Maki-San

Craft / Animation/Motion Graphics

13084N

2013 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Bed

Consumer Television / :30/:25 - Single

13047T

2013 Advertising Bronze Pencil

BMF / Pyrmont

ALDI

Mamia 'Baby faces'

Consumer Television / :30/:25 - Single

13060T

2013 Design Bronze Pencil

Visual Arts Press / New York

School of Visual Arts

SVA Senior Library 2012

Self-Promotion / Single or Series

13033D

2013 Design Bronze Pencil

McCann Berlin / Frankfurt

The Coca-Cola Company

Open Happiness

Collateral Design / Outdoor - Single

13014D

2013 Branded Entertainment Bronze Pencil

Mistress / Venice

Mattel Inc

Hot Wheels For Real Part II

Non-Broadcast / Long-form

13033E

2013 Interactive Bronze Pencil

McCann Erickson / New York

Verizon

Color Live Video Broadcast Application

Mobile Applications/Sites / Social Networks/Community

13036N

2013 Design Bronze Pencil

Three & Co. / Osaka

Saison Deli Cafe

Saison Deli Cafe

Collateral Design / Point of Purchase and In-Store - Series

13012D

2013 Advertising Bronze Pencil

LOWE/SSP3 / Bogotá D. C.

Colombian Ministry of Defence

Operation Bethlehem

Integrated Branding / Public Service Campaign

13039G

2013 Design Bronze Pencil

DDB / New York

Bill Bernbach Scholarship

Diversity

Craft / Typography - Series

13063D

2013 Branded Entertainment Bronze Pencil

Brand Arc / Los Angeles

Toyota

Modern Family

Television / Program or Series

13001E

2013 Design Bronze Pencil

Atelier Bruckner / Stuttgart

Peopleworks Promotion Co.

GS Caltex Pavillion. Energy Field

Spatial Design / Outdoor Spaces

13039D

2013 Design Bronze Pencil

cosmos / Tokyo

Takezasado

Create.

Craft / Printing and Paper Craft - Single or Series

13068D

2013 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

From Love to Bingo

Websites / Services

13019N

2013 Interactive Bronze Pencil

4am Saatchi & Saatchi / Guatemala

Alias

Hijack

Mobile Applications/Sites / Promotions

13037N

2013 Design Bronze Pencil

BBH India / Mumbai

Movies Now

Chaplin Chapters

Brand Identity / Logo Design

13029D

2013 Interactive Bronze Pencil

Naked Communications Sweden / Stockholm

Norton

Top Search Result

Interactive Advertising / Banners - Fixed Space - Single

13041N

2013 Advertising Bronze Pencil

The Monkeys/MAUD / Sydney

Diageo

Mixionary

Collateral / Posters - Campaign

13020A

2013 Advertising Bronze Pencil

Wieden+Kennedy / New York

ESPN

Team Spirit

Consumer Television / 60 Second - Single

13043T

2013 Interactive Bronze Pencil

Ogilvy / Brussels

Alzheimer's Disease International

Donate your Facebook timeline for world Alzheimer's day

Social Media / Best Use of Social Media/Facebook

13092N

2013 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Social Media / Best Use of Social Media/Facebook

13093N

2013 Advertising Bronze Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Look

Consumer Radio / Single

13510R

2013 Branded Entertainment Bronze Pencil

The GW Medical Faculty Associates / Washington

The GW Medical Faculty Associates

Let Us Begin

Film / Documentaries - Shorts

13013E

2013 Advertising Bronze Pencil

DraftFCB / Chicago

Valspar

Cityscape

Collateral / P.O.P. and In-store - Campaign

13023A

2013 Design Bronze Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Hat

Collateral Design / Posters - Single

13003D

2013 Advertising Bronze Pencil

Grey New York / New York

DIRECTV

Cable Effects: Set 2

Consumer Television / :30/:25 - Campaign

13050T

2013 Interactive Bronze Pencil

CP+B / London

Diesel

Days to Live

Integrated Branding / Integrated Branding Campaign - Online

13078N

2013 Interactive Bronze Pencil

BBDO / New York

AT&T

AT&T Brackets by Six Year Olds

Websites / Branded Games

13004N

2013 Branded Entertainment Bronze Pencil

LAIKA/house / Portland

LAIKA Entertaiment

ParaNorman End Credit Sequence

Motion Graphics / Title Sequences - Television and Film

13016E

2013 Advertising Bronze Pencil

Leo Burnett Thailand / Bangkok

The Center For The Protection Of Children's Rights Foundation (CPCR)

A Girl / A Boy / A Girl 2

Public Service / Collateral - Campaign

13032A

2013 Interactive Bronze Pencil

Gannett/USA Today/Fantasy Interactive / New York

USA Today

USAToday.com

User Experience Design / Usability

13107N

2013 Design Bronze Pencil

Publicis Communications Schweiz / Zurich

Garnier Fructis

For any hair type.

Craft / Photography - Series

13064D

2013 Branded Entertainment Bronze Pencil

Fallon / Minneapolis

Cadillac

Cadillac ATS vs The World Trailer

Promos / Trailer / Film

13052E

2013 Advertising Bronze Pencil

Wunderman / Buenos Aires

The Coca-Cola Company

Security Cameras

Consumer Television / Over 60 second - Single

13055T

2013 Interactive Bronze Pencil

kbs+ / New York

BMW North America

A Window Into the Near Future

Interactive Advertising / Augmented Reality

13039N

2013 Branded Entertainment Bronze Pencil

BBDO / New York

AT&T

AT&T Brackets by Six Year Olds

Non-Broadcast / Short-form

13030E

2013 Interactive Bronze Pencil

Red Rabbit / Hamburg

Your Music

Vocal Coaching Website

User Experience Design / Interaction Design

13104N

2013 Design Bronze Pencil

Design Army / Washington, DC

Human Rights Campaign

Growing up LGBT in America

Collateral Design / Booklets and Brochures

13021D

2013 Design Bronze Pencil

Leo Burnett London / London

Pantone

Pantone Queen

Collateral Design / Booklets and Brochures

13022D

2013 Advertising Bronze Pencil

Pereira & O'Dell / San Francisco

Snoop Dogg King Size Slim Rolling Papers

Rolling Words

Collateral / Promotional Items - Single or Campaign

13027A

2013 Advertising Bronze Pencil

LatinWorks / Austin

Cine Las Americas International Film Festival

Cine Las Americas 'genres'

Consumer Radio / Campaign

13531R

2013 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

Diageo

Sheepdog

Online Films & Video / Short Form - Single

13056N

2013 Interactive Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

Columbia

Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video

Online Films & Video / Short Form - Single

13057N

2013 Interactive Bronze Pencil

AKQA / D.C.

Delta Air Lines

Fly Delta iPad App

Mobile Applications/Sites / Services/Utilities

13034N

2013 Branded Entertainment Bronze Pencil

Grip Limited / Toronto

Labatt Breweries of Canada

The Movie out Here

User Generated Content / Single

13055E

2013 Interactive Bronze Pencil

OMD / New York

FedEx

FedEx Mobile DR

Interactive Advertising / Banners - Dynamic - Single

13043N

2013 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Expedia

Find Your Understanding

Craft / Technique / Best Direction

13058E

2013 Design Bronze Pencil

Y&R / Dubai

Land Rover

Mapping the World in 12 Months

Collateral Design / Promotional Items - Single or Series

13018D

2013 Advertising Bronze Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Public Service / Newspaper or Magazine - Campaign

13029A

2013 Design Bronze Pencil

BeijingManXiangYaTianAdvertising / Beijing

M.A.C Cosmetics

Love and Water Video

Broadcast and Moving Image / Short Films and Videos

13056D

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