The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The New Possible TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Innovation in Advertising / Single or Campaign
The Winter Adjusted Bear Agency: DDB / Stockholm Client: Volkswagen Sweden Category: Innovation in Advertising / Single or Campaign
Mobile Medic Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting Category: Innovation in Advertising / Single or Campaign
Beggar Broadcast Agency: Joe Public / Fourways Client: One School at a Time Category: Innovation in Advertising / Single or Campaign
Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Display Category: Innovation in Advertising / Single or Campaign
The BlueMotion Label Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Innovation in Advertising / Single or Campaign
Recipe Receipt Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Innovation in Advertising / Single or Campaign
OMOTE 3D Agency: Party / Tokyo Client: iJet Category: Innovation in Advertising / Single or Campaign
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Innovation in Advertising / Single or Campaign
Berora Agency: SMFB / Oslo Client: IKEA Category: Innovation in Advertising / Single or Campaign
The Ice Record Project Agency: TBWA Stockholm / Stockholm Client: Shout Out Louds Category: Innovation in Advertising / Single or Campaign
A Simple Plan Agency: Curious Film / Sydney Client: MTV Exit Category: Television / Specials or One-time Screenings
Brain Surgeon Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Single
Roommates Agency: Barton F. Graf 9000 / New York Client: KAYAK Category: Consumer Television / :30/:25 - Single
Horse Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :30/:25 - Single
Hamster Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Cheek Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
The Offer Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Candidates Affair Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Harden's Entourage Agency: BBDO New York / New York Client: Foot Locker Category: Consumer Television / :30/:25 - Single
Your Big Idea.co Agency: Deutsch / New York Client: Go Daddy Category: Consumer Television / :30/:25 - Single
Writers Room Agency: DDB NY / New York Client: New York Lottery Category: Consumer Television / :30/:25 - Single
Friends Agency: Del Campo Saatchi & Saatchi / Martinez Client: BGH Category: Consumer Television / :30/:25 - Single
Brewers Agency: Droga5 / New York Client: Newcastle Brown Ale Category: Consumer Television / :30/:25 - Single
Funeral Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Platoon Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Wig Shop Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Sword Fight Agency: Havas Worldwide / New York Client: Dos Equis Category: Consumer Television / :30/:25 - Single
Pajamas Agency: Leo Burnett / Chicago Client: Sprint Category: Consumer Television / :30/:25 - Single
The kiss boy Agency: Publicis Conseil / Paris Client: Orange Category: Consumer Television / :30/:25 - Single
Basket Agency: The Martin Agency / Richmond Client: Geico Category: Consumer Television / :30/:25 - Single
This Is SportsCenter: John Clayton Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
Film Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Irresistible Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Whisper Fight Agency: Wieden+Kennedy / Buenos Aires Client: Mondelez International - Oreo Category: Consumer Television / :30/:25 - Single
Work for Will Agency: BBDO / Atlanta Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - 360
Is it ok to be left handed? Agency: Marmalade / Melbourne Client: Beyond Blue Category: Integrated Branding / Integrated Branding Campaign - 360
Awesomcross Agency: The Martin Agency / Richmond Client: BFGoodrich Category: Integrated Branding / Integrated Branding Campaign - 360
Mobile Medic Agency: George Patterson Y&R / VML / Melbourne Client: Defence Force Recruiting Category: Integrated Branding / Integrated Branding Campaign - 360
Express Tracks Agency: VCCP / London Client: Gatwick Express Category: Integrated Branding / Integrated Branding Campaign - 360
Let's speak baby Agency: Publicis Conseil / Paris Client: Guigoz Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project Agency: VICE Media / Brooklyn Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
Get Away With It Agency: Mullen / Boston Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign - 360
Grazed on Greatness - Integrated Agency: Whybin\TBWA / Sydney Client: M.J. Bale Category: Integrated Branding / Integrated Branding Campaign - 360
Throw Another Steak on the Barbie Agency: BMF / Pyrmont Client: Meat and Livestock Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Mezamashii Run Project Agency: McKinney / Durham Client: Mizuno Category: Integrated Branding / Integrated Branding Campaign - 360
Car Creation - Integrated Agency: Whybin\TBWA / Sydney Client: NRMA Insurance Category: Integrated Branding / Integrated Branding Campaign - 360
Inspired by Iceland Agency: The Brooklyn Brothers & Islenska / London Client: Promote Iceland Category: Integrated Branding / Integrated Branding Campaign - 360
Immortal Fans Agency: Ogilvy Brasil / São Paulo Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Integrated Branding Campaign - 360
Who Cares? Agency: DDB / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360

2013 Advertising Merit Award

BBDO New York / New York

AT&T

The New Possible TV Campaign

Innovation in Advertising / Single or Campaign

13455G

2013 Advertising Merit Award

DDB / Stockholm

Volkswagen Sweden

The Winter Adjusted Bear

Innovation in Advertising / Single or Campaign

13456G

2013 Advertising Merit Award

George Patterson Y&R / Melbourne

Defence Force Recruiting

Mobile Medic

Innovation in Advertising / Single or Campaign

13457G

2013 Advertising Merit Award

Joe Public / Fourways

One School at a Time

Beggar Broadcast

Innovation in Advertising / Single or Campaign

13458G

2013 Advertising Merit Award

Johannes Leonardo / New York

Google Display

Project Re: Brief

Innovation in Advertising / Single or Campaign

13459G

2013 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

The BlueMotion Label

Innovation in Advertising / Single or Campaign

13460G

2013 Advertising Merit Award

Ogilvy Brasil / São Paulo

Unilever

Recipe Receipt

Innovation in Advertising / Single or Campaign

13461G

2013 Advertising Merit Award

Party / Tokyo

iJet

OMOTE 3D

Innovation in Advertising / Single or Campaign

13462G

2013 Advertising Merit Award

R/GA / New York

Nike

Nike+ FuelBand

Innovation in Advertising / Single or Campaign

13463G

2013 Advertising Merit Award

SMFB / Oslo

IKEA

Berora

Innovation in Advertising / Single or Campaign

13464G

2013 Advertising Merit Award

TBWA Stockholm / Stockholm

Shout Out Louds

The Ice Record Project

Innovation in Advertising / Single or Campaign

13465G

2013 Branded Entertainment Merit Award

Curious Film / Sydney

MTV Exit

A Simple Plan

Television / Specials or One-time Screenings

13065E

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Brain Surgeon

Consumer Television / :30/:25 - Single

13350T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

KAYAK

Roommates

Consumer Television / :30/:25 - Single

13351T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Little Caesars

Horse

Consumer Television / :30/:25 - Single

13352T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Ragu

Hamster

Consumer Television / :30/:25 - Single

13353T

2013 Advertising Merit Award

Barton F. Graf 9000 / New York

Ragu

Cheek

Consumer Television / :30/:25 - Single

13354T

2013 Advertising Merit Award

BBDO New York / New York

FedEx

The Offer

Consumer Television / :30/:25 - Single

13355T

2013 Advertising Merit Award

BBDO New York / New York

FedEx

Candidates Affair

Consumer Television / :30/:25 - Single

13356T

2013 Advertising Merit Award

BBDO New York / New York

Foot Locker

Harden's Entourage

Consumer Television / :30/:25 - Single

13357T

2013 Advertising Merit Award

Deutsch / New York

Go Daddy

Your Big Idea.co

Consumer Television / :30/:25 - Single

13358T

2013 Advertising Merit Award

DDB NY / New York

New York Lottery

Writers Room

Consumer Television / :30/:25 - Single

13359T

2013 Advertising Merit Award

Del Campo Saatchi & Saatchi / Martinez

BGH

Friends

Consumer Television / :30/:25 - Single

13360T

2013 Advertising Merit Award

Droga5 / New York

Newcastle Brown Ale

Brewers

Consumer Television / :30/:25 - Single

13361T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Funeral

Consumer Television / :30/:25 - Single

13362T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Platoon

Consumer Television / :30/:25 - Single

13363T

2013 Advertising Merit Award

Grey / New York

DIRECTV

Wig Shop

Consumer Television / :30/:25 - Single

13364T

2013 Advertising Merit Award

Havas Worldwide / New York

Dos Equis

Sword Fight

Consumer Television / :30/:25 - Single

13365T

2013 Advertising Merit Award

Leo Burnett / Chicago

Sprint

Pajamas

Consumer Television / :30/:25 - Single

13366T

2013 Advertising Merit Award

Publicis Conseil / Paris

Orange

The kiss boy

Consumer Television / :30/:25 - Single

13367T

2013 Advertising Merit Award

The Martin Agency / Richmond

Geico

Basket

Consumer Television / :30/:25 - Single

13368T

2013 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

This Is SportsCenter: John Clayton

Consumer Television / :30/:25 - Single

13369T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Film

Consumer Television / :30/:25 - Single

13370T

2013 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Irresistible

Consumer Television / :30/:25 - Single

13371T

2013 Advertising Merit Award

Wieden+Kennedy / Buenos Aires

Mondelez International - Oreo

Whisper Fight

Consumer Television / :30/:25 - Single

13372T

2013 Interactive Merit Award

BBDO / Atlanta

AT&T

Work for Will

Integrated Branding / Integrated Branding Campaign - 360

13256N

2013 Interactive Merit Award

Marmalade / Melbourne

Beyond Blue

Is it ok to be left handed?

Integrated Branding / Integrated Branding Campaign - 360

13257N

2013 Interactive Merit Award

The Martin Agency / Richmond

BFGoodrich

Awesomcross

Integrated Branding / Integrated Branding Campaign - 360

13258N

2013 Interactive Merit Award

George Patterson Y&R / VML / Melbourne

Defence Force Recruiting

Mobile Medic

Integrated Branding / Integrated Branding Campaign - 360

13259N

2013 Interactive Merit Award

VCCP / London

Gatwick Express

Express Tracks

Integrated Branding / Integrated Branding Campaign - 360

13260N

2013 Interactive Merit Award

Publicis Conseil / Paris

Guigoz

Let's speak baby

Integrated Branding / Integrated Branding Campaign - 360

13261N

2013 Interactive Merit Award

VICE Media / Brooklyn

Intel

The Creators Project

Integrated Branding / Integrated Branding Campaign - 360

13262N

2013 Interactive Merit Award

Mullen / Boston

JetBlue

Get Away With It

Integrated Branding / Integrated Branding Campaign - 360

13263N

2013 Interactive Merit Award

Whybin\TBWA / Sydney

M.J. Bale

Grazed on Greatness - Integrated

Integrated Branding / Integrated Branding Campaign - 360

13264N

2013 Interactive Merit Award

BMF / Pyrmont

Meat and Livestock Australia

Throw Another Steak on the Barbie

Integrated Branding / Integrated Branding Campaign - 360

13265N

2013 Interactive Merit Award

McKinney / Durham

Mizuno

Mezamashii Run Project

Integrated Branding / Integrated Branding Campaign - 360

13266N

2013 Interactive Merit Award

Whybin\TBWA / Sydney

NRMA Insurance

Car Creation - Integrated

Integrated Branding / Integrated Branding Campaign - 360

13267N

2013 Interactive Merit Award

The Brooklyn Brothers & Islenska / London

Promote Iceland

Inspired by Iceland

Integrated Branding / Integrated Branding Campaign - 360

13268N

2013 Interactive Merit Award

Ogilvy Brasil / São Paulo

SPORT CLUB DO RECIFE

Immortal Fans

Integrated Branding / Integrated Branding Campaign - 360

13269N

2013 Interactive Merit Award

DDB / Stockholm

Swedish Armed Forces

Who Cares?

Integrated Branding / Integrated Branding Campaign - 360

13270N

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