The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

LI(DETACH) Agency: Hanqingtang Design / Nanjing Client: LUCOS DESIGNFORUM Category: Publication Design / Book Layout Design
Chicago: On a scale from 1-10 Agency: Leo Burnett / Chicago Client: Leo Burnett Category: Publication Design / Book Layout Design
Heat Agency: Leo Burnett / Chicago Client: Leo Burnett Category: Publication Design / Book Layout Design
ADC Annual Book 2012 Agency: MR_DESIGN / Tokyo Client: Tokyo Art Directors Club Category: Publication Design / Book Layout Design
What a Beautiful Day! Agency: Nanyang Technological University / Singapore Client: Garden City Publishers Category: Publication Design / Book Layout Design
Summer Sale Excitement Campaign Agency: adam&eveDDB / London Client: Harvey Nichols Category: Collateral / Posters - Campaign
Earpod Posters Agency: Apple / Cupertino Client: Apple Category: Collateral / Posters - Campaign
How To Agency: BBDO / Mumbai Client: White Collar Hippies Category: Collateral / Posters - Campaign
Soul Poster Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Collateral / Posters - Campaign
Skyscrapers Agency: Leo Burnett / Duesseldorf Client: Makita Power Tools Category: Collateral / Posters - Campaign
Speech Agency: Leo Burnett Tailor Made / São Paulo Client: Guitar Player Category: Collateral / Posters - Campaign
Evolution Agency: Lowe / Singapore Client: Unilever Category: Collateral / Posters - Campaign
Brains Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Collateral / Posters - Campaign
Puzzles Agency: Ogilvy & Mather Cape Town / Cape Town Client: Volkswagen South Africa Category: Collateral / Posters - Campaign
All You Can Agency: Ogilvy & Mather / London Client: Expedia Category: Collateral / Posters - Campaign
Hotwheels Vintage Collection Agency: Ogilvy & Mather / Mumbai Client: Mattel Category: Collateral / Posters - Campaign
The World Without Billionaires Agency: Ogilvy Brasil / São Paulo Client: Forbes Brasil Category: Collateral / Posters - Campaign
Different Sides Agency: Y&R / São Paulo Client: LG Category: Collateral / Posters - Campaign
Quit pretending Agency: Young & Rubicam / Prague Client: PHD Bikes a.s./ Harley Davidson Category: Collateral / Posters - Campaign
20th Birthday Music Video Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Broadcast and Moving Image / Broadcast Design - Single or Series
WAR Agency: Contrapunto BBDO / Madrid Client: Amnesty International Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Children's Film Festival Agency: Creature / Seattle Client: Northwest Film Forum Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Continuum Agency: DDB / Johannesburg Client: Honda Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Eco Technology Agency: Dentsu / Tokyo Client: Panasonic Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Muhammad Ali - The Greatest Words Agency: Ogilvy France / Paris Client: Louis Vuitton Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Prius "Hum" Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Broadcast and Moving Image / Broadcast Design - Single or Series
DNB Moving Brand Images Agency: Snøhetta Design & Anti / Oslo Client: DNB Category: Broadcast and Moving Image / Broadcast Design - Single or Series
MTV REBRAND 2011 Agency: VIMN MTV World Design Studio / Milan Client: VIMN MTV World Design Studio Milan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Car vs Piano Agency: BBDO Russia / Moscow Client: Intouch Category: Websites / Services
Gif me more party Agency: Buzzman / Paris Client: MTV Mobile Europe Category: Websites / Services
CataCombo Sound System Agency: Akestam Holst / Stockholm Client: Pause Home Entertainment Category: Websites / Services
Chaos In Your Town Agency: DDB / Chicago Client: State Farm Category: Websites / Services
Dare to Stamp Out Hunger Agency: Forsman & Bodenfors / Gothenburg Client: Swedish Church Category: Websites / Services
Cell Mate Agency: AlmapBBDO / São Paulo Client: Bayer Category: Newspaper / Full Page or Spread - Single
Bear Agency: AlmapBBDO / São Paulo Client: Gol Linhas Aereas Category: Newspaper / Full Page or Spread - Single
Wine Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Newspaper / Full Page or Spread - Single
Tree of Life Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Single
The Sunday Times Rich List-Dragons Den Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Single
Church Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Newspaper / Full Page or Spread - Single
Open Happiness Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Newspaper / Full Page or Spread - Single
Mum Dad IOU Agency: Ogilvy & Mather / London Client: Expedia Category: Newspaper / Full Page or Spread - Single
Roof Space Agency: SHEDcsc / Perth Client: ATTIX Category: Newspaper / Full Page or Spread - Single
I just called Agency: THEY / Amsterdam Client: Vodafone Category: Newspaper / Full Page or Spread - Single
Malcolm Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Newspaper / Full Page or Spread - Single
Hover Car Agency: Proximity China / Goodstein & Partners / Beijing Client: Volskawagen Group China Category: User Generated Content / Single
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Interactive Advertising / Other Interactive Media - Single
Frontrow Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Opera House Category: Interactive Advertising / Other Interactive Media - Single
Chaos to Perfection Agency: 84.Paris / Paris Client: Google Cultural Institute - Ch?teau de Versailles Category: Interactive Advertising / Other Interactive Media - Single
CinePrint Agency: Team One / El Segundo Client: Lexus Category: Interactive Advertising / Other Interactive Media - Single
Nike Fuel Stream Agency: AKQA / London Client: Nike Category: Interactive Advertising / Other Interactive Media - Single

2013 Design Merit Award

Hanqingtang Design / Nanjing

LUCOS DESIGNFORUM

LI(DETACH)

Publication Design / Book Layout Design

13212D

2013 Design Merit Award

Leo Burnett / Chicago

Leo Burnett

Chicago: On a scale from 1-10

Publication Design / Book Layout Design

13213D

2013 Design Merit Award

Leo Burnett / Chicago

Leo Burnett

Heat

Publication Design / Book Layout Design

13214D

2013 Design Merit Award

MR_DESIGN / Tokyo

Tokyo Art Directors Club

ADC Annual Book 2012

Publication Design / Book Layout Design

13215D

2013 Design Merit Award

Nanyang Technological University / Singapore

Garden City Publishers

What a Beautiful Day!

Publication Design / Book Layout Design

13216D

2013 Advertising Merit Award

adam&eveDDB / London

Harvey Nichols

Summer Sale Excitement Campaign

Collateral / Posters - Campaign

13223A

2013 Advertising Merit Award

Apple / Cupertino

Apple

Earpod Posters

Collateral / Posters - Campaign

13224A

2013 Advertising Merit Award

BBDO / Mumbai

White Collar Hippies

How To

Collateral / Posters - Campaign

13225A

2013 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Store Sao Paulo

Soul Poster

Collateral / Posters - Campaign

13226A

2013 Advertising Merit Award

Leo Burnett / Duesseldorf

Makita Power Tools

Skyscrapers

Collateral / Posters - Campaign

13228A

2013 Advertising Merit Award

Leo Burnett Tailor Made / São Paulo

Guitar Player

Speech

Collateral / Posters - Campaign

13229A

2013 Advertising Merit Award

Lowe / Singapore

Unilever

Evolution

Collateral / Posters - Campaign

13230A

2013 Advertising Merit Award

Net#work BBDO / Johannesburg

Mercedes-Benz

Brains

Collateral / Posters - Campaign

13231A

2013 Advertising Merit Award

Ogilvy & Mather Cape Town / Cape Town

Volkswagen South Africa

Puzzles

Collateral / Posters - Campaign

13232A

2013 Advertising Merit Award

Ogilvy & Mather / London

Expedia

All You Can

Collateral / Posters - Campaign

13233A

2013 Advertising Merit Award

Ogilvy & Mather / Mumbai

Mattel

Hotwheels Vintage Collection

Collateral / Posters - Campaign

13234A

2013 Advertising Merit Award

Ogilvy Brasil / São Paulo

Forbes Brasil

The World Without Billionaires

Collateral / Posters - Campaign

13235A

2013 Advertising Merit Award

Y&R / São Paulo

LG

Different Sides

Collateral / Posters - Campaign

13236A

2013 Advertising Merit Award

Young & Rubicam / Prague

PHD Bikes a.s./ Harley Davidson

Quit pretending

Collateral / Posters - Campaign

13237A

2013 Design Merit Award

Cartoon Network / Atlanta

Cartoon Network

20th Birthday Music Video

Broadcast and Moving Image / Broadcast Design - Single or Series

13218D

2013 Design Merit Award

Contrapunto BBDO / Madrid

Amnesty International

WAR

Broadcast and Moving Image / Broadcast Design - Single or Series

13219D

2013 Design Merit Award

Creature / Seattle

Northwest Film Forum

Children's Film Festival

Broadcast and Moving Image / Broadcast Design - Single or Series

13220D

2013 Design Merit Award

DDB / Johannesburg

Honda

Continuum

Broadcast and Moving Image / Broadcast Design - Single or Series

13221D

2013 Design Merit Award

Dentsu / Tokyo

Panasonic

Eco Technology

Broadcast and Moving Image / Broadcast Design - Single or Series

13222D

2013 Design Merit Award

Ogilvy France / Paris

Louis Vuitton

Muhammad Ali - The Greatest Words

Broadcast and Moving Image / Broadcast Design - Single or Series

13223D

2013 Design Merit Award

Saatchi & Saatchi LA / Torrance

Toyota

Prius "Hum"

Broadcast and Moving Image / Broadcast Design - Single or Series

13224D

2013 Design Merit Award

Snøhetta Design & Anti / Oslo

DNB

DNB Moving Brand Images

Broadcast and Moving Image / Broadcast Design - Single or Series

13225D

2013 Design Merit Award

VIMN MTV World Design Studio / Milan

VIMN MTV World Design Studio Milan

MTV REBRAND 2011

Broadcast and Moving Image / Broadcast Design - Single or Series

13226D

2013 Interactive Merit Award

BBDO Russia / Moscow

Intouch

Car vs Piano

Websites / Services

13136N

2013 Interactive Merit Award

Buzzman / Paris

MTV Mobile Europe

Gif me more party

Websites / Services

13137N

2013 Interactive Merit Award

Akestam Holst / Stockholm

Pause Home Entertainment

CataCombo Sound System

Websites / Services

13138N

2013 Interactive Merit Award

DDB / Chicago

State Farm

Chaos In Your Town

Websites / Services

13139N

2013 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Swedish Church

Dare to Stamp Out Hunger

Websites / Services

13140N

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Bayer

Cell Mate

Newspaper / Full Page or Spread - Single

13084A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

Gol Linhas Aereas

Bear

Newspaper / Full Page or Spread - Single

13085A

2013 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Wine

Newspaper / Full Page or Spread - Single

13086A

2013 Advertising Merit Award

BBDO Proximity Berlin GmbH / Duesseldorf

Mercedes-Benz

Tree of Life

Newspaper / Full Page or Spread - Single

13087A

2013 Advertising Merit Award

CHI & Partners / London

News International

The Sunday Times Rich List-Dragons Den

Newspaper / Full Page or Spread - Single

13088A

2013 Advertising Merit Award

Leo Burnett / Hong Kong

Staedtler

Church

Newspaper / Full Page or Spread - Single

13089A

2013 Advertising Merit Award

McCann Berlin / Frankfurt

The Coca-Cola Company

Open Happiness

Newspaper / Full Page or Spread - Single

13090A

2013 Advertising Merit Award

Ogilvy & Mather / London

Expedia

Mum Dad IOU

Newspaper / Full Page or Spread - Single

13091A

2013 Advertising Merit Award

SHEDcsc / Perth

ATTIX

Roof Space

Newspaper / Full Page or Spread - Single

13092A

2013 Advertising Merit Award

THEY / Amsterdam

Vodafone

I just called

Newspaper / Full Page or Spread - Single

13093A

2013 Advertising Merit Award

Y&R Malaysia / Kuala Lumpur

Penguin Books Malaysia

Malcolm

Newspaper / Full Page or Spread - Single

13094A

2013 Branded Entertainment Merit Award

Proximity China / Goodstein & Partners / Beijing

Volskawagen Group China

Hover Car

User Generated Content / Single

13085E

2013 Interactive Merit Award

R/GA / New York

Adam Tensta

One Copy Song

Interactive Advertising / Other Interactive Media - Single

13203N

2013 Interactive Merit Award

M&C Saatchi/Mark / Sydney

Google Australia & Opera House

Frontrow

Interactive Advertising / Other Interactive Media - Single

13204N

2013 Interactive Merit Award

84.Paris / Paris

Google Cultural Institute - Ch?teau de Versailles

Chaos to Perfection

Interactive Advertising / Other Interactive Media - Single

13205N

2013 Interactive Merit Award

Team One / El Segundo

Lexus

CinePrint

Interactive Advertising / Other Interactive Media - Single

13206N

2013 Interactive Merit Award

AKQA / London

Nike

Nike Fuel Stream

Interactive Advertising / Other Interactive Media - Single

13207N

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