The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

#Don'tgohome Agency: BBH New York / New York Client: Cole Haan Category: Interactive Advertising / Environmental/Experiential - Campaign
UFO's Over Jozi Agency: Ireland/Davenport / Johannesburg Client: TopTV Category: Interactive Advertising / Environmental/Experiential - Campaign
Takarazuka Milk Agency: Adesty / Osaka Client: Takarazuka Milk Category: Package Design / Single or Series
iPhone Packaging Agency: Apple / Cupertino Client: Apple Category: Package Design / Single or Series
Milk & Me Agency: Beautiful / Singapore Client: Eastraits Category: Package Design / Single or Series
GREEN HAT GIN Agency: Design Army / Washington, DC Client: New Columbia Distillery Category: Package Design / Single or Series
y/our yalumba Agency: Harcus Design / Sydney Client: Yalumba Category: Package Design / Single or Series
Recipeace Olive Oil Bottle Agency: Leo Burnett / Chicago Client: Peace One Day Category: Package Design / Single or Series
Bajaj Bulbs - Happy Diwali Agency: Leo Burnett India / Mumbai Client: Bajaj Electricals Category: Package Design / Single or Series
White Pike Whiskey Agency: Mother / New York Client: White Pike Whiskey Category: Package Design / Single or Series
Bulleit Bourbon Aged 10 Years Agency: Sandstrom Partners / Portland Client: Diageo Category: Package Design / Single or Series
OOB Ice Cream Packaging Agency: Special Group / Auckland City Client: OOB Organic Category: Package Design / Single or Series
Tree Concert Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: BUND Berlin Category: Experiential Advertising / Installations
How to Share Smart - Insight Agency: Cheil Worldwide / Seoul Client: Samsung Electronics Category: Experiential Advertising / Installations
Art Series Agency: DDB NY / New York Client: NYC Ballet Category: Experiential Advertising / Installations
Mind Reader Agency: Duval Guillaume / Paris Client: Febelfin Category: Experiential Advertising / Installations
Lost Choir Agency: Grey / Duesseldorf Client: International Children's Fund Category: Experiential Advertising / Installations
The Fountain of Electrolytenment Agency: McCann New York / New York Client: Nestle Resource Water Category: Experiential Advertising / Installations
Tweetbullets Agency: Ogilvy & Mather / Mexico City Client: Memory and Tolerance Museum Category: Experiential Advertising / Installations
The Worst Breath in the World Agency: Ogilvy France / Paris Client: Ferrero - Tic Tac Category: Experiential Advertising / Installations
www.fiat500.de Agency: Leo Burnett / Duesseldorf Client: Fiat Germany Category: User Experience Design / Usability
The Worlds Smallest IKEA Store Agency: Memac Ogilvy/OgilvyAction / Dubai Client: IKEA Category: User Experience Design / Usability
Mashable iPad App Agency: Code and Theory / New York Client: Mashable Category: User Experience Design / Usability
Fonderie 47 Identity Agency: Hall / Oakland Client: Fonderie 47 Category: Public Service / Brand Identity - Single or Series
Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Public Service / Brand Identity - Single or Series
RIF Agency: Mother / New York Client: Reading is Fundamental Category: Public Service / Brand Identity - Single or Series
Love Thyself - Kit Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
Summer Sale Excitement - Excitement Blonde Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
GE Works Agency: Clemenger BBDO / Sydney Client: GE Category: Magazine / Full Page or Spread - Single
Melon Agency: DDB / Hong Kong Client: Clorox Category: Magazine / Full Page or Spread - Single
Leaflet Agency: DDB Tribal Group / Berlin Client: Henkel Loctite Category: Magazine / Full Page or Spread - Single
Igniter Ad Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Magazine / Full Page or Spread - Single
Iceberg-China Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Single
Iceberg-Egypt Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Single
Iceberg-Germany Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Single
BMW Rear View Camera Cover Agency: Ireland/Davenport / Johannesburg Client: BMW Category: Magazine / Full Page or Spread - Single
Amplifier Agency: JWT Brasil / São Paulo Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
#COKEHANDS Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
CokeSanta Agency: Ogilvy & Mather Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
Mouse and cheese Agency: TBWA\España / Madrid Client: Sony Computer Entertainment Category: Magazine / Full Page or Spread - Single
Lion Agency: Y&R South Africa / Johannesburg Client: Land Rover Category: Magazine / Full Page or Spread - Single
Rav4 - No Time to Waste! Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Interactive Advertising / Banners - Dynamic - Campaign
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Interactive Advertising / Other Interactive Media - Single
Frontrow Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Opera House Category: Interactive Advertising / Other Interactive Media - Single
Chaos to Perfection Agency: 84.Paris / Paris Client: Google Cultural Institute - Ch?teau de Versailles Category: Interactive Advertising / Other Interactive Media - Single
CinePrint Agency: Team One / El Segundo Client: Lexus Category: Interactive Advertising / Other Interactive Media - Single
Nike Fuel Stream Agency: AKQA / London Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
The Great American Bacon Barter Agency: 360i / New York Client: Oscar Mayer Category: Interactive Advertising / Other Interactive Media - Single
Twisted Metal Agency: Havas WW SF / San Francisco Client: Sony Category: Interactive Advertising / Other Interactive Media - Single
Big Picture Agency: TAXI Canada / Toronto Client: TELUS Mobility Category: Interactive Advertising / Other Interactive Media - Single

2013 Interactive Merit Award

BBH New York / New York

Cole Haan

#Don'tgohome

Interactive Advertising / Environmental/Experiential - Campaign

13201N

2013 Interactive Merit Award

Ireland/Davenport / Johannesburg

TopTV

UFO's Over Jozi

Interactive Advertising / Environmental/Experiential - Campaign

13202N

2013 Design Merit Award

Adesty / Osaka

Takarazuka Milk

Takarazuka Milk

Package Design / Single or Series

13182D

2013 Design Merit Award

Apple / Cupertino

Apple

iPhone Packaging

Package Design / Single or Series

13183D

2013 Design Merit Award

Beautiful / Singapore

Eastraits

Milk & Me

Package Design / Single or Series

13184D

2013 Design Merit Award

Design Army / Washington, DC

New Columbia Distillery

GREEN HAT GIN

Package Design / Single or Series

13185D

2013 Design Merit Award

Harcus Design / Sydney

Yalumba

y/our yalumba

Package Design / Single or Series

13186D

2013 Design Merit Award

Leo Burnett / Chicago

Peace One Day

Recipeace Olive Oil Bottle

Package Design / Single or Series

13187D

2013 Design Merit Award

Leo Burnett India / Mumbai

Bajaj Electricals

Bajaj Bulbs - Happy Diwali

Package Design / Single or Series

13188D

2013 Design Merit Award

Mother / New York

White Pike Whiskey

White Pike Whiskey

Package Design / Single or Series

13189D

2013 Design Merit Award

Sandstrom Partners / Portland

Diageo

Bulleit Bourbon Aged 10 Years

Package Design / Single or Series

13190D

2013 Design Merit Award

Special Group / Auckland City

OOB Organic

OOB Ice Cream Packaging

Package Design / Single or Series

13191D

2013 Advertising Merit Award

BBDO Proximity Berlin GmbH / Duesseldorf

BUND Berlin

Tree Concert

Experiential Advertising / Installations

13477G

2013 Advertising Merit Award

Cheil Worldwide / Seoul

Samsung Electronics

How to Share Smart - Insight

Experiential Advertising / Installations

13478G

2013 Advertising Merit Award

DDB NY / New York

NYC Ballet

Art Series

Experiential Advertising / Installations

13479G

2013 Advertising Merit Award

Duval Guillaume / Paris

Febelfin

Mind Reader

Experiential Advertising / Installations

13480G

2013 Advertising Merit Award

Grey / Duesseldorf

International Children's Fund

Lost Choir

Experiential Advertising / Installations

13481G

2013 Advertising Merit Award

McCann New York / New York

Nestle Resource Water

The Fountain of Electrolytenment

Experiential Advertising / Installations

13482G

2013 Advertising Merit Award

Ogilvy & Mather / Mexico City

Memory and Tolerance Museum

Tweetbullets

Experiential Advertising / Installations

13483G

2013 Advertising Merit Award

Ogilvy France / Paris

Ferrero - Tic Tac

The Worst Breath in the World

Experiential Advertising / Installations

13484G

2013 Interactive Merit Award

Leo Burnett / Duesseldorf

Fiat Germany

www.fiat500.de

User Experience Design / Usability

13356N

2013 Interactive Merit Award

Memac Ogilvy/OgilvyAction / Dubai

IKEA

The Worlds Smallest IKEA Store

User Experience Design / Usability

13357N

2013 Interactive Merit Award

Code and Theory / New York

Mashable

Mashable iPad App

User Experience Design / Usability

13358N

2013 Design Merit Award

Hall / Oakland

Fonderie 47

Fonderie 47 Identity

Public Service / Brand Identity - Single or Series

13241D

2013 Design Merit Award

Leo Burnett / Chicago

Peace One Day

Recipeace

Public Service / Brand Identity - Single or Series

13242D

2013 Design Merit Award

Mother / New York

Reading is Fundamental

RIF

Public Service / Brand Identity - Single or Series

13243D

2013 Advertising Merit Award

adam&eveDDB / London

Harvey Nichols

Love Thyself - Kit

Magazine / Full Page or Spread - Single

13112A

2013 Advertising Merit Award

adam&eveDDB / London

Harvey Nichols

Summer Sale Excitement - Excitement Blonde

Magazine / Full Page or Spread - Single

13113A

2013 Advertising Merit Award

Clemenger BBDO / Sydney

GE

GE Works

Magazine / Full Page or Spread - Single

13114A

2013 Advertising Merit Award

DDB / Hong Kong

Clorox

Melon

Magazine / Full Page or Spread - Single

13115A

2013 Advertising Merit Award

DDB Tribal Group / Berlin

Henkel Loctite

Leaflet

Magazine / Full Page or Spread - Single

13116A

2013 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Igniter Ad

Magazine / Full Page or Spread - Single

13117A

2013 Advertising Merit Award

Grey Group China / Beijing

Tui

Iceberg-China

Magazine / Full Page or Spread - Single

13118A

2013 Advertising Merit Award

Grey Group China / Beijing

Tui

Iceberg-Egypt

Magazine / Full Page or Spread - Single

13119A

2013 Advertising Merit Award

Grey Group China / Beijing

Tui

Iceberg-Germany

Magazine / Full Page or Spread - Single

13120A

2013 Advertising Merit Award

Ireland/Davenport / Johannesburg

BMW

BMW Rear View Camera Cover

Magazine / Full Page or Spread - Single

13121A

2013 Advertising Merit Award

JWT Brasil / São Paulo

The Coca-Cola Company

Amplifier

Magazine / Full Page or Spread - Single

13122A

2013 Advertising Merit Award

Ogilvy & Mather / Shanghai

The Coca-Cola Company

#COKEHANDS

Magazine / Full Page or Spread - Single

13123A

2013 Advertising Merit Award

Ogilvy & Mather

The Coca-Cola Company

CokeSanta

Magazine / Full Page or Spread - Single

13124A

2013 Advertising Merit Award

TBWA\España / Madrid

Sony Computer Entertainment

Mouse and cheese

Magazine / Full Page or Spread - Single

13125A

2013 Advertising Merit Award

Y&R South Africa / Johannesburg

Land Rover

Lion

Magazine / Full Page or Spread - Single

13126A

2013 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota

Rav4 - No Time to Waste!

Interactive Advertising / Banners - Dynamic - Campaign

13172N

2013 Interactive Merit Award

R/GA / New York

Adam Tensta

One Copy Song

Interactive Advertising / Other Interactive Media - Single

13203N

2013 Interactive Merit Award

M&C Saatchi/Mark / Sydney

Google Australia & Opera House

Frontrow

Interactive Advertising / Other Interactive Media - Single

13204N

2013 Interactive Merit Award

84.Paris / Paris

Google Cultural Institute - Ch?teau de Versailles

Chaos to Perfection

Interactive Advertising / Other Interactive Media - Single

13205N

2013 Interactive Merit Award

Team One / El Segundo

Lexus

CinePrint

Interactive Advertising / Other Interactive Media - Single

13206N

2013 Interactive Merit Award

AKQA / London

Nike

Nike Fuel Stream

Interactive Advertising / Other Interactive Media - Single

13207N

2013 Interactive Merit Award

360i / New York

Oscar Mayer

The Great American Bacon Barter

Interactive Advertising / Other Interactive Media - Single

13208N

2013 Interactive Merit Award

Havas WW SF / San Francisco

Sony

Twisted Metal

Interactive Advertising / Other Interactive Media - Single

13209N

2013 Interactive Merit Award

TAXI Canada / Toronto

TELUS Mobility

Big Picture

Interactive Advertising / Other Interactive Media - Single

13210N

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