The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Advertising
- Branded Entertainment
- Design
- Interactive
Award
Category
-
Category
Select Category
- Select Category
- Best Branded Content Channel
- Brand Identity
- Brand Transformation
- Branded Apps
- Branded Content
- Broadcast and Moving Image
- Cinema Advertising
- Collateral
- Collateral Design
- Consumer Radio
- Consumer Television
- Craft
- Craft / Technique
- Creative Use of Music Supporting A Brand
- Custom Content
- Data Visualization
- Design Does
- Experiential
- Experiential Advertising
- Film
- Gaming
- Innovation in Advertising
- Innovation in Branded Content
- Integrated Branding
- Interactive Advertising
- Magazine
- Mobile Applications/Sites
- Motion Graphics
- Municipal Design
- Newspaper
- Non-Broadcast
- Online Films & Video
- Out Of Home
- Package Design
- Product Design
- Promos
- Public Service
- Publication Design
- Self-Promotion
- Social Media
- Spatial Design
- Television
- Trade
- Transit
- User Experience Design
- User Generated Content
- Websites
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Twinkle
Agency: Havas Worldwide / London
Client: Chivas Category: Online Films & Video / Long Form - Single
Metamorphosis
Agency: Euro RSCG / London
Client: Credit Suisse Category: Online Films & Video / Long Form - Single
New Star of India
Agency: AKQA / London
Client: Nissan Category: Online Films & Video / Long Form - Single
Uncle Drew
Agency: Davie Brown Entertainment / Dallas
Client: Pepsi MAX (PepsiCo) Category: Online Films & Video / Long Form - Single
The Ballerina Stunt
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Long Form - Single
Table of Contents
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs Category: Publication Design / Magazine Cover Design
Free a Tree!
Agency: Leo Burnett / Moscow
Client: Google Russia Category: Mobile Applications/Sites / Social Networks/Community
Hover Car
Agency: Proximity China / Goodstein & Partners / Beijing
Client: Volskawagen Group China Category: User Generated Content / Single
Integrated Advertising
Agency: Baumann Ber Rivnay Saatchi&Saatchi / Ramat Gan
Client: Baumann Ber Rivnay Category: Self-Promotion / Single or Campaign
Binary Code
Agency: Jung von Matt / Limmat / Zurich
Client: Neuer Zuercher Zeitung Category: Self-Promotion / Single or Campaign
Healthy Business Cards
Agency: McCann Health / Sydney
Client: McCann Health Category: Self-Promotion / Single or Campaign
Ogilvy Persian & Urdu
Agency: Ogilvy & Mather / Gurgaon
Client: Ogilvy & Mather Category: Self-Promotion / Single or Campaign
Now is better
Agency: Sagmeister & Walsh / New York
Client: Sagmeister & Walsh Category: Self-Promotion / Single or Campaign
Goodbye MINI
Agency: TAXI Canada / Toronto
Client: TAXI 2 Category: Self-Promotion / Single or Campaign
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: TBWA\Hakuhodo Category: Self-Promotion / Single or Campaign
Abductionary
Agency: DOJO / San Francisco
Client: DOJO/Abductionary Category: Gaming / Online gaming
Smart Little Bumper Stickers
Agency: BBDO / Toronto
Client: Smart Canada Category: Collateral / Promotional Items - Single or Campaign
9 Heroes
Agency: Beacon Communications / Tokyo
Client: Nike Japan Category: Collateral / Promotional Items - Single or Campaign
The Wine That Sold Beer
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB Breweries Category: Collateral / Promotional Items - Single or Campaign
Weed Weapon
Agency: Contagion / Auckland
Client: Kiwicare Category: Collateral / Promotional Items - Single or Campaign
Most functional business card ever
Agency: doug & serge / Toronto
Client: Schwimmer Pool Service Category: Collateral / Promotional Items - Single or Campaign
Free car with every dog.
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Collateral / Promotional Items - Single or Campaign
Change the World
Agency: Gyro / New York
Client: Forbes Category: Collateral / Promotional Items - Single or Campaign
Wheel of Fortune
Agency: JWT / Kuala Lumpur
Client: Ford Motor Company Category: Collateral / Promotional Items - Single or Campaign
Used Oil
Agency: JWT Brasil / São Paulo
Client: Raizen Category: Collateral / Promotional Items - Single or Campaign
Skyscrapers 2013
Agency: Leo Burnett / Duesseldorf
Client: Makita Power Tools Category: Collateral / Promotional Items - Single or Campaign
Helping London Look It's Best
Agency: Leo Burnett London / London
Client: P&G Category: Collateral / Promotional Items - Single or Campaign
Green Picks
Agency: LDC / São Paulo
Client: MTV Brasil Category: Collateral / Promotional Items - Single or Campaign
The Marttiini Fish-Mailing
Agency: serviceplan / Munich
Client: Marttiini Oy Category: Collateral / Promotional Items - Single or Campaign
Edward Pond's Creative Chef 2012
Agency: TAXI Canada / Toronto
Client: Edward Pond Category: Collateral / Promotional Items - Single or Campaign
Brilliant in any Language
Agency: JOY. / Redfern
Client: SBS Category: Collateral / Promotional Items - Single or Campaign
Edible Book
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
The Land Rover Escape Key
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Drive Safe
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
KAYAK - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Campaign
Little Caesars - Television :30 Campaign
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :30/:25 - Campaign
It's Not Complicated
Agency: BBDO / Atlanta
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
The New Possible TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
FedEx TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Approved TV Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / :30/:25 - Campaign
Skittles Afflictions
Agency: DDB / Chicago
Client: Skittles Category: Consumer Television / :30/:25 - Campaign
Somniferous
Agency: DraftFCB Argentina / Buenos Aires
Client: Piero SAIC Category: Consumer Television / :30/:25 - Campaign
Mel the Milkbite
Agency: Droga5 / New York
Client: Kraft Category: Consumer Television / :30/:25 - Campaign
Cable Effects: Set 1
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Worse Than, Better Than
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Capri Sun TV
Agency: Saatchi & Saatchi / New York
Client: P&G - Capri Sun Category: Consumer Television / :30/:25 - Campaign
Taste Test
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Campaign