Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Cosmetics range for pharmacies Agency: Eduardo del Fraile / Murcia Client: Interapothek Category: Package Design / Product Line
Full Sail Brewer's Share Packaging Agency: Sandstrom Partners / Portland Client: Full Sail Brewing Category: Package Design / Product Line
Takarazuka Milk Agency: Adesty / Osaka Client: Takarazuka Milk Category: Package Design / Single or Series
iPhone Packaging Agency: Apple / Cupertino Client: Apple Category: Package Design / Single or Series
Milk & Me Agency: Beautiful / Singapore Client: Eastraits Category: Package Design / Single or Series
GREEN HAT GIN Agency: Design Army / Washington, DC Client: New Columbia Distillery Category: Package Design / Single or Series
y/our yalumba Agency: Harcus Design / Sydney Client: Yalumba Category: Package Design / Single or Series
Recipeace Olive Oil Bottle Agency: Leo Burnett / Chicago Client: Peace One Day Category: Package Design / Single or Series
Bajaj Bulbs - Happy Diwali Agency: Leo Burnett India / Mumbai Client: Bajaj Electricals Category: Package Design / Single or Series
White Pike Whiskey Agency: Mother / New York Client: White Pike Whiskey Category: Package Design / Single or Series
Bulleit Bourbon Aged 10 Years Agency: Sandstrom Partners / Portland Client: Diageo Category: Package Design / Single or Series
OOB Ice Cream Packaging Agency: Special Group / Auckland City Client: OOB Organic Category: Package Design / Single or Series

2013 Design Merit Award

Eduardo del Fraile / Murcia

Interapothek

Cosmetics range for pharmacies

Package Design / Product Line

13192D

2013 Design Merit Award

Sandstrom Partners / Portland

Full Sail Brewing

Full Sail Brewer's Share Packaging

Package Design / Product Line

13193D

2013 Design Merit Award

Adesty / Osaka

Takarazuka Milk

Takarazuka Milk

Package Design / Single or Series

13182D

2013 Design Merit Award

Apple / Cupertino

Apple

iPhone Packaging

Package Design / Single or Series

13183D

2013 Design Merit Award

Beautiful / Singapore

Eastraits

Milk & Me

Package Design / Single or Series

13184D

2013 Design Merit Award

Design Army / Washington, DC

New Columbia Distillery

GREEN HAT GIN

Package Design / Single or Series

13185D

2013 Design Merit Award

Harcus Design / Sydney

Yalumba

y/our yalumba

Package Design / Single or Series

13186D

2013 Design Merit Award

Leo Burnett / Chicago

Peace One Day

Recipeace Olive Oil Bottle

Package Design / Single or Series

13187D

2013 Design Merit Award

Leo Burnett India / Mumbai

Bajaj Electricals

Bajaj Bulbs - Happy Diwali

Package Design / Single or Series

13188D

2013 Design Merit Award

Mother / New York

White Pike Whiskey

White Pike Whiskey

Package Design / Single or Series

13189D

2013 Design Merit Award

Sandstrom Partners / Portland

Diageo

Bulleit Bourbon Aged 10 Years

Package Design / Single or Series

13190D

2013 Design Merit Award

Special Group / Auckland City

OOB Organic

OOB Ice Cream Packaging

Package Design / Single or Series

13191D


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




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