The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The cumulative effect of knowledge Agency: Interbrand / New York Client: Interbrand Category: Self-Promotion / Single or Series
FOIL BOOK PRODUCE BY E. 2012 Agency: E. Co. / Tokyo Client: E. Co. Category: Self-Promotion / Single or Series
Konichiwa Komori Agency: Happy F&B / Gothenburg Client: Goteborgstryckeriet Category: Self-Promotion / Single or Series
77+ Anniversary Invitation Agency: Leo Burnett / Chicago Client: Leo Burnett Category: Self-Promotion / Single or Series
Cook Without the Book Agency: Leo Burnett / Toronto Client: Leo Burnett Category: Self-Promotion / Single or Series
Why Us? Agency: NB / London Client: NB Category: Self-Promotion / Single or Series
Rethink Wine Agency: Rethink / Vancouver Client: Rethink Category: Self-Promotion / Single or Series
We Sent Their Brief's Back Agency: TBWA\Hunt\Lascaris / Johannesburg Client: TBW\Hunt\Lascaris Johannesburg Category: Self-Promotion / Single or Series
SVA Undergraduate Catalog 2013/14 Agency: Visual Arts Press / New York Client: School of Visual Arts Category: Self-Promotion / Single or Series
Love Thyself Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Shoes are Boring, Wear Sneakers Agency: Anomaly / New York Client: Converse Category: Magazine / Full Page or Spread - Campaign
ANARCHY Agency: BBH / London Client: Axe Category: Magazine / Full Page or Spread - Campaign
Hinges Agency: Bester Burke / Cape Town Client: Triton Leo Group(Q20) Category: Magazine / Full Page or Spread - Campaign
Why We Insure Women Agency: Black River FC / Johannesburg Client: 1st for Women Insurance Category: Magazine / Full Page or Spread - Campaign
Glad Cling Wrap Agency: DDB / Hong Kong Client: Clorox Category: Magazine / Full Page or Spread - Campaign
Soul Ads Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Magazine / Full Page or Spread - Campaign
Miniatures Agency: Giovanni Draft FCB / São Paulo Client: Sharpie Category: Magazine / Full Page or Spread - Campaign
Speech Agency: Leo Burnett Tailor Made / São Paulo Client: Guitar Player Category: Magazine / Full Page or Spread - Campaign
Castrol Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Castrol BP Petco Category: Magazine / Full Page or Spread - Campaign
Still as good after 20 years. The German-Rail-Card. Agency: Ogilvy Germany / Frankfurt Client: German Rail (Deutsche Bahn) Category: Magazine / Full Page or Spread - Campaign
Campaign with a view Agency: Ogilvy Germany / Frankfurt Client: Schoeffel Outdoor Clothing Category: Magazine / Full Page or Spread - Campaign
Pictionary Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel Southeast Asia Category: Magazine / Full Page or Spread - Campaign
Airplanes Agency: Publicis Conseil / Paris Client: STIHL Category: Magazine / Full Page or Spread - Campaign
Back Pages Agency: TBWA\Media Arts Lab / Culver City Client: Apple Category: Magazine / Full Page or Spread - Campaign
"Say What?!" Agency: TBWASingapore / Singapore Client: APA Publications GmbH & Co. Verlag KG Category: Magazine / Full Page or Spread - Campaign
BUILD IT Agency: Young & Rubicam / Boulogne-Billancourt Client: MECCANO Category: Magazine / Full Page or Spread - Campaign
Be good with money Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: BNZ Category: Consumer Television / Commercials of Var. Length - Campaign
How to Change Cars Forever Agency: Wieden+Kennedy / Portland Client: Dodge Category: Consumer Television / Commercials of Var. Length - Campaign
The Fruit Agency: Dentsu / Tokyo Client: The Yoshida Hideo Memorial Foundation Advertising Museum Category: Craft / Photography - Series
Alice (In Wonderland) Agency: Design Army / Washington, DC Client: The Washington Ballet Category: Craft / Photography - Series
Everyone Has a Great Photograph In Them Agency: Leo Burnett London / London Client: Renaissance Photography Prize Category: Craft / Photography - Series
Ray-Ban 75 Years of Legends Agency: Marcel / Paris Client: Ray-Ban Category: Craft / Photography - Series
Suicide Agency: Leo Burnett Thailand / Bangkok Client: Don't Drive Drunk Foundation Category: Craft / Photography - Series
Fireworks Agency: BBH / London Client: Axe Category: Out Of Home / Billboards - Single
Pie Chart Agency: BBH / London Client: Guardian Category: Out Of Home / Billboards - Single
The Sunday Times Rich List-Sport Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Single
The Sunday Times Rich List-Rolling Stones Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Single
AUS to USA Agency: Clemenger BBDO / Sydney Client: Virgin Australia Category: Out Of Home / Billboards - Single
Who Uses the Word Chalice? Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Out Of Home / Billboards - Single
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Lincoln Fahd Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
CokeSanta Agency: Ogilvy & Mather / Shanghai Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Wall of Shoes Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Tiger Brands Category: Out Of Home / Billboards - Single
Pelicans Agency: Y&R / Dubai Client: Harvey Nichols Category: Out Of Home / Billboards - Single
Yoga Agency: Cactus / Denver Client: Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention Category: Online Films & Video / Public Service/Non-Profit
Pintermission Agency: RPA / Santa Moinca Client: American Honda Category: Social Media / Communities / Microblogging
Reality Drop Agency: Arnold Worldwide / Boston Client: Climate Reality Category: Social Media / Communities / Microblogging
Donate Your Fame Agency: Ogilvy Brasil / São Paulo Client: Graacc Category: Social Media / Communities / Microblogging
The Gnome Experiment Agency: OgilvyOne / London Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging
Mezamashii Run Project Agency: McKinney / Durham Client: Mizuno Category: Social Media / Communities / Microblogging

2013 Design Merit Award

Interbrand / New York

Interbrand

The cumulative effect of knowledge

Self-Promotion / Single or Series

13097D

2013 Design Merit Award

E. Co. / Tokyo

E. Co.

FOIL BOOK PRODUCE BY E. 2012

Self-Promotion / Single or Series

13160D

2013 Design Merit Award

Happy F&B / Gothenburg

Goteborgstryckeriet

Konichiwa Komori

Self-Promotion / Single or Series

13161D

2013 Design Merit Award

Leo Burnett / Chicago

Leo Burnett

77+ Anniversary Invitation

Self-Promotion / Single or Series

13162D

2013 Design Merit Award

Leo Burnett / Toronto

Leo Burnett

Cook Without the Book

Self-Promotion / Single or Series

13163D

2013 Design Merit Award

NB / London

NB

Why Us?

Self-Promotion / Single or Series

13164D

2013 Design Merit Award

Rethink / Vancouver

Rethink

Rethink Wine

Self-Promotion / Single or Series

13165D

2013 Design Merit Award

TBWA\Hunt\Lascaris / Johannesburg

TBW\Hunt\Lascaris Johannesburg

We Sent Their Brief's Back

Self-Promotion / Single or Series

13166D

2013 Design Merit Award

Visual Arts Press / New York

School of Visual Arts

SVA Undergraduate Catalog 2013/14

Self-Promotion / Single or Series

13167D

2013 Advertising Merit Award

adam&eveDDB / London

Harvey Nichols

Love Thyself

Magazine / Full Page or Spread - Campaign

13127A

2013 Advertising Merit Award

Anomaly / New York

Converse

Shoes are Boring, Wear Sneakers

Magazine / Full Page or Spread - Campaign

13128A

2013 Advertising Merit Award

BBH / London

Axe

ANARCHY

Magazine / Full Page or Spread - Campaign

13129A

2013 Advertising Merit Award

Bester Burke / Cape Town

Triton Leo Group(Q20)

Hinges

Magazine / Full Page or Spread - Campaign

13130A

2013 Advertising Merit Award

Black River FC / Johannesburg

1st for Women Insurance

Why We Insure Women

Magazine / Full Page or Spread - Campaign

13131A

2013 Advertising Merit Award

DDB / Hong Kong

Clorox

Glad Cling Wrap

Magazine / Full Page or Spread - Campaign

13132A

2013 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul Ads

Magazine / Full Page or Spread - Campaign

13133A

2013 Advertising Merit Award

Giovanni Draft FCB / São Paulo

Sharpie

Miniatures

Magazine / Full Page or Spread - Campaign

13134A

2013 Advertising Merit Award

Leo Burnett Tailor Made / São Paulo

Guitar Player

Speech

Magazine / Full Page or Spread - Campaign

13135A

2013 Advertising Merit Award

Ogilvy & Mather Vietnam / Ho Chi Minh

Castrol BP Petco

Castrol

Magazine / Full Page or Spread - Campaign

13136A

2013 Advertising Merit Award

Ogilvy Germany / Frankfurt

German Rail (Deutsche Bahn)

Still as good after 20 years. The German-Rail-Card.

Magazine / Full Page or Spread - Campaign

13137A

2013 Advertising Merit Award

Ogilvy Germany / Frankfurt

Schoeffel Outdoor Clothing

Campaign with a view

Magazine / Full Page or Spread - Campaign

13138A

2013 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Mattel Southeast Asia

Pictionary

Magazine / Full Page or Spread - Campaign

13139A

2013 Advertising Merit Award

Publicis Conseil / Paris

STIHL

Airplanes

Magazine / Full Page or Spread - Campaign

13140A

2013 Advertising Merit Award

TBWA\Media Arts Lab / Culver City

Apple

Back Pages

Magazine / Full Page or Spread - Campaign

13141A

2013 Advertising Merit Award

TBWASingapore / Singapore

APA Publications GmbH & Co. Verlag KG

"Say What?!"

Magazine / Full Page or Spread - Campaign

13142A

2013 Advertising Merit Award

Young & Rubicam / Boulogne-Billancourt

MECCANO

BUILD IT

Magazine / Full Page or Spread - Campaign

13143A

2013 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland

BNZ

Be good with money

Consumer Television / Commercials of Var. Length - Campaign

13412T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Dodge

How to Change Cars Forever

Consumer Television / Commercials of Var. Length - Campaign

13413T

2013 Design Merit Award

Dentsu / Tokyo

The Yoshida Hideo Memorial Foundation Advertising Museum

The Fruit

Craft / Photography - Series

13255D

2013 Design Merit Award

Design Army / Washington, DC

The Washington Ballet

Alice (In Wonderland)

Craft / Photography - Series

13256D

2013 Design Merit Award

Leo Burnett London / London

Renaissance Photography Prize

Everyone Has a Great Photograph In Them

Craft / Photography - Series

13257D

2013 Design Merit Award

Marcel / Paris

Ray-Ban

Ray-Ban 75 Years of Legends

Craft / Photography - Series

13258D

2013 Design Merit Award

Leo Burnett Thailand / Bangkok

Don't Drive Drunk Foundation

Suicide

Craft / Photography - Series

13259D

2013 Advertising Merit Award

BBH / London

Axe

Fireworks

Out Of Home / Billboards - Single

13146A

2013 Advertising Merit Award

BBH / London

Guardian

Pie Chart

Out Of Home / Billboards - Single

13147A

2013 Advertising Merit Award

CHI & Partners / London

News International

The Sunday Times Rich List-Sport

Out Of Home / Billboards - Single

13148A

2013 Advertising Merit Award

CHI & Partners / London

News International

The Sunday Times Rich List-Rolling Stones

Out Of Home / Billboards - Single

13149A

2013 Advertising Merit Award

Clemenger BBDO / Sydney

Virgin Australia

AUS to USA

Out Of Home / Billboards - Single

13150A

2013 Advertising Merit Award

Droga5 / New York

Newcastle Brown Ale

Who Uses the Word Chalice?

Out Of Home / Billboards - Single

13151A

2013 Advertising Merit Award

McCann Berlin / Frankfurt

The Coca-Cola Company

Open Happiness

Out Of Home / Billboards - Single

13152A

2013 Advertising Merit Award

McCann Worldgroup / Mumbai

Western Union Money Transfer

Lincoln Fahd

Out Of Home / Billboards - Single

13153A

2013 Advertising Merit Award

Ogilvy & Mather / Shanghai

The Coca-Cola Company

CokeSanta

Out Of Home / Billboards - Single

13154A

2013 Advertising Merit Award

TBWA\Hunt\Lascaris / Johannesburg

Tiger Brands

Wall of Shoes

Out Of Home / Billboards - Single

13155A

2013 Advertising Merit Award

Y&R / Dubai

Harvey Nichols

Pelicans

Out Of Home / Billboards - Single

13156A

2013 Interactive Merit Award

Cactus / Denver

Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention

Yoga

Online Films & Video / Public Service/Non-Profit

13247N

2013 Interactive Merit Award

RPA / Santa Moinca

American Honda

Pintermission

Social Media / Communities / Microblogging

13293N

2013 Interactive Merit Award

Arnold Worldwide / Boston

Climate Reality

Reality Drop

Social Media / Communities / Microblogging

13294N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

Graacc

Donate Your Fame

Social Media / Communities / Microblogging

13295N

2013 Interactive Merit Award

OgilvyOne / London

Kern & Sohn Precision Scales

The Gnome Experiment

Social Media / Communities / Microblogging

13296N

2013 Interactive Merit Award

McKinney / Durham

Mizuno

Mezamashii Run Project

Social Media / Communities / Microblogging

13297N

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