The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Offroad Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: Daimler Category: Consumer Television / 60 Second - Single
Fuel for Fans Agency: BETC / Paris Client: CANAL+ Category: Consumer Television / 60 Second - Single
Is the New Agency: DDB Brasil / São Paulo Client: Follow Magazine Category: Consumer Television / 60 Second - Single
Dads in Briefs Agency: Del Campo Saatchi & Saatchi / Martinez Client: BGH Category: Consumer Television / 60 Second - Single
Jess Time Agency: Google Creative Lab / New York Client: Google Category: Consumer Television / 60 Second - Single
Back at Ya Agency: King James / Cape Town Client: Santam Category: Consumer Television / 60 Second - Single
Tide "Miracle Stain" Superbowl spot Agency: Saatchi & Saatchi / New York Client: P&G - Tide Category: Consumer Television / 60 Second - Single
Born Into It Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Beach Agency: Wieden+Kennedy / New York Client: Southern Comfort Category: Consumer Television / 60 Second - Single
Voices Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
Greatness Anywhere Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
Poker Face Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Yes/No Agency: Del Campo Saatchi & Saatchi / Martinez Client: Sony PlayStation Category: Consumer Television / Under $80K Budget - Single
Enjoy The Ride Agency: Funny Or Die / Los Angeles Client: Pabst Brewing Co. / Old Milwaukee Category: Consumer Television / Under $80K Budget - Single
Brain Surgeon Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Single
Roommates Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Single
Horse Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :30/:25 - Single
Hamster Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Cheek Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
The Offer Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Candidates Affair Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Harden's Entourage Agency: BBDO / New York Client: Foot Locker Category: Consumer Television / :30/:25 - Single
Your Big Idea.co Agency: Deutsch / New York Client: Go Daddy Category: Consumer Television / :30/:25 - Single
Writers Room Agency: DDB NY / New York Client: New York Lottery Category: Consumer Television / :30/:25 - Single
Friends Agency: Del Campo Saatchi & Saatchi / Martinez Client: BGH Category: Consumer Television / :30/:25 - Single
Brewers Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Consumer Television / :30/:25 - Single
Funeral Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Platoon Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Wig Shop Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Sword Fight Agency: Havas Worldwide / New York Client: Dos Equis Category: Consumer Television / :30/:25 - Single
Pajamas Agency: Leo Burnett / Chicago Client: Sprint Category: Consumer Television / :30/:25 - Single
The kiss boy Agency: Publicis Conseil / Paris Client: Orange Category: Consumer Television / :30/:25 - Single
Basket Agency: The Martin Agency / Richmond Client: Geico Category: Consumer Television / :30/:25 - Single
This Is SportsCenter: John Clayton Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Film Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Irresistible Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Whisper Fight Agency: Wieden+Kennedy / Buenos Aires Client: Mondelez International - Oreo Category: Consumer Television / :30/:25 - Single
Impressive Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :20 and Under - Single
Woods Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Single
Mime Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Single
Saridon Pound Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Saridon Stamp Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Saridon Wash Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Baby Agency: lg2 / Quebec Client: The Capital Transit Network Category: Consumer Television / :20 and Under - Single
Patio Agency: Wieden+Kennedy / New York Client: Southern Comfort Category: Consumer Television / :20 and Under - Single
Jet Ski Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Drive Safe Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
KAYAK - Television Campaign Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Campaign
Little Caesars - Television :30 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :30/:25 - Campaign
It's Not Complicated Agency: BBDO / Atlanta Client: AT&T Category: Consumer Television / :30/:25 - Campaign

2013 Advertising Merit Award

BBDO Proximity Berlin GmbH / Duesseldorf

Daimler

Offroad

Consumer Television / 60 Second - Single

13337T

2013 Advertising Merit Award

BETC / Paris

CANAL+

Fuel for Fans

Consumer Television / 60 Second - Single

13338T

2013 Advertising Merit Award

DDB Brasil / São Paulo

Follow Magazine

Is the New

Consumer Television / 60 Second - Single

13339T

2013 Advertising Merit Award

Del Campo Saatchi & Saatchi / Martinez

BGH

Dads in Briefs

Consumer Television / 60 Second - Single

13340T

2013 Advertising Merit Award

Google Creative Lab / New York

Google

Jess Time

Consumer Television / 60 Second - Single

13341T

2013 Advertising Merit Award

King James / Cape Town

Santam

Back at Ya

Consumer Television / 60 Second - Single

13342T

2013 Advertising Merit Award

Saatchi & Saatchi / New York

P&G - Tide

Tide "Miracle Stain" Superbowl spot

Consumer Television / 60 Second - Single

13343T

2013 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Born Into It

Consumer Television / 60 Second - Single

13344T

2013 Advertising Merit Award

Wieden+Kennedy / New York

Southern Comfort

Beach

Consumer Television / 60 Second - Single

13345T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Voices

Consumer Television / 60 Second - Single

13346T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Greatness Anywhere

Consumer Television / 60 Second - Single

13347T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Poker Face

Consumer Television / 60 Second - Single

13348T

2013 Advertising Merit Award

Del Campo Saatchi & Saatchi / Martinez

Sony PlayStation

Yes/No

Consumer Television / Under $80K Budget - Single

13414T

2013 Advertising Merit Award

Funny Or Die / Los Angeles

Pabst Brewing Co. / Old Milwaukee

Enjoy The Ride

Consumer Television / Under $80K Budget - Single

13415T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Brain Surgeon

Consumer Television / :30/:25 - Single

13350T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Roommates

Consumer Television / :30/:25 - Single

13351T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Horse

Consumer Television / :30/:25 - Single

13352T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Ragu

Hamster

Consumer Television / :30/:25 - Single

13353T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Ragu

Cheek

Consumer Television / :30/:25 - Single

13354T

2013 Advertising Merit Award

BBDO / New York

FedEx

The Offer

Consumer Television / :30/:25 - Single

13355T

2013 Advertising Merit Award

BBDO / New York

FedEx

Candidates Affair

Consumer Television / :30/:25 - Single

13356T

2013 Advertising Merit Award

BBDO / New York

Foot Locker

Harden's Entourage

Consumer Television / :30/:25 - Single

13357T

2013 Advertising Merit Award

Deutsch / New York

Go Daddy

Your Big Idea.co

Consumer Television / :30/:25 - Single

13358T

2013 Advertising Merit Award

DDB NY / New York

New York Lottery

Writers Room

Consumer Television / :30/:25 - Single

13359T

2013 Advertising Merit Award

Del Campo Saatchi & Saatchi / Martinez

BGH

Friends

Consumer Television / :30/:25 - Single

13360T

2013 Advertising Merit Award

Droga5 / New York

Newcastle Brown Ale

Brewers

Consumer Television / :30/:25 - Single

13361T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Funeral

Consumer Television / :30/:25 - Single

13362T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Platoon

Consumer Television / :30/:25 - Single

13363T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Wig Shop

Consumer Television / :30/:25 - Single

13364T

2013 Advertising Merit Award

Havas Worldwide / New York

Dos Equis

Sword Fight

Consumer Television / :30/:25 - Single

13365T

2013 Advertising Merit Award

Leo Burnett / Chicago

Sprint

Pajamas

Consumer Television / :30/:25 - Single

13366T

2013 Advertising Merit Award

Publicis Conseil / Paris

Orange

The kiss boy

Consumer Television / :30/:25 - Single

13367T

2013 Advertising Merit Award

The Martin Agency / Richmond

Geico

Basket

Consumer Television / :30/:25 - Single

13368T

2013 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

This Is SportsCenter: John Clayton

Consumer Television / :30/:25 - Single

13369T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Film

Consumer Television / :30/:25 - Single

13370T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Irresistible

Consumer Television / :30/:25 - Single

13371T

2013 Advertising Merit Award

Wieden+Kennedy / Buenos Aires

Mondelez International - Oreo

Whisper Fight

Consumer Television / :30/:25 - Single

13372T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Impressive

Consumer Television / :20 and Under - Single

13389T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Woods

Consumer Television / :20 and Under - Single

13390T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Mime

Consumer Television / :20 and Under - Single

13391T

2013 Advertising Merit Award

BBDO Guerrero / Makati City

Bayer Philippines

Saridon Pound

Consumer Television / :20 and Under - Single

13392T

2013 Advertising Merit Award

BBDO Guerrero / Makati City

Bayer Philippines

Saridon Stamp

Consumer Television / :20 and Under - Single

13393T

2013 Advertising Merit Award

BBDO Guerrero / Makati City

Bayer Philippines

Saridon Wash

Consumer Television / :20 and Under - Single

13394T

2013 Advertising Merit Award

lg2 / Quebec

The Capital Transit Network

Baby

Consumer Television / :20 and Under - Single

13395T

2013 Advertising Merit Award

Wieden+Kennedy / New York

Southern Comfort

Patio

Consumer Television / :20 and Under - Single

13396T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Jet Ski

Consumer Television / :20 and Under - Single

13397T

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Drive Safe

Consumer Television / :30/:25 - Campaign

13373T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

KAYAK - Television Campaign

Consumer Television / :30/:25 - Campaign

13374T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Little Caesars - Television :30 Campaign

Consumer Television / :30/:25 - Campaign

13375T

2013 Advertising Merit Award

BBDO / Atlanta

AT&T

It's Not Complicated

Consumer Television / :30/:25 - Campaign

13376T

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