The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Rav4 - No Time to Waste! Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Interactive Advertising / Banners - Dynamic - Campaign
Troy Davis - I am alive Agency: Serviceplan / Munich Client: Alive - Coalition to Abolish the Death Penalty Category: Interactive Advertising / Public Service/Non-Profit
Earphone Bully Agency: SapientNitro / South Brisbane Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Interactive Advertising / Public Service/Non-Profit
Donate with Style Agency: McCann Digital Israel / Tel-Aviv Client: Shorashim Group Category: Interactive Advertising / Public Service/Non-Profit
Amex Sync Show Agency: Digitas / New York Client: American Express Category: Interactive Advertising / Environmental/Experiential - Single
Quattro Experience Agency: Zulu Alpha Kilo / Toronto Client: Audi Category: Interactive Advertising / Environmental/Experiential - Single
The Last Barfighter Agency: McKinney / Durham Client: Big Boss Brewing Company Category: Interactive Advertising / Environmental/Experiential - Single
Guitar Pee Agency: AlmapBBDO / São Paulo Client: Billboard Magazine Category: Interactive Advertising / Environmental/Experiential - Single
Bing It On Agency: CP+B / Boulder Client: Bing Category: Interactive Advertising / Environmental/Experiential - Single
Before and After Agency: Baldwin& / Raleigh Client: Burt's Bees Category: Interactive Advertising / Environmental/Experiential - Single
The Social Home Tour Agency: Artplan / Rio de Janeiro Client: Carvalho Hosken Category: Interactive Advertising / Environmental/Experiential - Single
Seal of Mine Agency: cccdi / Hong Kong Client: CCC APPS Category: Interactive Advertising / Environmental/Experiential - Single
Sprite Shower Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single
Sprite Dunk Intensity Meter Agency: BBH New York / New York Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single
Sunny Sale Agency: Cheil Worldwide / Seoul Client: Emart Category: Interactive Advertising / Environmental/Experiential - Single
The EVOC Indestructible Billboard Agency: Publicis / Munich Client: EVOC Sports Category: Interactive Advertising / Environmental/Experiential - Single
Delite-O-Matic Agency: Clemenger BBDO / Adelaide Client: Fantastic Snacks Category: Interactive Advertising / Environmental/Experiential - Single
OMOTE 3D Agency: Party / Tokyo Client: iJet Category: Interactive Advertising / Environmental/Experiential - Single
Car vs Piano Agency: BBDO Russia / Moscow Client: Intouch Category: Interactive Advertising / Environmental/Experiential - Single
Yes, Virginia The Musical Agency: JWT / New York Client: Macy's Category: Interactive Advertising / Environmental/Experiential - Single
Green Picks Recycle Machine Agency: LDC / São Paulo Client: MTV Brasil Category: Interactive Advertising / Environmental/Experiential - Single
The Fountain of Electrolytenment Agency: McCann New York / New York Client: Nestle Resource Water Category: Interactive Advertising / Environmental/Experiential - Single
Dance to Draw X AF1 Agency: Ogilvy & Mather / Taipei Client: NIKE Category: Interactive Advertising / Environmental/Experiential - Single
Nike Fuel Station Agency: AKQA / London Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
Ugokidase Tokyo Agency: AKQA / London Client: Nike Japan Category: Interactive Advertising / Environmental/Experiential - Single
PUMA iPad Wall Agency: kbs+ Spies & Assassins / New York Client: PUMA Category: Interactive Advertising / Environmental/Experiential - Single
Make Music in the Corner Shop Agency: Stinkdigital / London Client: Red Stripe Category: Interactive Advertising / Environmental/Experiential - Single
Unlimited Love Billboard Agency: Leo Burnett / Chicago Client: Sprint Category: Interactive Advertising / Environmental/Experiential - Single
Pothole Season Agency: TAXI Montreal / Montréal Client: TAXI Category: Interactive Advertising / Environmental/Experiential - Single
Tweets for Sweets Agency: Hellocomputer / Cape Town Client: Toyota Etios Category: Interactive Advertising / Environmental/Experiential - Single
Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Interactive Advertising / Environmental/Experiential - Single
LYNX Anarchy Agency: Soap Creative / Sydney Client: Unilever Category: Interactive Advertising / Environmental/Experiential - Single
Pintermission Agency: RPA / Santa Moinca Client: American Honda Category: Interactive Advertising / Other Interactive Media - Campaign
SPARKLE YOUR IMAGINATION Agency: Dentsu / Tokyo Client: Kirin Brewery Category: Interactive Advertising / Other Interactive Media - Campaign
Pinata Anatomy Agency: Carmichael Lynch / Minneapolis Client: Carmichael Collective Category: Interactive Advertising / Self-Promotion
#Don'tgohome Agency: BBH New York / New York Client: Cole Haan Category: Interactive Advertising / Environmental/Experiential - Campaign
UFO's Over Jozi Agency: Ireland/Davenport / Johannesburg Client: TopTV Category: Interactive Advertising / Environmental/Experiential - Campaign
The Pinch Banner Agency: McCann Digital Israel / Tel-Aviv Client: Opticana Category: Interactive Advertising / Banners - Dynamic - Single
Scroll Up Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Interactive Advertising / Banners - Dynamic - Single
The Upgradable Banner Agency: Cundari / Toronto Client: BMW Canada Category: Interactive Advertising / Banners - Fixed Space - Single
Oil Spill Take Over Agency: Rethink / Vancouver Client: Dogwood Initiative Category: Interactive Advertising / Banners - Fixed Space - Single
Scrolling for pleasure Agency: Herezie / Paris Client: Passage du D?sir Category: Interactive Advertising / Banners - Fixed Space - Single
Automatic Banner Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Original Click Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
One Copy Song Agency: R/GA / New York Client: Adam Tensta Category: Interactive Advertising / Other Interactive Media - Single
Frontrow Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Opera House Category: Interactive Advertising / Other Interactive Media - Single
Chaos to Perfection Agency: 84.Paris / Paris Client: Google Cultural Institute - Ch?teau de Versailles Category: Interactive Advertising / Other Interactive Media - Single
CinePrint Agency: Team One / El Segundo Client: Lexus Category: Interactive Advertising / Other Interactive Media - Single
Nike Fuel Stream Agency: AKQA / London Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
The Great American Bacon Barter Agency: 360i / New York Client: Oscar Mayer Category: Interactive Advertising / Other Interactive Media - Single

2013 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota

Rav4 - No Time to Waste!

Interactive Advertising / Banners - Dynamic - Campaign

13172N

2013 Interactive Merit Award

Serviceplan / Munich

Alive - Coalition to Abolish the Death Penalty

Troy Davis - I am alive

Interactive Advertising / Public Service/Non-Profit

13216N

2013 Interactive Merit Award

SapientNitro / South Brisbane

Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out

Earphone Bully

Interactive Advertising / Public Service/Non-Profit

13217N

2013 Interactive Merit Award

McCann Digital Israel / Tel-Aviv

Shorashim Group

Donate with Style

Interactive Advertising / Public Service/Non-Profit

13218N

2013 Interactive Merit Award

Digitas / New York

American Express

Amex Sync Show

Interactive Advertising / Environmental/Experiential - Single

13173N

2013 Interactive Merit Award

Zulu Alpha Kilo / Toronto

Audi

Quattro Experience

Interactive Advertising / Environmental/Experiential - Single

13174N

2013 Interactive Merit Award

McKinney / Durham

Big Boss Brewing Company

The Last Barfighter

Interactive Advertising / Environmental/Experiential - Single

13175N

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Billboard Magazine

Guitar Pee

Interactive Advertising / Environmental/Experiential - Single

13176N

2013 Interactive Merit Award

CP+B / Boulder

Bing

Bing It On

Interactive Advertising / Environmental/Experiential - Single

13177N

2013 Interactive Merit Award

Baldwin& / Raleigh

Burt's Bees

Before and After

Interactive Advertising / Environmental/Experiential - Single

13178N

2013 Interactive Merit Award

Artplan / Rio de Janeiro

Carvalho Hosken

The Social Home Tour

Interactive Advertising / Environmental/Experiential - Single

13179N

2013 Interactive Merit Award

cccdi / Hong Kong

CCC APPS

Seal of Mine

Interactive Advertising / Environmental/Experiential - Single

13180N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

The Coca-Cola Company

Sprite Shower

Interactive Advertising / Environmental/Experiential - Single

13181N

2013 Interactive Merit Award

BBH New York / New York

The Coca-Cola Company

Sprite Dunk Intensity Meter

Interactive Advertising / Environmental/Experiential - Single

13182N

2013 Interactive Merit Award

Cheil Worldwide / Seoul

Emart

Sunny Sale

Interactive Advertising / Environmental/Experiential - Single

13183N

2013 Interactive Merit Award

Publicis / Munich

EVOC Sports

The EVOC Indestructible Billboard

Interactive Advertising / Environmental/Experiential - Single

13184N

2013 Interactive Merit Award

Clemenger BBDO / Adelaide

Fantastic Snacks

Delite-O-Matic

Interactive Advertising / Environmental/Experiential - Single

13185N

2013 Interactive Merit Award

Party / Tokyo

iJet

OMOTE 3D

Interactive Advertising / Environmental/Experiential - Single

13186N

2013 Interactive Merit Award

BBDO Russia / Moscow

Intouch

Car vs Piano

Interactive Advertising / Environmental/Experiential - Single

13187N

2013 Interactive Merit Award

JWT / New York

Macy's

Yes, Virginia The Musical

Interactive Advertising / Environmental/Experiential - Single

13188N

2013 Interactive Merit Award

LDC / São Paulo

MTV Brasil

Green Picks Recycle Machine

Interactive Advertising / Environmental/Experiential - Single

13189N

2013 Interactive Merit Award

McCann New York / New York

Nestle Resource Water

The Fountain of Electrolytenment

Interactive Advertising / Environmental/Experiential - Single

13190N

2013 Interactive Merit Award

Ogilvy & Mather / Taipei

NIKE

Dance to Draw X AF1

Interactive Advertising / Environmental/Experiential - Single

13191N

2013 Interactive Merit Award

AKQA / London

Nike

Nike Fuel Station

Interactive Advertising / Environmental/Experiential - Single

13192N

2013 Interactive Merit Award

AKQA / London

Nike Japan

Ugokidase Tokyo

Interactive Advertising / Environmental/Experiential - Single

13193N

2013 Interactive Merit Award

kbs+ Spies & Assassins / New York

PUMA

PUMA iPad Wall

Interactive Advertising / Environmental/Experiential - Single

13194N

2013 Interactive Merit Award

Stinkdigital / London

Red Stripe

Make Music in the Corner Shop

Interactive Advertising / Environmental/Experiential - Single

13195N

2013 Interactive Merit Award

Leo Burnett / Chicago

Sprint

Unlimited Love Billboard

Interactive Advertising / Environmental/Experiential - Single

13196N

2013 Interactive Merit Award

TAXI Montreal / Montréal

TAXI

Pothole Season

Interactive Advertising / Environmental/Experiential - Single

13197N

2013 Interactive Merit Award

Hellocomputer / Cape Town

Toyota Etios

Tweets for Sweets

Interactive Advertising / Environmental/Experiential - Single

13198N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

Unilever

Recipe Receipt

Interactive Advertising / Environmental/Experiential - Single

13199N

2013 Interactive Merit Award

Soap Creative / Sydney

Unilever

LYNX Anarchy

Interactive Advertising / Environmental/Experiential - Single

13200N

2013 Interactive Merit Award

RPA / Santa Moinca

American Honda

Pintermission

Interactive Advertising / Other Interactive Media - Campaign

13214N

2013 Interactive Merit Award

Dentsu / Tokyo

Kirin Brewery

SPARKLE YOUR IMAGINATION

Interactive Advertising / Other Interactive Media - Campaign

13215N

2013 Interactive Merit Award

Carmichael Lynch / Minneapolis

Carmichael Collective

Pinata Anatomy

Interactive Advertising / Self-Promotion

13219N

2013 Interactive Merit Award

BBH New York / New York

Cole Haan

#Don'tgohome

Interactive Advertising / Environmental/Experiential - Campaign

13201N

2013 Interactive Merit Award

Ireland/Davenport / Johannesburg

TopTV

UFO's Over Jozi

Interactive Advertising / Environmental/Experiential - Campaign

13202N

2013 Interactive Merit Award

McCann Digital Israel / Tel-Aviv

Opticana

The Pinch Banner

Interactive Advertising / Banners - Dynamic - Single

13170N

2013 Interactive Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Scroll Up

Interactive Advertising / Banners - Dynamic - Single

13171N

2013 Interactive Merit Award

Cundari / Toronto

BMW Canada

The Upgradable Banner

Interactive Advertising / Banners - Fixed Space - Single

13165N

2013 Interactive Merit Award

Rethink / Vancouver

Dogwood Initiative

Oil Spill Take Over

Interactive Advertising / Banners - Fixed Space - Single

13166N

2013 Interactive Merit Award

Herezie / Paris

Passage du D?sir

Scrolling for pleasure

Interactive Advertising / Banners - Fixed Space - Single

13167N

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Automatic Banner

Interactive Advertising / Banners - Fixed Space - Single

13168N

2013 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Original Click

Interactive Advertising / Banners - Fixed Space - Single

13169N

2013 Interactive Merit Award

R/GA / New York

Adam Tensta

One Copy Song

Interactive Advertising / Other Interactive Media - Single

13203N

2013 Interactive Merit Award

M&C Saatchi/Mark / Sydney

Google Australia & Opera House

Frontrow

Interactive Advertising / Other Interactive Media - Single

13204N

2013 Interactive Merit Award

84.Paris / Paris

Google Cultural Institute - Ch?teau de Versailles

Chaos to Perfection

Interactive Advertising / Other Interactive Media - Single

13205N

2013 Interactive Merit Award

Team One / El Segundo

Lexus

CinePrint

Interactive Advertising / Other Interactive Media - Single

13206N

2013 Interactive Merit Award

AKQA / London

Nike

Nike Fuel Stream

Interactive Advertising / Other Interactive Media - Single

13207N

2013 Interactive Merit Award

360i / New York

Oscar Mayer

The Great American Bacon Barter

Interactive Advertising / Other Interactive Media - Single

13208N

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