The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Car Agency: AlmapBBDO / São Paulo Client: Bradesco Seguros Category: Mobile Applications/Sites / Durable Goods
Castor Gigashelf Agency: TAXI Canada / Toronto Client: Castor Design Category: Mobile Applications/Sites / Durable Goods
Nissan GT Academy Agency: Critical Mass / Calgary Client: Nissan Category: Mobile Applications/Sites / Durable Goods
The Rubber band Agency: DDB / Singapore Client: Singapore Raffles Music College Category: Public Service / Promotional Items - Single or Campaign
Recycled Calendar Agency: Ogilvy & Mather / Gurgaon Client: WWF India Category: Public Service / Promotional Items - Single or Campaign
Hot Wheels 'Keychain' Agency: Ogilvy & Mather / Mumbai Client: Mattel Category: Public Service / Promotional Items - Single or Campaign
En Sus Zapatos / In Their Shoes Agency: Sancho BBDO / Bogota Client: ACNUR Category: Public Service / Promotional Items - Single or Campaign
Anti-Dengue Mosquito Trap Agency: Y&R Philippines / Makati City Client: Maynilad Water Company Category: Public Service / Promotional Items - Single or Campaign
Tree Rain Wear Agency: MOTOMOTO inc. / Tokyo Client: NPO Echigo-Tsumari Satoyama Collaborative Organization Category: Product Design / Single or Series
Absolut Unique Agency: Family Business / Stockholm Client: The Absolut Company Category: Product Design / Single or Series
Meltdown Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr Category: Product Design / Single or Series
Table of Contents Agency: Kolle Rebbe / Hamburg Client: T.D.G. Vertriebs Category: Product Design / Single or Series
OMOTE3D Agency: Party / Tokyo Client: iJet Category: Product Design / Single or Series
The Sn?hetta Mountain Fold Agency: Snøhetta Design / Oslo Client: R?ros Tweed Category: Product Design / Single or Series
Fireworks Agency: BBH / London Client: Axe Category: Out Of Home / Billboards - Single
Pie Chart Agency: BBH / London Client: Guardian Category: Out Of Home / Billboards - Single
The Sunday Times Rich List-Sport Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Single
The Sunday Times Rich List-Rolling Stones Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Single
AUS to USA Agency: Clemenger BBDO / Sydney Client: Virgin Australia Category: Out Of Home / Billboards - Single
Who Uses the Word Chalice? Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Out Of Home / Billboards - Single
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Lincoln Fahd Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
CokeSanta Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Wall of Shoes Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Tiger Brands Category: Out Of Home / Billboards - Single
Pelicans Agency: Y&R / Dubai Client: Harvey Nichols Category: Out Of Home / Billboards - Single
Takarazuka Milk Agency: Adesty / Osaka Client: Takarazuka Milk Category: Package Design / Single or Series
iPhone Packaging Agency: Apple / Cupertino Client: Apple Category: Package Design / Single or Series
Milk & Me Agency: Beautiful / Singapore Client: Eastraits Category: Package Design / Single or Series
GREEN HAT GIN Agency: Design Army / Washington, DC Client: New Columbia Distillery Category: Package Design / Single or Series
y/our yalumba Agency: Harcus Design / Sydney Client: Yalumba Category: Package Design / Single or Series
Recipeace Olive Oil Bottle Agency: Leo Burnett / Chicago Client: Peace One Day Category: Package Design / Single or Series
Bajaj Bulbs - Happy Diwali Agency: Leo Burnett India / Mumbai Client: Bajaj Electricals Category: Package Design / Single or Series
White Pike Whiskey Agency: Mother / New York Client: White Pike Whiskey Category: Package Design / Single or Series
Bulleit Bourbon Aged 10 Years Agency: Sandstrom Partners / Portland Client: Diageo Category: Package Design / Single or Series
OOB Ice Cream Packaging Agency: Special Group / Auckland City Client: OOB Organic Category: Package Design / Single or Series
Porteur.cc Agency: M&C Saatchi / Stockholm Client: Porteur.cc Category: Design Does / Industrial Design
OMOTE3D Agency: Party / Tokyo Client: iJet Category: Design Does / Industrial Design
Find Your Strength Agency: 180LA / Santa Monica Client: Expedia Category: Branded Content / Online
Call of Duty: Black Ops II "The War of The Future" Documentary Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Branded Content / Online
Blades Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Branded Content / Online
"The Next Big Thing? El Plato Supreme Super Bowl Teaser Agency: 72andSunny / Los Angeles Client: Samsung Telecommunications America Category: Branded Content / Online
Daybreak Agency: BBDO New York / New York Client: AT&T Category: Branded Content / Online
Don't make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Branded Content / Online
Day One Agency: Droga5 / New York Client: Prudential Category: Branded Content / Online
Aurora Flores Agency: Droga5 / New York Client: Prudential Category: Branded Content / Online
Karen Gustin Agency: Droga5 / New York Client: Prudential Category: Branded Content / Online
White Paper Agency: Droga5 / New York Client: PUMA Category: Branded Content / Online
Hot Wheels For Real Part II Agency: Mistress / Venice Client: Mattel Category: Branded Content / Online
Mike & Ike breakup Agency: Nail Communications / Providence Client: Nail Communications Category: Branded Content / Online
Tundra Endeavour "Ultimate Journey" Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Branded Content / Online

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Bradesco Seguros

Car

Mobile Applications/Sites / Durable Goods

13151N

2013 Interactive Merit Award

TAXI Canada / Toronto

Castor Design

Castor Gigashelf

Mobile Applications/Sites / Durable Goods

13152N

2013 Interactive Merit Award

Critical Mass / Calgary

Nissan

Nissan GT Academy

Mobile Applications/Sites / Durable Goods

13153N

2013 Advertising Merit Award

DDB / Singapore

Singapore Raffles Music College

The Rubber band

Public Service / Promotional Items - Single or Campaign

13313A

2013 Advertising Merit Award

Ogilvy & Mather / Gurgaon

WWF India

Recycled Calendar

Public Service / Promotional Items - Single or Campaign

13314A

2013 Advertising Merit Award

Ogilvy & Mather / Mumbai

Mattel

Hot Wheels 'Keychain'

Public Service / Promotional Items - Single or Campaign

13315A

2013 Advertising Merit Award

Sancho BBDO / Bogota

ACNUR

En Sus Zapatos / In Their Shoes

Public Service / Promotional Items - Single or Campaign

13316A

2013 Advertising Merit Award

Y&R Philippines / Makati City

Maynilad Water Company

Anti-Dengue Mosquito Trap

Public Service / Promotional Items - Single or Campaign

13317A

2013 Design Merit Award

MOTOMOTO inc. / Tokyo

NPO Echigo-Tsumari Satoyama Collaborative Organization

Tree Rain Wear

Product Design / Single or Series

13194D

2013 Design Merit Award

Family Business / Stockholm

The Absolut Company

Absolut Unique

Product Design / Single or Series

13195D

2013 Design Merit Award

Kolle Rebbe / Hamburg

Gruner + Jahr

Meltdown

Product Design / Single or Series

13196D

2013 Design Merit Award

Kolle Rebbe / Hamburg

T.D.G. Vertriebs

Table of Contents

Product Design / Single or Series

13197D

2013 Design Merit Award

Party / Tokyo

iJet

OMOTE3D

Product Design / Single or Series

13198D

2013 Design Merit Award

Snøhetta Design / Oslo

R?ros Tweed

The Sn?hetta Mountain Fold

Product Design / Single or Series

13199D

2013 Advertising Merit Award

BBH / London

Axe

Fireworks

Out Of Home / Billboards - Single

13146A

2013 Advertising Merit Award

BBH / London

Guardian

Pie Chart

Out Of Home / Billboards - Single

13147A

2013 Advertising Merit Award

CHI & Partners / London

News International

The Sunday Times Rich List-Sport

Out Of Home / Billboards - Single

13148A

2013 Advertising Merit Award

CHI & Partners / London

News International

The Sunday Times Rich List-Rolling Stones

Out Of Home / Billboards - Single

13149A

2013 Advertising Merit Award

Clemenger BBDO / Sydney

Virgin Australia

AUS to USA

Out Of Home / Billboards - Single

13150A

2013 Advertising Merit Award

Droga5 / New York

Newcastle Brown Ale

Who Uses the Word Chalice?

Out Of Home / Billboards - Single

13151A

2013 Advertising Merit Award

McCann Berlin / Frankfurt

The Coca-Cola Company

Open Happiness

Out Of Home / Billboards - Single

13152A

2013 Advertising Merit Award

McCann Worldgroup / Mumbai

Western Union Money Transfer

Lincoln Fahd

Out Of Home / Billboards - Single

13153A

2013 Advertising Merit Award

Ogilvy & Mather / Shanghai

The Coca-Cola Company

CokeSanta

Out Of Home / Billboards - Single

13154A

2013 Advertising Merit Award

TBWA\Hunt\Lascaris / Johannesburg

Tiger Brands

Wall of Shoes

Out Of Home / Billboards - Single

13155A

2013 Advertising Merit Award

Y&R / Dubai

Harvey Nichols

Pelicans

Out Of Home / Billboards - Single

13156A

2013 Design Merit Award

Adesty / Osaka

Takarazuka Milk

Takarazuka Milk

Package Design / Single or Series

13182D

2013 Design Merit Award

Apple / Cupertino

Apple

iPhone Packaging

Package Design / Single or Series

13183D

2013 Design Merit Award

Beautiful / Singapore

Eastraits

Milk & Me

Package Design / Single or Series

13184D

2013 Design Merit Award

Design Army / Washington, DC

New Columbia Distillery

GREEN HAT GIN

Package Design / Single or Series

13185D

2013 Design Merit Award

Harcus Design / Sydney

Yalumba

y/our yalumba

Package Design / Single or Series

13186D

2013 Design Merit Award

Leo Burnett / Chicago

Peace One Day

Recipeace Olive Oil Bottle

Package Design / Single or Series

13187D

2013 Design Merit Award

Leo Burnett India / Mumbai

Bajaj Electricals

Bajaj Bulbs - Happy Diwali

Package Design / Single or Series

13188D

2013 Design Merit Award

Mother / New York

White Pike Whiskey

White Pike Whiskey

Package Design / Single or Series

13189D

2013 Design Merit Award

Sandstrom Partners / Portland

Diageo

Bulleit Bourbon Aged 10 Years

Package Design / Single or Series

13190D

2013 Design Merit Award

Special Group / Auckland City

OOB Organic

OOB Ice Cream Packaging

Package Design / Single or Series

13191D

2013 Design Merit Award

M&C Saatchi / Stockholm

Porteur.cc

Porteur.cc

Design Does / Industrial Design

13278D

2013 Design Merit Award

Party / Tokyo

iJet

OMOTE3D

Design Does / Industrial Design

13279D

2013 Advertising Merit Award

180LA / Santa Monica

Expedia

Find Your Strength

Branded Content / Online

13433T

2013 Advertising Merit Award

72andSunny / Los Angeles

Activision Publishing

Call of Duty: Black Ops II "The War of The Future" Documentary

Branded Content / Online

13434T

2013 Advertising Merit Award

72andSunny / Los Angeles

K-Swiss

Blades

Branded Content / Online

13435T

2013 Advertising Merit Award

72andSunny / Los Angeles

Samsung Telecommunications America

"The Next Big Thing? El Plato Supreme Super Bowl Teaser

Branded Content / Online

13436T

2013 Advertising Merit Award

BBDO New York / New York

AT&T

Daybreak

Branded Content / Online

13437T

2013 Advertising Merit Award

DDB Tribal Group / Berlin

Volkswagen

Don't make up and drive

Branded Content / Online

13438T

2013 Advertising Merit Award

Droga5 / New York

Prudential

Day One

Branded Content / Online

13439T

2013 Advertising Merit Award

Droga5 / New York

Prudential

Aurora Flores

Branded Content / Online

13440T

2013 Advertising Merit Award

Droga5 / New York

Prudential

Karen Gustin

Branded Content / Online

13441T

2013 Advertising Merit Award

Droga5 / New York

PUMA

White Paper

Branded Content / Online

13442T

2013 Advertising Merit Award

Mistress / Venice

Mattel

Hot Wheels For Real Part II

Branded Content / Online

13443T

2013 Advertising Merit Award

Nail Communications / Providence

Nail Communications

Mike & Ike breakup

Branded Content / Online

13444T

2013 Advertising Merit Award

Saatchi & Saatchi LA / Torrance

Toyota

Tundra Endeavour "Ultimate Journey"

Branded Content / Online

13445T

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