The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Mimeisthai Agency: Clemenger BBDO Sydney / Sydney Client: TEDx Category: Experiential / Single
The Gitchikker Agency: john st. / Toronto Client: Stanfield's Category: Experiential / Single
The Big Bones Expert Agency: Saatchi & Saatchi Frankfurt / Frankfurt Client: Senckenberg World of Biodiversity Category: Experiential / Single
While You Were Off Agency: BBH New York/BBH Labs / New York Client: BBH New York/BBH Labs Category: Mobile Applications/Sites / Services/Utilities
VIP Fridge Magnet Agency: TBWARAAD / Dubai Client: Red Tomato Pizza Category: Mobile Applications/Sites / Services/Utilities
MTV Under The Thumb Agency: AKQA / London Client: Viacom International Media Networks Category: Mobile Applications/Sites / Services/Utilities
Drive Safe Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
KAYAK - Television Campaign Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Campaign
Little Caesars - Television :30 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :30/:25 - Campaign
It's Not Complicated Agency: BBDO / Atlanta Client: AT&T Category: Consumer Television / :30/:25 - Campaign
The New Possible TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
FedEx TV Campaign Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Approved TV Campaign Agency: BBDO New York / New York Client: Foot Locker Category: Consumer Television / :30/:25 - Campaign
Skittles Afflictions Agency: DDB / Chicago Client: Skittles Category: Consumer Television / :30/:25 - Campaign
Somniferous Agency: DraftFCB Argentina / Buenos Aires Client: Piero SAIC Category: Consumer Television / :30/:25 - Campaign
Mel the Milkbite Agency: Droga5 / New York Client: Kraft Category: Consumer Television / :30/:25 - Campaign
Cable Effects: Set 1 Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Worse Than, Better Than Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Capri Sun TV Agency: Saatchi & Saatchi / New York Client: P&G - Capri Sun Category: Consumer Television / :30/:25 - Campaign
Taste Test Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Campaign
Nothing Beats First Place Campaign Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Creative Cultures: The Singapore Showcase Agency: HJGHER / Singapore Client: Underscore Category: Publication Design / Book Cover Design
Pinata Anatomy Agency: Carmichael Lynch / Minneapolis Client: Carmichael Collective Category: Interactive Advertising / Self-Promotion
Fight for literacy Agency: DDB / Paris Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Fight for literacy 2 Agency: DDB / Paris Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Colsubsidio Book Exchange Agency: LOWE/SSP3 / Bogotá D. C. Client: Colsubsidio Libraries Category: Public Service / Newspaper or Magazine - Campaign
Suicide Agency: Leo Burnett Thailand / Bangkok Client: Don't Drive Drunk Foundation Category: Public Service / Newspaper or Magazine - Campaign
Day & Night Agency: Y&R / Lima Client: Peruvian League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Heroes Wanted Agency: Y&R / Dubai Client: Red Cross Lebanon Category: Public Service / Newspaper or Magazine - Campaign
Be Proud Agency: Young & Rubicam / Boulogne-Billancourt Client: Surfrider Foundation Europe Category: Public Service / Newspaper or Magazine - Campaign
Circle Agency: Young & Rubicam Mexico / Mexico City Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Abductionary Agency: DOJO / San Francisco Client: DOJO/Abductionary Category: Gaming / Online gaming
Fence Of Freedom Agency: Havas Worldwide / Zurich Client: Amnesty International Category: Public Service / Outdoor and Transit - Single
The Street House Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Transit - Single
Vivid Memories Agency: Ogilvy Germany / Duesseldorf Client: Raum D - studio for people with dementia Category: Public Service / Outdoor and Transit - Single
Martha Graham Agency: TBWA\Chiat\Day / New York Client: Martha Graham Category: Public Service / Outdoor and Transit - Single
Bullet Agency: Cundari / Toronto Client: BMW Canada Category: Online Films & Video / Music Videos
17 Make-up Songs "Tonight We're Going Out Out" Agency: Mother / London Client: Boots Category: Online Films & Video / Music Videos
Music from Nature Agency: Baldwin& / Raleigh Client: Burt's Bees Category: Online Films & Video / Music Videos
The Bravest Man in the Universe Agency: B-Reel / New York Client: Google Category: Online Films & Video / Music Videos
Jasmine V Interactive Music Video Agency: Bradley and Montgomery / Indianapolis Client: Microsoft Internet Explorer Category: Online Films & Video / Music Videos
Vinyl Agency: Euro RSCG / London Client: Reckitt Benkiser Category: Online Films & Video / Music Videos
Earphone Bully Agency: SapientNitro / South Brisbane Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Craft / Sound Design
Music from Nature Agency: Baldwin& / Raleigh Client: Burt's Bees Category: Craft / Sound Design
VisYOUalizer Agency: BBDO New York / New York Client: Denon Category: Craft / Sound Design
UNIQLO WAKE UP Agency: Projector inc. / Tokyo Client: UNIQLO Category: Craft / Sound Design
Fight for literacy Agency: DDB / Paris Client: ANLCI Category: Public Service / Outdoor - Campaign
Operation Bethlehem Agency: LOWE/SSP3 / Bogotá D. C. Client: Colombian Ministry of Defence Category: Public Service / Outdoor - Campaign
Headache Agency: AlmapBBDO / São Paulo Client: Bayer Category: Collateral / P.O.P. and In-store - Campaign

2013 Branded Entertainment Merit Award

Clemenger BBDO Sydney / Sydney

TEDx

Mimeisthai

Experiential / Single

13078E

2013 Branded Entertainment Merit Award

john st. / Toronto

Stanfield's

The Gitchikker

Experiential / Single

13079E

2013 Branded Entertainment Merit Award

Saatchi & Saatchi Frankfurt / Frankfurt

Senckenberg World of Biodiversity

The Big Bones Expert

Experiential / Single

13080E

2013 Interactive Merit Award

BBH New York/BBH Labs / New York

BBH New York/BBH Labs

While You Were Off

Mobile Applications/Sites / Services/Utilities

13157N

2013 Interactive Merit Award

TBWARAAD / Dubai

Red Tomato Pizza

VIP Fridge Magnet

Mobile Applications/Sites / Services/Utilities

13158N

2013 Interactive Merit Award

AKQA / London

Viacom International Media Networks

MTV Under The Thumb

Mobile Applications/Sites / Services/Utilities

13159N

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Drive Safe

Consumer Television / :30/:25 - Campaign

13373T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

KAYAK - Television Campaign

Consumer Television / :30/:25 - Campaign

13374T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Little Caesars - Television :30 Campaign

Consumer Television / :30/:25 - Campaign

13375T

2013 Advertising Merit Award

BBDO / Atlanta

AT&T

It's Not Complicated

Consumer Television / :30/:25 - Campaign

13376T

2013 Advertising Merit Award

BBDO New York / New York

AT&T

The New Possible TV Campaign

Consumer Television / :30/:25 - Campaign

13377T

2013 Advertising Merit Award

BBDO New York / New York

FedEx

FedEx Cup TV Campaign

Consumer Television / :30/:25 - Campaign

13378T

2013 Advertising Merit Award

BBDO New York / New York

FedEx

FedEx TV Campaign

Consumer Television / :30/:25 - Campaign

13379T

2013 Advertising Merit Award

BBDO New York / New York

Foot Locker

Approved TV Campaign

Consumer Television / :30/:25 - Campaign

13380T

2013 Advertising Merit Award

DDB / Chicago

Skittles

Skittles Afflictions

Consumer Television / :30/:25 - Campaign

13381T

2013 Advertising Merit Award

DraftFCB Argentina / Buenos Aires

Piero SAIC

Somniferous

Consumer Television / :30/:25 - Campaign

13382T

2013 Advertising Merit Award

Droga5 / New York

Kraft

Mel the Milkbite

Consumer Television / :30/:25 - Campaign

13383T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Cable Effects: Set 1

Consumer Television / :30/:25 - Campaign

13384T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Worse Than, Better Than

Consumer Television / :30/:25 - Campaign

13385T

2013 Advertising Merit Award

Saatchi & Saatchi / New York

P&G - Capri Sun

Capri Sun TV

Consumer Television / :30/:25 - Campaign

13386T

2013 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Taste Test

Consumer Television / :30/:25 - Campaign

13387T

2013 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Nothing Beats First Place Campaign

Consumer Television / :30/:25 - Campaign

13388T

2013 Design Merit Award

HJGHER / Singapore

Underscore

Creative Cultures: The Singapore Showcase

Publication Design / Book Cover Design

13211D

2013 Interactive Merit Award

Carmichael Lynch / Minneapolis

Carmichael Collective

Pinata Anatomy

Interactive Advertising / Self-Promotion

13219N

2013 Advertising Merit Award

DDB / Paris

ANLCI

Fight for literacy

Public Service / Newspaper or Magazine - Campaign

13284A

2013 Advertising Merit Award

DDB / Paris

ANLCI

Fight for literacy 2

Public Service / Newspaper or Magazine - Campaign

13285A

2013 Advertising Merit Award

LOWE/SSP3 / Bogotá D. C.

Colsubsidio Libraries

Colsubsidio Book Exchange

Public Service / Newspaper or Magazine - Campaign

13286A

2013 Advertising Merit Award

Leo Burnett Thailand / Bangkok

Don't Drive Drunk Foundation

Suicide

Public Service / Newspaper or Magazine - Campaign

13287A

2013 Advertising Merit Award

Y&R / Lima

Peruvian League Against Cancer

Day & Night

Public Service / Newspaper or Magazine - Campaign

13288A

2013 Advertising Merit Award

Y&R / Dubai

Red Cross Lebanon

Heroes Wanted

Public Service / Newspaper or Magazine - Campaign

13289A

2013 Advertising Merit Award

Young & Rubicam / Boulogne-Billancourt

Surfrider Foundation Europe

Be Proud

Public Service / Newspaper or Magazine - Campaign

13290A

2013 Advertising Merit Award

Young & Rubicam Mexico / Mexico City

Save the Children

Circle

Public Service / Newspaper or Magazine - Campaign

13291A

2013 Branded Entertainment Merit Award

DOJO / San Francisco

DOJO/Abductionary

Abductionary

Gaming / Online gaming

13067E

2013 Design Merit Award

Havas Worldwide / Zurich

Amnesty International

Fence Of Freedom

Public Service / Outdoor and Transit - Single

13237D

2013 Design Merit Award

Leo Burnett / Toronto

Raising The Roof

The Street House

Public Service / Outdoor and Transit - Single

13238D

2013 Design Merit Award

Ogilvy Germany / Duesseldorf

Raum D - studio for people with dementia

Vivid Memories

Public Service / Outdoor and Transit - Single

13239D

2013 Design Merit Award

TBWA\Chiat\Day / New York

Martha Graham

Martha Graham

Public Service / Outdoor and Transit - Single

13240D

2013 Interactive Merit Award

Cundari / Toronto

BMW Canada

Bullet

Online Films & Video / Music Videos

13249N

2013 Interactive Merit Award

Mother / London

Boots

17 Make-up Songs "Tonight We're Going Out Out"

Online Films & Video / Music Videos

13250N

2013 Interactive Merit Award

Baldwin& / Raleigh

Burt's Bees

Music from Nature

Online Films & Video / Music Videos

13251N

2013 Interactive Merit Award

B-Reel / New York

Google

The Bravest Man in the Universe

Online Films & Video / Music Videos

13252N

2013 Interactive Merit Award

Bradley and Montgomery / Indianapolis

Microsoft Internet Explorer

Jasmine V Interactive Music Video

Online Films & Video / Music Videos

13254N

2013 Interactive Merit Award

Euro RSCG / London

Reckitt Benkiser

Vinyl

Online Films & Video / Music Videos

13255N

2013 Interactive Merit Award

SapientNitro / South Brisbane

Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out

Earphone Bully

Craft / Sound Design

13289N

2013 Interactive Merit Award

Baldwin& / Raleigh

Burt's Bees

Music from Nature

Craft / Sound Design

13290N

2013 Interactive Merit Award

BBDO New York / New York

Denon

VisYOUalizer

Craft / Sound Design

13291N

2013 Interactive Merit Award

Projector inc. / Tokyo

UNIQLO

UNIQLO WAKE UP

Craft / Sound Design

13292N

2013 Advertising Merit Award

DDB / Paris

ANLCI

Fight for literacy

Public Service / Outdoor - Campaign

13296A

2013 Advertising Merit Award

LOWE/SSP3 / Bogotá D. C.

Colombian Ministry of Defence

Operation Bethlehem

Public Service / Outdoor - Campaign

13297A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Bayer

Headache

Collateral / P.O.P. and In-store - Campaign

13245A

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