The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Too Old Agency: Publicis Kaplan Thaler / New York Client: Citibank Category: Consumer Radio / Single
Action Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Adult Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Mysteries of the Universe Agency: adam&eveDDB / London Client: Volkswagen Category: Consumer Radio / Single
Tini Agency: Leo Burnett Frankfurt / Duesseldorf Client: Akustika Spezial Category: Consumer Radio / Single
Shoes Agency: Barton F. Graf 9000 LLC / New York Client: Ragu Category: Consumer Radio / Single
Roll Call Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Single
The Most Popular Song Agency: JWT San Juan / San Juan Client: Banco Popular de Puerto Rico Category: Consumer Radio / Single
In Reverse Agency: Dare / Vancouver Client: Bc Honda Dealers Category: Consumer Radio / Single
Windows Down, Mood Up Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single
Heart Tokens Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Single
The world's most boring radio ad. Agency: Grabarz & Partner, Hamburg / Hamburg Client: Volkswagen Category: Consumer Radio / Single
Morning Agency: Republik Advertising / Auckland Client: Microsoft NZ - Xbox 360 Category: Consumer Radio / Single
Choir Agency: Ogilvy & Mather Cape Town / Cape Town Client: Kraft Foods Category: Consumer Radio / Single
Knock, Knock Agency: Young & Rubicam / New York Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Poetry Agency: Young & Rubicam / New York Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Dorm Agency: Young & Rubicam / New York Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Contradiction Agency: Ogilvy & Mather / London Client: Ford of Britain Category: Consumer Radio / Campaign
McFaster Agency: DDB Stockholm / Stockholm Client: McDonald's Sweden Category: Consumer Radio / Campaign
Things Change Agency: TBWAHuntLascaris - Johannesburg / Johannesburg Client: Tiger Brands Category: Consumer Radio / Campaign
Great Agency: Lapiz / Chicago Client: P&G Gain Category: Consumer Radio / Campaign
Drills Agency: Ireland/Davenport / Johannesburg Client: Bosch Drills Category: Consumer Radio / Campaign
Funnier in Canada Agency: Grey Canada / Toronto Client: Canadian Comedy Awards Category: Consumer Radio / Campaign
Gravity Coffee Run Agency: Special Group / Auckland Client: Gravity Coffee Category: Consumer Radio / Campaign
Most Hockey Dreams Die Agency: TAXI Canada Ltd. / Toronto Client: Hockey Hall of Fame Category: Consumer Radio / Campaign
SMALL BUSINESS Agency: Contrapunto BBDO, S.A. / Madrid Client: MERCEDES BENZ/SMART Category: Consumer Radio / Campaign
Diaries Agency: FoxP2 / Cape Town Client: Masterlock Category: Consumer Radio / Campaign
ODORS Agency: leo burnett colombia / Bogota Client: PROCTER & GAMBLE Category: Consumer Radio / Campaign
College Target Agency: Young & Rubicam / New York Client: Campbell's Chunky Soup Category: Consumer Radio / Campaign

2013 Advertising Merit Award

Publicis Kaplan Thaler / New York

Citibank

Too Old

Consumer Radio / Single

13511R

2013 Advertising Merit Award

LatinWorks / Austin

Cine Las Americas International Film Festival

Action

Consumer Radio / Single

13512R

2013 Advertising Merit Award

LatinWorks / Austin

Cine Las Americas International Film Festival

Adult

Consumer Radio / Single

13513R

2013 Advertising Merit Award

adam&eveDDB / London

Volkswagen

Mysteries of the Universe

Consumer Radio / Single

13514R

2013 Advertising Merit Award

Leo Burnett Frankfurt / Duesseldorf

Akustika Spezial

Tini

Consumer Radio / Single

13515R

2013 Advertising Merit Award

Barton F. Graf 9000 LLC / New York

Ragu

Shoes

Consumer Radio / Single

13516R

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Ragu

Roll Call

Consumer Radio / Single

13517R

2013 Advertising Merit Award

JWT San Juan / San Juan

Banco Popular de Puerto Rico

The Most Popular Song

Consumer Radio / Single

13518R

2013 Advertising Merit Award

Dare / Vancouver

Bc Honda Dealers

In Reverse

Consumer Radio / Single

13519R

2013 Advertising Merit Award

Wieden + Kennedy, Portland / Portland

Old Spice

Windows Down, Mood Up

Consumer Radio / Single

13520R

2013 Advertising Merit Award

Wieden + Kennedy, Portland / Portland

Old Spice

Heart Tokens

Consumer Radio / Single

13521R

2013 Advertising Merit Award

Grabarz & Partner, Hamburg / Hamburg

Volkswagen

The world's most boring radio ad.

Consumer Radio / Single

13522R

2013 Advertising Merit Award

Republik Advertising / Auckland

Microsoft NZ - Xbox 360

Morning

Consumer Radio / Single

13523R

2013 Advertising Merit Award

Ogilvy & Mather Cape Town / Cape Town

Kraft Foods

Choir

Consumer Radio / Single

13524R

2013 Advertising Merit Award

Young & Rubicam / New York

Campbell's Chunky Soup

Knock, Knock

Consumer Radio / Single

13525R

2013 Advertising Merit Award

Young & Rubicam / New York

Campbell's Chunky Soup

Poetry

Consumer Radio / Single

13526R

2013 Advertising Merit Award

Young & Rubicam / New York

Campbell's Chunky Soup

Dorm

Consumer Radio / Single

13527R

2013 Advertising Merit Award

Ogilvy & Mather / London

Ford of Britain

Contradiction

Consumer Radio / Campaign

13532R

2013 Advertising Merit Award

DDB Stockholm / Stockholm

McDonald's Sweden

McFaster

Consumer Radio / Campaign

13533R

2013 Advertising Merit Award

TBWAHuntLascaris - Johannesburg / Johannesburg

Tiger Brands

Things Change

Consumer Radio / Campaign

13534R

2013 Advertising Merit Award

Lapiz / Chicago

P&G Gain

Great

Consumer Radio / Campaign

13535R

2013 Advertising Merit Award

Ireland/Davenport / Johannesburg

Bosch Drills

Drills

Consumer Radio / Campaign

13536R

2013 Advertising Merit Award

Grey Canada / Toronto

Canadian Comedy Awards

Funnier in Canada

Consumer Radio / Campaign

13537R

2013 Advertising Merit Award

Special Group / Auckland

Gravity Coffee

Gravity Coffee Run

Consumer Radio / Campaign

13538R

2013 Advertising Merit Award

TAXI Canada Ltd. / Toronto

Hockey Hall of Fame

Most Hockey Dreams Die

Consumer Radio / Campaign

13539R

2013 Advertising Merit Award

Contrapunto BBDO, S.A. / Madrid

MERCEDES BENZ/SMART

SMALL BUSINESS

Consumer Radio / Campaign

13540R

2013 Advertising Merit Award

FoxP2 / Cape Town

Masterlock

Diaries

Consumer Radio / Campaign

13541R

2013 Advertising Merit Award

leo burnett colombia / Bogota

PROCTER & GAMBLE

ODORS

Consumer Radio / Campaign

13542R

2013 Advertising Merit Award

Young & Rubicam / New York

Campbell's Chunky Soup

College Target

Consumer Radio / Campaign

13543R

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