The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
MagazineYou
Agency: Ogilvy Brasil / São Paulo
Client: Magazine Luiza Category: Websites / E-Commerce
The Parks of the World
Agency: Mikell Fine Iles / New York
Client: Self-Initiated Category: Data Visualization / Infographics
20th Birthday Music Video
Agency: Cartoon Network / Atlanta
Client: Cartoon Network Category: Broadcast and Moving Image / Broadcast Design - Single or Series
WAR
Agency: Contrapunto BBDO / Madrid
Client: Amnesty International Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Children's Film Festival
Agency: Creature / Seattle
Client: Northwest Film Forum Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Continuum
Agency: DDB / Johannesburg
Client: Honda Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Eco Technology
Agency: Dentsu / Tokyo
Client: Panasonic Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Muhammad Ali - The Greatest Words
Agency: Ogilvy France / Paris
Client: Louis Vuitton Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Prius "Hum"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Broadcast and Moving Image / Broadcast Design - Single or Series
DNB Moving Brand Images
Agency: Snøhetta Design & Anti / Oslo
Client: DNB Category: Broadcast and Moving Image / Broadcast Design - Single or Series
MTV REBRAND 2011
Agency: VIMN MTV World Design Studio / Milan
Client: VIMN MTV World Design Studio Milan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
The Book of HACK
Agency: Facebook / San Francisco
Client: Facebook Category: Collateral Design / Booklets and Brochures
Moormann macht Sitz / Moormann takes the chair
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann Category: Collateral Design / Booklets and Brochures
Bamboo
Agency: JWT Taiwan / Taipei
Client: Win Sing Development Co. Category: Collateral Design / Booklets and Brochures
F. Menard
Agency: lg2boutique / Montreal
Client: Luc Menard Category: Collateral Design / Booklets and Brochures
Smart Little Bumper Stickers
Agency: BBDO / Toronto
Client: Smart Canada Category: Collateral / Promotional Items - Single or Campaign
9 Heroes
Agency: Beacon Communications / Tokyo
Client: Nike Japan Category: Collateral / Promotional Items - Single or Campaign
The Wine That Sold Beer
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB Breweries Category: Collateral / Promotional Items - Single or Campaign
Weed Weapon
Agency: Contagion / Auckland
Client: Kiwicare Category: Collateral / Promotional Items - Single or Campaign
Most functional business card ever
Agency: doug & serge / Toronto
Client: Schwimmer Pool Service Category: Collateral / Promotional Items - Single or Campaign
Free car with every dog.
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Collateral / Promotional Items - Single or Campaign
Change the World
Agency: Gyro / New York
Client: Forbes Category: Collateral / Promotional Items - Single or Campaign
Wheel of Fortune
Agency: JWT / Kuala Lumpur
Client: Ford Motor Company Category: Collateral / Promotional Items - Single or Campaign
Used Oil
Agency: JWT Brasil / São Paulo
Client: Raizen Category: Collateral / Promotional Items - Single or Campaign
Skyscrapers 2013
Agency: Leo Burnett / Duesseldorf
Client: Makita Power Tools Category: Collateral / Promotional Items - Single or Campaign
Helping London Look It's Best
Agency: Leo Burnett London / London
Client: P&G Category: Collateral / Promotional Items - Single or Campaign
Green Picks
Agency: LDC / São Paulo
Client: MTV Brasil Category: Collateral / Promotional Items - Single or Campaign
The Marttiini Fish-Mailing
Agency: serviceplan / Munich
Client: Marttiini Oy Category: Collateral / Promotional Items - Single or Campaign
Edward Pond's Creative Chef 2012
Agency: TAXI Canada / Toronto
Client: Edward Pond Category: Collateral / Promotional Items - Single or Campaign
Brilliant in any Language
Agency: JOY. / Redfern
Client: SBS Category: Collateral / Promotional Items - Single or Campaign
Edible Book
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
The Land Rover Escape Key
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Contradiction
Agency: Ogilvy & Mather / London
Client: Ford of Britain Category: Consumer Radio / Campaign
McFaster
Agency: DDB Stockholm / Stockholm
Client: McDonald's Sweden Category: Consumer Radio / Campaign
Things Change
Agency: TBWAHuntLascaris - Johannesburg / Johannesburg
Client: Tiger Brands Category: Consumer Radio / Campaign
Drills
Agency: Ireland/Davenport / Johannesburg
Client: Bosch Drills Category: Consumer Radio / Campaign
Funnier in Canada
Agency: Grey Canada / Toronto
Client: Canadian Comedy Awards Category: Consumer Radio / Campaign
Gravity Coffee Run
Agency: Special / Auckland
Client: Gravity Coffee Category: Consumer Radio / Campaign
Most Hockey Dreams Die
Agency: TAXI Canada Ltd. / Toronto
Client: Hockey Hall of Fame Category: Consumer Radio / Campaign
SMALL BUSINESS
Agency: Contrapunto BBDO, S.A. / Madrid
Client: MERCEDES BENZ/SMART Category: Consumer Radio / Campaign
ODORS
Agency: leo burnett colombia / Bogota
Client: PROCTER & GAMBLE Category: Consumer Radio / Campaign
College Target
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Campaign
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Camera Clara Photography Studio Category: Online Films & Video / Self-Promotion - Single
Call of Duty: Black Ops II "The War of The Future" Documentary
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Branded Content / Online
"The Next Big Thing? El Plato Supreme Super Bowl Teaser
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Branded Content / Online
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Magazine Luiza
Title:
MagazineYou
Category:
Websites / E-Commerce
Annual ID:
13125N
Award:
2013 Design Merit Award
Agency:
Mikell Fine Iles / New York
Client:
Self-Initiated
Title:
The Parks of the World
Category:
Data Visualization / Infographics
Annual ID:
13210D
Award:
2013 Design Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
20th Birthday Music Video
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13218D
Award:
2013 Design Merit Award
Agency:
Contrapunto BBDO / Madrid
Client:
Amnesty International
Title:
WAR
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13219D
Award:
2013 Design Merit Award
Agency:
Creature / Seattle
Client:
Northwest Film Forum
Title:
Children's Film Festival
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13220D
Award:
2013 Design Merit Award
Agency:
DDB / Johannesburg
Client:
Honda
Title:
Continuum
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13221D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Panasonic
Title:
Eco Technology
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13222D
Award:
2013 Design Merit Award
Agency:
Ogilvy France / Paris
Client:
Louis Vuitton
Title:
Muhammad Ali - The Greatest Words
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13223D
Award:
2013 Design Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Prius "Hum"
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13224D
Award:
2013 Design Merit Award
Agency:
Snøhetta Design & Anti / Oslo
Client:
DNB
Title:
DNB Moving Brand Images
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13225D
Award:
2013 Design Merit Award
Agency:
VIMN MTV World Design Studio / Milan
Client:
VIMN MTV World Design Studio Milan
Title:
MTV REBRAND 2011
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13226D
Award:
2013 Design Merit Award
Agency:
Facebook / San Francisco
Client:
Facebook
Title:
The Book of HACK
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13129D
Award:
2013 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Nils Holger Moormann
Title:
Moormann macht Sitz / Moormann takes the chair
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13130D
Award:
2013 Design Merit Award
Agency:
JWT Taiwan / Taipei
Client:
Win Sing Development Co.
Title:
Bamboo
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13131D
Award:
2013 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Luc Menard
Title:
F. Menard
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13132D
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Smart Canada
Title:
Smart Little Bumper Stickers
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13252A
Award:
2013 Advertising Merit Award
Agency:
Beacon Communications / Tokyo
Client:
Nike Japan
Title:
9 Heroes
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13253A
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
DB Breweries
Title:
The Wine That Sold Beer
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13254A
Award:
2013 Advertising Merit Award
Agency:
Contagion / Auckland
Client:
Kiwicare
Title:
Weed Weapon
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13255A
Award:
2013 Advertising Merit Award
Agency:
doug & serge / Toronto
Client:
Schwimmer Pool Service
Title:
Most functional business card ever
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13256A
Award:
2013 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
MINI New Zealand
Title:
Free car with every dog.
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13257A
Award:
2013 Advertising Merit Award
Agency:
Gyro / New York
Client:
Forbes
Title:
Change the World
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13258A
Award:
2013 Advertising Merit Award
Agency:
JWT / Kuala Lumpur
Client:
Ford Motor Company
Title:
Wheel of Fortune
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13259A
Award:
2013 Advertising Merit Award
Agency:
JWT Brasil / São Paulo
Client:
Raizen
Title:
Used Oil
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13260A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Duesseldorf
Client:
Makita Power Tools
Title:
Skyscrapers 2013
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13261A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett London / London
Client:
P&G
Title:
Helping London Look It's Best
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13262A
Award:
2013 Advertising Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Green Picks
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13263A
Award:
2013 Advertising Merit Award
Agency:
serviceplan / Munich
Client:
Marttiini Oy
Title:
The Marttiini Fish-Mailing
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13264A
Award:
2013 Advertising Merit Award
Agency:
TAXI Canada / Toronto
Client:
Edward Pond
Title:
Edward Pond's Creative Chef 2012
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13265A
Award:
2013 Advertising Merit Award
Agency:
JOY. / Redfern
Client:
SBS
Title:
Brilliant in any Language
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13266A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Edible Book
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13267A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Mapping the World in 12 Months
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13268A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
The Land Rover Escape Key
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13269A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Ford of Britain
Title:
Contradiction
Category:
Consumer Radio / Campaign
Annual ID:
13532R
Award:
2013 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
McDonald's Sweden
Title:
McFaster
Category:
Consumer Radio / Campaign
Annual ID:
13533R
Award:
2013 Advertising Merit Award
Agency:
TBWAHuntLascaris - Johannesburg / Johannesburg
Client:
Tiger Brands
Title:
Things Change
Category:
Consumer Radio / Campaign
Annual ID:
13534R
Award:
2013 Advertising Merit Award
Agency:
Lapiz / Chicago
Client:
P&G Gain
Title:
Great
Category:
Consumer Radio / Campaign
Annual ID:
13535R
Award:
2013 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
Bosch Drills
Title:
Drills
Category:
Consumer Radio / Campaign
Annual ID:
13536R
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Canadian Comedy Awards
Title:
Funnier in Canada
Category:
Consumer Radio / Campaign
Annual ID:
13537R
Award:
2013 Advertising Merit Award
Agency:
Special / Auckland
Client:
Gravity Coffee
Title:
Gravity Coffee Run
Category:
Consumer Radio / Campaign
Annual ID:
13538R
Award:
2013 Advertising Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
Hockey Hall of Fame
Title:
Most Hockey Dreams Die
Category:
Consumer Radio / Campaign
Annual ID:
13539R
Award:
2013 Advertising Merit Award
Agency:
Contrapunto BBDO, S.A. / Madrid
Client:
MERCEDES BENZ/SMART
Title:
SMALL BUSINESS
Category:
Consumer Radio / Campaign
Annual ID:
13540R
Award:
2013 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
Masterlock
Title:
Diaries
Category:
Consumer Radio / Campaign
Annual ID:
13541R
Award:
2013 Advertising Merit Award
Agency:
leo burnett colombia / Bogota
Client:
PROCTER & GAMBLE
Title:
ODORS
Category:
Consumer Radio / Campaign
Annual ID:
13542R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
College Target
Category:
Consumer Radio / Campaign
Annual ID:
13543R
Award:
2013 Interactive Merit Award
Agency:
Filadelfia Comunicacao / Belo Horizonte
Client:
Camera Clara Photography Studio
Title:
The World's Most Downloaded Man
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
13248N
Award:
2013 Advertising Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Find Your Strength
Category:
Branded Content / Online
Annual ID:
13433T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II "The War of The Future" Documentary
Category:
Branded Content / Online
Annual ID:
13434T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Blades
Category:
Branded Content / Online
Annual ID:
13435T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Samsung Telecommunications America
Title:
"The Next Big Thing? El Plato Supreme Super Bowl Teaser
Category:
Branded Content / Online
Annual ID:
13436T
