The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Car
Agency: AlmapBBDO / São Paulo
Client: Bradesco Seguros Category: Mobile Applications/Sites / Durable Goods
Castor Gigashelf
Agency: TAXI Canada / Toronto
Client: Castor Design Category: Mobile Applications/Sites / Durable Goods
Nissan GT Academy
Agency: Critical Mass / Calgary
Client: Nissan Category: Mobile Applications/Sites / Durable Goods
The Rubber band
Agency: DDB / Singapore
Client: Singapore Raffles Music College Category: Public Service / Promotional Items - Single or Campaign
Recycled Calendar
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India Category: Public Service / Promotional Items - Single or Campaign
Hot Wheels 'Keychain'
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Public Service / Promotional Items - Single or Campaign
En Sus Zapatos / In Their Shoes
Agency: Sancho BBDO / Bogota
Client: ACNUR Category: Public Service / Promotional Items - Single or Campaign
Anti-Dengue Mosquito Trap
Agency: Y&R Philippines / Makati City
Client: Maynilad Water Company Category: Public Service / Promotional Items - Single or Campaign
Tree Rain Wear
Agency: MOTOMOTO inc. / Tokyo
Client: NPO Echigo-Tsumari Satoyama Collaborative Organization Category: Product Design / Single or Series
Absolut Unique
Agency: Family Business / Stockholm
Client: The Absolut Company Category: Product Design / Single or Series
Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr Category: Product Design / Single or Series
Table of Contents
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs Category: Product Design / Single or Series
The Sn?hetta Mountain Fold
Agency: Snøhetta Design / Oslo
Client: R?ros Tweed Category: Product Design / Single or Series
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Single
The Sunday Times Rich List-Rolling Stones
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Single
AUS to USA
Agency: Clemenger BBDO / Sydney
Client: Virgin Australia Category: Out Of Home / Billboards - Single
Who Uses the Word Chalice?
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Out Of Home / Billboards - Single
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
CokeSanta
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Wall of Shoes
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands Category: Out Of Home / Billboards - Single
Takarazuka Milk
Agency: Adesty / Osaka
Client: Takarazuka Milk Category: Package Design / Single or Series
iPhone Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Single or Series
Milk & Me
Agency: Beautiful / Singapore
Client: Eastraits Category: Package Design / Single or Series
GREEN HAT GIN
Agency: Design Army / Washington, DC
Client: New Columbia Distillery Category: Package Design / Single or Series
y/our yalumba
Agency: Harcus Design / Sydney
Client: Yalumba Category: Package Design / Single or Series
Recipeace Olive Oil Bottle
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Package Design / Single or Series
Bajaj Bulbs - Happy Diwali
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Category: Package Design / Single or Series
White Pike Whiskey
Agency: Mother / New York
Client: White Pike Whiskey Category: Package Design / Single or Series
Bulleit Bourbon Aged 10 Years
Agency: Sandstrom Partners / Portland
Client: Diageo Category: Package Design / Single or Series
OOB Ice Cream Packaging
Agency: Special Group / Auckland City
Client: OOB Organic Category: Package Design / Single or Series
Porteur.cc
Agency: M&C Saatchi / Stockholm
Client: Porteur.cc Category: Design Does / Industrial Design
Call of Duty: Black Ops II "The War of The Future" Documentary
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Branded Content / Online
"The Next Big Thing? El Plato Supreme Super Bowl Teaser
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Branded Content / Online
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Branded Content / Online
Hot Wheels For Real Part II
Agency: Mistress / Venice
Client: Mattel Category: Branded Content / Online
Mike & Ike breakup
Agency: Nail Communications / Providence
Client: Nail Communications Category: Branded Content / Online
Tundra Endeavour "Ultimate Journey"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Branded Content / Online
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bradesco Seguros
Title:
Car
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13151N
Award:
2013 Interactive Merit Award
Agency:
TAXI Canada / Toronto
Client:
Castor Design
Title:
Castor Gigashelf
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13152N
Award:
2013 Interactive Merit Award
Agency:
Critical Mass / Calgary
Client:
Nissan
Title:
Nissan GT Academy
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13153N
Award:
2013 Advertising Merit Award
Agency:
DDB / Singapore
Client:
Singapore Raffles Music College
Title:
The Rubber band
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13313A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Gurgaon
Client:
WWF India
Title:
Recycled Calendar
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13314A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Mattel
Title:
Hot Wheels 'Keychain'
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13315A
Award:
2013 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
ACNUR
Title:
En Sus Zapatos / In Their Shoes
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13316A
Award:
2013 Advertising Merit Award
Agency:
Y&R Philippines / Makati City
Client:
Maynilad Water Company
Title:
Anti-Dengue Mosquito Trap
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13317A
Award:
2013 Design Merit Award
Agency:
MOTOMOTO inc. / Tokyo
Client:
NPO Echigo-Tsumari Satoyama Collaborative Organization
Title:
Tree Rain Wear
Category:
Product Design / Single or Series
Annual ID:
13194D
Award:
2013 Design Merit Award
Agency:
Family Business / Stockholm
Client:
The Absolut Company
Title:
Absolut Unique
Category:
Product Design / Single or Series
Annual ID:
13195D
Award:
2013 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Gruner + Jahr
Title:
Meltdown
Category:
Product Design / Single or Series
Annual ID:
13196D
Award:
2013 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs
Title:
Table of Contents
Category:
Product Design / Single or Series
Annual ID:
13197D
Award:
2013 Design Merit Award
Agency:
Party / Tokyo
Client:
iJet
Title:
OMOTE3D
Category:
Product Design / Single or Series
Annual ID:
13198D
Award:
2013 Design Merit Award
Agency:
Snøhetta Design / Oslo
Client:
R?ros Tweed
Title:
The Sn?hetta Mountain Fold
Category:
Product Design / Single or Series
Annual ID:
13199D
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Axe
Title:
Fireworks
Category:
Out Of Home / Billboards - Single
Annual ID:
13146A
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Guardian
Title:
Pie Chart
Category:
Out Of Home / Billboards - Single
Annual ID:
13147A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Out Of Home / Billboards - Single
Annual ID:
13148A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Rolling Stones
Category:
Out Of Home / Billboards - Single
Annual ID:
13149A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Virgin Australia
Title:
AUS to USA
Category:
Out Of Home / Billboards - Single
Annual ID:
13150A
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Who Uses the Word Chalice?
Category:
Out Of Home / Billboards - Single
Annual ID:
13151A
Award:
2013 Advertising Merit Award
Agency:
McCann Berlin / Frankfurt
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Out Of Home / Billboards - Single
Annual ID:
13152A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Out Of Home / Billboards - Single
Annual ID:
13153A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Out Of Home / Billboards - Single
Annual ID:
13154A
Award:
2013 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Wall of Shoes
Category:
Out Of Home / Billboards - Single
Annual ID:
13155A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Harvey Nichols
Title:
Pelicans
Category:
Out Of Home / Billboards - Single
Annual ID:
13156A
Award:
2013 Design Merit Award
Agency:
Adesty / Osaka
Client:
Takarazuka Milk
Title:
Takarazuka Milk
Category:
Package Design / Single or Series
Annual ID:
13182D
Award:
2013 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPhone Packaging
Category:
Package Design / Single or Series
Annual ID:
13183D
Award:
2013 Design Merit Award
Agency:
Beautiful / Singapore
Client:
Eastraits
Title:
Milk & Me
Category:
Package Design / Single or Series
Annual ID:
13184D
Award:
2013 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
New Columbia Distillery
Title:
GREEN HAT GIN
Category:
Package Design / Single or Series
Annual ID:
13185D
Award:
2013 Design Merit Award
Agency:
Harcus Design / Sydney
Client:
Yalumba
Title:
y/our yalumba
Category:
Package Design / Single or Series
Annual ID:
13186D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Olive Oil Bottle
Category:
Package Design / Single or Series
Annual ID:
13187D
Award:
2013 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals
Title:
Bajaj Bulbs - Happy Diwali
Category:
Package Design / Single or Series
Annual ID:
13188D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
White Pike Whiskey
Title:
White Pike Whiskey
Category:
Package Design / Single or Series
Annual ID:
13189D
Award:
2013 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Diageo
Title:
Bulleit Bourbon Aged 10 Years
Category:
Package Design / Single or Series
Annual ID:
13190D
Award:
2013 Design Merit Award
Agency:
Special Group / Auckland City
Client:
OOB Organic
Title:
OOB Ice Cream Packaging
Category:
Package Design / Single or Series
Annual ID:
13191D
Award:
2013 Design Merit Award
Agency:
M&C Saatchi / Stockholm
Client:
Porteur.cc
Title:
Porteur.cc
Category:
Design Does / Industrial Design
Annual ID:
13278D
Award:
2013 Design Merit Award
Agency:
Party / Tokyo
Client:
iJet
Title:
OMOTE3D
Category:
Design Does / Industrial Design
Annual ID:
13279D
Award:
2013 Advertising Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Find Your Strength
Category:
Branded Content / Online
Annual ID:
13433T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II "The War of The Future" Documentary
Category:
Branded Content / Online
Annual ID:
13434T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Blades
Category:
Branded Content / Online
Annual ID:
13435T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Samsung Telecommunications America
Title:
"The Next Big Thing? El Plato Supreme Super Bowl Teaser
Category:
Branded Content / Online
Annual ID:
13436T
Award:
2013 Advertising Merit Award
Agency:
BBDO New York / New York
Client:
AT&T
Title:
Daybreak
Category:
Branded Content / Online
Annual ID:
13437T
Award:
2013 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Branded Content / Online
Annual ID:
13438T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One
Category:
Branded Content / Online
Annual ID:
13439T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Aurora Flores
Category:
Branded Content / Online
Annual ID:
13440T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Karen Gustin
Category:
Branded Content / Online
Annual ID:
13441T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
PUMA
Title:
White Paper
Category:
Branded Content / Online
Annual ID:
13442T
Award:
2013 Advertising Merit Award
Agency:
Mistress / Venice
Client:
Mattel
Title:
Hot Wheels For Real Part II
Category:
Branded Content / Online
Annual ID:
13443T
Award:
2013 Advertising Merit Award
Agency:
Nail Communications / Providence
Client:
Nail Communications
Title:
Mike & Ike breakup
Category:
Branded Content / Online
Annual ID:
13444T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Tundra Endeavour "Ultimate Journey"
Category:
Branded Content / Online
Annual ID:
13445T
