The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
The New Possible TV Campaign
Agency: BBDO New York / New York
Client: AT&T Category: Innovation in Advertising / Single or Campaign
The Winter Adjusted Bear
Agency: DDB / Stockholm
Client: Volkswagen Sweden Category: Innovation in Advertising / Single or Campaign
Mobile Medic
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Innovation in Advertising / Single or Campaign
Beggar Broadcast
Agency: Joe Public / Fourways
Client: One School at a Time Category: Innovation in Advertising / Single or Campaign
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Display Category: Innovation in Advertising / Single or Campaign
The BlueMotion Label
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Innovation in Advertising / Single or Campaign
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever Category: Innovation in Advertising / Single or Campaign
OMOTE 3D
Agency: Party / Tokyo
Client: iJet Category: Innovation in Advertising / Single or Campaign
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Innovation in Advertising / Single or Campaign
The Ice Record Project
Agency: TBWA Stockholm / Stockholm
Client: Shout Out Louds Category: Innovation in Advertising / Single or Campaign
A Simple Plan
Agency: Curious Film / Sydney
Client: MTV Exit Category: Television / Specials or One-time Screenings
Brain Surgeon
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Roommates
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Single
Horse
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :30/:25 - Single
Hamster
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
Cheek
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
The Offer
Agency: BBDO New York / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Candidates Affair
Agency: BBDO New York / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Harden's Entourage
Agency: BBDO New York / New York
Client: Foot Locker Category: Consumer Television / :30/:25 - Single
Your Big Idea.co
Agency: Deutsch / New York
Client: Go Daddy Category: Consumer Television / :30/:25 - Single
Writers Room
Agency: DDB NY / New York
Client: New York Lottery Category: Consumer Television / :30/:25 - Single
Friends
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: BGH Category: Consumer Television / :30/:25 - Single
Brewers
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Consumer Television / :30/:25 - Single
Sword Fight
Agency: Havas Worldwide / New York
Client: Dos Equis Category: Consumer Television / :30/:25 - Single
Pajamas
Agency: Leo Burnett / Chicago
Client: Sprint Category: Consumer Television / :30/:25 - Single
The kiss boy
Agency: Publicis Conseil / Paris
Client: Orange Category: Consumer Television / :30/:25 - Single
Basket
Agency: The Martin Agency / Richmond
Client: Geico Category: Consumer Television / :30/:25 - Single
This Is SportsCenter: John Clayton
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Film
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Irresistible
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Whisper Fight
Agency: Wieden+Kennedy / Buenos Aires
Client: Mondelez International - Oreo Category: Consumer Television / :30/:25 - Single
Work for Will
Agency: BBDO / Atlanta
Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - 360
Is it ok to be left handed?
Agency: Marmalade / Melbourne
Client: Beyond Blue Category: Integrated Branding / Integrated Branding Campaign - 360
Awesomcross
Agency: The Martin Agency / Richmond
Client: BFGoodrich Category: Integrated Branding / Integrated Branding Campaign - 360
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Integrated Branding / Integrated Branding Campaign - 360
Express Tracks
Agency: VCCP / London
Client: Gatwick Express Category: Integrated Branding / Integrated Branding Campaign - 360
Let's speak baby
Agency: Publicis Conseil / Paris
Client: Guigoz Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project
Agency: VICE Media / Brooklyn
Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
Get Away With It
Agency: Mullen / Boston
Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign - 360
Grazed on Greatness - Integrated
Agency: Whybin\TBWA / Sydney
Client: M.J. Bale Category: Integrated Branding / Integrated Branding Campaign - 360
Throw Another Steak on the Barbie
Agency: BMF / Pyrmont
Client: Meat and Livestock Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Mezamashii Run Project
Agency: McKinney / Durham
Client: Mizuno Category: Integrated Branding / Integrated Branding Campaign - 360
Car Creation - Integrated
Agency: Whybin\TBWA / Sydney
Client: NRMA Insurance Category: Integrated Branding / Integrated Branding Campaign - 360
Inspired by Iceland
Agency: The Brooklyn Brothers & Islenska / London
Client: Promote Iceland Category: Integrated Branding / Integrated Branding Campaign - 360
Immortal Fans
Agency: Ogilvy Brasil / São Paulo
Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Integrated Branding Campaign - 360
Who Cares?
Agency: DDB / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Advertising Merit Award
Agency:
BBDO New York / New York
Client:
AT&T
Title:
The New Possible TV Campaign
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13455G
Award:
2013 Advertising Merit Award
Agency:
DDB / Stockholm
Client:
Volkswagen Sweden
Title:
The Winter Adjusted Bear
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13456G
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13457G
Award:
2013 Advertising Merit Award
Agency:
Joe Public / Fourways
Client:
One School at a Time
Title:
Beggar Broadcast
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13458G
Award:
2013 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google Display
Title:
Project Re: Brief
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13459G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
The BlueMotion Label
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13460G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Unilever
Title:
Recipe Receipt
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13461G
Award:
2013 Advertising Merit Award
Agency:
Party / Tokyo
Client:
iJet
Title:
OMOTE 3D
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13462G
Award:
2013 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13463G
Award:
2013 Advertising Merit Award
Agency:
SMFB / Oslo
Client:
IKEA
Title:
Berora
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13464G
Award:
2013 Advertising Merit Award
Agency:
TBWA Stockholm / Stockholm
Client:
Shout Out Louds
Title:
The Ice Record Project
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13465G
Award:
2013 Branded Entertainment Merit Award
Agency:
Curious Film / Sydney
Client:
MTV Exit
Title:
A Simple Plan
Category:
Television / Specials or One-time Screenings
Annual ID:
13065E
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Brain Surgeon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13350T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Roommates
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13351T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Horse
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13352T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Hamster
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13353T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Cheek
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13354T
Award:
2013 Advertising Merit Award
Agency:
BBDO New York / New York
Client:
FedEx
Title:
The Offer
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13355T
Award:
2013 Advertising Merit Award
Agency:
BBDO New York / New York
Client:
FedEx
Title:
Candidates Affair
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13356T
Award:
2013 Advertising Merit Award
Agency:
BBDO New York / New York
Client:
Foot Locker
Title:
Harden's Entourage
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13357T
Award:
2013 Advertising Merit Award
Agency:
Deutsch / New York
Client:
Go Daddy
Title:
Your Big Idea.co
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13358T
Award:
2013 Advertising Merit Award
Agency:
DDB NY / New York
Client:
New York Lottery
Title:
Writers Room
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13359T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
BGH
Title:
Friends
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13360T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Brewers
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13361T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Funeral
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13362T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Platoon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13363T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Wig Shop
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13364T
Award:
2013 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Dos Equis
Title:
Sword Fight
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13365T
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Sprint
Title:
Pajamas
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13366T
Award:
2013 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
The kiss boy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13367T
Award:
2013 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Geico
Title:
Basket
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13368T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
This Is SportsCenter: John Clayton
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13369T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Film
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13370T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Irresistible
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13371T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Buenos Aires
Client:
Mondelez International - Oreo
Title:
Whisper Fight
Category:
Consumer Television / :30/:25 - Single
Annual ID:
13372T
Award:
2013 Interactive Merit Award
Agency:
BBDO / Atlanta
Client:
AT&T
Title:
Work for Will
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13256N
Award:
2013 Interactive Merit Award
Agency:
Marmalade / Melbourne
Client:
Beyond Blue
Title:
Is it ok to be left handed?
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13257N
Award:
2013 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
BFGoodrich
Title:
Awesomcross
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13258N
Award:
2013 Interactive Merit Award
Agency:
George Patterson Y&R / VML / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13259N
Award:
2013 Interactive Merit Award
Agency:
VCCP / London
Client:
Gatwick Express
Title:
Express Tracks
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13260N
Award:
2013 Interactive Merit Award
Agency:
Publicis Conseil / Paris
Client:
Guigoz
Title:
Let's speak baby
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13261N
Award:
2013 Interactive Merit Award
Agency:
VICE Media / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13262N
Award:
2013 Interactive Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Get Away With It
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13263N
Award:
2013 Interactive Merit Award
Agency:
Whybin\TBWA / Sydney
Client:
M.J. Bale
Title:
Grazed on Greatness - Integrated
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13264N
Award:
2013 Interactive Merit Award
Agency:
BMF / Pyrmont
Client:
Meat and Livestock Australia
Title:
Throw Another Steak on the Barbie
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13265N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Mizuno
Title:
Mezamashii Run Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13266N
Award:
2013 Interactive Merit Award
Agency:
Whybin\TBWA / Sydney
Client:
NRMA Insurance
Title:
Car Creation - Integrated
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13267N
Award:
2013 Interactive Merit Award
Agency:
The Brooklyn Brothers & Islenska / London
Client:
Promote Iceland
Title:
Inspired by Iceland
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13268N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
SPORT CLUB DO RECIFE
Title:
Immortal Fans
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13269N
Award:
2013 Interactive Merit Award
Agency:
DDB / Stockholm
Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
13270N
